America the Beautiful Game
America the Beautiful Game is a podcast about soccer in the US and its relationship with Europe. Each week Dan Rutstein, a former sports journalist and diplomat and now head of International at Orange County Soccer Club, sits down with a new guest to discuss the sport and its growth in this country. We have current and former players, coaches, administrators and those from industries linked to soccer - betting, data, marketing and more. America the Beautiful game is a chance to see soccer in the US from a new angle. Please join us.
America the Beautiful Game
Matchday 18 - Sanjit Atwal, data-led sports marketing expert and co-founder of Halfspace
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Sanjit Atwal
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Season 1
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Episode 18
Statistics, data and innovation in sport.
We talk to Sanjit Atwal, the co-founder of award-winning agency Halfspace.
We discuss data-led marketing in sport, how far behind the industry is compared to e-commerce and how he is trying to change that.
Sanjit defines a 'sports fan', the importance of authentic sponsorships and the growth opportunities for both brands and rights holders.
We discuss the future of partnerships, the importance of data and building a sports business.
An insightful discussion about fans, data and growing sports properties and brands.
We even discuss my hometown club Sutton United!