The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
The Insatiable Appetite
Cultural demand forecasting: the key to innovative problem solving
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?
In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.
Download the free white paper: The Case for Cultural Demand Forecasting
Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks.
The Case for Cultural Demand Forecasting explores the secrets to success.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.