This is Heather Lassen, special projects editor for the Angus Journal, with the December 4, 2023, update from the AJ Daily. Today’s update contains a story about what consumers want, information about the NCBA trade show to be hosted at CattleCon24, and information about Beef Quality Assurance training events to be hosted around the country.
Quality Wins, Again
Adapted from an article by Morgan Boecker, Certified Angus Beef
Even with more marbling than ever in today’s beef, the market still demands more of the best, said Sara Scott, vice president of foodservice for Certified Angus Beef (CAB). She spoke at the recent Feeding Quality Forum in Lincoln, Neb.
“We don’t win at the meatcase because of price,” she said. “We win because of taste.”
Without ever owning beef that carries the brand’s logo, CAB sales marketing teams support its licensed partners that do. Through training, one-on-one discussions and focused empowerment, those partners gain confidence to talk about the brand to their customers.
Scott said, “When you are selling beef, it can be extremely intimidating.”
For the full story, go to angusbeefbulletin.com/extra and select the marketing tab.
National Cattlemen’s Beef Association Trade Show is One More Reason to Attend CattleCon24
Adapted from a release by the National Cattlemen’s Beef Association
There are plenty of reasons to attend CattleCon24 in Orlando, Fla., but the National Cattlemen’s Beef Association Trade Show is at the top of the list for many. More than eight acres of exhibitors, displays and educational experiences will welcome attendees Jan. 31-Feb. 2, 2024.
The NCBA Trade Show offers opportunities to network, learn, shop, dine and connect with friends, both old and new. More than 350 exhibitors will showcase the latest advancements, from equipment and technology to pharmaceuticals and feed supplements, all conveniently located under one roof. In addition to finding the right product or service to solve any problem, there are a variety of educational opportunities within the show.
For more information, go to ncba.org.
Raised with Respect
Adapted from a release by Certified Angus Beef
Beef Quality Assurance certification means beef raised with respect: respect for cattle care and respect for the high-quality beef consumers want. Because in this industry, respect isn’t just something — it’s everything.
Certified Angus Beef and Sysco are sponsoring Beef Quality Assurance training events around the country. Find an upcoming Beef Quality Assurance event near you:
The next Beef Quality Assurance event will be hosted Dec. 6 during the Montana Stockgrowers Annual Convention.
Lunch is provided by Certified Angus Beef to attendees who get Beef Quality Assurance certified.
To read more, click on the link in this episode’s description.
The AJ Daily is compiled by Paige Nelson, field editor for the Angus Journal. For more Angus news, visit angusjournal.net.