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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Secret to Stronger Instagram Hooks (part 1)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram.
This is part one of a mini series on hooks, messaging, and what's working on Instagram right now.
WHAT YOU'LL LEARN IN THIS EPISODE
01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content
04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now
05:26 What a hook actually is and why it's not manipulation or clickbait
06:48 The biggest hook mistake business owners are making in 2026: being too vague
07:17 A real before-and-after hook example: from generic to scroll-stopping
08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance
10:35 The questions you're asking about your content that are actually distractions
11:02 Why messaging (not camera quality or editing) is what changes your results
11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours
13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen)
14:38 Your homework: audit your last 9 posts for hook specificity
LINKS MENTIONED:
- Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry
- Hot Reels (my 12-month Instagram content lab)
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
