The Art of Digitalisation

S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power

October 12, 2021 E-Estonia Briefing Centre Season 1 Episode 8
The Art of Digitalisation
S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power
Show Notes

In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance.