Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
From Avoiding Instagram to Signing Clients with Christa Rypins | Hot Reels Success Story
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I'm sitting down with one of my beloved Hot Reels clients, Christa Rypins — a chronic pain relief specialist, Franklin Method practitioner, and former professional figure skater — to pull back the curtain on her incredible transformation.
When Christa first came into Hot Reels, she was dealing with deep resistance to showing up online. Marketing her business felt emotionally overwhelming and, at times, completely shut her down. Now? She's signing clients directly from her Instagram content, and that one client covered her entire investment in Hot Reels.
What You’ll Learn in This Episode:
- 00:15 Why emotional resistance to posting is more common than you think and how to move through it
- 27:56 How Christa went from complete shutdown around marketing to signing a client whose investment covered her entire Hot Reels enrollment
- 24:42 The messaging mistake most experts make (and how Christa fixed it)
- 19:54 Why Instagram marketing is a long-term play and what "30 leads in 30 days" actually looked like for Christa
- 30:16 How DM automation (ManyChat) turned her content into a lead funnel
- 36:11 What it's like inside Hot Reels — straight from a client who's been in it for 18 months
- Hot Reels — my 12-month Instagram content lab
- Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on Instagram
- Free Monetize Your IG Guide
- Christa's Website — The Intelligent Body
- Christa's YouTube — longer-form embodiment and pain relief videos
"If you want to grow, get support. If you want to stay stuck, don't get support." — Christa Rypins
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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