Be Seen, Be Known, Be Unapologetic with Dee Airey

In this episode, I’m joined by the brilliant Dee Airey, clarity and confidence strategist, personal brand photographer, and all-round entrepreneurial powerhouse.

We dive into the real, raw layers of what it means to evolve in business. Dee opens up about her shift from coaching to a more strategy-led approach, focusing on actual transformation, not just theory. She’s all about helping people get clear, show up powerfully, and see the results (in more ways than one).

Together we talk about life as multipotentialites, how hard it is to be told to “pick one thing” when you’re built for creativity and variety. We chat about the balance of energy, responsibility, and joy in business, and the freedom that comes when you follow what feels aligned instead of just ticking boxes.

We also pull back the curtain on how societal expectations can shape our career paths, and how liberating it is to finally stop chasing validation and start choosing fulfilment.

If you're craving clarity, confidence, and a nudge to follow your creative flow… this conversation will land deep.

About Dee:

Who am I and why this matters to me…
I’m Dee Airey and I’ve been called a ‘serial entrepreneur’. It hasn’t always been this way - I haven’t always been confident.

I’m what you might call a ‘Windrush Baby’ - I was born in the ‘60s after my parents came from Barbados. 

You don’t have to keep doubting yourself

I see you. You’re smart, capable, and driven - but something inside keeps holding you back. Maybe you’re second-guessing every decision, afraid to put yourself out there, or questioning whether you’re really good enough. Maybe you’ve convinced yourself that success is for other women - the ones who seem more confident, more put together, more worthy.

I know what that feels like. And I help you break free from it.

I’m here to help you move past self-doubt, silence your inner critic, and finally trust and love yourself. To show you that you are enough - right now, exactly as you are. You don’t need fixing. You just need clarity, support, and the confidence to step into the life and business you truly want.

If you’re ready to stop holding yourself back, I’m here to help you make that happen.