Boosting visibility and increasing sales organically with Brittany Herzberg

In this episode  Brittany Herzberg, a website copywriter specializing in helping holistic doctors and wellness practitioners, discusses the importance of copywriting and SEO for attracting clients and improving organic reach on Google. Brittany emphasizes the need to understand the target audience, uncover their pain points, and communicate in a way that resonates with them. She explains that copywriting involves writing persuasive and action-driven content, such as website pages, blog posts, and quizzes, to connect with potential clients and convey the practitioner's personality. The conversation highlights the challenge of avoiding industry jargon and using clear language to bridge the gap between professionals and their clients. Additionally, the benefits of SEO are discussed, including how it enables organic visibility on Google without relying on paid ads. The episode emphasizes the value of combining effective copywriting with SEO strategies to attract and engage the right audience.

Key Points:

• Copywriting involves creating persuasive and action-oriented content that prompts readers to take specific actions.
• Understanding the target audience's needs, preferences, and pain points is crucial for effective copywriting.
• Healthcare practitioners should focus on expressing their personality and building connections with potential clients through their website copy.
• Quizzes with welcome sequences can be an effective lead magnet to generate quality leads.
• Industry jargon should be avoided, and clear language should be used to communicate with clients in a relatable manner.
• SEO allows clients to find healthcare practitioners organically on search engines without relying on paid advertisements.
• Combining copywriting and SEO helps improve visibility, attract the right audience, and encourage desired actions on a website.

After building a thriving massage practice, Brittany realized most of her clients chose her because of her website. When your online voice actually sounds like you IRL—instant trust is established. Now she writes website words for healthcare pros that validate their expertise, & boost visibility to increase their positive impact on this worl