Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
A Proven Workflow for Instagram Growth and Revenue with Brock Johnson
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Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.
Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel.
You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize.
What You’ll Learn
03:11 – How Brock landed an interview with the CEO of Instagram
10:26 – Brock’s weekly workflow for producing massive amounts of content
12:20 – Why batching content prevents burnout for business owners
14:15 – The content creation system that makes consistency easier
20:51 – Why talking-head videos often drive more qualified leads
27:27 – The biggest mistake business owners make when selling on Instagram
30:19 – The difference between Reels and Stories in your sales funnel
34:38 – Creative ways to use DM automation in 2026
42:37 – What your automated welcome DM should actually say
45:03 – The biggest misconception about growing on Instagram
48:19 – The metric that matters more than most people realize
Resources Mentioned
Follow Brock Johnson on Instagram
Join Social Media Marketing World
Grab Elizabeth’s Free Monetize Your IG Guide
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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