Rerun: The Concept of the 12 Week Year

The Christian Business Advantage

The Christian Business Advantage
Rerun: The Concept of the 12 Week Year
Jun 30, 2025
Alyssa Avant

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This is a rerun of Episode 183: The Concept of The 12 Week Year.  We are doing a book club in my Christian Business Advantage Facebook group and thought this episode would be appropriate for this 5th Monday of the month.

Today, we're diving into one of my favorite productivity tools, "The 12 Week Year" by Brian P. Moran—a book that has revolutionized how we set and achieve goals in our lives and businesses.

Trisha and I met in 2016 when she became an intern for my virtual assistant business, and we've been using the "12 Week Year" system together ever since. In this episode, we'll break down the core principles of the "12 Week Year," which focuses on setting goals in 12-week increments rather than annually, creating a sense of urgency and encouraging consistent action. We'll share how we both implement this system in our businesses and personal lives, the importance of setting focused and attainable goals, and how it has helped us stay on track without procrastination.

Join us as we discuss practical tips for goal setting, balancing personal and professional aspirations, and using shorter planning cycles to achieve more in less time. Whether you're a seasoned entrepreneur or just looking for a fresh way to organize your life, this episode will provide valuable insights to help you reach your goals faster and more efficiently.

Episode Artwork Rerun: The Concept of the 12 Week Year 10:06 Episode Artwork 220: Planning with Purpose: Moving to the Second Half of the year 8:46 Episode Artwork 219: Reignite – Overcoming Burnout and Finding Joy Again 14:18 Episode Artwork 218: Realignment – Getting Back on Track with Your Calling 10:32 Episode Artwork 217: Mid-Year Check-In – Reflecting with Purpose 7:57 Episode Artwork 216: The Tech Side: Tools, Templates, and Time-Saving Tips 8:05 Episode Artwork 215: Building a Better Email Strategy for Engagement & Growth with Claire Winson 21:50 Episode Artwork 214: How to Make a Smooth Transition Without Losing Your Audience 6:49 Episode Artwork 213: Signs Its Time to Switch Email Providers 11:43 Episode Artwork 212: Create a Simple Spring Marketing Plan 8:12 Episode Artwork 211: Freshen Up Your WordPress Website 6:51 Episode Artwork 210: Dust off Your Social Media Profiles 8:02 Episode Artwork 209: Declutter Your Email Marketing Strategy 7:29 Episode Artwork 208: Tools, Templates and Time Saving Hacks for Effortless Content Repurposing 9:08 Episode Artwork 207: Podcast, Blog, or Video? Choosing the Right Content Formats for Your Audience 7:27 Episode Artwork 206: Repurposing Talks, Sermons, and Book Content into Digital Gold 9:32 Episode Artwork 205: The Ultimate Content Repurposing Framework—How to Work Smarter, Not Harder 11:10 Episode Artwork 204: Why Repurposing Content is a Game-Changer for Christian Entrepreneurs 6:45 Episode Artwork 203: Declutter Your Mind to Fuel Productivity 6:25 Episode Artwork 202: Simple Steps to Save Time and Reduce Overwhelm 9:49 Episode Artwork 201: How to Organize Your Files and Calendar for Maximum Efficiency 11:08 Episode Artwork 200: Q&A from the Audience to Celebrate Episode 200 19:12 Episode Artwork 199: Tools for Building Your Email List 7:06 Episode Artwork 198: Building Your First Email List 7:39 Episode Artwork 197: Necessities for an Email List 6:26