.jpg)
Just Imagine
Just Imagine – a podcast series from Imagine Theatre, one of the world’s leading producers of professional pantomime. With over 250 productions to their name, Imagine are true experts in this uniquely British theatrical tradition.
Join host Martin Ballard as we go behind the scenes to meet the people who bring the magic to life – discovering their stories, their roles, and answering that all-important question: what do they do for the rest of the year?
Along the way, we’ll explore the pantomime genre itself – its quirks, its history, and why it continues to delight audiences across the UK. Whether you’re a panto fan, theatre lover, or just curious about what it takes to stage hundreds of shows at once, Just Imagine offers a fun and fascinating listen.
Just Imagine
Episode 35 - The Imagine Marketing Team
This week Martin talks to some of the Imagine Team about marketing and publicity. They chat about things such as how casting affects the marketing strategies, the timelines involved in marketing the show, the role of photoshoots and publicity days in gathering content to support the campaigns, the importance of artwork and branding, the growing influence of social media and the challenges of keeping on top of the latest trends and developments in an ever-changing landscape.
