Making Website Magic

You are NOT Your Ideal Client

February 01, 2022 Sam Muñoz & Karyn Paige Season 2 Episode 35
Making Website Magic
You are NOT Your Ideal Client
Show Notes

Your ideal client does not have the same skills, the same money stories, or the same decision-making process as you, and therefore, has a different perception than you on the value you offer. That’s why episode 35 of MAKING WEBSITE MAGIC is about you are NOT your ideal client! 

The Making Website Magic School of Business is pre-enrolling. Are you consistently booking dream projects & making the money you desire in your web design business? OR are you undercharging, questioning your skills, spinning your wheels & saying yes to anyone who will pay you? You CAN have a thriving web design & dev business where you consistently work with aligned clients who actually respect you and pay you well. 

In this episode of Making Website Magic, Sam & Karyn are sharing the importance of understanding where you may be projecting your own perceptions onto your ideal client and actionable steps you can take right now to shift your focus not on how you perceive the value of your work, but how your clients may perceive them.

Here are just a few of the things we discuss during this episode:

  • Why we tend to associate ourselves with our ideal client in the first place. 
  • Understanding that something that is simple and easy for us is not simple for our clients so we can stop taking for granted that someone would pay us for something that is “easy.”
  • Acknowledging your unique skills so that you can express the value of your offering.
  • Respecting and honoring that your money story is not the same as your clients, and therefore, you may have different perceptions and feelings around your pricing.
  • How associating ourselves with our ideal client may cause us to make business decisions that stunt our growth to accommodate for something that isn’t being asked of us in the first place. 

We are not in the service of building something for someone who can build it themselves, we are in the business of building websites for people who can't build it themselves or simply don’t desire to do it themselves. Be sure to tune in to all the episodes to receive empowerment to step boldly into your web design business and to hear even more about the points outlined above.

Thank you for listening!

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Making Website Magic Episode 06: Why You Keep Undercharging as a Web Designer and How to Stop