Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks.
Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks.
Vaishnavi talks about how digital is integral to all aspects of publishing today - from ebooks and audiobooks to the production and marketing of books. She shares what kind of experimentation she is expecting with the growth of technology in the next few years. They discuss the importance of a flexible approach to content: including books, podcasts and newsletters, and how publishers have to keep adapting to newer formats and social media platforms.
Why did audiobooks become popular during the pandemic? Will the ebook market continue to grow? What does the future of book publishing look like? Tune in to find out!
Adept at creative strategy and direction for digital marketing and bolstered by a keen understanding of traditional marketing, Vaishnavi Singh started her career at Penguin Random House India in 2014 as a marketing assistant after graduating from Lady Shri Ram College for Women. She has been responsible for viral online-offline integrated partnerships with brands and she kickstarted Penguin’s award-winning Instagram presence. She now works as a digital strategist and video rights seller who is behind many book to screen adaptations, and also looks after digital products like audiobooks, newsletters, and e-books. On top of this, she's also the digital lead for Penguin SEA. She now lives in Delhi with her sister and three dogs.
‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn.
Download our FREE resource documents!
Demystifying The Indian Publishing Industry
Podcast Production Free Resources
Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks.
Aishwarya talks to Vaishnavi Singh (Head of Digital at Penguin Random House India) about the creation and future of ebooks and audiobooks.
Vaishnavi talks about how digital is integral to all aspects of publishing today - from ebooks and audiobooks to the production and marketing of books. She shares what kind of experimentation she is expecting with the growth of technology in the next few years. They discuss the importance of a flexible approach to content: including books, podcasts and newsletters, and how publishers have to keep adapting to newer formats and social media platforms.
Why did audiobooks become popular during the pandemic? Will the ebook market continue to grow? What does the future of book publishing look like? Tune in to find out!
Adept at creative strategy and direction for digital marketing and bolstered by a keen understanding of traditional marketing, Vaishnavi Singh started her career at Penguin Random House India in 2014 as a marketing assistant after graduating from Lady Shri Ram College for Women. She has been responsible for viral online-offline integrated partnerships with brands and she kickstarted Penguin’s award-winning Instagram presence. She now works as a digital strategist and video rights seller who is behind many book to screen adaptations, and also looks after digital products like audiobooks, newsletters, and e-books. On top of this, she's also the digital lead for Penguin SEA. She now lives in Delhi with her sister and three dogs.
‘The Book People’ is brought to you by Bound, a company that creates stories and helps individuals and brands tell their stories. Writer and booklover Aishwarya Javalgekar interviews people whose lives and careers revolve around books. Read more: https://boundindia.com/the-book-people-podcast/
Find us @boundindia on Instagram, Twitter, YouTube, Facebook and LinkedIn.
Download our FREE resource documents!
Demystifying The Indian Publishing Industry
Podcast Production Free Resources