How many business owners started a business because of a purpose?
I know I didn’t and I would suggest not many have it as a central part of their offering.
It’s a bit like Mazlow’s hierarchy of needs. Money is important but it’s impossible to be a sustainable driver. Over time it’s replaced with something else. It could be Ego and Power, or it could be Influence and Impact.
Being clear on your business purpose provides you with clarity about who you serve. This means that your messaging becomes aligned with your ideal clients. The result, is you don’t have to sell.
Aveline Clarke, the CEO of Journey Point, walks us through why and how purpose makes a huge success in attracting the right type of client.
Aveline Clarke CEO Journey Point
Stephen Sandor CEO Inspiring Business
Inspiring Business website - www.inspiringbusiness.net
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