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258:The Biggest Mistake Authors Make with Their Content
The Christian Business Advantage
The Christian Business Advantage
258:The Biggest Mistake Authors Make with Their Content
May 03, 2026
Alyssa Avant
Most authors think they need to create more content, but the real issue is often where that content lives. In this episode, Alyssa kicks off a new series, Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, by unpacking the biggest mistake she sees—building on platforms you don’t own. Learn why your website and email list matter more than ever, and how to create content that keeps working for you long-term.
