Interact
Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.
Interact
Empathy-Driven Marketing: How Quizzes Build Meaningful Connections
In this episode of The Quiz Marketing Podcast, I sit down with Naomi Crellin, CEO and Founder of Storycraft Lab, to explore the power of quizzes in creating meaningful audience engagement. We discuss how empathy-driven marketing, user testing, and strategic language choices can transform quizzes into tools for deeper understanding and connection. Naomi shares insights on shifting from demographic-based marketing to true personalization, using quizzes to craft memorable experiences, and the importance of follow-up in engagement strategies. Tune in to discover how quizzes can go beyond lead generation to foster authentic relationships and lasting impact.