Beyond The Dawn of Business - Empowering Entrepreneurs
Join Dawn Baxter, an award winning digital business expert and digital marketing agency founder as she empowers and offers insight that allows all entrepreneurs to feel more empowered. Lifting the veil on what business is really like for SME business owners and offering practical tips, tools and mindset shifts that provide autonomy, income generation and exceptional understanding of the importance of genuine connection and relationship based marketing and sales. For business owners who are past the first heady initial novel and intoxicating excitement of business and look for more to sustain their motivation, audience building and deeper understanding of their purpose, drive and self. Extremely Valuable and easy to binge! Enjoy.
Beyond The Dawn of Business - Empowering Entrepreneurs
The Shift In Sales You Needed To Know
As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers.
This season, ethical sales practices are key. Moving away from high-pressure tactics to focus on customer-centric approaches builds trust and fosters loyalty. Diversifying channels - like writing, podcasting, and broadening product offerings - creates stability and reaches a wider audience.
Above all, ensure purchasing feels joyful, not desperate. By prioritising authentic engagement and value, sales teams can make this holiday season memorable for customers and beneficial for business.
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