The Art of Digitalisation

Welcome to The Art of Digitalisation, a podcast brought to you by one of the most digital countries on earth, e-Estonia. Directly from the heart of the e-Estonia secret headquarters. Or briefing centre as we actually call it. In every episode, we bring you digitalisation experts from across the globe, sharing their expertise and advice on how they transformed businesses, governments, and more, using innovation through technology. Whether you’re taking your first steps on your own digitalisation journey, want captivating insights from renowned experts, or love some Estonian straight-faced humour, this is the podcast for you.

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The Art of Digitalisation

S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power

October 12, 2021 • E-Estonia Briefing Centre • Season 1 • Episode 8

In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance.