Interact
Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.
Interact
Qualification and Education With Quizzes ft. Karen Polcaro of SpotOn GPS Fence
In this episode of the Quiz Marketing Podcast, we’re joined by Karen Polcaro, Chief Marketing Officer at SpotOn Fence, to explore how the company uses quizzes to engage pet parents and drive conversions. Karen shares insights into SpotOn’s innovative GPS-based dog fence system, discussing how quizzes help with customer education, segmentation, and qualification. We dive into the power of personalization, omni-channel marketing, and how SpotOn tailors its messaging to different customer segments, all while creating long-term relationships through post-purchase engagement and support. Tune in for actionable tips on using quizzes to refine your customer journey, boost retention, and deliver a pawsitive experience!