Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
Trial Reels: The Secret Instagram Growth Hack You’re Not Using Yet
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If you’ve ever spent hours creating a reel you thought would crush it, only for it to flop, this episode is for you.
I’m pulling back the curtain on one of my favorite Instagram growth hacks: trial reels. This is the exact method I use (and teach my clients) to A/B test hooks and uncover what kind of messaging actually stops the scroll, grabs attention, and converts.
I’ll also share how one of my clients tested three versions of the same reel and tripled her views just by tweaking the first line. You’ll walk away knowing exactly how to implement this in your own business this week.
What You’ll Learn
[01:15] Why trial reels are one of the most powerful (and underused) features on Instagram
[02:11] What trial reels actually are and how to know if you have access to them
[03:01] How I’m using trial reels to test hooks and grow faster
[05:21] The story of how one client tripled her reach by changing three words
[07:44] How trial reels help you A/B test your messaging—just like email subject lines
[09:13] Real examples of viral hook testing you can try this week
[10:12] When to use trial reels (and when not to) depending on your goals
[12:07] The difference between attraction and promotional content
[13:29] How to use trial reels differently for nurturing vs. growth seasons
[14:54] Why perfectionists need trial reels the most
[16:20] Your weekly action step: how to test your first trial reel and measure results
This Week’s Challenge
Post your first trial reel.
If you’ve already been using them, A/B test your hooks this week. Try posting the same video with different on-screen text and see which version performs best. When you get your results, DM me on Instagram @elizabethmarberry and tell me about your win. I’d love to celebrate with you.
Links + Resources Mentioned
- Join the Waitlist: Hot Reels – My 12-month Instagram content lab for small business owners and creatives ready to grow visibility and sales.
- Free Resource: Monetize Your IG Guide. Learn seven simple, proven ways to finally make money on Instagram.
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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