The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
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The Insatiable Appetite
The dos and don’ts of celebrity endorsements
Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.
In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:
- How younger consumers have changed the conversation around branding and personal/social identity
- Why knowing your audience (and the celebrity’s audience) is the first step to a successful partnership
- Common challenges companies face when engaging in celebrity partnerships — and how to avoid them
Explore the benefits of HRS
Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.