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Your Marketing SUCKS with Kyle Milan
The no-BS podcast for B2B marketing pros who are tired of outdated advice and underperforming strategies. Hosted by Kyle Milan, this show cuts through the noise to reveal exactly what’s working right now to grow pipeline, revenue, and brand authority.
Brought to you by Milan Media (M2)—a marketing agency that helps companies dominate their space with marketing that actually works.
Your Marketing SUCKS with Kyle Milan
This Shop Stool Went From His Garage To GLOBAL | Vyper Industrial Founder Dayne Rusch
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In this episode of Talk Shop, I'm joined by Dayne Rusch from Vyper Industrial to dive into their journey of reinventing garage products with top-tier American craftsmanship. From premium shop stools to next-level creepers, Dayne breaks down how Viper Industrial refuses to cut corners—delivering real quality instead of just slapping a label on cheap imports.
We get into: ✔️ The family legacy behind Vyper Industrial and how it all started with a homemade shop chair. ✔️ Why they went against the "race to the bottom" pricing strategy and built the best product first. ✔️ The challenges of building a brand in a world dominated by knockoffs and cheap alternatives.
Dayne’s insights on entrepreneurship, brand building, and staying true to premium quality are 🔥. If you're tired of flimsy garage gear, this one’s for you! Let’s talk shop. 💪
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Connect For Business:
Milan Media: https://milanmedia.com
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Industrial Sales University: https://training.industrialsalesu.com/enroll