As an only child, I always yearned for a sibling. When my husband introduced me to his childhood friend, Jed Weinstein, I was immediately drawn to him. He’s one of the most kind and authentic gentlemen I’ve ever met. Truly, a mensch. And while this sounds weird because he’s younger than I am, he reminds me of my Dad – gentle, well-read, interesting, interested, creative. 

I’m in Philly a few times a year for meetings so I also scoot up to NYC to see some shows and visit with friends. Jed and his wife always oblige and you’ll find me on their couch enjoying the vibrant energy of their Wall St. neighborhood.

On one visit, Jed invited me to a Hublot launch event his company, RISE & SET, was hosting in a non-descript warehouse walking distance of the High Line. Not thinking much about what I was doing or what to expect, I walked in and was immediately transported to a different world. His team had perfectly captured the brand’s uber-luxurious essence. Product was perfectly displayed for guests to try. The setting was very intimate, yet oozed grandeur. I’m not surprised that uber-luxury brands want to work with Jed’s team. He truly understands that aesthetic and what the customer wants.

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