Episode 9: Latin and Faith-Based Music with Henry Alonzo from Adarga Entertainment Group

Henry Alonzo, CCO of Adarga Group, has been a long-time and client and friend with us here at Adrev. We recently made a trip to Nashville to join him and his team at the AGM Conference, and Dove Award Nominee after party. We invited Henry to share his knowledge on the growing genres of Latin and Faith-based music. Henry is also an associate professor of music entrepreneurship at Azusa Pacific University, so he knows a thing or two about the music business!

You can find more about Adarga below:

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Sonic Inducers is presented by Adrev.

Chapters

• 0:00 Intro
• 1:03 Henry Alonzo and Adarga Entertainment Group
• 2:09 Latin Music History
• 5:59 Parallels Between Latin and Faith-Based Music
• 7:25 Miel San Marcos
• 8:49 Praise and Worship
• 12:35 Faith-Based Publishing
• 15:14 Dove Awards
• 16:54 Latin Grammys
• 19:05 Adarga in 2022
• 19:22 Nashville Trip Recap
• 21:04 Adarga's Growth
• 22:56 Favorite Thanksgiving Sides
• 27:24 Outro