92 – The 5-Minute Mentor: How Do You Avoid Social Media Overwhelm?

In this episode, I take the time to answer a question from one of my listeners, Brittney, about how she can avoid social media overwhelm and burn out by finding a healthy balance of what to post and how often as she connects with followers and builds her brand.

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Transcript

SPEAKER_00 0:00

Do you ever feel absolutely overwhelmed with social media and trying to balance all that with making art, creating art, marketing your art, and then having to do social media on top of that? Listen, I totally get it. It's the subject of my question today from my listener, Brittany, and we're going to jump into it right here on 5-Minute Mentoring.

UNKNOWN 0:19

Music

SPEAKER_00 0:20

Have you ever wanted to have someone in your life who you could ask real questions about your art, your business, and even your walk with the Lord? Well, that's exactly what we do every Friday here on Five Minute Mentoring, where I answer one question from one of my awesome podcast listeners in order to help you start really thriving as the artist you know God created you to be. Well, hey there and happy Friday and welcome to another edition of 5-Minute Mentoring. I'm so glad that you are here with me and spending some time. Listen, social media, love it but hate it sometimes. You know you felt the same way. You're like, I love Facebook, I love Instagram, I love all the, you know, Twitter and all the things that we get to do, Pinterest, but sometimes it just feels... Absolutely overwhelming. Well, one of my listeners, Brittany, feels the same way. And here was her question today.

SPEAKER_01 1:14

Hi, Matt. My name is Brittany. I'm a dancer from Chicago. And as a young artist, I was wondering, how do you maintain a healthy relationship with social media where you're posting not because you're feeling pressure to post just to keep followers, but also you're not neglecting your account either while posting when you genuinely feel led to? Thank you.

SPEAKER_00 1:36

Well, Brittany, thank you so much for your question. And just as a reminder, everybody, if you've got a question you want me to answer, all you got to do is just go to matttommymentoring.com forward slash podcast. And you can use my voice recorder that's right there on the website. That'll shoot me an email with your voicemail message. And just like Brittany's is a little recording. I'll grab that and answer it right here on one of the episodes of 5-Minute Mentoring. All right. So do it. Do it. Do it. Well, Brittany, listen, I get you. I feel you. I feel that same tension. I think one of the things that I really value as an artist is authenticity and connection. And if I'm just a machine that's out there pumping out content because I don't, you know, feel it just because I have to do it out of obligation, then you're missing the point of sharing your life and your work on social media. All right. So I think at a I'm sharing because I love it. I'm sharing because I want to share authentically what God's doing in my life and in my creative expression. So that's a good thing. Here's the issue. The issue is when that becomes overwhelming to such a point that you feel this really big sense of, oh, I got to do this or I'm going to lose everything or people are not going to follow me. I'm not going to get as many followers. And so that, see, to me is when you start to operate out of fear and that's when the enemy comes in and starts taking advantage of that and planting seeds in your mind of you better do this or if you don't if you don't post 12 times a day once an hour people are going to forget about you and you're never going to be the artist that god's called you to be and all that so just to draw a big old fat line in that and say Obviously, that is not the Lord. Obviously, anything that's coming from fear and this desire to get it out there or else, that is not from the Lord. You always want to be coming from a place of authenticity. However, I also want to say this. When you have a business and when you are growing a brand online, sure, there are times when you don't necessarily feel it, but you need to be doing it because it's just just a part of brand building. And so the way to find that balance for me, all right, the way I've done that is to really think about on purpose What am I doing and why am I doing it? And how can I do it in a way that works best for me? All right. So the first thing I would say is you want to be posting on a regular basis, just spontaneously. All right. Hopefully that's happened about once a day. All right. Something that's going on in your world that you're passionate about, that you're excited about, that you think, hey, this is maybe a window into my world that other people can do. All right. You know, can can with. That's a great way to be posting, but it's not the only way to post, all right? The second thing that I would encourage you to do is post something from somebody else, all right? A quote that was inspiring to you, a video that you found encouraging, sharing a post from a friend, again, that's kind of in line with your brand, all right? And you can do that in a couple of ways. You can do it manually or you can do it as a planned, scheduled post, all right? Using something like Hootsuite or using, for example, like, you know, in Facebook, you can schedule a post. That is a great, great way to do that, all right? Then the third way to do it is actually plan out, and you can do this with the second type as well, plan out maybe a month of posts and go ahead and schedule them all out there based on things that, you know, maybe you're interested in. Like for me as a visual artist, see, I'm posting, I take tons of pictures of my work all throughout the day. There are seasons in life, you know, in the studio where I'm going around and I'm just like, I'm going to take 30 pictures, all right? Close-up pictures, process pictures, little quick pictures, videos, whatever. What am I doing? I'm using that as fodder for my social media so that I can go and sit down and maybe in 30 minutes, I can schedule enough posts for the whole month. All right. So again, as opposed to feeling like I got to do this every day, 12 times a day, three times a day, whatever, or else I'm not going to be successful on social media. Don't feel that at all. Schedule them out. All right. I call that batching. All right. Do it in a batch. You can do your shared posts like that as well. Get a whole bunch of different posts that you like, maybe some quotes, find some memes, different things that you like. Again, plan those out so that the only thing you're having to do on a daily basis is the spontaneous kind of fun things that you like to do. All right. That's how I've kind of found a balance in social media batching out. and doing things spontaneously. And that for me kind of keeps the freshness as well as keeps me regularly posting out there so that my social media doesn't seem like I'm not paying attention to it. Because obviously the algorithms, your followers, they care about consistency, but sometimes we don't feel consistent. And so if you batch your consistency and schedule that, it makes it a whole lot easier to keep up with social media as an engine over time. Brittany, I hope that helps. Again, anybody that's out there, if you've got a question like this, it's a super practical question you'd like my thoughts on, please go to matttommymentoring.com forward slash podcast and I'll be glad to consider your question for one of my answers here on 5-Minute Mentoring. Hey, I'll see you next Friday. I love you very much. Until then, remember you were created to thrive. Alright, bye.