Communications as a Cornerstone: Proactive Tips to Avoid Crisis

Are you prepared to respond to a reporter’s phone call about a polarizing post made on your school district’s Facebook page? Does your school board have a plan for communicating with your community about upcoming district budget cuts? How will you talk with the students and families affected by the proposed closing of their school?

Are there issues that concern you—even if they haven’t yet reached the public eye?

To answer those questions and more, we’re joined by Thom Fladung, a managing partner for Hennes Communications. Thom has more than 33 years of daily newspaper and digital media experience and shares his expert insight on managing communications in today’s landscape.

Listen in to the conversation between Thom and NCSBA Assistant Director of Communications Ben Christoph.

NCSBA is the professional organization that represents local boards of education in North Carolina. It is a member-driven association that supports the school governance team—school board members, superintendents, senior administrative staff and board assistants—in its complex leadership role. We help develop, communicate, and advocate for the perspective of North Carolina school districts.

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