Quizzes for Smarter Lead Generation ft. Monica Louie

In this episode of the Interact Podcast, Josh Haynam sits down with Monica Louie, founder of Flourishing Impact, to explore how strategic ad investment can drive real business growth. Monica shares her deep experience running ad campaigns for digital product and program creators, diving into how understanding value, not just cost, is the key to successful marketing. The conversation reframes ad spend through the lens of investment strategy, drawing comparisons to Warren Buffett’s approach to identifying undervalued opportunities.

Together, they unpack how quizzes can work hand-in-hand with paid advertising to grow email lists, convert leads, and scale revenue. Monica emphasizes the importance of knowing why something is priced the way it is and using data to distinguish between a real opportunity and a red flag. For entrepreneurs ready to move beyond “cheap clicks” and into intentional, high-ROI marketing, this episode delivers both inspiration and practical insights.

Learn more: https://flourishingimpact.com/