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What does it mean to lead by design? For many it’s about building culture, routine and structure to enable staff to shine and find success. For today’s guest, Colleen Callander, it’s also about being empowered to lead with confidence in business, and in life and that takes courage.

Colleen Callander, an award-winning CEO, has a wealth of knowledge and a proven track record in brand growth strategies.  The former CEO of SportsGirl, and founder of Mentor Me Women, Colleen is sharing her story, and her thoughts on leadership, brand development and the retail industry in her new book Leader By Design.

In this episode of the podcast we chat about:

• Colleen’s remarkable career, starting as a retail assistant and working through the ranks to become CEO of SportsGirl;
• How to overcome limiting beliefs;
• What it means to be a ‘leader by design’; and
• What ‘kindness as a new currency for leaders’ means.

Colleen also shares her advice for aspiring leaders and gives us the low-down on her new program ‘Mentor Me Women’.

If you’d like to read Colleen’s book “Leader By Design” you can buy a signed copy here. You can also find it in all good book stores.

Learn more about Mentor Me Women here.

Connect with Colleen Callander on Instagram here or visit her website.

This episode is brought to you by The Pricing Formula.

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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...