Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
Avoiding Messaging Mistakes and Finding Your Focus (Kristen Sweeney)
Are your brand messages feeling a little “all over the place”? You’re not alone—and today’s guest, Kristen Sweeney, is here to help you fix it. As the founder of Every Little Word, Kristen works with purpose-driven entrepreneurs and technical experts to turn their jumbled thoughts into crystal-clear content that reflects who they are and what they stand for. In this episode, she joins host Bethany Meadows to talk about the power of brand voice, why clear beats clever every time, and how small business owners can create messaging that actually connects.
Together, they explore:
- Why the most brilliant minds often struggle with communication
- The top mistakes entrepreneurs make in brand messaging
- How to balance personal authenticity with professional clarity
- Simple steps to audit your content and bring consistency to your voice
- When to get outside perspective—and when to trust your gut
Whether you’re writing web copy, launching a new product, or just tired of being misunderstood, this episode is a practical guide to saying what you really mean—and sounding like yourself while doing it.
🔗 Connect with Kristen at everylittleword.co or find her on LinkedIn.
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.