Send us a text

Anita Siek is the founder of Wordfetti. A brand DNA power-house that helps brands who "don’t do normal", standout through the power of consumer psychology, design thinking and words. An ex-lawyer who was reluctance to leave her day job, Anita started Wordfetti as sidehustle. It was a way for her to pursue her love of words and it quickly turned into her full-time gig.  

In this episode Anita and I chat about the power of words and how to craft your messaging to attract your ideal customer. Anita also explains what goes into creating a stand-out brand and how to craft your brand DNA. We also talk about:

• How to build a trusted brand;
• Who are you selling to? How to work out who your ideal client really is;
• Validating your services and then selling them to your ideal client; 
• Truly understanding what success means to you and knowing if/when to scale your business;
• Anita’s approach to setting her pricing and why the transformation she delivers is worth every cent; and
• Learning how to Zig when others Zag!

This episode is brought to you by Wordfetti Your Words – find out more about Anita’s incredible course.

Join the conversation

Discover the Secrets of Successful Business Facebook page 

Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative

Music: Francesco D’Andrea

This show is powered by Buzzsprout

Support the show

This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!

Want 30 Ways to Save Money in your Business? Download the guide here.

Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
Join the conversation

Connect with Justine:
Instagram
Facebook
LinkedIn
Website

Discover the Secrets of Successful Business Facebook page
Follow Justine on Instagram @flossifiles or @secretsofsuccessfulbusiness

Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...