Time to Thrive - Marketing Strategies For Small Business
Time to Thrive delivers tactical, practical and results-driven marketing ideas, strategies and resources designed for small business owners and entrepreneurs ready to grow. Hosted by Bethany Meadows, president of Vertical Solutions Media for over 17 years, the show draws on real-world experience from leading a full-service marketing agency based in Birmingham, Alabama.
From building a brand that stands out to crafting content that connects and implementing growth strategies that work, Bethany shares proven approaches to help you stop treading water and start moving forward.
Get out of survival mode—it’s your TIME TO THRIVE!
Discover free resources, marketing training, and strategy coaching for business owners at www.TimeToThriveInBusiness.com.
Time to Thrive - Marketing Strategies For Small Business
The DISCO Framework: Ditching the Chaos (Melissa Morris)
Is your business running you instead of the other way around? In this episode of Time to Thrive, we're joined by Melissa Morris, operations expert and founder of Your Agency Authority, to show you how to reclaim your time, reduce stress, and scale smarter—not harder.
Melissa introduces her signature DISCO Framework, a simple yet powerful system for streamlining operations, onboarding clients efficiently, and ditching the chaos that comes with running a service-based business. From automating low-value tasks to creating touchpoints that wow your clients, Melissa brings the tactical strategies every overwhelmed entrepreneur needs.
We dive into:
- The biggest operational mistakes small business owners make
- How to streamline client onboarding to save 5+ hours a week
- What tasks to automate, delegate, or ditch entirely
- When to hire your first team member (and who it should be!)
- How to reclaim your time without sacrificing client experience
Whether you're a solopreneur ready to scale or a growing agency owner craving more breathing room, this episode is packed with actionable insights to help you thrive.
Connect with Melissa Morris:
📬 DM “swipe files” to Melissa on LinkedIn
to get her plug-and-play onboarding email templates.
00:00 Introduction to Melissa Morris
00:44 Icebreaker: Bucket List Dreams
01:57 Common Operational Mistakes
04:47 Streamlining Client Onboarding
08:11 First Steps to Automation
13:37 Hiring Your First Employee
16:10 Balancing Automation and Customer Experience
21:14 Using Automations and Processes
21:50 Reclaiming Time as a Business Owner
23:26 Tracking Time for Better Productivity
25:00 The Power of Closing Your Email
26:47 The Reality of Batching Tasks
29:40 Hiring Mistakes and Lessons Learned
33:41 Productivity Hacks and Time Management
38:23 Conclusion and How to Connect
Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.