368 5-Minute Mentoring: What Should You Name Your Art Business?

When we were expecting our son, Cameron, we went through every baby name book out there, trying to figure out the perfect name for our little bundle of joy.  It felt like such a HUGE decision, and we didn’t want to mess it up!

Naming your business feels kind of like that.  It’s not just a name - it’s a brand, a representation of what you and your art bring to the world.      

The name of your art business needs to be memorable, unique, and authentic to you and your art.  It needs to be searchable, easy to spell, and allow you to be consistent across social media.  Oh, and being catchy and clever wouldn’t hurt.  

So if you’re trying to figure out what to name your art business, check out this episode of 5-Minute Mentoring, where I’ll share exactly how to figure out the perfect name for your art business!  Don’t miss it!  

Ready to build a business that helps you thrive spiritually, artistically, and financially?  Here are 4 ways I can help: 

1️⃣ Join Us in November - Every artist was created by God to create with Him to both experience and release His Light and Life through their creative expression. Join us for a powerful 3-day healing event for artists called the “Unlocking the Heart of the Artist Experience” where you can do just that! Click here to learn more  ➡️  https://matttommeymentoring.mykajabi.com/unlocking-2022

2️⃣  Read the Book: Check out my book “How to Price Your Art: Pricing with Confidence for Sales & Profit” on Amazon ➡️  https://www.amazon.com/dp/B097XBP733

3️⃣  Create Art and Profit: Discover how to create the art you love while still providing for yourself financially in my “How to Price Your Art” workshop.
Get more details here ➡️ https://thrive.matttommeymentoring.com/how-to-price-your-art-evergreen

4️⃣  Ready to truly thrive?  Join the Created to Thrive Artist Mentoring Program to discover how to build your art business and live the abundant life Jesus promised you as an artist in His Kingdom! Click here for details and to enroll!  ➡️  https://www.matttommeymentoring.com/artmentor.html

Connect with me online: https://thrive.matttommeymentoring.com/stay-connected

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Transcript

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Have you been wondering what to name your art business? I'm going to tell you exactly what to name it today here on 5-Minute Mentoring. Have you ever wanted to have someone in your life who you could ask real questions about your art, your business, and even your walk with the Lord? Well, that's exactly what we do every Friday here on 5-Minute Mentoring, where I answer one question from one of my awesome podcast listeners in order to help you start really thriving as the artist you know God created you to be. Hey, my friends, so glad that you're with me today on 5-Minute Mentoring. Listen, one of the questions I get all the time inside of our Created to Thrive Artist Mentoring Program is, Matt, what do I name my art business? And people come up with these elaborate names, prophetic artists to the nations, international outreach ministries, artists of the kingdom. And this is just, I mean, it's this long name or these beautiful kind of glistening names like wistful, wistful branches. art gallery or wistful artist that is connected with the Lord and wants to give you prophetic messages through my art.com. And I'm like, guys. You're way overcomplicating it. Listen, you are the brand when it comes to, you know, advertising yourself and marketing yourself out in the marketplace. And you always want to name your art business something that people will be able to find, something that people will be able to recognize and remember. And nine times out of 10, guess what that is? Your name, all right? Your name. Well, Matt, what do I have on my website? What about matttommy.com? What about matttommymentoring.com? You see what I mean? It's like using your name becomes the brand. You are the brand. And I think that is the easiest thing for people to remember. in Facebook and you want that to come up easily. All right. So I want to encourage you, if you're considering naming your art business, something crazy off the wall, use your name as the primary anchor. The only other time, the only other time that I would consider not using your name is if you were creating like, for example, a gallery or a co-op or something like that, where there are going to be lots of other artists involved and you were sort of creating this umbrella organization that was going to be representative of multiple people. But other than that, I would always, always go with your name as the primary driver of your corporate identity and your marketing efforts and then use that across social media in a consistent way so that wherever somebody's looking for you, they can find you under that name. All right? I love you, my friend. Leave me a comment below. Let me know that this is a blessing to you. And remember, until next time, you were created to thrive. All right, bye. Hey, my friend, listen, I'm really excited to let you know about a special opportunity that we've not done in a long time. And it's something that I'm super excited about. It's called the Unlocking the Heart of the Artist Conference. You know, when I first wrote Unlocking the Heart of the Artist, it resonated with artists around the world because so many of us were dealing with what I now call subconscious obstructions, these things that get lodged inside of our heart that become a barrier or a roadblock to us walking in everything that God has for us as artists and as kingdom people. And unless we are able to cooperate with the Holy Spirit in a real intentional way and allow Him to heal those parts of us, we walk in places that God never intended us to walk. We walk in struggles that God had never intended us to walk in, and we never experience the victory and the breakthrough that Jesus designed for us when He died on the cross and promised us that we'd live an abundant life. And so the unlocking the heart of the art Thank you. If you've known me for very long, you know that healing the hearts of artists is really my passion. It's at the core of everything we're about and all the things that we do at our conferences and mentoring program and all the things that we're about. But this weekend in particular, if I could describe it in one word, I would say experiential. This is not going to be a typical talking heads conference. This is going to be an opportunity for you to hear incredibly anointed teaching that becomes a roadmap for you to do work right inside the conference, not only with between you and the Lord, but also with you and other folks that are around tables that you can have meaningful discussions with, in addition to experiential opportunities to actually use art as a processing methodology to be able to process the things that God's speaking to you, the things that you're letting go, the things that you're planting in your heart. I'm also super excited to be welcoming my friend Mark DeJesus, as well as my friend Dr. Darlene Mayo and others who will be to help facilitate these healing encounters with the Lord. I'm going to be leading worship with some of my friends as well as teaching. It's going to be an experiential encounter with each other and with the Holy Spirit, and I can't wait to see you there. Listen, all the details are right here below at the link. You can just click that, find out when registration opens, which is really soon, as well as all the details about the conference. A little bit of a note, this is going to be not a weekend conference. It's actually going to be a Tuesday night, all day Wednesday and Thursday through lunch. Don't freak out. That's why God made vacation time. And so we're giving you plenty of time to go ahead and plan that out so that you can get babysitters, get off work, make travel plans, all the things you need to do to make it a priority to be here for the Unlocking the Heart of the Artist Conference. I love you, my friend. If God's pulling on your heart, tugging on your heart right now to say you need to be there, do everything you can to be with us and join us for Unlocking the Heart of the Artist coming up in November 2022. All right, see you then. Bye.