Today’s AJ Daily Audio is sponsored by Norbrook®, makers of Norfenicol® (florfenicol) Injection. When only speed wins the race against BRD, reach for Norfenicol®. For more information, go to norbrook.com
This is Megan Silveira, associate editor of the Angus Journal, with the November 22, 2023, update from the AJ Daily. Today’s update contains an opportunity to listen to the new episode of The Angus Conversation featuring discussion about direct-to-consumer beef marketing; an announcement from Angus Media about its Black Friday sale on digital advertising; an announcement from Certified Angus Beef about its sale on kitchenware, tools and apparel; and an announcement from the Animal Agriculture Alliance about its participation in Giving Tuesday.
Jumping In: Bruner, Hall join The Angus Conversation to Share Direct-to-Consumer Beef Marketing Journey and Experience With CAB’s Ranch to Table Pilot Project
Adapted from a release by Miranda Reiman, Angus Media
Angus producer Lindsay Hall had a rough draft of a dream when she and her family launched their direct-to-consumer beef marketing business: maybe by year 10 they’d have a storefront.
That was 2020, and in 2021 they opened Maplecrest Meats — a retail storefront in Hillsboro, Ohio. She; her husband, Adam; their children and her extended family market beef from animals not kept as seedstock on their own farm, along with animals purchased from their bull buyers.
“My five-to-10-year plan was to get to the storefront, and now I'm there. So, it's like, how can we continue to diversify and keep growing, but yet for it also to still be sustainable?” she asks. “We're going to do it, figure it out, and the one thing that's been so amazing in this whole learning curve, there's other folks out there that do similar things.”
Hall and Ashley Bruner, Dakota Beef, near Drake, N.D., joined The Angus Conversation, with special guest co-host Kara Lee, Certified Angus Beef, to talk about the joys and struggles of marketing their own beef.
To listen to the full conversation, download “‘We’ll Figure It Out’ — Bruner, Hall Jump Headfirst Into Direct-to-Consumer Beef Marketing” anywhere you get your podcasts, or go to theangusconversation.com.
Get Your Cattle Noticed: Angus Media’s Black Friday Sale
Book before Dec. 15 for discounts
Adapted from a release by Angus Media
Not in the market for the latest gizmo or gadget? The Angus Media Digital Marketing team is offering a Black Friday deal you can put to use.
Book now through Dec. 15, for any dates remaining in 2023 and through the 2024 sale season to receive $50 off the following select placements:
• Featured Sale Book or Featured Website on Angus.org
• AJ Daily display ad
• AJ Daily and ABB EXTRA featured sale book promos
Marketing doesn’t have to be complicated. Let us help cut through the clutter and get your cattle noticed. Email the digital marketing team at digitalmarketing@angus.org to reserve your spot today. For a full listing of all Angus Media marketing services, click on the link in this episode’s description to see the 2024 Breeder Media Kit.
Certified Angus Beef: Don’t Miss the Best Sale of the Season
Adapted from a release by Certified Angus Beef
Get up to 60% off select kitchenware, tools and apparel during Certified Angus Beef’s best sale of the season.
We know you’re working hard to bring the best beef to your family’s table and tables around the world. This holiday season, you can find customer appreciation gifts, gear for your ranch crew, or something to impress the best chef in your family, on sale Nov. 24-28.
These Black Friday deals won’t last long, and be sure to shop before Dec. 12 to ensure your gifts arrive in time to go under the tree.
To shop the sale, click on the link in this episode’s description.
Help the Animal Agriculture Alliance Advance Animal Agriculture
Adapted from a release by Emily Ellis, Animal Agriculture Alliance
The Animal Agriculture Alliance, a nonprofit working to safeguard the future of animal agriculture, is participating in Giving Tuesday on Nov. 28. Every bit counts, and from now until Giving Tuesday, the U.S. Poultry & Egg Association will match donations up to $100,000 to make contributions go even further. Donate today.
There’s only one way to safeguard the future of animal agriculture — together. On Giving Tuesday, a global day of giving, people around the world are coming together to support causes they care about. As a 501(c)(3) nonprofit, the Alliance relies on generous supporters to keep its mission moving forward. Join the Giving Tuesday celebration today by making a tax-deductible donation that will support the Alliance’s critical work to advance animal agriculture.
To read more, go to animalagalliance.org.
Thanks to Norbrook for their sponsorship of today’s AJ Daily audio. The AJ Daily is compiled by Paige Nelson, field editor for theAngus Journal. For more Angus news, visit angusjournal.net.