Candid Thoughts Podcast - Golden Nugget 14: The Anti-Yap Yap Video

(Candid Thoughts Podcast - Golden Nugget 14)

"Yap Content" is one of the biggest creator trends of 2026. Feels more conversational than overproduced videos to many audiences. The problem, however, lies in the ethics of the speakers. Not all are credible, nor have the best of intentions for the gullible. 

Exhibit "A" - AI User Generated Content (UGC), which can have characters from a popular intellectual property (IP), or the Amish who are selling a good or service to the unsuspecting. In more common instances: Baby Boomers. 

Exhibit "B" - Predatory scam artist online coaches / gurus "smooth talking" the gullible who aren't conditioned to do thorough (or any), due dilligence. 

It's important to discern the credible from the imposters, which is why I urge people to do their research instead of primarily operating from an emotional mentality. 

"DON'T GET GOT!"

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Keywords
Yap Content
Candid Thoughts Podcast
Content strategy
Coaching
Consulting
Guru
Online business
yapping
Isabelo Pascual
ethics
accountability
regulatory
regulatory body


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Transcript

SPEAKER_00 0:12

What's going on, everybody? This is Isabello, aka Alpha Fantana. It is Rev. So this is my anti-Yap Yap video. So a lot of people they are leveraging Yap content. And for those who are practitioners and experts, I mean, sure, that's a way to connect to the audience. But then there are those who take advantage and they can just smooth talk people and they can persuade them out of tens of thousands of dollars, if not more. You know, so this is uh something about the personal development industry where it's just riddled with a lot of uh scammers. Now, if you are a practitioner, you're a licensed uh coach, you know, back in the day you used to have John C. Maxwell or Disney certifications for personal development coaching, and that's where people had some credibility. But when you see 20-year-olds that are just yapping and they're selling white label products sourced from China at insane deals, which what that does is that it destroys the American economy because suppliers, you know, like myself, cannot compete with those unrealistic prices, depending on the commodity, you know, not to mention fulfillment. But uh, you know, there's the conversion rate, which I'm not gonna get into, that's a bit too complicated for this conversation. Uh, but for the legitimate uh practitioners and the experts that are out there, you know, we are available for hire. And you know, I personally host my Can of Thoughts podcast as a way to let people know who I am and what I do. And for those who are not in the know, I am a producer and commodities broker via Alpha Fantana and chef Isabello. So Alpha Fantana is my production company where I also consult in the consumer package goods industry and I source uh different products for different uh clients in uh the sea store space and retail space. And on the home market, I deliver USDA Prime Stakes, Wild Cotsif with free-range chicken and pork across Southern California, and I have also uh delivered beyond. So that's that, and then as far as my production services, I have actually produced commercials that are national US television, uh, feature films that have been distributed in 23 countries, and I've said this ad nauseum, but a lot of people are not paying attention, and I can't fault you for that because I'm not your favorite channel, but I'm gonna yap for you guys right now because this is the most responsive uh form of content right now where I can overproduce something and then it's just it's uh you know the peanut gallery, or I can yap right here and then we can chat. You know, there's that. Um but this is just a stream of consciousness. Wanted to let you know that yapping is a way to communicate and connect with an audience. However, there are those who are not legit practitioners who will scam people out of thousands of dollars for their coaching services. So just be aware. Now there are legitimate practitioners and people who generally want to help you, but then there are those who are also just uh you know smooth talkers. So exercise caution and if you're actually you know in that space, have some ethics and actually deliver on what you want. Because I've heard that there's a huge problem with a lot of people expending tens of thousands of dollars in coaching getting scammed and getting no result. So if you offer SEO services or internet services, then at least deliver, right? So with my professional production services, I actually do full suite production, you know, from concept to completion. So what that means is that I offer development deals where I will develop a treatment with you guys, reach out and pitch to my network, hire crew, uh, actually get the production done and uh you know leverage my distribution contacts that I spent the past 15 years leveraging and you know developing those connections through my actual labor. You know, so you gotta be careful with who you trust. And now here's a bit of a history lesson. So when I was starting out, you know, I went to film school in uh 2012, and you know, I worked for a number of different clients, including you know, Hallmark Channel, uh, there's um uh Kabillion, Splash Entertainment, Hachitana Entertainment. Um, I had a number of other clients as well, uh, including Jaszer Size and Fab Kids, which you guys may be very well familiar with if you'd bothered to do your due diligence, but I know most people don't do due diligence. I know this is a bit longer than most people expect yap content to be, but again, I'm not a typical yapper, I'm an actual practitioner of my expertise. And as far as the consumer package goods, I was formerly the sales manager for Globe Beverages Inc. That's Kylie Jenner's sparkling water company. Uh, there's a lot of stories that are gonna be coming out, so you guys be aware. Uh, but I was in the Lion's Den. So there's that. And uh there's a company called BNF Kombucha in Jun, which is based in Eugene, Oregon. It's a fantastic uh operation that has the best kombucha on the market, bar none, the smoothest kombucha. Uh, so you guys are going to be hearing about that in Southern California. Now, you can currently get it in uh Washington State, Oregon, Montana, Idaho, Alaska, and some other states. But you know, it's very exciting stuff you guys can you know get some if you're in those areas. And so it's the smoothest kombucha on the market, bar none. Go ahead and find it, guys, and you can taste it uh for yourselves. But again, this is an anti-Yap Yap video where I'm actually holding the experts accountable, you know, because a lot of people I get sweet talk, uh those who want results, and they get scammed out of thousands of dollars, versus when you know you are an expert and a practitioner, you're actually held accountable because you actually have the burden of performance versus being a coach, where you can just reiterate some things you've read on the internet without having the actual expertise and having done the work, and people will believe you. So, yes, we were in a very gullible time in 2026. So, this is why I urge people to bother to do their due diligence. Now I have my expensive ass websites, I've got my social media, and I've been propagating content there for years for a reason for people to bother to do their due diligence. But I know if you're not a recruiter or if you're not actively hiring, then that's not uh a practice that most of you are used to. Uh so I would get into the practice of doing some due diligency, don't get scammed, guys. You know, start holding yourselves accountable and have an inner locus of control instead of an outer locus of control where you blame everybody. Inner locus of control, you say, Hey, I am going to do my research. I'm not gonna get got. I'm actually gonna hire an expert, not just because some guys said they would. I'm gonna look and find somebody who has the five years of expertise doing something or 15 years of expertise doing something else. You know, so there's that, folks. I want you guys to hold yourselves accountable. Alright, let's get into the practice of holding yourselves accountable and not getting got by scammers. Alright, guys. So, anti-yap yap video, unless you're a legitimate practitioner who can promise you know your clients your your offer. Right? There's the whole purpose of people spending money, at least with a done-for-you models, you have an expert that actually does delivers on the product or service that they promised. You know, that's a win-win situation instead of just a taker situation where somebody gives a false promise they don't deliver. Now, with commodities, it's a I have commodity A, and you pay me to get that commodity, and you get that. Or with a service, you know, I offer a service and I will deliver that per my promise, and you will pay me money for that, right? It's not just I have information that I scalped off the internet, and I've probably did a month of research, and that was about it, versus somebody who's actually been doing it for you know 10-15 years and actually has a client list behind them and you know some measurable results, but we live in a different day and age, and so just be careful with um the coaching space right now, guys. I know this is long and it goes against the grain, but again, I'm not part of the grain. You know, I'm a little bit older and experienced. I'm not some 20 something round, I'm 34, but that's besides the point. Alright, guys, uh subscribe to my Can of Thoughts podcast. You can hear different things uh from experts in different fields, and uh yeah, talk soon.