The Christian Business Advantage

229: Why Your Online Presence Matters

Alyssa Avant

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In this episode of the Christian Business Advantage Podcast, host Alyssa Avant kicks off a brand-new September series: Streamlining Your Online Presence. This month is all about helping you refine your digital footprint so it’s both more effective and less overwhelming.

Today, Alyssa unpacks why your online presence truly matters. She explains what an online presence really is—beyond just social media—and why it’s so vital for building both credibility and authentic connection with your audience. You’ll also learn how your digital footprint reflects your brand, your message, and even your faith as a Christian entrepreneur.

Grounded in Matthew 5:16, this episode will encourage you to see your online presence not just as a business tool but also as a way to shine the light of Christ in the digital world.

If you’ve ever wondered whether your online presence is making the right impression, this episode will give you clarity and motivation to be more intentional without being overwhelmed.

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