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Interact
Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.
Interact
Understanding Your Audience ft. Julie Bjelland
In this episode of the Quiz Marketing Podcast, we dive into the power of quizzes as a tool for audience engagement and understanding. Julie Bjelland, licensed psychotherapist and founder of Sensitive Empowerment, joins us to discuss how quizzes can create empathetic, personalized experiences that connect with audiences on a deeper level. We explore the importance of user testing, the role of language and words in crafting effective quizzes, and how personalization can drive meaningful engagement. Tune in as we discuss how to shift from demographic-based approaches to personalized strategies, and discover how quizzes can build lasting relationships with your audience.