The Importance of Storytelling in B2B in the Era of AI

Marketing Insights

Marketing Insights
The Importance of Storytelling in B2B in the Era of AI
Nov 24, 2025
McGraw Hill

Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy." 
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