{"version":"1.0.0","segments":[{"speaker":"Announcer","startTime":0.9,"endTime":3.72,"body":"Welcome to the"},{"speaker":"Announcer","startTime":0.9,"endTime":3.72,"body":"Construction Pals podcast."},{"speaker":"Announcer","startTime":4.44,"endTime":8.22,"body":"Brought to you by BlueTape, your"},{"speaker":"Announcer","startTime":4.44,"endTime":8.22,"body":"source for the latest in the"},{"speaker":"Announcer","startTime":8.22,"endTime":12.57,"body":"construction world. Hard hats"},{"speaker":"Announcer","startTime":8.22,"endTime":12.57,"body":"off, headphones on, and let's"},{"speaker":"Announcer","startTime":12.57,"endTime":13.23,"body":"get started."},{"speaker":"Rick Butler","startTime":14.04,"endTime":17.7,"body":"And I'm your host,"},{"speaker":"Rick Butler","startTime":14.04,"endTime":17.7,"body":"Rick Butler, from BlueTape. Our"},{"speaker":"Rick Butler","startTime":17.7,"endTime":23.31,"body":"guest today is Andy Pace, owner"},{"speaker":"Rick Butler","startTime":17.7,"endTime":23.31,"body":"of the Green Design Center. In"},{"speaker":"Rick Butler","startTime":23.31,"endTime":26.88,"body":"this episode, we talk about the"},{"speaker":"Rick Butler","startTime":23.31,"endTime":26.88,"body":"importance of building healthy"},{"speaker":"Rick Butler","startTime":26.88,"endTime":31.89,"body":"homes, the increasing importance"},{"speaker":"Rick Butler","startTime":26.88,"endTime":31.89,"body":"of human-friendly construction,"},{"speaker":"Rick Butler","startTime":32.4,"endTime":39.21,"body":"and the upward trend of"},{"speaker":"Rick Butler","startTime":32.4,"endTime":39.21,"body":"green-conscious homeowners. Good"},{"speaker":"Rick Butler","startTime":39.21,"endTime":42.6,"body":"afternoon, Andy. It's Rick. I"},{"speaker":"Rick Butler","startTime":39.21,"endTime":42.6,"body":"appreciate you being here. Andy"},{"speaker":"Rick Butler","startTime":42.6,"endTime":46.83,"body":"Pace, by the way, everybody."},{"speaker":"Rick Butler","startTime":42.6,"endTime":46.83,"body":"Welcome to the podcast, man."},{"speaker":"Andy Pace","startTime":47.28,"endTime":49.2,"body":"Well, thank you so"},{"speaker":"Andy Pace","startTime":47.28,"endTime":49.2,"body":"much. It is absolutely my"},{"speaker":"Andy Pace","startTime":49.2,"endTime":50.67,"body":"pleasure to be here with you"},{"speaker":"Andy Pace","startTime":49.2,"endTime":50.67,"body":"today."},{"speaker":"Rick Butler","startTime":51.0,"endTime":52.62,"body":"Absolutely. And"},{"speaker":"Rick Butler","startTime":51.0,"endTime":52.62,"body":"let's just make this"},{"speaker":"Rick Butler","startTime":52.62,"endTime":55.92,"body":"conversational, brother. And"},{"speaker":"Rick Butler","startTime":52.62,"endTime":55.92,"body":"let's start with the basics."},{"speaker":"Rick Butler","startTime":55.92,"endTime":60.09,"body":"Because I don't know where you"},{"speaker":"Rick Butler","startTime":55.92,"endTime":60.09,"body":"are. Don't know about your dog."},{"speaker":"Rick Butler","startTime":60.09,"endTime":64.08,"body":"Don't know about your family."},{"speaker":"Rick Butler","startTime":60.09,"endTime":64.08,"body":"Just give us some background,"},{"speaker":"Rick Butler","startTime":64.08,"endTime":66.99,"body":"man, about who you are, not what"},{"speaker":"Rick Butler","startTime":64.08,"endTime":66.99,"body":"you do, but who you are,"},{"speaker":"Rick Butler","startTime":66.99,"endTime":67.38,"body":"brother."},{"speaker":"Andy Pace","startTime":67.8,"endTime":71.82,"body":"Excellent. Well, I"},{"speaker":"Andy Pace","startTime":67.8,"endTime":71.82,"body":"grew up in Wisconsin, I've been"},{"speaker":"Andy Pace","startTime":71.82,"endTime":78.3,"body":"here my whole life, 52 years"},{"speaker":"Andy Pace","startTime":71.82,"endTime":78.3,"body":"here in Wisconsin now. And, you"},{"speaker":"Andy Pace","startTime":78.3,"endTime":84.63,"body":"know, growing up, it's, we"},{"speaker":"Andy Pace","startTime":78.3,"endTime":84.63,"body":"weren't talking about, you know,"},{"speaker":"Andy Pace","startTime":84.63,"endTime":88.56,"body":"school sports and what did I"},{"speaker":"Andy Pace","startTime":84.63,"endTime":88.56,"body":"learn in school during the day,"},{"speaker":"Andy Pace","startTime":88.92,"endTime":92.37,"body":"at the dinner table, you know,"},{"speaker":"Andy Pace","startTime":88.92,"endTime":92.37,"body":"my folks have been involved in a"},{"speaker":"Andy Pace","startTime":92.88,"endTime":95.58,"body":"commercial construction"},{"speaker":"Andy Pace","startTime":92.88,"endTime":95.58,"body":"materials supply company that"},{"speaker":"Andy Pace","startTime":95.58,"endTime":100.26,"body":"dates back to 1937 here in"},{"speaker":"Andy Pace","startTime":95.58,"endTime":100.26,"body":"Wisconsin, and so, you know,"},{"speaker":"Andy Pace","startTime":100.29,"endTime":104.19,"body":"growing up, I was learning about"},{"speaker":"Andy Pace","startTime":100.29,"endTime":104.19,"body":"architects and contractors and"},{"speaker":"Andy Pace","startTime":104.61,"endTime":108.63,"body":"construction, and I, you know,"},{"speaker":"Andy Pace","startTime":104.61,"endTime":108.63,"body":"honestly, I became fascinated"},{"speaker":"Andy Pace","startTime":108.63,"endTime":112.38,"body":"with the industry at a very"},{"speaker":"Andy Pace","startTime":108.63,"endTime":112.38,"body":"young age. And that's really"},{"speaker":"Andy Pace","startTime":112.38,"endTime":116.7,"body":"what got me going on this path"},{"speaker":"Andy Pace","startTime":112.38,"endTime":116.7,"body":"of being in this crazy industry."},{"speaker":"Andy Pace","startTime":118.8,"endTime":121.98,"body":"Went to, went to college, got"},{"speaker":"Andy Pace","startTime":118.8,"endTime":121.98,"body":"outta college started working"},{"speaker":"Andy Pace","startTime":121.98,"endTime":128.01,"body":"for the family business. This is"},{"speaker":"Andy Pace","startTime":121.98,"endTime":128.01,"body":"1992. Actually '89, excuse me,"},{"speaker":"Andy Pace","startTime":128.04,"endTime":133.59,"body":"'89, I started working for the"},{"speaker":"Andy Pace","startTime":128.04,"endTime":133.59,"body":"family business. And in 1992, I"},{"speaker":"Andy Pace","startTime":133.59,"endTime":138.84,"body":"was a supplier at the time, I"},{"speaker":"Andy Pace","startTime":133.59,"endTime":138.84,"body":"was a rep for a line of"},{"speaker":"Andy Pace","startTime":138.87,"endTime":143.43,"body":"high-performance coatings for"},{"speaker":"Andy Pace","startTime":138.87,"endTime":143.43,"body":"parking garages, for print"},{"speaker":"Andy Pace","startTime":143.43,"endTime":149.22,"body":"shops, airplane hangars, real"},{"speaker":"Andy Pace","startTime":143.43,"endTime":149.22,"body":"high-end epoxies and urethanes,"},{"speaker":"Andy Pace","startTime":149.52,"endTime":153.6,"body":"and had a problem on a job site."},{"speaker":"Andy Pace","startTime":149.52,"endTime":153.6,"body":"Well, we were supplying a"},{"speaker":"Andy Pace","startTime":153.63,"endTime":157.95,"body":"water-based epoxy flooring"},{"speaker":"Andy Pace","startTime":153.63,"endTime":157.95,"body":"material, and the primer coat"},{"speaker":"Andy Pace","startTime":157.95,"endTime":161.64,"body":"got applied. And people living"},{"speaker":"Andy Pace","startTime":157.95,"endTime":161.64,"body":"in the condos above started"},{"speaker":"Andy Pace","startTime":161.64,"endTime":167.58,"body":"complaining about the odors."},{"speaker":"Andy Pace","startTime":161.64,"endTime":167.58,"body":"Now, again, you know, our family"},{"speaker":"Andy Pace","startTime":167.58,"endTime":172.53,"body":"has been in this industry since"},{"speaker":"Andy Pace","startTime":167.58,"endTime":172.53,"body":"the '30s. I wasn't going to risk"},{"speaker":"Andy Pace","startTime":173.79,"endTime":178.14,"body":"poisoning my customers for"},{"speaker":"Andy Pace","startTime":173.79,"endTime":178.14,"body":"selling these products. And so"},{"speaker":"Andy Pace","startTime":178.14,"endTime":180.42,"body":"we started thinking, well, maybe"},{"speaker":"Andy Pace","startTime":178.14,"endTime":180.42,"body":"there's a way that we can do"},{"speaker":"Andy Pace","startTime":180.42,"endTime":182.79,"body":"this in a healthier way, a"},{"speaker":"Andy Pace","startTime":180.42,"endTime":182.79,"body":"different way. Well, what really"},{"speaker":"Andy Pace","startTime":182.79,"endTime":187.08,"body":"got us was two of our workers"},{"speaker":"Andy Pace","startTime":182.79,"endTime":187.08,"body":"got rushed to the hospital"},{"speaker":"Andy Pace","startTime":187.08,"endTime":188.91,"body":"because of inhalation"},{"speaker":"Andy Pace","startTime":187.08,"endTime":188.91,"body":"complications, they couldn't"},{"speaker":"Andy Pace","startTime":188.91,"endTime":194.31,"body":"breathe, because of the stuff"},{"speaker":"Andy Pace","startTime":188.91,"endTime":194.31,"body":"curing in this enclosed space."},{"speaker":"Andy Pace","startTime":194.61,"endTime":199.17,"body":"And that's what set me on the"},{"speaker":"Andy Pace","startTime":194.61,"endTime":199.17,"body":"path to what I would call common"},{"speaker":"Andy Pace","startTime":199.17,"endTime":201.75,"body":"sense, healthy building"},{"speaker":"Andy Pace","startTime":199.17,"endTime":201.75,"body":"materials. And I started that"},{"speaker":"Andy Pace","startTime":202.08,"endTime":205.47,"body":"way back in the '90s. And so I'm"},{"speaker":"Andy Pace","startTime":202.08,"endTime":205.47,"body":"still doing it today."},{"speaker":"Rick Butler","startTime":206.04,"endTime":208.97,"body":"Wow. So isn't the"},{"speaker":"Rick Butler","startTime":206.04,"endTime":208.97,"body":"thing, I'm always bad about"},{"speaker":"Rick Butler","startTime":209.035,"endTime":213.66,"body":"butchering quotes, but isn't it"},{"speaker":"Rick Butler","startTime":209.035,"endTime":213.66,"body":"\"Necessity is the mother of invention.\""},{"speaker":"Andy Pace","startTime":214.05,"endTime":216.75,"body":"You got that right!"},{"speaker":"Andy Pace","startTime":214.05,"endTime":216.75,"body":"You got that right. And that's"},{"speaker":"Andy Pace","startTime":216.75,"endTime":220.83,"body":"the thing. You know, back in the"},{"speaker":"Andy Pace","startTime":216.75,"endTime":220.83,"body":"'90s, the early '90s, first of"},{"speaker":"Andy Pace","startTime":220.83,"endTime":224.16,"body":"all, the term green was still"},{"speaker":"Andy Pace","startTime":220.83,"endTime":224.16,"body":"just a lowly color. You know, it"},{"speaker":"Andy Pace","startTime":224.16,"endTime":229.47,"body":"wasn't a way of life the way it"},{"speaker":"Andy Pace","startTime":224.16,"endTime":229.47,"body":"is now. But we all thought water"},{"speaker":"Andy Pace","startTime":229.47,"endTime":232.32,"body":"based was safe. And somebody"},{"speaker":"Andy Pace","startTime":229.47,"endTime":232.32,"body":"said they're using a latex paint"},{"speaker":"Andy Pace","startTime":232.32,"endTime":235.62,"body":"or a water based paint, okay,"},{"speaker":"Andy Pace","startTime":232.32,"endTime":235.62,"body":"well, that's fine. And that's"},{"speaker":"Andy Pace","startTime":235.62,"endTime":239.16,"body":"going to be safer. Well, I"},{"speaker":"Andy Pace","startTime":235.62,"endTime":239.16,"body":"learned the hard way. And my"},{"speaker":"Andy Pace","startTime":239.16,"endTime":244.23,"body":"employees, they got the brunt of"},{"speaker":"Andy Pace","startTime":239.16,"endTime":244.23,"body":"it. They learned that in order"},{"speaker":"Andy Pace","startTime":244.23,"endTime":247.83,"body":"to be called the water based"},{"speaker":"Andy Pace","startTime":244.23,"endTime":247.83,"body":"coating, only 50% of the liquid"},{"speaker":"Andy Pace","startTime":247.95,"endTime":252.12,"body":"needs to be water. The rest can"},{"speaker":"Andy Pace","startTime":247.95,"endTime":252.12,"body":"be acetone or ammonia or xylene"},{"speaker":"Andy Pace","startTime":252.12,"endTime":256.35,"body":"or toluene or you name it. And"},{"speaker":"Andy Pace","startTime":252.12,"endTime":256.35,"body":"so yeah, I mean, it was because"},{"speaker":"Andy Pace","startTime":256.35,"endTime":262.8,"body":"of failure like this on a"},{"speaker":"Andy Pace","startTime":256.35,"endTime":262.8,"body":"project that required us to"},{"speaker":"Andy Pace","startTime":262.8,"endTime":264.63,"body":"change our methods and"},{"speaker":"Andy Pace","startTime":262.8,"endTime":264.63,"body":"materials."},{"speaker":"Rick Butler","startTime":266.4,"endTime":270.27,"body":"Yeah, I think, you"},{"speaker":"Rick Butler","startTime":266.4,"endTime":270.27,"body":"know, before we went on the air"},{"speaker":"Rick Butler","startTime":270.27,"endTime":274.2,"body":"you talked about you learn more"},{"speaker":"Rick Butler","startTime":270.27,"endTime":274.2,"body":"from your customers than maybe"},{"speaker":"Rick Butler","startTime":274.2,"endTime":279.54,"body":"you teach them because you feel"},{"speaker":"Rick Butler","startTime":274.2,"endTime":279.54,"body":"their pain points, and failure"},{"speaker":"Rick Butler","startTime":279.54,"endTime":284.01,"body":"in this industry is really it's"},{"speaker":"Rick Butler","startTime":279.54,"endTime":284.01,"body":"failing up, actually, not"},{"speaker":"Rick Butler","startTime":284.01,"endTime":288.9,"body":"failing down. It's just always a"},{"speaker":"Rick Butler","startTime":284.01,"endTime":288.9,"body":"perspective I want to look at at"},{"speaker":"Rick Butler","startTime":288.9,"endTime":293.31,"body":"the end of the day, it sounds"},{"speaker":"Rick Butler","startTime":288.9,"endTime":293.31,"body":"like you made that into an"},{"speaker":"Rick Butler","startTime":293.31,"endTime":296.7,"body":"industry for yourself. You've,"},{"speaker":"Rick Butler","startTime":293.31,"endTime":296.7,"body":"you've failed your way up."},{"speaker":"Andy Pace","startTime":297.72,"endTime":299.97,"body":"Honestly, it's not"},{"speaker":"Andy Pace","startTime":297.72,"endTime":299.97,"body":"something that I ever set out to"},{"speaker":"Andy Pace","startTime":299.97,"endTime":302.97,"body":"do in my career, I just wanted"},{"speaker":"Andy Pace","startTime":299.97,"endTime":302.97,"body":"to work for the family business."},{"speaker":"Andy Pace","startTime":302.97,"endTime":306.81,"body":"And I love architecture, I"},{"speaker":"Andy Pace","startTime":302.97,"endTime":306.81,"body":"love... I used to write"},{"speaker":"Andy Pace","startTime":306.81,"endTime":310.32,"body":"specifications, I used to draw"},{"speaker":"Andy Pace","startTime":306.81,"endTime":310.32,"body":"details for commercial projects."},{"speaker":"Andy Pace","startTime":311.25,"endTime":315.12,"body":"This is what I really love to"},{"speaker":"Andy Pace","startTime":311.25,"endTime":315.12,"body":"do. But then once I found out"},{"speaker":"Andy Pace","startTime":315.96,"endTime":321.48,"body":"the hard way, how dangerous our"},{"speaker":"Andy Pace","startTime":315.96,"endTime":321.48,"body":"industry can be, especially to"},{"speaker":"Andy Pace","startTime":321.48,"endTime":326.85,"body":"people with certain types of"},{"speaker":"Andy Pace","startTime":321.48,"endTime":326.85,"body":"health issues, I decided there"},{"speaker":"Andy Pace","startTime":326.85,"endTime":328.44,"body":"was just a better way to do it."},{"speaker":"Rick Butler","startTime":329.07,"endTime":333.21,"body":"So let's talk about"},{"speaker":"Rick Butler","startTime":329.07,"endTime":333.21,"body":"the founding of your business"},{"speaker":"Rick Butler","startTime":334.02,"endTime":338.85,"body":"and the name of it, where people"},{"speaker":"Rick Butler","startTime":334.02,"endTime":338.85,"body":"can find you right now, just by"},{"speaker":"Rick Butler","startTime":338.85,"endTime":342.33,"body":"searching the web and, and sort"},{"speaker":"Rick Butler","startTime":338.85,"endTime":342.33,"body":"of how did that come to be?"},{"speaker":"Andy Pace","startTime":343.05,"endTime":345.69,"body":"Yep, so the name of"},{"speaker":"Andy Pace","startTime":343.05,"endTime":345.69,"body":"the company is the Green Design"},{"speaker":"Andy Pace","startTime":345.69,"endTime":351.06,"body":"Center. Now, and you can find us"},{"speaker":"Andy Pace","startTime":345.69,"endTime":351.06,"body":"at thegreendesigncenter.com."},{"speaker":"Andy Pace","startTime":351.09,"endTime":357.24,"body":"We're actually sort of morphing"},{"speaker":"Andy Pace","startTime":351.09,"endTime":357.24,"body":"into a new name called GDC,"},{"speaker":"Andy Pace","startTime":357.24,"endTime":361.77,"body":"Building for Health. I'll"},{"speaker":"Andy Pace","startTime":357.24,"endTime":361.77,"body":"explain that in a bit. So way"},{"speaker":"Andy Pace","startTime":361.77,"endTime":365.1,"body":"back in the '90s, when I started"},{"speaker":"Andy Pace","startTime":361.77,"endTime":365.1,"body":"this, we actually opened up a"},{"speaker":"Andy Pace","startTime":365.1,"endTime":370.29,"body":"small little mail order company."},{"speaker":"Andy Pace","startTime":365.1,"endTime":370.29,"body":"Now remember, back before the"},{"speaker":"Andy Pace","startTime":370.29,"endTime":373.26,"body":"internet, we couldn't sell"},{"speaker":"Andy Pace","startTime":370.29,"endTime":373.26,"body":"online, right? And so we were"},{"speaker":"Andy Pace","startTime":373.26,"endTime":375.81,"body":"selling out of a mail order"},{"speaker":"Andy Pace","startTime":373.26,"endTime":375.81,"body":"catalog, and we called ourselves"},{"speaker":"Andy Pace","startTime":375.9,"endTime":381.51,"body":"Safe Building Solutions. Simple"},{"speaker":"Andy Pace","startTime":375.9,"endTime":381.51,"body":"name, said exactly what we're"},{"speaker":"Andy Pace","startTime":381.51,"endTime":384.33,"body":"doing, we're selling safer"},{"speaker":"Andy Pace","startTime":381.51,"endTime":384.33,"body":"building solutions, because at"},{"speaker":"Andy Pace","startTime":384.33,"endTime":390.39,"body":"the time, green still wasn't"},{"speaker":"Andy Pace","startTime":384.33,"endTime":390.39,"body":"anything more than a color. In"},{"speaker":"Andy Pace","startTime":390.39,"endTime":398.25,"body":"the mid '90s, I co-authored a"},{"speaker":"Andy Pace","startTime":390.39,"endTime":398.25,"body":"green building checklist for the"},{"speaker":"Andy Pace","startTime":398.25,"endTime":403.41,"body":"state of Wisconsin. And that"},{"speaker":"Andy Pace","startTime":398.25,"endTime":403.41,"body":"ended up morphing into, along"},{"speaker":"Andy Pace","startTime":403.41,"endTime":406.5,"body":"with a few other states and"},{"speaker":"Andy Pace","startTime":403.41,"endTime":406.5,"body":"their checklists, morphed into"},{"speaker":"Andy Pace","startTime":406.5,"endTime":413.61,"body":"the LEED Program, the US GBC"},{"speaker":"Andy Pace","startTime":406.5,"endTime":413.61,"body":"LEED Program. So we decided that"},{"speaker":"Andy Pace","startTime":413.61,"endTime":417.3,"body":"we wanted to sort of play upon"},{"speaker":"Andy Pace","startTime":413.61,"endTime":417.3,"body":"that green term becoming"},{"speaker":"Andy Pace","startTime":417.3,"endTime":420.87,"body":"popular. So we changed our name"},{"speaker":"Andy Pace","startTime":417.3,"endTime":420.87,"body":"from Safe Building Solutions to"},{"speaker":"Andy Pace","startTime":420.87,"endTime":426.54,"body":"Green Design Center. Now, I"},{"speaker":"Andy Pace","startTime":420.87,"endTime":426.54,"body":"still love the name, but I but I"},{"speaker":"Andy Pace","startTime":426.54,"endTime":428.91,"body":"dislike the name for one of the"},{"speaker":"Andy Pace","startTime":426.54,"endTime":428.91,"body":"reasons, and one of those"},{"speaker":"Andy Pace","startTime":428.91,"endTime":433.35,"body":"reasons is that green does not"},{"speaker":"Andy Pace","startTime":428.91,"endTime":433.35,"body":"necessarily mean human-friendly."},{"speaker":"Andy Pace","startTime":433.35,"endTime":436.23,"body":"And we really concentrate on"},{"speaker":"Andy Pace","startTime":433.35,"endTime":436.23,"body":"human-friendly building"},{"speaker":"Andy Pace","startTime":436.23,"endTime":441.18,"body":"materials, human-friendly"},{"speaker":"Andy Pace","startTime":436.23,"endTime":441.18,"body":"design. Green mainly talks about"},{"speaker":"Andy Pace","startTime":441.18,"endTime":444.54,"body":"the energy efficiency and"},{"speaker":"Andy Pace","startTime":441.18,"endTime":444.54,"body":"sustainability of materials,"},{"speaker":"Andy Pace","startTime":444.78,"endTime":448.53,"body":"doesn't really focus on human"},{"speaker":"Andy Pace","startTime":444.78,"endTime":448.53,"body":"health. And that's why we're"},{"speaker":"Andy Pace","startTime":448.53,"endTime":453.54,"body":"incorporating the new moniker of"},{"speaker":"Andy Pace","startTime":448.53,"endTime":453.54,"body":"Building for Health into the end"},{"speaker":"Andy Pace","startTime":453.57,"endTime":457.59,"body":"of the company. Building for"},{"speaker":"Andy Pace","startTime":453.57,"endTime":457.59,"body":"Health is actually another"},{"speaker":"Andy Pace","startTime":457.59,"endTime":462.21,"body":"company that started in the '80s"},{"speaker":"Andy Pace","startTime":457.59,"endTime":462.21,"body":"in Colorado, and we bought them"},{"speaker":"Andy Pace","startTime":462.21,"endTime":465.75,"body":"several years ago to take over"},{"speaker":"Andy Pace","startTime":462.21,"endTime":465.75,"body":"the things that they were"},{"speaker":"Andy Pace","startTime":465.75,"endTime":468.48,"body":"selling in their customer base"},{"speaker":"Andy Pace","startTime":465.75,"endTime":468.48,"body":"and whatnot. So we're just, you"},{"speaker":"Andy Pace","startTime":468.48,"endTime":471.84,"body":"know, incorporating some of that"},{"speaker":"Andy Pace","startTime":468.48,"endTime":471.84,"body":"history into the new name."},{"speaker":"Rick Butler","startTime":472.2,"endTime":474.75,"body":"Let's, let's just"},{"speaker":"Rick Butler","startTime":472.2,"endTime":474.75,"body":"do a little roleplay. I'm a"},{"speaker":"Rick Butler","startTime":474.75,"endTime":481.68,"body":"builder. So starting there, is"},{"speaker":"Rick Butler","startTime":474.75,"endTime":481.68,"body":"that your customer? I'm Rick the"},{"speaker":"Rick Butler","startTime":481.68,"endTime":485.46,"body":"Builder, is that is that your"},{"speaker":"Rick Butler","startTime":481.68,"endTime":485.46,"body":"typical guy or gal that come in,"},{"speaker":"Rick Butler","startTime":485.49,"endTime":489.06,"body":"that comes in to you first,"},{"speaker":"Rick Butler","startTime":485.49,"endTime":489.06,"body":"before I actually set up a"},{"speaker":"Rick Butler","startTime":489.06,"endTime":492.33,"body":"scenario for you? Is that who"},{"speaker":"Rick Butler","startTime":489.06,"endTime":492.33,"body":"you're mainly talking to, or..."},{"speaker":"Andy Pace","startTime":492.33,"endTime":496.053,"body":"Quite honestly, Rick,"},{"speaker":"Andy Pace","startTime":492.33,"endTime":496.053,"body":"I'd say no. And the reason is,"},{"speaker":"Andy Pace","startTime":496.125,"endTime":500.063,"body":"the reason is, is that, and this"},{"speaker":"Andy Pace","startTime":496.125,"endTime":500.063,"body":"took me a long time to"},{"speaker":"Andy Pace","startTime":500.135,"endTime":504.217,"body":"understand and appreciate."},{"speaker":"Andy Pace","startTime":500.135,"endTime":504.217,"body":"Builders are very, very set on"},{"speaker":"Andy Pace","startTime":504.288,"endTime":508.728,"body":"their ways, because they know"},{"speaker":"Andy Pace","startTime":504.288,"endTime":508.728,"body":"what they're doing. For the most"},{"speaker":"Andy Pace","startTime":508.8,"endTime":513.168,"body":"part. Let's say the average high"},{"speaker":"Andy Pace","startTime":508.8,"endTime":513.168,"body":"quality custom home builder,"},{"speaker":"Andy Pace","startTime":513.24,"endTime":517.68,"body":"that builder knows exactly what"},{"speaker":"Andy Pace","startTime":513.24,"endTime":517.68,"body":"it's going to take to get this"},{"speaker":"Andy Pace","startTime":517.751,"endTime":521.905,"body":"home done, and utilizing the"},{"speaker":"Andy Pace","startTime":517.751,"endTime":521.905,"body":"materials and methods they're"},{"speaker":"Andy Pace","startTime":521.976,"endTime":525.986,"body":"used to. They know their,"},{"speaker":"Andy Pace","startTime":521.976,"endTime":525.986,"body":"roughly, their profit margins."},{"speaker":"Andy Pace","startTime":526.058,"endTime":530.283,"body":"Anything new gets thrown into"},{"speaker":"Andy Pace","startTime":526.058,"endTime":530.283,"body":"that mix, and it can become a"},{"speaker":"Andy Pace","startTime":530.355,"endTime":534.436,"body":"difficult or more difficult"},{"speaker":"Andy Pace","startTime":530.355,"endTime":534.436,"body":"process. So for years in this"},{"speaker":"Andy Pace","startTime":534.508,"endTime":538.876,"body":"industry, I got mad because I"},{"speaker":"Andy Pace","startTime":534.508,"endTime":538.876,"body":"never got builders coming to me"},{"speaker":"Andy Pace","startTime":538.948,"endTime":543.316,"body":"saying, \"I want to, I want to"},{"speaker":"Andy Pace","startTime":538.948,"endTime":543.316,"body":"build a healthy home.\" I always"},{"speaker":"Andy Pace","startTime":543.388,"endTime":547.469,"body":"had homeowners. But then I"},{"speaker":"Andy Pace","startTime":543.388,"endTime":547.469,"body":"decided this is the way to go."},{"speaker":"Andy Pace","startTime":547.541,"endTime":551.48,"body":"Because if the homeowner, the"},{"speaker":"Andy Pace","startTime":547.541,"endTime":551.48,"body":"person writing the check,"},{"speaker":"Andy Pace","startTime":551.551,"endTime":555.919,"body":"ultimately wants a healthy home,"},{"speaker":"Andy Pace","startTime":551.551,"endTime":555.919,"body":"then what's going to happen?"},{"speaker":"Andy Pace","startTime":555.991,"endTime":560.288,"body":"That homeowner will go to the"},{"speaker":"Andy Pace","startTime":555.991,"endTime":560.288,"body":"builder and say, \"I would love"},{"speaker":"Andy Pace","startTime":560.359,"endTime":564.513,"body":"to work with you, but I really"},{"speaker":"Andy Pace","startTime":560.359,"endTime":564.513,"body":"need to make this a healthy"},{"speaker":"Andy Pace","startTime":564.584,"endTime":568.953,"body":"home. Can you work with Andy"},{"speaker":"Andy Pace","startTime":564.584,"endTime":568.953,"body":"Pace as a consultant? And can we"},{"speaker":"Andy Pace","startTime":569.024,"endTime":573.106,"body":"all work together?\" And the"},{"speaker":"Andy Pace","startTime":569.024,"endTime":573.106,"body":"beauty of this is is that the"},{"speaker":"Andy Pace","startTime":573.178,"endTime":576.83,"body":"builder's learning, the"},{"speaker":"Andy Pace","startTime":573.178,"endTime":576.83,"body":"customers getting what they"},{"speaker":"Andy Pace","startTime":576.901,"endTime":581.126,"body":"want, I'm learning because,"},{"speaker":"Andy Pace","startTime":576.901,"endTime":581.126,"body":"again, because of my background"},{"speaker":"Andy Pace","startTime":581.198,"endTime":585.28,"body":"in commercial construction,"},{"speaker":"Andy Pace","startTime":581.198,"endTime":585.28,"body":"residential is different. And"},{"speaker":"Andy Pace","startTime":585.351,"endTime":589.576,"body":"I've been in the residential"},{"speaker":"Andy Pace","startTime":585.351,"endTime":589.576,"body":"market now solid 20 years, but"},{"speaker":"Andy Pace","startTime":589.648,"endTime":594.088,"body":"I'm still learning the ways of"},{"speaker":"Andy Pace","startTime":589.648,"endTime":594.088,"body":"the, of residential, it's, it's"},{"speaker":"Andy Pace","startTime":594.159,"endTime":598.814,"body":"a lot different than commercial."},{"speaker":"Andy Pace","startTime":594.159,"endTime":598.814,"body":"And so, I would say that role is"},{"speaker":"Andy Pace","startTime":598.886,"endTime":603.182,"body":"starting to shift a little bit,"},{"speaker":"Andy Pace","startTime":598.886,"endTime":603.182,"body":"I'm having more builders now"},{"speaker":"Andy Pace","startTime":603.254,"endTime":607.765,"body":"coming to me saying, \"I've got a"},{"speaker":"Andy Pace","startTime":603.254,"endTime":607.765,"body":"client, and... that's heard of"},{"speaker":"Andy Pace","startTime":607.837,"endTime":611.704,"body":"you, has worked with you, or"},{"speaker":"Andy Pace","startTime":607.837,"endTime":611.704,"body":"they just want to build a"},{"speaker":"Andy Pace","startTime":611.775,"endTime":615.929,"body":"healthy home. And after some"},{"speaker":"Andy Pace","startTime":611.775,"endTime":615.929,"body":"research, I understand you're"},{"speaker":"Andy Pace","startTime":616.0,"endTime":620.297,"body":"the person to talk to.\" And"},{"speaker":"Andy Pace","startTime":616.0,"endTime":620.297,"body":"that's extremely encouraging. In"},{"speaker":"Andy Pace","startTime":620.369,"endTime":624.522,"body":"all these years, I've never had"},{"speaker":"Andy Pace","startTime":620.369,"endTime":624.522,"body":"that happen until the last"},{"speaker":"Andy Pace","startTime":624.594,"endTime":625.74,"body":"couple of years."},{"speaker":"Rick Butler","startTime":626.19,"endTime":629.94,"body":"So just in the"},{"speaker":"Rick Butler","startTime":626.19,"endTime":629.94,"body":"industry, and in your day to"},{"speaker":"Rick Butler","startTime":629.94,"endTime":634.08,"body":"day, do you see this then, just"},{"speaker":"Rick Butler","startTime":629.94,"endTime":634.08,"body":"regurgitating what you just"},{"speaker":"Rick Butler","startTime":634.08,"endTime":638.04,"body":"said, you see this as"},{"speaker":"Rick Butler","startTime":634.08,"endTime":638.04,"body":"homeowner-led? Word-of-mouth"},{"speaker":"Rick Butler","startTime":638.52,"endTime":639.51,"body":"coming back to you?"},{"speaker":"Andy Pace","startTime":639.93,"endTime":644.58,"body":"I do. I think that"},{"speaker":"Andy Pace","startTime":639.93,"endTime":644.58,"body":"the construction industry has"},{"speaker":"Andy Pace","startTime":644.58,"endTime":649.38,"body":"done a really good job of"},{"speaker":"Andy Pace","startTime":644.58,"endTime":649.38,"body":"adopting the energy efficiency"},{"speaker":"Andy Pace","startTime":649.62,"endTime":656.85,"body":"portion of green. You know,"},{"speaker":"Andy Pace","startTime":649.62,"endTime":656.85,"body":"Energy Star, LEED for Homes, you"},{"speaker":"Andy Pace","startTime":656.85,"endTime":659.43,"body":"know, other, other building"},{"speaker":"Andy Pace","startTime":656.85,"endTime":659.43,"body":"checklists that are out there."},{"speaker":"Andy Pace","startTime":660.06,"endTime":664.26,"body":"Nobody wants to live in or build"},{"speaker":"Andy Pace","startTime":660.06,"endTime":664.26,"body":"an energy inefficient home."},{"speaker":"Andy Pace","startTime":665.19,"endTime":668.79,"body":"Right? I mean, even as a, as a"},{"speaker":"Andy Pace","startTime":665.19,"endTime":668.79,"body":"homeowner, if you have to"},{"speaker":"Andy Pace","startTime":668.79,"endTime":674.34,"body":"replace your HVAC system, you're"},{"speaker":"Andy Pace","startTime":668.79,"endTime":674.34,"body":"not going to go into a big box"},{"speaker":"Andy Pace","startTime":674.34,"endTime":677.37,"body":"store and say \"Give me the least"},{"speaker":"Andy Pace","startTime":674.34,"endTime":677.37,"body":"efficient furnace you got.\" We"},{"speaker":"Andy Pace","startTime":677.37,"endTime":680.4,"body":"all understand energy efficiency"},{"speaker":"Andy Pace","startTime":677.37,"endTime":680.4,"body":"means money saved, better for"},{"speaker":"Andy Pace","startTime":680.4,"endTime":683.67,"body":"the bottom line. We also"},{"speaker":"Andy Pace","startTime":680.4,"endTime":683.67,"body":"understand that there are"},{"speaker":"Andy Pace","startTime":683.67,"endTime":686.01,"body":"certain things we can do in our"},{"speaker":"Andy Pace","startTime":683.67,"endTime":686.01,"body":"homes that are better for the"},{"speaker":"Andy Pace","startTime":686.01,"endTime":689.61,"body":"environment. And if it doesn't"},{"speaker":"Andy Pace","startTime":686.01,"endTime":689.61,"body":"cost any more, and it doesn't"},{"speaker":"Andy Pace","startTime":689.61,"endTime":694.44,"body":"affect us personally, then why"},{"speaker":"Andy Pace","startTime":689.61,"endTime":694.44,"body":"not? Why wouldn't we?  It just"},{"speaker":"Andy Pace","startTime":694.44,"endTime":695.49,"body":"kind of makes sense?"},{"speaker":"Rick Butler","startTime":696.03,"endTime":696.84,"body":"Right, right."},{"speaker":"Andy Pace","startTime":697.08,"endTime":699.72,"body":"What doesn't, what"},{"speaker":"Andy Pace","startTime":697.08,"endTime":699.72,"body":"doesn't ever enter that"},{"speaker":"Andy Pace","startTime":699.72,"endTime":703.5,"body":"equation, or is starting to now,"},{"speaker":"Andy Pace","startTime":699.72,"endTime":703.5,"body":"is the human health aspect. And"},{"speaker":"Andy Pace","startTime":703.5,"endTime":709.23,"body":"that's because there is no"},{"speaker":"Andy Pace","startTime":703.5,"endTime":709.23,"body":"metric that measures human"},{"speaker":"Andy Pace","startTime":709.23,"endTime":712.8,"body":"health inside of a building. So"},{"speaker":"Andy Pace","startTime":709.23,"endTime":712.8,"body":"there's a, there's a metric for"},{"speaker":"Andy Pace","startTime":712.8,"endTime":715.59,"body":"energy efficiency. And what is"},{"speaker":"Andy Pace","startTime":712.8,"endTime":715.59,"body":"that metric? Well, how much does"},{"speaker":"Andy Pace","startTime":715.59,"endTime":718.26,"body":"your energy bill cost every"},{"speaker":"Andy Pace","startTime":715.59,"endTime":718.26,"body":"month? That's one of those"},{"speaker":"Andy Pace","startTime":718.26,"endTime":721.8,"body":"metrics. With human health, it"},{"speaker":"Andy Pace","startTime":718.26,"endTime":721.8,"body":"comes down to the individual,"},{"speaker":"Andy Pace","startTime":721.8,"endTime":725.7,"body":"and everybody's different. This"},{"speaker":"Andy Pace","startTime":721.8,"endTime":725.7,"body":"is why there is no building"},{"speaker":"Andy Pace","startTime":725.7,"endTime":729.72,"body":"checklist for a healthy home."},{"speaker":"Andy Pace","startTime":725.7,"endTime":729.72,"body":"Because it'd be impossible to"},{"speaker":"Andy Pace","startTime":729.72,"endTime":730.44,"body":"put one together."},{"speaker":"Rick Butler","startTime":731.22,"endTime":733.41,"body":"Well, let's break"},{"speaker":"Rick Butler","startTime":731.22,"endTime":733.41,"body":"this down to the most granular"},{"speaker":"Rick Butler","startTime":733.86,"endTime":738.51,"body":"issue, then. Every day, I wake"},{"speaker":"Rick Butler","startTime":733.86,"endTime":738.51,"body":"up at Blue Tape. I'm thinking"},{"speaker":"Rick Butler","startTime":738.51,"endTime":742.02,"body":"about contractors, suppliers,"},{"speaker":"Rick Butler","startTime":738.51,"endTime":742.02,"body":"builders, etc, and trying to"},{"speaker":"Rick Butler","startTime":742.02,"endTime":745.38,"body":"solve a problem. So in this"},{"speaker":"Rick Butler","startTime":742.02,"endTime":745.38,"body":"scenario I want to paint, I'm"},{"speaker":"Rick Butler","startTime":745.38,"endTime":750.51,"body":"Homeowner Rick, and what's the"},{"speaker":"Rick Butler","startTime":745.38,"endTime":750.51,"body":"most typical problem that I come"},{"speaker":"Rick Butler","startTime":750.51,"endTime":754.35,"body":"to you with, Andy, in my, in"},{"speaker":"Rick Butler","startTime":750.51,"endTime":754.35,"body":"terms of, I'm thinking health."},{"speaker":"Rick Butler","startTime":754.62,"endTime":759.48,"body":"So my priority, and in getting"},{"speaker":"Rick Butler","startTime":754.62,"endTime":759.48,"body":"this home up to the standard"},{"speaker":"Rick Butler","startTime":759.48,"endTime":764.64,"body":"that I need it to be is my value"},{"speaker":"Rick Butler","startTime":759.48,"endTime":764.64,"body":"of health. What is the most"},{"speaker":"Rick Butler","startTime":764.64,"endTime":769.11,"body":"general, most common, that's a"},{"speaker":"Rick Butler","startTime":764.64,"endTime":769.11,"body":"better word, the most common"},{"speaker":"Rick Butler","startTime":769.56,"endTime":774.06,"body":"issue that that homeowner comes"},{"speaker":"Rick Butler","startTime":769.56,"endTime":774.06,"body":"to you with, \"fill in the blank\""},{"speaker":"Rick Butler","startTime":774.09,"endTime":776.01,"body":"health. What is that?"},{"speaker":"Andy Pace","startTime":776.61,"endTime":780.81,"body":"I think that in the"},{"speaker":"Andy Pace","startTime":776.61,"endTime":780.81,"body":"last couple of years,"},{"speaker":"Andy Pace","startTime":780.84,"endTime":786.06,"body":"specifically, because of COVID,"},{"speaker":"Andy Pace","startTime":780.84,"endTime":786.06,"body":"People have been stuck in their"},{"speaker":"Andy Pace","startTime":786.06,"endTime":790.11,"body":"homes, working, you know,"},{"speaker":"Andy Pace","startTime":786.06,"endTime":790.11,"body":"living, the kids are over here"},{"speaker":"Andy Pace","startTime":790.11,"endTime":792.81,"body":"doing their schoolwork,"},{"speaker":"Andy Pace","startTime":790.11,"endTime":792.81,"body":"everybody's, you know, on Zoom"},{"speaker":"Andy Pace","startTime":792.81,"endTime":796.8,"body":"calls from home. People have"},{"speaker":"Andy Pace","startTime":792.81,"endTime":796.8,"body":"finally, are starting to"},{"speaker":"Andy Pace","startTime":796.8,"endTime":799.5,"body":"understand that their home needs"},{"speaker":"Andy Pace","startTime":796.8,"endTime":799.5,"body":"to be their sanctuary, their"},{"speaker":"Andy Pace","startTime":799.5,"endTime":802.95,"body":"home needs to be the safest"},{"speaker":"Andy Pace","startTime":799.5,"endTime":802.95,"body":"place in the world that they can"},{"speaker":"Andy Pace","startTime":802.95,"endTime":806.34,"body":"exist. Because they don't know"},{"speaker":"Andy Pace","startTime":802.95,"endTime":806.34,"body":"what's out there. They don't"},{"speaker":"Andy Pace","startTime":806.34,"endTime":809.16,"body":"know how, what's in the"},{"speaker":"Andy Pace","startTime":806.34,"endTime":809.16,"body":"environment, they don't know"},{"speaker":"Andy Pace","startTime":809.16,"endTime":811.74,"body":"what's in somebody else's home."},{"speaker":"Andy Pace","startTime":809.16,"endTime":811.74,"body":"So they want to come home to a"},{"speaker":"Andy Pace","startTime":811.95,"endTime":817.53,"body":"healthy house. And what I mean"},{"speaker":"Andy Pace","startTime":811.95,"endTime":817.53,"body":"by healthy is free of mold, free"},{"speaker":"Andy Pace","startTime":817.53,"endTime":823.59,"body":"of chemical exposure, free of"},{"speaker":"Andy Pace","startTime":817.53,"endTime":823.59,"body":"particulates. We all want to be"},{"speaker":"Andy Pace","startTime":823.59,"endTime":827.4,"body":"comfortable, we want to sleep"},{"speaker":"Andy Pace","startTime":823.59,"endTime":827.4,"body":"well. You know, if you know"},{"speaker":"Andy Pace","startTime":827.4,"endTime":835.08,"body":"nothing about the the dangers of"},{"speaker":"Andy Pace","startTime":827.4,"endTime":835.08,"body":"traditional construction, and"},{"speaker":"Andy Pace","startTime":835.08,"endTime":839.28,"body":"the 1000s of chemicals that are"},{"speaker":"Andy Pace","startTime":835.08,"endTime":839.28,"body":"used and so forth, you do know"},{"speaker":"Andy Pace","startTime":839.28,"endTime":841.95,"body":"that you want to wake up every"},{"speaker":"Andy Pace","startTime":839.28,"endTime":841.95,"body":"morning feeling refreshed"},{"speaker":"Andy Pace","startTime":842.34,"endTime":845.31,"body":"because you slept, had a good"},{"speaker":"Andy Pace","startTime":842.34,"endTime":845.31,"body":"night's sleep in your own house."},{"speaker":"Andy Pace","startTime":846.27,"endTime":849.63,"body":"It's hard to do that if you"},{"speaker":"Andy Pace","startTime":846.27,"endTime":849.63,"body":"don't surround yourself with"},{"speaker":"Andy Pace","startTime":849.63,"endTime":855.81,"body":"materials that allow for that."},{"speaker":"Andy Pace","startTime":849.63,"endTime":855.81,"body":"And so I think at the, as you"},{"speaker":"Andy Pace","startTime":855.81,"endTime":859.83,"body":"say, the most granular nature,"},{"speaker":"Andy Pace","startTime":855.81,"endTime":859.83,"body":"people want to be comfortable in"},{"speaker":"Andy Pace","startTime":859.83,"endTime":864.18,"body":"their own home. And that comfort"},{"speaker":"Andy Pace","startTime":859.83,"endTime":864.18,"body":"is partially brought by"},{"speaker":"Andy Pace","startTime":864.36,"endTime":870.27,"body":"surrounding yourself with"},{"speaker":"Andy Pace","startTime":864.36,"endTime":870.27,"body":"materials that don't pollute the"},{"speaker":"Andy Pace","startTime":870.27,"endTime":872.91,"body":"air that you breathe while"},{"speaker":"Andy Pace","startTime":870.27,"endTime":872.91,"body":"you're there."},{"speaker":"Rick Butler","startTime":873.9,"endTime":877.5,"body":"Excellent. I mean,"},{"speaker":"Rick Butler","startTime":873.9,"endTime":877.5,"body":"this is a whole different, you"},{"speaker":"Rick Butler","startTime":877.5,"endTime":881.13,"body":"know, way of thinking from the"},{"speaker":"Rick Butler","startTime":877.5,"endTime":881.13,"body":"homes that I bought and the"},{"speaker":"Rick Butler","startTime":881.13,"endTime":886.74,"body":"homes that I've lived in. And"},{"speaker":"Rick Butler","startTime":881.13,"endTime":886.74,"body":"there's some times yeah, you"},{"speaker":"Rick Butler","startTime":886.74,"endTime":889.89,"body":"wake up and you go, I don't"},{"speaker":"Rick Butler","startTime":886.74,"endTime":889.89,"body":"know, was it something I ate?"},{"speaker":"Rick Butler","startTime":890.4,"endTime":895.11,"body":"Was it the way I slept? I think"},{"speaker":"Rick Butler","startTime":890.4,"endTime":895.11,"body":"this is a paradigm shift in the"},{"speaker":"Rick Butler","startTime":895.11,"endTime":900.24,"body":"way of thinking and yeah, COVID"},{"speaker":"Rick Butler","startTime":895.11,"endTime":900.24,"body":"was probably a big, you know,"},{"speaker":"Rick Butler","startTime":900.24,"endTime":907.29,"body":"igniter of that. So do you call"},{"speaker":"Rick Butler","startTime":900.24,"endTime":907.29,"body":"this as terms of general catch"},{"speaker":"Rick Butler","startTime":907.29,"endTime":912.93,"body":"term Healthy Value Engineering?"},{"speaker":"Rick Butler","startTime":907.29,"endTime":912.93,"body":"Is that a watchword that you"},{"speaker":"Rick Butler","startTime":912.93,"endTime":916.41,"body":"usually use? Is it something in"},{"speaker":"Rick Butler","startTime":912.93,"endTime":916.41,"body":"the industry, is that's what"},{"speaker":"Rick Butler","startTime":916.41,"endTime":918.12,"body":"some people refer to this as?"},{"speaker":"Andy Pace","startTime":918.51,"endTime":924.03,"body":"Sure. So I use"},{"speaker":"Andy Pace","startTime":918.51,"endTime":924.03,"body":"that... So everybody who's in"},{"speaker":"Andy Pace","startTime":924.03,"endTime":927.57,"body":"construction has heard the term"},{"speaker":"Andy Pace","startTime":924.03,"endTime":927.57,"body":"Value Engineering before. And"},{"speaker":"Andy Pace","startTime":927.57,"endTime":930.03,"body":"Value Engineering, for those who"},{"speaker":"Andy Pace","startTime":927.57,"endTime":930.03,"body":"are listening that don't"},{"speaker":"Andy Pace","startTime":930.03,"endTime":934.26,"body":"understand it, it's simply, if"},{"speaker":"Andy Pace","startTime":930.03,"endTime":934.26,"body":"there's a budget for a project,"},{"speaker":"Andy Pace","startTime":934.41,"endTime":937.38,"body":"and the project during the"},{"speaker":"Andy Pace","startTime":934.41,"endTime":937.38,"body":"bidding process has gone way"},{"speaker":"Andy Pace","startTime":937.38,"endTime":942.21,"body":"over budgets, the builder or the"},{"speaker":"Andy Pace","startTime":937.38,"endTime":942.21,"body":"architect or a combination, the"},{"speaker":"Andy Pace","startTime":942.21,"endTime":945.21,"body":"construction manager is going to"},{"speaker":"Andy Pace","startTime":942.21,"endTime":945.21,"body":"go back to the owner and say,"},{"speaker":"Andy Pace","startTime":945.21,"endTime":950.49,"body":"well, we can value engineer this"},{"speaker":"Andy Pace","startTime":945.21,"endTime":950.49,"body":"set of drawings, meaning, we can"},{"speaker":"Andy Pace","startTime":950.49,"endTime":956.1,"body":"give you what you want, the"},{"speaker":"Andy Pace","startTime":950.49,"endTime":956.1,"body":"intent of what you want, but"},{"speaker":"Andy Pace","startTime":956.1,"endTime":958.74,"body":"we're gonna reduce the price by"},{"speaker":"Andy Pace","startTime":956.1,"endTime":958.74,"body":"changing out some of these"},{"speaker":"Andy Pace","startTime":958.74,"endTime":965.7,"body":"materials. So you'll still get a"},{"speaker":"Andy Pace","startTime":958.74,"endTime":965.7,"body":"good warranty on your flooring,"},{"speaker":"Andy Pace","startTime":965.7,"endTime":968.91,"body":"it may not be 50 years, it might"},{"speaker":"Andy Pace","startTime":965.7,"endTime":968.91,"body":"be 30 years, but the intent of"},{"speaker":"Andy Pace","startTime":968.91,"endTime":973.29,"body":"the design is there, the intent"},{"speaker":"Andy Pace","startTime":968.91,"endTime":973.29,"body":"of the durability is there. And"},{"speaker":"Andy Pace","startTime":973.29,"endTime":975.93,"body":"so that's what's called Value"},{"speaker":"Andy Pace","startTime":973.29,"endTime":975.93,"body":"Engineering, bringing the price"},{"speaker":"Andy Pace","startTime":975.93,"endTime":981.33,"body":"down, getting, giving them more"},{"speaker":"Andy Pace","startTime":975.93,"endTime":981.33,"body":"value to the dollar. Healthy"},{"speaker":"Andy Pace","startTime":981.33,"endTime":985.53,"body":"Value Engineering is what I use"},{"speaker":"Andy Pace","startTime":981.33,"endTime":985.53,"body":"with customers, when they say,"},{"speaker":"Andy Pace","startTime":985.8,"endTime":988.8,"body":"\"Alright, we've got this"},{"speaker":"Andy Pace","startTime":985.8,"endTime":988.8,"body":"budget.\" And you know, whenever"},{"speaker":"Andy Pace","startTime":988.8,"endTime":994.59,"body":"I asked a customer, when you"},{"speaker":"Andy Pace","startTime":988.8,"endTime":994.59,"body":"know what their level of green"},{"speaker":"Andy Pace","startTime":994.59,"endTime":999.03,"body":"is, or the degree of green is"},{"speaker":"Andy Pace","startTime":994.59,"endTime":999.03,"body":"that I use, they'll say, \"Well,"},{"speaker":"Andy Pace","startTime":999.03,"endTime":1001.37,"body":"we want it all, we want to live"},{"speaker":"Andy Pace","startTime":999.03,"endTime":1001.37,"body":"in a house that's energy"},{"speaker":"Andy Pace","startTime":1001.37,"endTime":1004.1,"body":"efficient and doesn't off gas."},{"speaker":"Andy Pace","startTime":1001.37,"endTime":1004.1,"body":"And, you know, we don't want to"},{"speaker":"Andy Pace","startTime":1004.1,"endTime":1006.68,"body":"be a contributor to outdoor air"},{"speaker":"Andy Pace","startTime":1004.1,"endTime":1006.68,"body":"pollution, we want it"},{"speaker":"Andy Pace","startTime":1006.68,"endTime":1009.86,"body":"sustainable, we want to be"},{"speaker":"Andy Pace","startTime":1006.68,"endTime":1009.86,"body":"healthy environment...\" Oh, wait"},{"speaker":"Andy Pace","startTime":1009.86,"endTime":1013.61,"body":"a second, you can't have"},{"speaker":"Andy Pace","startTime":1009.86,"endTime":1013.61,"body":"everything. So if the budget is"},{"speaker":"Andy Pace","startTime":1013.61,"endTime":1020.87,"body":"X amount, and you get the whole"},{"speaker":"Andy Pace","startTime":1013.61,"endTime":1020.87,"body":"job bid, and you still have"},{"speaker":"Andy Pace","startTime":1020.87,"endTime":1023.66,"body":"money leftover in the budget,"},{"speaker":"Andy Pace","startTime":1020.87,"endTime":1023.66,"body":"which nowadays is not too"},{"speaker":"Andy Pace","startTime":1023.66,"endTime":1028.91,"body":"common. But if you did, maybe"},{"speaker":"Andy Pace","startTime":1023.66,"endTime":1028.91,"body":"then we could bump up to one of"},{"speaker":"Andy Pace","startTime":1028.91,"endTime":1032.81,"body":"those things like a metal"},{"speaker":"Andy Pace","startTime":1028.91,"endTime":1032.81,"body":"roofing system versus asphalt,"},{"speaker":"Andy Pace","startTime":1032.81,"endTime":1036.14,"body":"because you really liked the"},{"speaker":"Andy Pace","startTime":1032.81,"endTime":1036.14,"body":"look of that before. But we took"},{"speaker":"Andy Pace","startTime":1036.14,"endTime":1038.36,"body":"it out of the job because it"},{"speaker":"Andy Pace","startTime":1036.14,"endTime":1038.36,"body":"ultimately doesn't really"},{"speaker":"Andy Pace","startTime":1038.57,"endTime":1042.05,"body":"improve the indoor air quality"},{"speaker":"Andy Pace","startTime":1038.57,"endTime":1042.05,"body":"or help the health of the"},{"speaker":"Andy Pace","startTime":1042.05,"endTime":1045.98,"body":"occupants. So I call that"},{"speaker":"Andy Pace","startTime":1042.05,"endTime":1045.98,"body":"Healthy Value Engineering. In a"},{"speaker":"Andy Pace","startTime":1045.98,"endTime":1050.6,"body":"nutshell, we're shifting dollars"},{"speaker":"Andy Pace","startTime":1045.98,"endTime":1050.6,"body":"away from one thing in the home"},{"speaker":"Andy Pace","startTime":1050.6,"endTime":1053.54,"body":"or a few things in the home that"},{"speaker":"Andy Pace","startTime":1050.6,"endTime":1053.54,"body":"ultimately don't really affect,"},{"speaker":"Andy Pace","startTime":1053.78,"endTime":1057.32,"body":"positively or negatively, the"},{"speaker":"Andy Pace","startTime":1053.78,"endTime":1057.32,"body":"health of the occupants. And"},{"speaker":"Andy Pace","startTime":1057.32,"endTime":1060.17,"body":"we're shifting those dollars to"},{"speaker":"Andy Pace","startTime":1057.32,"endTime":1060.17,"body":"things that really do matter."},{"speaker":"Andy Pace","startTime":1060.47,"endTime":1065.21,"body":"Flooring materials, wall"},{"speaker":"Andy Pace","startTime":1060.47,"endTime":1065.21,"body":"finishes, cabinetry, HVAC"},{"speaker":"Andy Pace","startTime":1065.21,"endTime":1066.44,"body":"systems, things of that nature."},{"speaker":"Rick Butler","startTime":1067.04,"endTime":1071.87,"body":"Let me put my"},{"speaker":"Rick Butler","startTime":1067.04,"endTime":1071.87,"body":"builder hat on. I'm probably the"},{"speaker":"Rick Butler","startTime":1071.87,"endTime":1075.29,"body":"first, you know, I'm the first"},{"speaker":"Rick Butler","startTime":1071.87,"endTime":1075.29,"body":"point of contact with Joe the"},{"speaker":"Rick Butler","startTime":1075.29,"endTime":1080.45,"body":"homeowner. Joe the homeowner"},{"speaker":"Rick Butler","startTime":1075.29,"endTime":1080.45,"body":"says, \"Hey, you know, would you"},{"speaker":"Rick Butler","startTime":1080.48,"endTime":1084.05,"body":"work with Andy and his company"},{"speaker":"Rick Butler","startTime":1080.48,"endTime":1084.05,"body":"as a consultant?\" What's the"},{"speaker":"Rick Butler","startTime":1084.05,"endTime":1089.03,"body":"pushback or not pushback or the"},{"speaker":"Rick Butler","startTime":1084.05,"endTime":1089.03,"body":"receptiveness of the builders"},{"speaker":"Rick Butler","startTime":1089.03,"endTime":1091.64,"body":"that you've been able to work"},{"speaker":"Rick Butler","startTime":1089.03,"endTime":1091.64,"body":"with over the last few years?"},{"speaker":"Andy Pace","startTime":1092.12,"endTime":1093.47,"body":"Yeah, you know,"},{"speaker":"Andy Pace","startTime":1092.12,"endTime":1093.47,"body":"that's a really good question,"},{"speaker":"Andy Pace","startTime":1093.47,"endTime":1098.0,"body":"Rick. And mainly because I have"},{"speaker":"Andy Pace","startTime":1093.47,"endTime":1098.0,"body":"no great answer for it. But I'll"},{"speaker":"Andy Pace","startTime":1098.0,"endTime":1104.21,"body":"answer it this way. It depends"},{"speaker":"Andy Pace","startTime":1098.0,"endTime":1104.21,"body":"on the... it depends on the"},{"speaker":"Andy Pace","startTime":1104.21,"endTime":1108.89,"body":"builder themselves. So yes, I've"},{"speaker":"Andy Pace","startTime":1104.21,"endTime":1108.89,"body":"gotten pushback from some"},{"speaker":"Andy Pace","startTime":1108.89,"endTime":1113.21,"body":"builders, but they're also the"},{"speaker":"Andy Pace","startTime":1108.89,"endTime":1113.21,"body":"same builders that wouldn't even"},{"speaker":"Andy Pace","startTime":1113.21,"endTime":1116.45,"body":"take advice from anybody. Right?"},{"speaker":"Andy Pace","startTime":1113.21,"endTime":1116.45,"body":"Because they think that they"},{"speaker":"Andy Pace","startTime":1116.45,"endTime":1120.17,"body":"know exactly how it should be"},{"speaker":"Andy Pace","startTime":1116.45,"endTime":1120.17,"body":"done. And as we said, you know,"},{"speaker":"Andy Pace","startTime":1120.17,"endTime":1123.35,"body":"at the outset of this, I'm"},{"speaker":"Andy Pace","startTime":1120.17,"endTime":1123.35,"body":"learning every single day. If"},{"speaker":"Andy Pace","startTime":1123.35,"endTime":1127.16,"body":"I'm learning, I'm dying, so- if"},{"speaker":"Andy Pace","startTime":1123.35,"endTime":1127.16,"body":"I'm not learning, I'm dying. I"},{"speaker":"Andy Pace","startTime":1127.16,"endTime":1130.7,"body":"gotta be learning every single"},{"speaker":"Andy Pace","startTime":1127.16,"endTime":1130.7,"body":"day. And if, if somebody came to"},{"speaker":"Andy Pace","startTime":1130.7,"endTime":1134.15,"body":"me and said, \"You know what?"},{"speaker":"Andy Pace","startTime":1130.7,"endTime":1134.15,"body":"I've got this fellow who really"},{"speaker":"Andy Pace","startTime":1134.15,"endTime":1136.85,"body":"knows what he's talking about,\""},{"speaker":"Andy Pace","startTime":1134.15,"endTime":1136.85,"body":"to help the customer build a"},{"speaker":"Andy Pace","startTime":1136.85,"endTime":1141.5,"body":"healthy home, I'm thinking,"},{"speaker":"Andy Pace","startTime":1136.85,"endTime":1141.5,"body":"\"Great!\" And I've actually had"},{"speaker":"Andy Pace","startTime":1141.5,"endTime":1144.05,"body":"that. I had a builder just a"},{"speaker":"Andy Pace","startTime":1141.5,"endTime":1144.05,"body":"couple of weeks ago, I was"},{"speaker":"Andy Pace","startTime":1144.08,"endTime":1147.41,"body":"explaining to them that"},{"speaker":"Andy Pace","startTime":1144.08,"endTime":1147.41,"body":"sometimes I get some pushback,"},{"speaker":"Andy Pace","startTime":1147.41,"endTime":1150.11,"body":"and he said, \"Pushback!\" He"},{"speaker":"Andy Pace","startTime":1147.41,"endTime":1150.11,"body":"goes, \"I'd be happy that"},{"speaker":"Andy Pace","startTime":1150.11,"endTime":1152.9,"body":"somebody would take that portion"},{"speaker":"Andy Pace","startTime":1150.11,"endTime":1152.9,"body":"of this because I know nothing."},{"speaker":"Andy Pace","startTime":1153.2,"endTime":1156.23,"body":"And I know my, this is what my"},{"speaker":"Andy Pace","startTime":1153.2,"endTime":1156.23,"body":"customer wants. And this is an"},{"speaker":"Andy Pace","startTime":1156.23,"endTime":1159.92,"body":"opportunity to give my customer"},{"speaker":"Andy Pace","startTime":1156.23,"endTime":1159.92,"body":"what they want, and I can learn"},{"speaker":"Andy Pace","startTime":1159.92,"endTime":1165.2,"body":"something, this is the best of"},{"speaker":"Andy Pace","startTime":1159.92,"endTime":1165.2,"body":"all worlds.\" So you know, one of"},{"speaker":"Andy Pace","startTime":1165.2,"endTime":1168.68,"body":"the kind of the ancillary"},{"speaker":"Andy Pace","startTime":1165.2,"endTime":1168.68,"body":"questions or answers to this"},{"speaker":"Andy Pace","startTime":1168.68,"endTime":1173.09,"body":"question is to talk about, you"},{"speaker":"Andy Pace","startTime":1168.68,"endTime":1173.09,"body":"know, what type of builders I"},{"speaker":"Andy Pace","startTime":1173.09,"endTime":1177.17,"body":"normally work with, and I've"},{"speaker":"Andy Pace","startTime":1173.09,"endTime":1177.17,"body":"worked with builders all over"},{"speaker":"Andy Pace","startTime":1177.17,"endTime":1181.94,"body":"the world. I can tell you that"},{"speaker":"Andy Pace","startTime":1177.17,"endTime":1181.94,"body":"maybe in a few situations, and"},{"speaker":"Andy Pace","startTime":1181.94,"endTime":1186.35,"body":"I've done 1000s of projects,"},{"speaker":"Andy Pace","startTime":1181.94,"endTime":1186.35,"body":"only in a few situations have I"},{"speaker":"Andy Pace","startTime":1186.35,"endTime":1191.0,"body":"ever worked with a builder who"},{"speaker":"Andy Pace","startTime":1186.35,"endTime":1191.0,"body":"calls themselves a healthy home"},{"speaker":"Andy Pace","startTime":1191.0,"endTime":1196.01,"body":"builder. Most of them that I"},{"speaker":"Andy Pace","startTime":1191.0,"endTime":1196.01,"body":"work with are actually good"},{"speaker":"Andy Pace","startTime":1196.01,"endTime":1199.82,"body":"quality custom home builders."},{"speaker":"Andy Pace","startTime":1196.01,"endTime":1199.82,"body":"And I like working with them,"},{"speaker":"Andy Pace","startTime":1199.85,"endTime":1204.08,"body":"custom home builders, because,"},{"speaker":"Andy Pace","startTime":1199.85,"endTime":1204.08,"body":"you know, everybody has had a"},{"speaker":"Andy Pace","startTime":1204.08,"endTime":1206.75,"body":"situation before with a client"},{"speaker":"Andy Pace","startTime":1204.08,"endTime":1206.75,"body":"where they've got, they come to"},{"speaker":"Andy Pace","startTime":1206.75,"endTime":1211.55,"body":"you or they say, \"Well, I've got"},{"speaker":"Andy Pace","startTime":1206.75,"endTime":1211.55,"body":"1500 pictures of a kitchen on my"},{"speaker":"Andy Pace","startTime":1211.55,"endTime":1216.05,"body":"Pinterest page, can you can you"},{"speaker":"Andy Pace","startTime":1211.55,"endTime":1216.05,"body":"build me that?\" Right? A good"},{"speaker":"Andy Pace","startTime":1216.05,"endTime":1219.02,"body":"custom home builder would say,"},{"speaker":"Andy Pace","startTime":1216.05,"endTime":1219.02,"body":"yes, we can make that happen."},{"speaker":"Andy Pace","startTime":1219.26,"endTime":1224.6,"body":"And let's, let's, let's use this"},{"speaker":"Andy Pace","startTime":1219.26,"endTime":1224.6,"body":"as an opportunity. The not so"},{"speaker":"Andy Pace","startTime":1224.6,"endTime":1228.47,"body":"good builders or the ones who"},{"speaker":"Andy Pace","startTime":1224.6,"endTime":1228.47,"body":"just aren't interested in doing"},{"speaker":"Andy Pace","startTime":1228.47,"endTime":1231.71,"body":"custom are going to say, \"Well,"},{"speaker":"Andy Pace","startTime":1228.47,"endTime":1231.71,"body":"no, we've got our designs we"},{"speaker":"Andy Pace","startTime":1231.71,"endTime":1234.44,"body":"like to work with, we have our"},{"speaker":"Andy Pace","startTime":1231.71,"endTime":1234.44,"body":"designer, and we'll give you,"},{"speaker":"Andy Pace","startTime":1234.47,"endTime":1239.33,"body":"you know, what we can, but we'll"},{"speaker":"Andy Pace","startTime":1234.47,"endTime":1239.33,"body":"come, we'll do our best.\" So I"},{"speaker":"Andy Pace","startTime":1239.33,"endTime":1242.72,"body":"prefer to work with the custom"},{"speaker":"Andy Pace","startTime":1239.33,"endTime":1242.72,"body":"home builders who are eagerly"},{"speaker":"Andy Pace","startTime":1242.72,"endTime":1245.93,"body":"awaiting those customers who"},{"speaker":"Andy Pace","startTime":1242.72,"endTime":1245.93,"body":"have specific needs, because"},{"speaker":"Andy Pace","startTime":1245.93,"endTime":1248.57,"body":"they, that's what they want to"},{"speaker":"Andy Pace","startTime":1245.93,"endTime":1248.57,"body":"do. They want to provide a home"},{"speaker":"Andy Pace","startTime":1248.9,"endTime":1252.71,"body":"that their customers are paying"},{"speaker":"Andy Pace","startTime":1248.9,"endTime":1252.71,"body":"them for. So usually, in those"},{"speaker":"Andy Pace","startTime":1252.71,"endTime":1255.38,"body":"situations, they're more than"},{"speaker":"Andy Pace","startTime":1252.71,"endTime":1255.38,"body":"happy to have me come onboard."},{"speaker":"Andy Pace","startTime":1256.55,"endTime":1260.21,"body":"And I think it's getting even"},{"speaker":"Andy Pace","startTime":1256.55,"endTime":1260.21,"body":"easier because this is becoming"},{"speaker":"Andy Pace","startTime":1260.45,"endTime":1265.67,"body":"more mainstream. And I think"},{"speaker":"Andy Pace","startTime":1260.45,"endTime":1265.67,"body":"there's actually a lot of, a lot"},{"speaker":"Andy Pace","startTime":1265.67,"endTime":1267.83,"body":"of builders out there who are"},{"speaker":"Andy Pace","startTime":1265.67,"endTime":1267.83,"body":"getting a little scared because"},{"speaker":"Andy Pace","startTime":1267.89,"endTime":1269.66,"body":"they're being asked about this,"},{"speaker":"Andy Pace","startTime":1267.89,"endTime":1269.66,"body":"and they don't know how to"},{"speaker":"Andy Pace","startTime":1269.66,"endTime":1270.53,"body":"answer that question."},{"speaker":"Rick Butler","startTime":1271.13,"endTime":1273.44,"body":"Well, that, that"},{"speaker":"Rick Butler","startTime":1271.13,"endTime":1273.44,"body":"leads to a perfect point. I'm"},{"speaker":"Rick Butler","startTime":1273.44,"endTime":1276.56,"body":"thinking right now, again, I'm"},{"speaker":"Rick Butler","startTime":1273.44,"endTime":1276.56,"body":"wearing the builder's hat right"},{"speaker":"Rick Butler","startTime":1276.56,"endTime":1281.78,"body":"now in this conversation, just"},{"speaker":"Rick Butler","startTime":1276.56,"endTime":1281.78,"body":"for this point. But I see this"},{"speaker":"Rick Butler","startTime":1281.78,"endTime":1285.53,"body":"as a differentiator for that"},{"speaker":"Rick Butler","startTime":1281.78,"endTime":1285.53,"body":"custom builder, a marketing"},{"speaker":"Rick Butler","startTime":1285.53,"endTime":1289.52,"body":"differentiator, this is how I"},{"speaker":"Rick Butler","startTime":1285.53,"endTime":1289.52,"body":"stand out amongst the others."},{"speaker":"Rick Butler","startTime":1290.03,"endTime":1292.85,"body":"I'm working with Andy, I'm"},{"speaker":"Rick Butler","startTime":1290.03,"endTime":1292.85,"body":"working with the concerned"},{"speaker":"Rick Butler","startTime":1292.85,"endTime":1297.95,"body":"homeowner, customer's king"},{"speaker":"Rick Butler","startTime":1292.85,"endTime":1297.95,"body":"anyway. You know, the guy's not"},{"speaker":"Rick Butler","startTime":1297.95,"endTime":1300.62,"body":"gonna be in business long if he"},{"speaker":"Rick Butler","startTime":1297.95,"endTime":1300.62,"body":"doesn't look at it that way,"},{"speaker":"Rick Butler","startTime":1300.62,"endTime":1302.9,"body":"that it's what the customer"},{"speaker":"Rick Butler","startTime":1300.62,"endTime":1302.9,"body":"wants, because that's who's"},{"speaker":"Rick Butler","startTime":1302.9,"endTime":1307.94,"body":"paying for it. But do you see"},{"speaker":"Rick Butler","startTime":1302.9,"endTime":1307.94,"body":"this as a differentiator, a way"},{"speaker":"Rick Butler","startTime":1307.94,"endTime":1312.29,"body":"that, here we go, I'm Rick, I'm"},{"speaker":"Rick Butler","startTime":1307.94,"endTime":1312.29,"body":"Rick the homebuilder, do you see"},{"speaker":"Rick Butler","startTime":1312.29,"endTime":1315.89,"body":"this is a way I can stand out"},{"speaker":"Rick Butler","startTime":1312.29,"endTime":1315.89,"body":"against a crowd that are in my"},{"speaker":"Rick Butler","startTime":1315.89,"endTime":1316.46,"body":"space?"},{"speaker":"Andy Pace","startTime":1317.48,"endTime":1319.64,"body":"Absolutely, without a"},{"speaker":"Andy Pace","startTime":1317.48,"endTime":1319.64,"body":"doubt, and I'll tell you what"},{"speaker":"Andy Pace","startTime":1319.64,"endTime":1324.92,"body":"proves this point. There was a"},{"speaker":"Andy Pace","startTime":1319.64,"endTime":1324.92,"body":"recent study done, I believe the"},{"speaker":"Andy Pace","startTime":1325.28,"endTime":1332.78,"body":"NAHB did this, and they polled a"},{"speaker":"Andy Pace","startTime":1325.28,"endTime":1332.78,"body":"couple 1000 people, by"},{"speaker":"Andy Pace","startTime":1332.84,"endTime":1336.74,"body":"homeowners, what they're looking"},{"speaker":"Andy Pace","startTime":1332.84,"endTime":1336.74,"body":"for in new construction. And"},{"speaker":"Andy Pace","startTime":1336.89,"endTime":1343.61,"body":"without surprise, you know, the"},{"speaker":"Andy Pace","startTime":1336.89,"endTime":1343.61,"body":"second highest was energy"},{"speaker":"Andy Pace","startTime":1343.61,"endTime":1349.97,"body":"efficiency. Highest was human"},{"speaker":"Andy Pace","startTime":1343.61,"endTime":1349.97,"body":"health. Matter of fact, it was,"},{"speaker":"Andy Pace","startTime":1350.0,"endTime":1354.56,"body":"it was double energy efficiency."},{"speaker":"Andy Pace","startTime":1350.0,"endTime":1354.56,"body":"People today, and especially the"},{"speaker":"Andy Pace","startTime":1354.56,"endTime":1358.13,"body":"younger homeowners, the ones"},{"speaker":"Andy Pace","startTime":1354.56,"endTime":1358.13,"body":"just maybe buying their first"},{"speaker":"Andy Pace","startTime":1358.13,"endTime":1360.71,"body":"home. You know, remember,"},{"speaker":"Andy Pace","startTime":1358.13,"endTime":1360.71,"body":"they've been learning about this"},{"speaker":"Andy Pace","startTime":1360.71,"endTime":1364.07,"body":"since grade school and earlier."},{"speaker":"Andy Pace","startTime":1360.71,"endTime":1364.07,"body":"Whereas, you know, someone like"},{"speaker":"Andy Pace","startTime":1364.07,"endTime":1366.65,"body":"me, I never started learning"},{"speaker":"Andy Pace","startTime":1364.07,"endTime":1366.65,"body":"about this until I was, you"},{"speaker":"Andy Pace","startTime":1366.65,"endTime":1370.58,"body":"know, an adult. And I had to"},{"speaker":"Andy Pace","startTime":1366.65,"endTime":1370.58,"body":"learn, you know, the hard way."},{"speaker":"Andy Pace","startTime":1371.57,"endTime":1375.86,"body":"But, you know, we have more"},{"speaker":"Andy Pace","startTime":1371.57,"endTime":1375.86,"body":"younger homeowners coming to us"},{"speaker":"Andy Pace","startTime":1375.86,"endTime":1378.62,"body":"saying, \"Well, this is just kind"},{"speaker":"Andy Pace","startTime":1375.86,"endTime":1378.62,"body":"of an obvious, I want to live in"},{"speaker":"Andy Pace","startTime":1378.62,"endTime":1381.32,"body":"a home, that's not going to be,"},{"speaker":"Andy Pace","startTime":1378.62,"endTime":1381.32,"body":"you know, poisoning my kids.\""},{"speaker":"Andy Pace","startTime":1382.1,"endTime":1388.1,"body":"And so, I think that, yes, it's"},{"speaker":"Andy Pace","startTime":1382.1,"endTime":1388.1,"body":"a differentiator, but you also"},{"speaker":"Andy Pace","startTime":1388.1,"endTime":1392.21,"body":"have to be careful with it. And"},{"speaker":"Andy Pace","startTime":1388.1,"endTime":1392.21,"body":"here's why. If you're a builder"},{"speaker":"Andy Pace","startTime":1392.21,"endTime":1395.66,"body":"that you've been building homes"},{"speaker":"Andy Pace","startTime":1392.21,"endTime":1395.66,"body":"for 20 years, 30 years, and all"},{"speaker":"Andy Pace","startTime":1395.66,"endTime":1398.45,"body":"of a sudden, you're advertising"},{"speaker":"Andy Pace","startTime":1395.66,"endTime":1398.45,"body":"tomorrow that you just built a"},{"speaker":"Andy Pace","startTime":1398.45,"endTime":1402.53,"body":"healthy home for a customer."},{"speaker":"Andy Pace","startTime":1398.45,"endTime":1402.53,"body":"What does that tell all the"},{"speaker":"Andy Pace","startTime":1402.53,"endTime":1407.12,"body":"other customers that you built"},{"speaker":"Andy Pace","startTime":1402.53,"endTime":1407.12,"body":"for the last 30 years? Well it"},{"speaker":"Andy Pace","startTime":1407.12,"endTime":1408.83,"body":"tells them that you built them"},{"speaker":"Andy Pace","startTime":1407.12,"endTime":1408.83,"body":"an unhealthy home."},{"speaker":"Rick Butler","startTime":1411.14,"endTime":1413.69,"body":"That's- it's not"},{"speaker":"Rick Butler","startTime":1411.14,"endTime":1413.69,"body":"funny, but it's the way you just"},{"speaker":"Rick Butler","startTime":1413.69,"endTime":1414.86,"body":"said it, that is funny."},{"speaker":"Andy Pace","startTime":1415.64,"endTime":1418.64,"body":"And so, and not to"},{"speaker":"Andy Pace","startTime":1415.64,"endTime":1418.64,"body":"say you did, by any means."},{"speaker":"Rick Butler","startTime":1418.64,"endTime":1419.09,"body":"No, no, no."},{"speaker":"Andy Pace","startTime":1419.09,"endTime":1422.3,"body":"But that's what the"},{"speaker":"Andy Pace","startTime":1419.09,"endTime":1422.3,"body":"consumer is thinking. So you"},{"speaker":"Andy Pace","startTime":1422.3,"endTime":1425.63,"body":"have to be smart about it. And I"},{"speaker":"Andy Pace","startTime":1422.3,"endTime":1425.63,"body":"actually work as a consultant"},{"speaker":"Andy Pace","startTime":1425.63,"endTime":1428.6,"body":"with a couple of builders, that"},{"speaker":"Andy Pace","startTime":1425.63,"endTime":1428.6,"body":"I help them with their"},{"speaker":"Andy Pace","startTime":1428.6,"endTime":1434.21,"body":"marketing, so that they don't"},{"speaker":"Andy Pace","startTime":1428.6,"endTime":1434.21,"body":"overplay their hand. They don't"},{"speaker":"Andy Pace","startTime":1434.21,"endTime":1439.22,"body":"what we call greenwash the"},{"speaker":"Andy Pace","startTime":1434.21,"endTime":1439.22,"body":"industry, and basically come up"},{"speaker":"Andy Pace","startTime":1439.22,"endTime":1442.04,"body":"with all these words and phrases"},{"speaker":"Andy Pace","startTime":1439.22,"endTime":1442.04,"body":"and then when somebody questions"},{"speaker":"Andy Pace","startTime":1442.04,"endTime":1444.11,"body":"about it, they don't have a clue"},{"speaker":"Andy Pace","startTime":1442.04,"endTime":1444.11,"body":"of what they're talking about."},{"speaker":"Andy Pace","startTime":1444.47,"endTime":1448.49,"body":"So I get them to understand what"},{"speaker":"Andy Pace","startTime":1444.47,"endTime":1448.49,"body":"they do and their limitations,"},{"speaker":"Andy Pace","startTime":1448.76,"endTime":1452.6,"body":"you know, what their, what their"},{"speaker":"Andy Pace","startTime":1448.76,"endTime":1452.6,"body":"expertise is, and then to be"},{"speaker":"Andy Pace","startTime":1452.6,"endTime":1455.96,"body":"able to market this in a way"},{"speaker":"Andy Pace","startTime":1452.6,"endTime":1455.96,"body":"that will appeal to those who"},{"speaker":"Andy Pace","startTime":1455.96,"endTime":1461.18,"body":"are interested but won't repel"},{"speaker":"Andy Pace","startTime":1455.96,"endTime":1461.18,"body":"those who either don't get it"},{"speaker":"Andy Pace","startTime":1461.21,"endTime":1464.0,"body":"or, again, are past customers"},{"speaker":"Andy Pace","startTime":1461.21,"endTime":1464.0,"body":"and they're gonna get mad"},{"speaker":"Andy Pace","startTime":1464.0,"endTime":1465.56,"body":"because they're living in a"},{"speaker":"Andy Pace","startTime":1464.0,"endTime":1465.56,"body":"toxic home."},{"speaker":"Rick Butler","startTime":1465.89,"endTime":1470.66,"body":"Yeah, that's"},{"speaker":"Rick Butler","startTime":1465.89,"endTime":1470.66,"body":"excellent. So, BlueTape, I work"},{"speaker":"Rick Butler","startTime":1470.66,"endTime":1475.94,"body":"between that builder per se and"},{"speaker":"Rick Butler","startTime":1470.66,"endTime":1475.94,"body":"the supplier, and I'm sort of"},{"speaker":"Rick Butler","startTime":1476.06,"endTime":1479.66,"body":"BlueTape the conduit between"},{"speaker":"Rick Butler","startTime":1476.06,"endTime":1479.66,"body":"them for finance, you know,"},{"speaker":"Rick Butler","startTime":1479.69,"endTime":1483.47,"body":"trade credit, buy now, pay"},{"speaker":"Rick Butler","startTime":1479.69,"endTime":1483.47,"body":"later. So with that said,"},{"speaker":"Rick Butler","startTime":1483.47,"endTime":1491.3,"body":"builder is going to supplier, in"},{"speaker":"Rick Butler","startTime":1483.47,"endTime":1491.3,"body":"terms of material selection, you"},{"speaker":"Rick Butler","startTime":1491.3,"endTime":1496.49,"body":"know, homeowner has given me"},{"speaker":"Rick Butler","startTime":1491.3,"endTime":1496.49,"body":"marching orders. I'm consulting"},{"speaker":"Rick Butler","startTime":1496.49,"endTime":1504.8,"body":"with you now. I've got my main"},{"speaker":"Rick Butler","startTime":1496.49,"endTime":1504.8,"body":"supplier, is this a issue in"},{"speaker":"Rick Butler","startTime":1504.8,"endTime":1509.21,"body":"terms of having to go to a"},{"speaker":"Rick Butler","startTime":1504.8,"endTime":1509.21,"body":"certain supplier? Supplier"},{"speaker":"Rick Butler","startTime":1509.21,"endTime":1512.75,"body":"needing to get things in? So I"},{"speaker":"Rick Butler","startTime":1509.21,"endTime":1512.75,"body":"guess what I'm saying, in"},{"speaker":"Rick Butler","startTime":1512.75,"endTime":1518.18,"body":"materials solutions or material"},{"speaker":"Rick Butler","startTime":1512.75,"endTime":1518.18,"body":"selection, I mean, is this, does"},{"speaker":"Rick Butler","startTime":1518.18,"endTime":1522.2,"body":"this become a bigger issue for"},{"speaker":"Rick Butler","startTime":1518.18,"endTime":1522.2,"body":"the builder? An easier issue? Or"},{"speaker":"Rick Butler","startTime":1522.2,"endTime":1525.35,"body":"does it become a supplier issue?"},{"speaker":"Rick Butler","startTime":1522.2,"endTime":1525.35,"body":"I hope I'm making sense in"},{"speaker":"Rick Butler","startTime":1525.35,"endTime":1526.1,"body":"asking that."},{"speaker":"Andy Pace","startTime":1526.31,"endTime":1528.56,"body":"No, I totally"},{"speaker":"Andy Pace","startTime":1526.31,"endTime":1528.56,"body":"understand that, because I'm"},{"speaker":"Andy Pace","startTime":1528.56,"endTime":1532.34,"body":"thinking of a lot of past"},{"speaker":"Andy Pace","startTime":1528.56,"endTime":1532.34,"body":"projects right now. Can it be a"},{"speaker":"Andy Pace","startTime":1532.34,"endTime":1538.16,"body":"supply issue? It can be. It's"},{"speaker":"Andy Pace","startTime":1532.34,"endTime":1538.16,"body":"getting easier. 20 years ago, if"},{"speaker":"Andy Pace","startTime":1538.16,"endTime":1541.4,"body":"you were to come into our"},{"speaker":"Andy Pace","startTime":1538.16,"endTime":1541.4,"body":"showroom and look at all the"},{"speaker":"Andy Pace","startTime":1541.4,"endTime":1544.82,"body":"healthy home materials that we"},{"speaker":"Andy Pace","startTime":1541.4,"endTime":1544.82,"body":"have, there wouldn't be many."},{"speaker":"Andy Pace","startTime":1545.27,"endTime":1548.09,"body":"You know, we had a really good"},{"speaker":"Andy Pace","startTime":1545.27,"endTime":1548.09,"body":"line of paints and coatings"},{"speaker":"Andy Pace","startTime":1548.09,"endTime":1552.35,"body":"called AFM Safecoat, we had a"},{"speaker":"Andy Pace","startTime":1548.09,"endTime":1552.35,"body":"really good line of natural"},{"speaker":"Andy Pace","startTime":1552.35,"endTime":1556.85,"body":"linoleum flooring called Forbo"},{"speaker":"Andy Pace","startTime":1552.35,"endTime":1556.85,"body":"Marmoleum. And that's about it."},{"speaker":"Andy Pace","startTime":1558.05,"endTime":1560.12,"body":"In the last 20 years,"},{"speaker":"Andy Pace","startTime":1558.05,"endTime":1560.12,"body":"manufacturers have really"},{"speaker":"Andy Pace","startTime":1560.12,"endTime":1562.88,"body":"stepped up to the plate and"},{"speaker":"Andy Pace","startTime":1560.12,"endTime":1562.88,"body":"started making healthier"},{"speaker":"Andy Pace","startTime":1562.88,"endTime":1565.58,"body":"products, products that we can"},{"speaker":"Andy Pace","startTime":1562.88,"endTime":1565.58,"body":"recommend to our, some of our"},{"speaker":"Andy Pace","startTime":1565.58,"endTime":1569.48,"body":"most sensitive clients. The"},{"speaker":"Andy Pace","startTime":1565.58,"endTime":1569.48,"body":"downside still is, though, the"},{"speaker":"Andy Pace","startTime":1569.66,"endTime":1574.82,"body":"supply chain. And this is, now,"},{"speaker":"Andy Pace","startTime":1569.66,"endTime":1574.82,"body":"again, comes down to what type"},{"speaker":"Andy Pace","startTime":1574.82,"endTime":1579.5,"body":"of builder you are, if you are a"},{"speaker":"Andy Pace","startTime":1574.82,"endTime":1579.5,"body":"spec home builder, and you've"},{"speaker":"Andy Pace","startTime":1579.5,"endTime":1582.5,"body":"got your processes down, you're"},{"speaker":"Andy Pace","startTime":1579.5,"endTime":1582.5,"body":"buying materials for 10 houses"},{"speaker":"Andy Pace","startTime":1582.5,"endTime":1586.07,"body":"at a time, this is going to be a"},{"speaker":"Andy Pace","startTime":1582.5,"endTime":1586.07,"body":"little problematic to work in"},{"speaker":"Andy Pace","startTime":1586.07,"endTime":1589.25,"body":"one home that happens to be"},{"speaker":"Andy Pace","startTime":1586.07,"endTime":1589.25,"body":"designed as a healthy home"},{"speaker":"Andy Pace","startTime":1589.25,"endTime":1591.26,"body":"compared to the rest of them."},{"speaker":"Andy Pace","startTime":1589.25,"endTime":1591.26,"body":"Because now you're looking at"},{"speaker":"Andy Pace","startTime":1591.26,"endTime":1595.79,"body":"different suppliers, I'm sure."},{"speaker":"Andy Pace","startTime":1591.26,"endTime":1595.79,"body":"If you are a homebuilder that"},{"speaker":"Andy Pace","startTime":1595.79,"endTime":1599.78,"body":"builds one or two homes a year,"},{"speaker":"Andy Pace","startTime":1595.79,"endTime":1599.78,"body":"three or four maybe, to be able"},{"speaker":"Andy Pace","startTime":1599.78,"endTime":1605.36,"body":"to work with maybe a couple of"},{"speaker":"Andy Pace","startTime":1599.78,"endTime":1605.36,"body":"new suppliers is not that big of"},{"speaker":"Andy Pace","startTime":1605.36,"endTime":1610.82,"body":"a deal. What I always try to do"},{"speaker":"Andy Pace","startTime":1605.36,"endTime":1610.82,"body":"as the consultant is, you know,"},{"speaker":"Andy Pace","startTime":1610.85,"endTime":1613.82,"body":"the, one of the first questions"},{"speaker":"Andy Pace","startTime":1610.85,"endTime":1613.82,"body":"I ask is, \"Where are you from?"},{"speaker":"Andy Pace","startTime":1613.85,"endTime":1617.54,"body":"Where are you building?\" And"},{"speaker":"Andy Pace","startTime":1613.85,"endTime":1617.54,"body":"then I'm going to tell you that"},{"speaker":"Andy Pace","startTime":1618.02,"endTime":1620.99,"body":"whenever I start to make"},{"speaker":"Andy Pace","startTime":1618.02,"endTime":1620.99,"body":"recommendations on materials,"},{"speaker":"Andy Pace","startTime":1621.77,"endTime":1624.11,"body":"the first thing I'm going to try"},{"speaker":"Andy Pace","startTime":1621.77,"endTime":1624.11,"body":"to recommend there is something"},{"speaker":"Andy Pace","startTime":1624.11,"endTime":1627.44,"body":"that you can find locally at one"},{"speaker":"Andy Pace","startTime":1624.11,"endTime":1627.44,"body":"of your local building supply"},{"speaker":"Andy Pace","startTime":1627.44,"endTime":1631.64,"body":"houses. I just had a client"},{"speaker":"Andy Pace","startTime":1627.44,"endTime":1631.64,"body":"today, actually, in a"},{"speaker":"Andy Pace","startTime":1631.64,"endTime":1638.0,"body":"conversation. We ended up"},{"speaker":"Andy Pace","startTime":1631.64,"endTime":1638.0,"body":"recommending a local fab shop"},{"speaker":"Andy Pace","startTime":1638.0,"endTime":1642.02,"body":"for custom cabinetry in lieu of"},{"speaker":"Andy Pace","startTime":1638.0,"endTime":1642.02,"body":"a bigger, more national brand"},{"speaker":"Andy Pace","startTime":1642.02,"endTime":1646.85,"body":"that I personally work with."},{"speaker":"Andy Pace","startTime":1642.02,"endTime":1646.85,"body":"Because I think that in their"},{"speaker":"Andy Pace","startTime":1646.85,"endTime":1652.43,"body":"project, they're gonna get"},{"speaker":"Andy Pace","startTime":1646.85,"endTime":1652.43,"body":"better service, you know, I"},{"speaker":"Andy Pace","startTime":1652.43,"endTime":1656.03,"body":"think possibly a better product"},{"speaker":"Andy Pace","startTime":1652.43,"endTime":1656.03,"body":"overall. Because if there's any"},{"speaker":"Andy Pace","startTime":1656.03,"endTime":1659.45,"body":"problems, they can reach out and"},{"speaker":"Andy Pace","startTime":1656.03,"endTime":1659.45,"body":"grab them locally. And so I"},{"speaker":"Andy Pace","startTime":1659.45,"endTime":1664.88,"body":"think that it can be difficult,"},{"speaker":"Andy Pace","startTime":1659.45,"endTime":1664.88,"body":"but we try to make it as easy as"},{"speaker":"Andy Pace","startTime":1664.88,"endTime":1666.89,"body":"possible because you don't"},{"speaker":"Andy Pace","startTime":1664.88,"endTime":1666.89,"body":"really want to rock the boat."},{"speaker":"Andy Pace","startTime":1668.33,"endTime":1672.62,"body":"Got it. Let's do a little rapid"},{"speaker":"Andy Pace","startTime":1668.33,"endTime":1672.62,"body":"fire here to finish up, Andy."},{"speaker":"Andy Pace","startTime":1672.62,"endTime":1676.31,"body":"And let's keep it from to one"},{"speaker":"Andy Pace","startTime":1672.62,"endTime":1676.31,"body":"word to one sentence. A little"},{"speaker":"Andy Pace","startTime":1676.31,"endTime":1680.72,"body":"rapid fire. You have a, you have"},{"speaker":"Andy Pace","startTime":1676.31,"endTime":1680.72,"body":"a showroom where people actually"},{"speaker":"Andy Pace","startTime":1680.72,"endTime":1681.56,"body":"can walk in?"},{"speaker":"Andy Pace","startTime":1681.92,"endTime":1682.43,"body":"Yes."},{"speaker":"Rick Butler","startTime":1683.51,"endTime":1688.46,"body":"All right. Dealing"},{"speaker":"Rick Butler","startTime":1683.51,"endTime":1688.46,"body":"with the United States, 50"},{"speaker":"Rick Butler","startTime":1688.46,"endTime":1692.69,"body":"states, are you dealing just in"},{"speaker":"Rick Butler","startTime":1688.46,"endTime":1692.69,"body":"Wisconsin, are you dealing with"},{"speaker":"Rick Butler","startTime":1694.07,"endTime":1695.03,"body":"across the US?"},{"speaker":"Andy Pace","startTime":1695.39,"endTime":1699.35,"body":"We actually ship all"},{"speaker":"Andy Pace","startTime":1695.39,"endTime":1699.35,"body":"throughout the world. I think"},{"speaker":"Andy Pace","startTime":1699.35,"endTime":1702.86,"body":"just because of many barriers,"},{"speaker":"Andy Pace","startTime":1699.35,"endTime":1702.86,"body":"most of our customers are here"},{"speaker":"Andy Pace","startTime":1702.86,"endTime":1707.81,"body":"in the US. But yeah, we will, we"},{"speaker":"Andy Pace","startTime":1702.86,"endTime":1707.81,"body":"will send products anywhere we"},{"speaker":"Andy Pace","startTime":1707.81,"endTime":1710.48,"body":"need to get them into the hands"},{"speaker":"Andy Pace","startTime":1707.81,"endTime":1710.48,"body":"of those who want them."},{"speaker":"Rick Butler","startTime":1711.26,"endTime":1717.08,"body":"Perfect. Best piece"},{"speaker":"Rick Butler","startTime":1711.26,"endTime":1717.08,"body":"of advice you could give either"},{"speaker":"Rick Butler","startTime":1717.08,"endTime":1719.45,"body":"a, let's take, best piece of"},{"speaker":"Rick Butler","startTime":1717.08,"endTime":1719.45,"body":"advice you could give a"},{"speaker":"Rick Butler","startTime":1719.45,"endTime":1724.52,"body":"homeowner wanting to get into"},{"speaker":"Rick Butler","startTime":1719.45,"endTime":1724.52,"body":"this health, health aspect of"},{"speaker":"Rick Butler","startTime":1724.52,"endTime":1725.6,"body":"building their new home."},{"speaker":"Andy Pace","startTime":1727.31,"endTime":1732.23,"body":"Best piece of advice,"},{"speaker":"Andy Pace","startTime":1727.31,"endTime":1732.23,"body":"do not strive for perfection."},{"speaker":"Andy Pace","startTime":1733.37,"endTime":1736.37,"body":"You'll drive yourself to the"},{"speaker":"Andy Pace","startTime":1733.37,"endTime":1736.37,"body":"poorhouse or the nuthouse or"},{"speaker":"Andy Pace","startTime":1736.37,"endTime":1739.13,"body":"both. Just do the best you can."},{"speaker":"Rick Butler","startTime":1739.37,"endTime":1743.03,"body":"Good! Would, any"},{"speaker":"Rick Butler","startTime":1739.37,"endTime":1743.03,"body":"different advice that you would"},{"speaker":"Rick Butler","startTime":1743.03,"endTime":1745.19,"body":"give the builder from his end?"},{"speaker":"Andy Pace","startTime":1745.76,"endTime":1748.67,"body":"Yeah, I think from"},{"speaker":"Andy Pace","startTime":1745.76,"endTime":1748.67,"body":"the, from that perspective, I"},{"speaker":"Andy Pace","startTime":1748.67,"endTime":1757.61,"body":"would tell the builders, please"},{"speaker":"Andy Pace","startTime":1748.67,"endTime":1757.61,"body":"take time to learn about this"},{"speaker":"Andy Pace","startTime":1757.97,"endTime":1760.52,"body":"because more and more clients"},{"speaker":"Andy Pace","startTime":1757.97,"endTime":1760.52,"body":"will be coming to you in the"},{"speaker":"Andy Pace","startTime":1760.52,"endTime":1765.41,"body":"future asking about healthy home"},{"speaker":"Andy Pace","startTime":1760.52,"endTime":1765.41,"body":"features. And they're not"},{"speaker":"Andy Pace","startTime":1765.41,"endTime":1769.25,"body":"looking for the builder to laugh"},{"speaker":"Andy Pace","startTime":1765.41,"endTime":1769.25,"body":"them off and shrug them off."},{"speaker":"Andy Pace","startTime":1769.25,"endTime":1772.07,"body":"They're looking for a builder"},{"speaker":"Andy Pace","startTime":1769.25,"endTime":1772.07,"body":"who is empathetic to their"},{"speaker":"Andy Pace","startTime":1772.07,"endTime":1776.06,"body":"health issues, who can"},{"speaker":"Andy Pace","startTime":1772.07,"endTime":1776.06,"body":"understand and is willing to"},{"speaker":"Andy Pace","startTime":1776.15,"endTime":1777.68,"body":"learn more about this."},{"speaker":"Rick Butler","startTime":1777.92,"endTime":1780.77,"body":"What's the best,"},{"speaker":"Rick Butler","startTime":1777.92,"endTime":1780.77,"body":"best way to contact you right"},{"speaker":"Rick Butler","startTime":1780.77,"endTime":1781.4,"body":"now, my friend?"},{"speaker":"Andy Pace","startTime":1781.43,"endTime":1783.74,"body":"Best way to go would"},{"speaker":"Andy Pace","startTime":1781.43,"endTime":1783.74,"body":"be coming to our website to"},{"speaker":"Andy Pace","startTime":1783.74,"endTime":1788.27,"body":"start, thegreendesigncenter.com."},{"speaker":"Andy Pace","startTime":1783.74,"endTime":1788.27,"body":"From there, you will find my"},{"speaker":"Andy Pace","startTime":1788.27,"endTime":1793.19,"body":"consulting services, 1000s of"},{"speaker":"Andy Pace","startTime":1788.27,"endTime":1793.19,"body":"products to furnish your home,"},{"speaker":"Andy Pace","startTime":1794.24,"endTime":1797.63,"body":"links to my, I have a weekly"},{"speaker":"Andy Pace","startTime":1794.24,"endTime":1797.63,"body":"podcast called Non Toxic"},{"speaker":"Andy Pace","startTime":1797.63,"endTime":1802.43,"body":"Environments. We're on"},{"speaker":"Andy Pace","startTime":1797.63,"endTime":1802.43,"body":"Instagram, we're on Facebook,"},{"speaker":"Andy Pace","startTime":1802.46,"endTime":1806.51,"body":"all those social media"},{"speaker":"Andy Pace","startTime":1802.46,"endTime":1806.51,"body":"platforms, but everything can be"},{"speaker":"Andy Pace","startTime":1806.51,"endTime":1808.88,"body":"found at"},{"speaker":"Andy Pace","startTime":1806.51,"endTime":1808.88,"body":"thegreendesigncenter.com."},{"speaker":"Rick Butler","startTime":1810.08,"endTime":1812.93,"body":"And that's how to"},{"speaker":"Rick Butler","startTime":1810.08,"endTime":1812.93,"body":"contact you there, too? If I'm"},{"speaker":"Rick Butler","startTime":1812.93,"endTime":1815.72,"body":"old school, and I got to pick up"},{"speaker":"Rick Butler","startTime":1812.93,"endTime":1815.72,"body":"the phone, I can do it from..."},{"speaker":"Andy Pace","startTime":1815.93,"endTime":1817.76,"body":"We actually have"},{"speaker":"Andy Pace","startTime":1815.93,"endTime":1817.76,"body":"people answering the phones!"},{"speaker":"Rick Butler","startTime":1819.32,"endTime":1821.03,"body":"Operators are"},{"speaker":"Rick Butler","startTime":1819.32,"endTime":1821.03,"body":"standing by!"},{"speaker":"Andy Pace","startTime":1821.03,"endTime":1821.93,"body":"Standing by!"},{"speaker":"Rick Butler","startTime":1822.47,"endTime":1825.14,"body":"There you go, there"},{"speaker":"Rick Butler","startTime":1822.47,"endTime":1825.14,"body":"you go, man. Do you want to"},{"speaker":"Rick Butler","startTime":1825.14,"endTime":1827.6,"body":"share an email? Or do I just"},{"speaker":"Rick Butler","startTime":1825.14,"endTime":1827.6,"body":"find that there? Again, I don't"},{"speaker":"Rick Butler","startTime":1827.6,"endTime":1829.85,"body":"want to overcomplicate, just"},{"speaker":"Rick Butler","startTime":1827.6,"endTime":1829.85,"body":"find it all right there on"},{"speaker":"Rick Butler","startTime":1831.56,"endTime":1831.68,"body":"the..."},{"speaker":"Andy Pace","startTime":1831.68,"endTime":1832.88,"body":"Andy@thegreendesigncenter.com."},{"speaker":"Rick Butler","startTime":1832.97,"endTime":1836.99,"body":"Perfect, perfect,"},{"speaker":"Rick Butler","startTime":1832.97,"endTime":1836.99,"body":"man. Well, Andy, I tell you"},{"speaker":"Rick Butler","startTime":1836.99,"endTime":1842.72,"body":"what, I've learned, and, and the"},{"speaker":"Rick Butler","startTime":1836.99,"endTime":1842.72,"body":"way that your style, in terms of"},{"speaker":"Rick Butler","startTime":1842.72,"endTime":1845.15,"body":"educating, and I'm sure it"},{"speaker":"Rick Butler","startTime":1842.72,"endTime":1845.15,"body":"carries over to the way you"},{"speaker":"Rick Butler","startTime":1845.15,"endTime":1850.52,"body":"consult, and help these"},{"speaker":"Rick Butler","startTime":1845.15,"endTime":1850.52,"body":"homeowners and builders and you"},{"speaker":"Rick Butler","startTime":1850.52,"endTime":1853.73,"body":"sort of being that consultant,"},{"speaker":"Rick Butler","startTime":1850.52,"endTime":1853.73,"body":"that, that leader in this"},{"speaker":"Rick Butler","startTime":1853.73,"endTime":1859.28,"body":"industry, man. I'm sure you're"},{"speaker":"Rick Butler","startTime":1853.73,"endTime":1859.28,"body":"making a positive impact not"},{"speaker":"Rick Butler","startTime":1859.28,"endTime":1862.37,"body":"only on, you know, this"},{"speaker":"Rick Butler","startTime":1859.28,"endTime":1862.37,"body":"industry, but the environment"},{"speaker":"Rick Butler","startTime":1862.37,"endTime":1865.19,"body":"and just people in general. So"},{"speaker":"Rick Butler","startTime":1862.37,"endTime":1865.19,"body":"my hat's off to you, brother."},{"speaker":"Andy Pace","startTime":1865.82,"endTime":1867.8,"body":"Wow, thank you so"},{"speaker":"Andy Pace","startTime":1865.82,"endTime":1867.8,"body":"much. And I really appreciate"},{"speaker":"Andy Pace","startTime":1867.8,"endTime":1871.64,"body":"the opportunity to talk with you"},{"speaker":"Andy Pace","startTime":1867.8,"endTime":1871.64,"body":"and your audience. Please, if"},{"speaker":"Andy Pace","startTime":1871.64,"endTime":1874.37,"body":"anybody ever has any questions"},{"speaker":"Andy Pace","startTime":1871.64,"endTime":1874.37,"body":"about this, feel free to send me"},{"speaker":"Andy Pace","startTime":1874.37,"endTime":1876.86,"body":"an email, or just pick up the"},{"speaker":"Andy Pace","startTime":1874.37,"endTime":1876.86,"body":"phone call."},{"speaker":"Rick Butler","startTime":1877.19,"endTime":1879.8,"body":"Give that give that"},{"speaker":"Rick Butler","startTime":1877.19,"endTime":1879.8,"body":"website one more time, because"},{"speaker":"Rick Butler","startTime":1879.8,"endTime":1882.23,"body":"it sounds like I'll catch"},{"speaker":"Rick Butler","startTime":1879.8,"endTime":1882.23,"body":"everything at that website. One"},{"speaker":"Rick Butler","startTime":1882.23,"endTime":1882.71,"body":"more time."},{"speaker":"Andy Pace","startTime":1883.85,"endTime":1886.13,"body":"Thegreendesigncenter.com."},{"speaker":"Announcer","startTime":1888.05,"endTime":1890.54,"body":"Thanks for listening."},{"speaker":"Announcer","startTime":1888.05,"endTime":1890.54,"body":"And don't forget to subscribe"},{"speaker":"Announcer","startTime":1890.54,"endTime":1893.45,"body":"for more episodes like this. For"},{"speaker":"Announcer","startTime":1890.54,"endTime":1893.45,"body":"more information on the"},{"speaker":"Announcer","startTime":1893.45,"endTime":1896.9,"body":"Construction Pals podcast and"},{"speaker":"Announcer","startTime":1893.45,"endTime":1896.9,"body":"BlueTape, please visit"},{"speaker":"Announcer","startTime":1896.93,"endTime":1897.86,"body":"BlueTape.com."}]}