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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Instagram Growth Shift: Why Personal Content Wins in 2025 and Beyond
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your content isn’t converting, it’s not your strategy, it’s your messaging.
In this Strut It episode, I’m breaking down one of the biggest shifts we’re seeing on Instagram right now: moving from generic to personal and specific content. The truth is, broad, how-to posts like “5 Ways to Grow Your Instagram” no longer perform. What’s working now are personalized, story-driven posts that speak directly to your ideal clients.
What You’ll Learn
[01:06] The biggest content shift happening on Instagram right now
[03:56] Why specific, story-driven hooks outperform generic how-tos
[05:44] The end of the “five tips” era and what to do instead
[08:08] A real example from my business: how I grew 20,000 followers in 30 days
[09:34] What Adam Mosseri says about shareable content and DMs
[11:53] How to write posts that get shared—and why people share them
[13:44] Coaching example: rewriting a burnout coach’s hook for clarity and impact
[15:40] How to transform a generic idea into a personal, scroll-stopping hook
[18:59] The difference between “I/me” hooks and “you” hooks (and how to use both)
[20:53] A simple storytelling prompt to create relatable, magnetic content
[22:20] How to get feedback and mentorship inside my Hot Reels content lab
This Week’s Challenge
Create one piece of content that feels personal and specific. It could be a Reel, carousel, or post that shares a true story or insight from your journey. Use the prompt: “What I wish I knew before…” and fill in the blank with a meaningful moment or decision from your business or life.
Then tag me @elizabethmarberry on Instagram—I’d love to see it and cheer you on.
Links + Resources Mentioned
Join the Hot Reels Waitlist: elizabethmarberry.com/hot — Get early access and bonuses when doors open in December.
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
