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In today’s episode of the Christian Business Advantage podcast, we’re continuing our July series, Email Marketing That Ministers and Converts. If you’ve ever wondered what to send your email list when you're not launching something, this episode is for you!

Alyssa shares:

• Why email isn’t just for launches
• Content bucket ideas for authors, speakers, and coaches
• Specific email examples you can use right away
• How to create a simple content calendar
• Bonus tips on repurposing and asking your audience what they need

Learn how to stay connected, serve your audience with purpose, and write emails that matter—even between launches.

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In this episode, we kick off our July series, Email Marketing that Ministers and Converts. Alyssa shares how to consistently connect with your email list in a way that builds trust, encourages your audience, and reflects your faith — without feeling pushy or salesy.

You’ll learn:

• Why nurturing your list matters
• How to reframe email as ministry
• The difference between nurturing emails and launch emails
• What types of content keep you top of mind
• A simple email structure you can use right away

Whether you're an author, speaker, or coach, this episode will help you write emails that serve your audience and reflect your heart.

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This is a rerun of Episode 183: The Concept of The 12 Week Year.  We are doing a book club in my Christian Business Advantage Facebook group and thought this episode would be appropriate for this 5th Monday of the month.

Today, we're diving into one of my favorite productivity tools, "The 12 Week Year" by Brian P. Moran—a book that has revolutionized how we set and achieve goals in our lives and businesses.

Trisha and I met in 2016 when she became an intern for my virtual assistant business, and we've been using the "12 Week Year" system together ever since. In this episode, we'll break down the core principles of the "12 Week Year," which focuses on setting goals in 12-week increments rather than annually, creating a sense of urgency and encouraging consistent action. We'll share how we both implement this system in our businesses and personal lives, the importance of setting focused and attainable goals, and how it has helped us stay on track without procrastination.

Join us as we discuss practical tips for goal setting, balancing personal and professional aspirations, and using shorter planning cycles to achieve more in less time. Whether you're a seasoned entrepreneur or just looking for a fresh way to organize your life, this episode will provide valuable insights to help you reach your goals faster and more efficiently.

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In this final episode of the Mid-Year Momentum series, host Alyssa Avant helps you shift from reflection to action as you step into the second half of 2025. You’ll learn how to set Spirit-led goals, why planning is about faithful stewardship (not hustle), and how to build in margin, rest, and spiritual grounding as you move forward. Alyssa also shares her personal goal-setting process using the 12 Week Year and offers practical questions to help you prayerfully plan for the next season of business.

You’ll walk away with biblical encouragement, clarity, and a renewed sense of purpose to finish the year strong—with God leading every step.

🎯 Join the conversation in the Christian Business Advantage Facebook group and discover tools to support your journey!

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In this episode of the Christian Business Advantage podcast, host Alyssa Avant continues the Mid-Year Momentum series with an encouraging message for anyone feeling drained or discouraged in their business. If you’ve been running on empty, this one’s for you. Alyssa shares personal stories, biblical wisdom, and practical steps to help you overcome burnout, reconnect with your calling, and reignite your passion for the work God has given you. It’s time to rest, realign, and remember your “why.”

👉 Tune in for faith-fueled strategies and leave with renewed hope!

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Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and in today’s episode, we’re continuing our June series, Mid-Year Momentum, with a powerful message on realignment—what to do when your business feels off-track.

If you’ve been feeling distracted, discouraged, or disconnected from your original purpose, this episode is for you. We’ll walk through the signs that you’ve drifted from your calling, explore Scripture-based encouragement from Proverbs 3:5–6 and Colossians 3:23, and talk about how to rebuild purpose-driven habits that bring clarity and peace.

You’ll also hear part of my own story—how God called me into this work and how I’ve had to lay down and pick up different parts of my business over time, always seeking His direction.

✨ Whether you're overwhelmed, chasing trends, or second-guessing your path, today’s episode will remind you that you're not alone—and it's never too late to realign with God's purpose for your business.

📅 Need support and clarity? Book a 20-minute strategy session with me for personalized guidance.  https://alyssaavantandcompany.hbportal.co/public/65bbd9a357feb2001ff026a8/1-What_to_Expect

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Welcome to a brand-new episode of the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re kicking off our June series: Mid-Year Momentum – Reflect, Refocus, Reignite.

As we reach the halfway point of 2025, this episode invites you to pause and reflect on what God has done in your life and business so far this year. I’ll walk you through powerful reflection questions to help you take inventory, celebrate wins, and assess what needs to shift as you move forward with renewed purpose.

Whether you’re feeling on track with your goals or a little behind, this episode will help you recenter your focus, lean into your calling, and move forward with clarity and faith.

✨ Plus, I’ll share one of my favorite tools—my Passion Planner—and how journaling has helped me stay grounded for over 30 years. You’ll even get a bonus resource recommendation: The 12 Week Year by Brian P. Moran, one of the most impactful books I’ve used in business and life.

📒 Grab your journal, pause when needed, and let’s reflect with purpose so we can finish the year strong!

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Welcome back to The Christian Business Advantage podcast! I'm your host, Alyssa Avant, and today we’re wrapping up our May series on Email Marketing Reset with a practical and powerful final episode: "Tools, Templates & Time-Saving Tips."

In this episode, we’re diving into the tech side of email marketing. I’m sharing my top three recommended email service providers—MailerLite, ConvertKit, and ActiveCampaign—plus a comparison chart (available in the blog post at http://alyssaavantandcompany.com) to help you choose the right one for your business needs. Whether you're brand new to email marketing or ready to scale, you’ll find guidance here.

We'll also explore:

• How to repurpose your existing content into engaging email sequences
• Time-saving strategies like building a vault of reusable templates
• Simple systems to streamline your email process and reduce overwhelm

💡 If you're looking to create effective emails without starting from scratch every time, this episode is packed with the tips you need.

🎁 Don’t forget to visit alyssaavantandcompany.com to:

• View the comparison chart
• Access the workshop replay (or register if it's before May 29th!) - http://alyssaavantandcompany.com/marketing-plan
• Grab helpful tools to simplify your email marketing journey

Thanks for tuning in, and as always, I’m cheering you on as you grow your Christian business with purpose and peace!

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In this episode of the Christian Business Advantage podcast, host Alyssa Avant welcomes special guest Claire Winson—conversion copywriter, funnel strategist, and former lead copywriter for Dave Ramsey—to help us reset our email marketing strategies. If you've been struggling to stay consistent with your list, feel weighed down by guilt, or just want to better engage your subscribers, this episode is packed with clarity and encouragement. Claire shares powerful insights on how to re-engage cold subscribers, create a high-impact welcome sequence, and align your content with your offers—while taking the pressure off and making email fun again. Don’t miss this one!

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Welcome back to the Christian Business Advantage podcast! I’m your host, Alyssa Avant, and today we’re continuing our May series, Email Marketing Reset — all about refreshing and strengthening your email marketing strategy.

This week’s episode is all about how to switch email service providers without confusing or losing your audience. Whether you're feeling stuck with your current platform or you're reacting to recent changes (looking at you, MailChimp!), this episode will guide you step-by-step through making a smooth and strategic transition.

Here’s what you’ll learn:
 ✅ How to properly back up your list before switching
 ✅ What to do with automations, tags, and templates
 ✅ How to communicate clearly with your subscribers during the change

💌 Free Resource!
Grab your Email Marketing Switch Checklist — a free step-by-step guide to help you move platforms with confidence.
👉https://alyssaavant.ac-page.com/email-marketing-switch

Next week, I’ll be joined by a special guest as we dive into strategies for building a better email list and re-engaging cold subscribers—don’t miss it!

✨ If this episode was helpful, please leave a rating and review on Apple Podcasts and join us in the free Christian Business Advantage Facebook group for more community and support.

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Welcome to a brand-new series on the Christian Business Advantage Podcast! I'm your host, Alyssa Avant, and this month we’re diving into an Email Marketing Reset—a fresh start to help you clean up, level up, and better connect with your audience through email.

In today’s episode, we’re talking about a critical question: Is it time to switch your email service provider? I’ve recently helped several clients make the move, and with major updates from platforms like MailChimp and ActiveCampaign, it’s something you might be considering too.

You’ll learn:

• 5 key signs it’s time to switch email platforms
• Common pain points like rising costs, missing features, and poor deliverability
• How to choose the right email tool based on your goals and budget
• A comparison of MailerLite, ConvertKit (now Kit), and ActiveCampaign—and who they’re best for

Plus, I’ll share questions to ask yourself before you make the move, and preview a special free checklist coming next week to help you transition smoothly.

💬 Mentioned in this episode:
👉 Contact me if you'd like help choosing the best email tool for your business
👉 Don’t forget to leave a podcast review—and if you're a podcaster too, let’s swap reviews!

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 In this final episode of our Spring Clean Your Online Presence series, Alyssa Avant walks you through creating a simple, Christ-centered spring marketing plan. Learn how to set realistic goals for May, choose your marketing channels wisely, repurpose your content, and stay faithful and focused without getting frantic. Plus, get a sneak peek at what's coming for the podcast in May! 

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In this episode of the Christian Business Advantage Podcast, host Alyssa Avant continues the April series, Spring Clean Your Online Presence, with a focus on how to freshen up your WordPress website. Your website is often the first impression potential clients or ministry partners get—so it’s important to make sure it’s clean, updated, and functioning well.

Alicia shares practical tips to help you:

• Review and update your homepage, about page, and services/products
• Check for broken links using the Broken Link Checker plugin
• Refresh visuals to stay on-brand across platforms
• Ensure mobile responsiveness
• Keep plugins and backups up to date with tools like UpdraftPlus
• Audit each page to maintain functionality and relevance

She also discusses the value of having a website maintenance plan and shares how her team helps Christian business owners keep their websites running smoothly.

✨ Need help maintaining your WordPress site? Visit alyssaavantandcompany.com to learn more about Alyssa Avant and Company's website maintenance packages.

📣 Join the free Christian Business Advantage Facebook Group for Christian authors, speakers, and coaches to connect with like-minded entrepreneurs.

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Today we're continuing our April series, Spring Clean Your Online Presence. In this episode, we’re diving into social media and how to give your profiles the TLC they deserve. I’ll walk you through a practical audit of your bios, links, images, and content strategy. Plus, I’ll share tips for updating visuals, refreshing lead magnets, and staying on-brand. Don’t miss this helpful info—including a heads-up on upcoming changes to Facebook Lives!

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In this first episode of our April series, Spring Clean Your Online Presence, we’re diving into how to declutter and refresh your email marketing strategy. From cleaning up your list and updating your welcome sequence to creating a nurture sequence and staying consistent with your schedule, this episode is packed with practical steps to help Christian authors, speakers, and coaches realign their email marketing with their current message and goals.

Plus, I’ll share how setting a monthly content theme can help you simplify your email strategy and repurpose content across platforms.

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Struggling to keep up with content creation? In this episode, I’m sharing my go-to tools, templates, and time-saving hacks for effortless content repurposing. From Descript for transcription and video editing, to Headliner for audiograms, and Canva for plug-and-play social media templates, these tools will help you work smarter, not harder. I’ll also cover scheduling tools like PostPlanner and the importance of having reusable email templates. Tune in to learn how to streamline your content process and stay consistent without the overwhelm!

[Need help with content repurposing? Schedule a free 20-minute consult at alyssaavantandcompany.com/]

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In this episode, we’re continuing our content repurposing series by helping you determine which content format—podcast, blog, or video—is best for connecting with your audience. I’ll walk you through the pros and cons of each format, how to assess where your audience is spending their time, and how to make one core message work across multiple platforms. Tune in for practical tips on building an online presence as a Christian author, speaker, or coach. 

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In this episode of the Christian Business Advantage Podcast, we’re diving into how to transform your existing content—whether it’s a sermon, keynote speech, or book chapter—into multiple formats that expand your reach and impact. Learn how to repurpose your words into blog posts, social media captions, lead magnets, courses, devotionals, and more!

I’ll also share my top tools for transcribing and repackaging content quickly, including Descript and ChatGPT, to help you streamline the process.

Don’t let your valuable content sit unused—tune in and discover how to maximize your message effectively!

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In this episode of The Christian Business Advantage Podcast, host Alyssa Avant continues the March series on content repurposing. She breaks down a step-by-step framework to maximize your content, ensuring it works for you long-term. Learn how to identify evergreen content, create a content bank, and implement the 3-to-1 rule (or even 5-to-1!) to repurpose your content efficiently across multiple platforms. Whether you're a Christian author, speaker, coach, or virtual assistant, this strategy will help you streamline your content creation and marketing efforts. Tune in to discover practical tips to save time while expanding your reach!

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In this episode of The Christian Business Advantage Podcast, we’re kicking off a brand-new series on how to effectively repurpose content to expand your reach. If you struggle with consistently creating fresh content while managing your ministry or business, this series is for you!

This week, we’re diving into why content repurposing is a game-changer for Christian entrepreneurs. Learn how to save time, reduce overwhelm, and maximize your message by leveraging what you already have—just like the biblical principle of stewardship. I’ll walk you through my step-by-step process for repurposing content so you can reach more people without constantly creating from scratch.

Be sure to stay tuned for the rest of the series, where we’ll cover practical frameworks, content formats, and time-saving hacks! Join the Christian Business Advantage Facebook group for more training and support. 🎙️✨

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Today we’re wrapping up our Organized for Success series with an important discussion on how mental clarity and an organized space can boost your productivity.

If you’ve ever felt overwhelmed by a cluttered mind or a never-ending to-do list, this episode is for you. We’ll explore practical strategies like brain dumping, journaling, and structured to-do lists to help you clear mental clutter and stay focused. Plus, we’ll discuss the power of daily and weekly routines, setting deadlines, and even delegating tasks to maintain an organized workflow.

Tune in for actionable tips that will help you reduce stress, increase productivity, and create a work environment that supports your success. Don’t forget—taking breaks and practicing self-care are just as important as staying organized!

Listen now and start creating better habits for a more productive and peaceful work life. 🎧✨

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Today we are continuing our series on Organizing and talking about how to save time and reduce overwhelm in your life and business. 

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 Struggling to find important files or keep up with your schedule? In this episode, we’re tackling digital clutter and sharing simple, effective strategies to organize your files and calendar for maximum productivity. Learn how to set up a streamlined folder system, create an efficient naming structure, and optimize your digital calendar with time-blocking and automation. Tune in for practical tips and tools to help you take control of your digital workspace and boost your efficiency! 

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In today's episode I answered a round up of questions from the audience in celebration of my 200th episode of the podcast.  The podcast began in August 2020 and is almost 5 years old.  Thank you for helping me celebrate.  

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In today's episode we wrap up our series on Email List Building with the topic of tools needed for building an email list.