Imagine your entire hometown downtown painted in holiday lights, each historic Main Street building lit in a different bold hue. That was the vision Kristi Trevarrow, Executive Director of the Rochester Downtown Development Authority, had for Downtown Rochester, Michigan. With a mission to draw people in to make memories and boost business for the city’s independent local shops, the Big Bright Light Show was born. Eighteen years later, the show is bigger and brighter than ever, attracting millions of visitors and garnering national acclaim. This capstone event is just one of the countless ventures and behind-the-scenes magic Kristi coordinates throughout the year. Kristi has found her calling pouring her time, talent and enthusiasm into making Downtown Rochester an economically thriving, memory-making destination.
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