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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
Why Your Marketing Strategy Needs a Rethink in 2026 (Beyond the Funnel) with Becca Pountney
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Marketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.
In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.
We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today’s landscape.
What You’ll Learn
[00:00] Why the traditional marketing funnel is outdated
[01:32] How the marketing theme park reflects modern buying behavior
[02:28] What it actually means to stand out in a crowded market
[04:44] Why transparent pricing builds trust faster
[07:05] How word-of-mouth still cuts through digital noise
[08:59] Why experience now drives conversions
[09:29] How to capture attention in a short attention economy
[21:46] Why customers need multiple ways to buy from you
Key Takeaways
- Visibility alone no longer converts
- Differentiation matters more than perfection
- Clear pricing builds confidence
- Small experience upgrades create big impact
- Attention is earned in seconds
- Simplicity increases sales
- Customers choose their own buying path
Guest Bio
Becca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK’s leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.
Links and Resources
- Get Tickets for Wedding Pros Live in London or Ireland in March of 2026!
- Follow Becca Pountney on Instagram
- Becca’s Podcast: Wedding Pros Who Are Ready to Grow
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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