{"version":"1.0.0","segments":[{"speaker":"Matt Zahab","startTime":8.22,"endTime":10.56,"body":"Ladies and"},{"speaker":"Matt Zahab","startTime":8.22,"endTime":10.56,"body":"gentlemen, this episode will be"},{"speaker":"Matt Zahab","startTime":10.56,"endTime":14.91,"body":"an absolute treat. Today's guest"},{"speaker":"Matt Zahab","startTime":10.56,"endTime":14.91,"body":"is a marketing and product"},{"speaker":"Matt Zahab","startTime":14.91,"endTime":18.72,"body":"veteran with deep experience in"},{"speaker":"Matt Zahab","startTime":14.91,"endTime":18.72,"body":"the travel space with a resume"},{"speaker":"Matt Zahab","startTime":18.72,"endTime":22.29,"body":"that includes time with Google"},{"speaker":"Matt Zahab","startTime":18.72,"endTime":22.29,"body":"ever heard of them? Cover more"},{"speaker":"Matt Zahab","startTime":22.29,"endTime":26.37,"body":"travel insurance Flight Center"},{"speaker":"Matt Zahab","startTime":22.29,"endTime":26.37,"body":"and multiple big hotel chains."},{"speaker":"Matt Zahab","startTime":26.82,"endTime":30.69,"body":"Present day he's the CMO of"},{"speaker":"Matt Zahab","startTime":26.82,"endTime":30.69,"body":"Travala, where he leads a"},{"speaker":"Matt Zahab","startTime":30.69,"endTime":33.18,"body":"growing team of marketing"},{"speaker":"Matt Zahab","startTime":30.69,"endTime":33.18,"body":"experts who have together"},{"speaker":"Matt Zahab","startTime":33.18,"endTime":37.47,"body":"delivered massive growth for the"},{"speaker":"Matt Zahab","startTime":33.18,"endTime":37.47,"body":"company. I'm very pleased to"},{"speaker":"Matt Zahab","startTime":37.47,"endTime":41.16,"body":"welcome to the crypto news"},{"speaker":"Matt Zahab","startTime":37.47,"endTime":41.16,"body":"podcast, Ben Rogers. Ben,"},{"speaker":"Matt Zahab","startTime":41.16,"endTime":41.88,"body":"welcome to the show."},{"speaker":"Ben Rogers","startTime":42.0,"endTime":43.83,"body":"Hey Matt. How are"},{"speaker":"Ben Rogers","startTime":42.0,"endTime":43.83,"body":"you doing?"},{"speaker":"Matt Zahab","startTime":43.83,"endTime":47.13,"body":"Doing well, it's 8"},{"speaker":"Matt Zahab","startTime":43.83,"endTime":47.13,"body":"pm for me today bright and early"},{"speaker":"Matt Zahab","startTime":47.13,"endTime":49.05,"body":"in the morning for you"},{"speaker":"Matt Zahab","startTime":47.13,"endTime":49.05,"body":"appreciate you jumping on how's"},{"speaker":"Matt Zahab","startTime":49.05,"endTime":49.77,"body":"the day so far?"},{"speaker":"Ben Rogers","startTime":49.86,"endTime":51.54,"body":"I've got my coffee."},{"speaker":"Ben Rogers","startTime":49.86,"endTime":51.54,"body":"I'm good to go."},{"speaker":"Matt Zahab","startTime":51.75,"endTime":53.76,"body":"I love that I should"},{"speaker":"Matt Zahab","startTime":51.75,"endTime":53.76,"body":"maybe have a drink with me. But"},{"speaker":"Matt Zahab","startTime":53.76,"endTime":58.74,"body":"I'm just sipping on water being"},{"speaker":"Matt Zahab","startTime":53.76,"endTime":58.74,"body":"being a good lad before the long"},{"speaker":"Matt Zahab","startTime":58.74,"endTime":62.85,"body":"weekend in Canada. The body"},{"speaker":"Matt Zahab","startTime":58.74,"endTime":62.85,"body":"often takes a bit of a rough one"},{"speaker":"Matt Zahab","startTime":62.85,"endTime":64.77,"body":"on long weekends. I'm not alone"},{"speaker":"Matt Zahab","startTime":62.85,"endTime":64.77,"body":"there am I?"},{"speaker":"Ben Rogers","startTime":65.01,"endTime":69.09,"body":"Oh, yes, like I did"},{"speaker":"Ben Rogers","startTime":65.01,"endTime":69.09,"body":"last weekend, getting over the"},{"speaker":"Ben Rogers","startTime":69.09,"endTime":70.86,"body":"years that it's getting rough."},{"speaker":"Matt Zahab","startTime":71.11,"endTime":74.05,"body":"I know every year"},{"speaker":"Matt Zahab","startTime":71.11,"endTime":74.05,"body":"you get older, the hangovers"},{"speaker":"Matt Zahab","startTime":74.05,"endTime":78.28,"body":"seem to be a little worse. But"},{"speaker":"Matt Zahab","startTime":74.05,"endTime":78.28,"body":"on to the bread and butter"},{"speaker":"Matt Zahab","startTime":78.28,"endTime":81.4,"body":"really appreciate you coming on"},{"speaker":"Matt Zahab","startTime":78.28,"endTime":81.4,"body":"super excited for this one. As"},{"speaker":"Matt Zahab","startTime":81.4,"endTime":84.1,"body":"someone who has a bit of a"},{"speaker":"Matt Zahab","startTime":81.4,"endTime":84.1,"body":"marketing boner myself, whenever"},{"speaker":"Matt Zahab","startTime":84.1,"endTime":88.21,"body":"I get to speak with someone like"},{"speaker":"Matt Zahab","startTime":84.1,"endTime":88.21,"body":"you who is a chisled vet, I get"},{"speaker":"Matt Zahab","startTime":88.21,"endTime":91.72,"body":"super excited. Candidly, it is"},{"speaker":"Matt Zahab","startTime":88.21,"endTime":91.72,"body":"what it is. And in doing some"},{"speaker":"Matt Zahab","startTime":91.72,"endTime":96.04,"body":"research for the show, I found"},{"speaker":"Matt Zahab","startTime":91.72,"endTime":96.04,"body":"that you have a couple core"},{"speaker":"Matt Zahab","startTime":96.04,"endTime":100.54,"body":"sayings slash principles. And"},{"speaker":"Matt Zahab","startTime":96.04,"endTime":100.54,"body":"those are as follows. Your first"},{"speaker":"Matt Zahab","startTime":100.54,"endTime":104.5,"body":"one is if you can't measure a"},{"speaker":"Matt Zahab","startTime":100.54,"endTime":104.5,"body":"marketing or product activity,"},{"speaker":"Matt Zahab","startTime":104.86,"endTime":108.25,"body":"then you shouldn't do it. The"},{"speaker":"Matt Zahab","startTime":104.86,"endTime":108.25,"body":"second one is if you do not have"},{"speaker":"Matt Zahab","startTime":108.25,"endTime":111.19,"body":"revenue, you don't have a"},{"speaker":"Matt Zahab","startTime":108.25,"endTime":111.19,"body":"business, you have a hobby, and"},{"speaker":"Matt Zahab","startTime":111.19,"endTime":114.55,"body":"the third, consistent small"},{"speaker":"Matt Zahab","startTime":111.19,"endTime":114.55,"body":"improvements over time lead to"},{"speaker":"Matt Zahab","startTime":114.55,"endTime":117.25,"body":"overnight success. I absolutely"},{"speaker":"Matt Zahab","startTime":114.55,"endTime":117.25,"body":"love all three of these"},{"speaker":"Matt Zahab","startTime":117.49,"endTime":120.43,"body":"completely agree with all three"},{"speaker":"Matt Zahab","startTime":117.49,"endTime":120.43,"body":"of these. But I'd love to hear"},{"speaker":"Matt Zahab","startTime":120.61,"endTime":122.95,"body":"your two cents on all of them."},{"speaker":"Matt Zahab","startTime":120.61,"endTime":122.95,"body":"In particular, just go back to"},{"speaker":"Matt Zahab","startTime":122.95,"endTime":125.23,"body":"the first one. If you can't"},{"speaker":"Matt Zahab","startTime":122.95,"endTime":125.23,"body":"measure a marketing or product"},{"speaker":"Matt Zahab","startTime":125.23,"endTime":128.56,"body":"activity, then you shouldn't do"},{"speaker":"Matt Zahab","startTime":125.23,"endTime":128.56,"body":"it. Floor is yours. Tell me what"},{"speaker":"Matt Zahab","startTime":128.56,"endTime":129.31,"body":"you got about this one."},{"speaker":"Ben Rogers","startTime":129.84,"endTime":133.98,"body":"Yeah, absolutely. So"},{"speaker":"Ben Rogers","startTime":129.84,"endTime":133.98,"body":"this comes very much down to"},{"speaker":"Ben Rogers","startTime":133.98,"endTime":136.44,"body":"what you should be spending your"},{"speaker":"Ben Rogers","startTime":133.98,"endTime":136.44,"body":"budget. So as a marketer, your"},{"speaker":"Ben Rogers","startTime":136.44,"endTime":139.98,"body":"job is to take money and make"},{"speaker":"Ben Rogers","startTime":136.44,"endTime":139.98,"body":"the business more money than"},{"speaker":"Ben Rogers","startTime":140.01,"endTime":143.73,"body":"then what they're giving you to"},{"speaker":"Ben Rogers","startTime":140.01,"endTime":143.73,"body":"spend to do stuff. And if you"},{"speaker":"Ben Rogers","startTime":143.73,"endTime":146.46,"body":"can't measure that results, how"},{"speaker":"Ben Rogers","startTime":143.73,"endTime":146.46,"body":"are you supposed to know whether"},{"speaker":"Ben Rogers","startTime":146.46,"endTime":152.34,"body":"you're doing doing a good thing,"},{"speaker":"Ben Rogers","startTime":146.46,"endTime":152.34,"body":"good work or not? And if we look"},{"speaker":"Ben Rogers","startTime":152.34,"endTime":154.77,"body":"at that, you know, there are"},{"speaker":"Ben Rogers","startTime":152.34,"endTime":154.77,"body":"those diehard people out there"},{"speaker":"Ben Rogers","startTime":154.77,"endTime":157.2,"body":"who need sort of dollar for"},{"speaker":"Ben Rogers","startTime":154.77,"endTime":157.2,"body":"dollar measurements, you got to"},{"speaker":"Ben Rogers","startTime":157.2,"endTime":160.98,"body":"be able to track everything. I'm"},{"speaker":"Ben Rogers","startTime":157.2,"endTime":160.98,"body":"not in that camp, right? As long"},{"speaker":"Ben Rogers","startTime":160.98,"endTime":163.35,"body":"as you know what the beginning"},{"speaker":"Ben Rogers","startTime":160.98,"endTime":163.35,"body":"of doing something that it's an"},{"speaker":"Ben Rogers","startTime":163.35,"endTime":165.72,"body":"experiment, you've got a way to"},{"speaker":"Ben Rogers","startTime":163.35,"endTime":165.72,"body":"measure the success or failure"},{"speaker":"Ben Rogers","startTime":165.72,"endTime":168.9,"body":"of it will measure how stuff is"},{"speaker":"Ben Rogers","startTime":165.72,"endTime":168.9,"body":"going and that that kind of"},{"speaker":"Ben Rogers","startTime":168.9,"endTime":171.72,"body":"ticks, the boxes and you're sort"},{"speaker":"Ben Rogers","startTime":168.9,"endTime":171.72,"body":"of off to the races with what's"},{"speaker":"Ben Rogers","startTime":171.72,"endTime":175.32,"body":"going on as well. So it also"},{"speaker":"Ben Rogers","startTime":171.72,"endTime":175.32,"body":"allows you to compare activities"},{"speaker":"Ben Rogers","startTime":175.53,"endTime":179.49,"body":"between different channels and"},{"speaker":"Ben Rogers","startTime":175.53,"endTime":179.49,"body":"set expectations about what you"},{"speaker":"Ben Rogers","startTime":179.49,"endTime":182.25,"body":"would expect to know most"},{"speaker":"Ben Rogers","startTime":179.49,"endTime":182.25,"body":"basically from a from a cost per"},{"speaker":"Ben Rogers","startTime":182.25,"endTime":185.58,"body":"acquisition, or even things like"},{"speaker":"Ben Rogers","startTime":182.25,"endTime":185.58,"body":"influencer marketing these days,"},{"speaker":"Ben Rogers","startTime":185.58,"endTime":188.79,"body":"like what sort of influence"},{"speaker":"Ben Rogers","startTime":185.58,"endTime":188.79,"body":"you're expecting, and what does"},{"speaker":"Ben Rogers","startTime":188.79,"endTime":192.63,"body":"that mean. So if you start to"},{"speaker":"Ben Rogers","startTime":188.79,"endTime":192.63,"body":"measure things and know where"},{"speaker":"Ben Rogers","startTime":192.63,"endTime":195.54,"body":"it's going, you're going to"},{"speaker":"Ben Rogers","startTime":192.63,"endTime":195.54,"body":"suddenly find that you get"},{"speaker":"Ben Rogers","startTime":195.93,"endTime":199.65,"body":"really good at marketing,"},{"speaker":"Ben Rogers","startTime":195.93,"endTime":199.65,"body":"probably quite quick. It also"},{"speaker":"Ben Rogers","startTime":199.65,"endTime":202.59,"body":"helps to, on the flip side, when"},{"speaker":"Ben Rogers","startTime":199.65,"endTime":202.59,"body":"you have some failures and"},{"speaker":"Ben Rogers","startTime":202.59,"endTime":204.63,"body":"things as well too, which is"},{"speaker":"Ben Rogers","startTime":202.59,"endTime":204.63,"body":"inevitably going to happen,"},{"speaker":"Ben Rogers","startTime":204.69,"endTime":209.13,"body":"right. So you might have a good"},{"speaker":"Ben Rogers","startTime":204.69,"endTime":209.13,"body":"theory that something's gonna"},{"speaker":"Ben Rogers","startTime":209.13,"endTime":212.64,"body":"work, you've noticed some"},{"speaker":"Ben Rogers","startTime":209.13,"endTime":212.64,"body":"insights about your customers or"},{"speaker":"Ben Rogers","startTime":212.64,"endTime":215.7,"body":"your product, and you run a test"},{"speaker":"Ben Rogers","startTime":212.64,"endTime":215.7,"body":"and it goes completely the other"},{"speaker":"Ben Rogers","startTime":215.7,"endTime":218.91,"body":"way. Like having that other"},{"speaker":"Ben Rogers","startTime":215.7,"endTime":218.91,"body":"data, it's just data, it's just"},{"speaker":"Ben Rogers","startTime":218.91,"endTime":221.55,"body":"honest facts. Its going to help"},{"speaker":"Ben Rogers","startTime":218.91,"endTime":221.55,"body":"you make better decisions to"},{"speaker":"Ben Rogers","startTime":221.55,"endTime":224.34,"body":"sort of optimize your way out of"},{"speaker":"Ben Rogers","startTime":221.55,"endTime":224.34,"body":"it. So that's something I always"},{"speaker":"Ben Rogers","startTime":224.34,"endTime":228.21,"body":"come back to and whenever I work"},{"speaker":"Ben Rogers","startTime":224.34,"endTime":228.21,"body":"with someone that's pretty much"},{"speaker":"Ben Rogers","startTime":228.21,"endTime":229.98,"body":"the question like, how are we"},{"speaker":"Ben Rogers","startTime":228.21,"endTime":229.98,"body":"going to measure the success of"},{"speaker":"Ben Rogers","startTime":229.98,"endTime":233.19,"body":"this? I'm not a big show me a"},{"speaker":"Ben Rogers","startTime":229.98,"endTime":233.19,"body":"reports kind of guy, you know,"},{"speaker":"Ben Rogers","startTime":233.19,"endTime":236.34,"body":"big formal reports, not at all"},{"speaker":"Ben Rogers","startTime":233.19,"endTime":236.34,"body":"and in my mind, spend that time"},{"speaker":"Ben Rogers","startTime":236.34,"endTime":241.17,"body":"on growing our business. But you"},{"speaker":"Ben Rogers","startTime":236.34,"endTime":241.17,"body":"do need to be able to show me"},{"speaker":"Ben Rogers","startTime":241.17,"endTime":244.62,"body":"some intelligent way that you're"},{"speaker":"Ben Rogers","startTime":241.17,"endTime":244.62,"body":"measuring the value of your time"},{"speaker":"Ben Rogers","startTime":244.62,"endTime":246.39,"body":"and the value of the activities"},{"speaker":"Ben Rogers","startTime":244.62,"endTime":246.39,"body":"that we're doing."},{"speaker":"Matt Zahab","startTime":246.48,"endTime":249.24,"body":"Building on that"},{"speaker":"Matt Zahab","startTime":246.48,"endTime":249.24,"body":"point. as a marketer, I'm always"},{"speaker":"Matt Zahab","startTime":249.24,"endTime":253.23,"body":"curious myself. In which way do"},{"speaker":"Matt Zahab","startTime":249.24,"endTime":253.23,"body":"you measure these KPIs? And a"},{"speaker":"Matt Zahab","startTime":253.23,"endTime":255.9,"body":"follow up to that is which KPIs"},{"speaker":"Matt Zahab","startTime":253.23,"endTime":255.9,"body":"really move the needle in your"},{"speaker":"Matt Zahab","startTime":255.9,"endTime":256.2,"body":"mind?"},{"speaker":"Ben Rogers","startTime":256.48,"endTime":258.88,"body":"Oh, look, there's"},{"speaker":"Ben Rogers","startTime":256.48,"endTime":258.88,"body":"one KPI that matters and that is"},{"speaker":"Ben Rogers","startTime":259.0,"endTime":261.85,"body":"money in the bank. You know,"},{"speaker":"Ben Rogers","startTime":259.0,"endTime":261.85,"body":"that is money in the bank. That"},{"speaker":"Ben Rogers","startTime":261.85,"endTime":265.42,"body":"is the truest measure and metric"},{"speaker":"Ben Rogers","startTime":261.85,"endTime":265.42,"body":"that company has is how much"},{"speaker":"Ben Rogers","startTime":265.42,"endTime":268.18,"body":"money do they have in the bank,"},{"speaker":"Ben Rogers","startTime":265.42,"endTime":268.18,"body":"from what you're doing? You"},{"speaker":"Ben Rogers","startTime":268.18,"endTime":270.91,"body":"know, the people can show me"},{"speaker":"Ben Rogers","startTime":268.18,"endTime":270.91,"body":"like reports, we look how many"},{"speaker":"Ben Rogers","startTime":270.91,"endTime":273.37,"body":"impressions I got, how many"},{"speaker":"Ben Rogers","startTime":270.91,"endTime":273.37,"body":"clicks, you got, blah, blah,"},{"speaker":"Ben Rogers","startTime":273.37,"endTime":275.56,"body":"blah, blah, blah. But if it's"},{"speaker":"Ben Rogers","startTime":273.37,"endTime":275.56,"body":"not leading to money in the"},{"speaker":"Ben Rogers","startTime":275.56,"endTime":280.12,"body":"bank, what are you doing? So"},{"speaker":"Ben Rogers","startTime":275.56,"endTime":280.12,"body":"financial metrics are really,"},{"speaker":"Ben Rogers","startTime":280.12,"endTime":284.38,"body":"really important. It's not to"},{"speaker":"Ben Rogers","startTime":280.12,"endTime":284.38,"body":"say that higher up the funnel"},{"speaker":"Ben Rogers","startTime":284.38,"endTime":287.41,"body":"like to get to those financial"},{"speaker":"Ben Rogers","startTime":284.38,"endTime":287.41,"body":"metrics, you need to see, you"},{"speaker":"Ben Rogers","startTime":287.41,"endTime":289.6,"body":"know, things that are going to"},{"speaker":"Ben Rogers","startTime":287.41,"endTime":289.6,"body":"get there. And so impressions"},{"speaker":"Ben Rogers","startTime":289.6,"endTime":292.48,"body":"are quite important. clicks can"},{"speaker":"Ben Rogers","startTime":289.6,"endTime":292.48,"body":"be quite important, visits to"},{"speaker":"Ben Rogers","startTime":292.48,"endTime":295.03,"body":"your site can be quite important"},{"speaker":"Ben Rogers","startTime":292.48,"endTime":295.03,"body":"time on site can be important."},{"speaker":"Ben Rogers","startTime":296.17,"endTime":299.35,"body":"All of those things matter as to"},{"speaker":"Ben Rogers","startTime":296.17,"endTime":299.35,"body":"what the tools are right. Like I"},{"speaker":"Ben Rogers","startTime":299.35,"endTime":302.14,"body":"love my Absolutely preferences,"},{"speaker":"Ben Rogers","startTime":299.35,"endTime":302.14,"body":"things like sort of Google"},{"speaker":"Ben Rogers","startTime":302.14,"endTime":305.14,"body":"Analytics. So you know, Google"},{"speaker":"Ben Rogers","startTime":302.14,"endTime":305.14,"body":"Optimize, if we're doing some"},{"speaker":"Ben Rogers","startTime":305.14,"endTime":309.19,"body":"maybe split tests, that stuff is"},{"speaker":"Ben Rogers","startTime":305.14,"endTime":309.19,"body":"fantastic. But it's not always"},{"speaker":"Ben Rogers","startTime":309.19,"endTime":312.07,"body":"possible to do things. And"},{"speaker":"Ben Rogers","startTime":309.19,"endTime":312.07,"body":"particularly, as we're under"},{"speaker":"Ben Rogers","startTime":312.07,"endTime":315.28,"body":"this new age, and you know,"},{"speaker":"Ben Rogers","startTime":312.07,"endTime":315.28,"body":"apples sort of blocking, more"},{"speaker":"Ben Rogers","startTime":315.28,"endTime":318.67,"body":"and more things right now. And"},{"speaker":"Ben Rogers","startTime":315.28,"endTime":318.67,"body":"there's always systems that come"},{"speaker":"Ben Rogers","startTime":318.67,"endTime":322.69,"body":"out to change it, that does"},{"speaker":"Ben Rogers","startTime":318.67,"endTime":322.69,"body":"change. So Excel, I'm actually"},{"speaker":"Ben Rogers","startTime":322.69,"endTime":324.79,"body":"not an Excel guy, I'm already"},{"speaker":"Ben Rogers","startTime":322.69,"endTime":324.79,"body":"Google Sheets guy, but same"},{"speaker":"Ben Rogers","startTime":324.79,"endTime":327.88,"body":"principle that can be where we"},{"speaker":"Ben Rogers","startTime":324.79,"endTime":327.88,"body":"can put some stuff together and"},{"speaker":"Ben Rogers","startTime":327.88,"endTime":331.39,"body":"start to make some sensible"},{"speaker":"Ben Rogers","startTime":327.88,"endTime":331.39,"body":"guesses. I'm more looking for"},{"speaker":"Ben Rogers","startTime":331.39,"endTime":334.81,"body":"trends over time than perfect"},{"speaker":"Ben Rogers","startTime":331.39,"endTime":334.81,"body":"information as what I said,"},{"speaker":"Ben Rogers","startTime":334.81,"endTime":338.95,"body":"because the perfect information"},{"speaker":"Ben Rogers","startTime":334.81,"endTime":338.95,"body":"is money in the bank. But if you"},{"speaker":"Ben Rogers","startTime":338.95,"endTime":341.02,"body":"are seeing that certain"},{"speaker":"Ben Rogers","startTime":338.95,"endTime":341.02,"body":"activities, you're running it in"},{"speaker":"Ben Rogers","startTime":341.02,"endTime":343.63,"body":"isolation, and it is sort of"},{"speaker":"Ben Rogers","startTime":341.02,"endTime":343.63,"body":"pushing the needle in the right"},{"speaker":"Ben Rogers","startTime":343.63,"endTime":348.97,"body":"direction. That's gonna get you"},{"speaker":"Ben Rogers","startTime":343.63,"endTime":348.97,"body":"there in the long run. Also,"},{"speaker":"Ben Rogers","startTime":348.97,"endTime":351.04,"body":"there's all sorts of arguments"},{"speaker":"Ben Rogers","startTime":348.97,"endTime":351.04,"body":"and things as well to you,"},{"speaker":"Ben Rogers","startTime":351.04,"endTime":354.82,"body":"Google Analytics data will never"},{"speaker":"Ben Rogers","startTime":351.04,"endTime":354.82,"body":"be perfect. Your Facebook data"},{"speaker":"Ben Rogers","startTime":354.82,"endTime":357.43,"body":"ads, data will never be perfect,"},{"speaker":"Ben Rogers","startTime":354.82,"endTime":357.43,"body":"whatever it is, it's not going"},{"speaker":"Ben Rogers","startTime":357.43,"endTime":360.1,"body":"to be perfect. But if you can"},{"speaker":"Ben Rogers","startTime":357.43,"endTime":360.1,"body":"sort of track those trends over"},{"speaker":"Ben Rogers","startTime":360.1,"endTime":363.46,"body":"time, and they match up with"},{"speaker":"Ben Rogers","startTime":360.1,"endTime":363.46,"body":"what's in the bank, I think"},{"speaker":"Ben Rogers","startTime":363.46,"endTime":366.67,"body":"that's a far more important"},{"speaker":"Ben Rogers","startTime":363.46,"endTime":366.67,"body":"indicator, and you can kind of"},{"speaker":"Ben Rogers","startTime":368.59,"endTime":371.56,"body":"get focus on improving that."},{"speaker":"Matt Zahab","startTime":371.71,"endTime":373.81,"body":"You just talked"},{"speaker":"Matt Zahab","startTime":371.71,"endTime":373.81,"body":"about Facebook ads for a sec. I"},{"speaker":"Matt Zahab","startTime":373.81,"endTime":376.75,"body":"used to work for an e commerce"},{"speaker":"Matt Zahab","startTime":373.81,"endTime":376.75,"body":"company and Facebook ads. Again,"},{"speaker":"Matt Zahab","startTime":376.78,"endTime":379.12,"body":"I see this stat all the time,"},{"speaker":"Matt Zahab","startTime":376.78,"endTime":379.12,"body":"and people are flabbergasted"},{"speaker":"Matt Zahab","startTime":379.12,"endTime":381.25,"body":"when I do say it, I think"},{"speaker":"Matt Zahab","startTime":379.12,"endTime":381.25,"body":"flabbergasted is the right word."},{"speaker":"Matt Zahab","startTime":381.25,"endTime":385.36,"body":"But if it's not, sue me. There's"},{"speaker":"Matt Zahab","startTime":381.25,"endTime":385.36,"body":"not one e commerce company that"},{"speaker":"Matt Zahab","startTime":385.36,"endTime":388.72,"body":"has turned into a unicorn"},{"speaker":"Matt Zahab","startTime":385.36,"endTime":388.72,"body":"without using Facebook ads,"},{"speaker":"Matt Zahab","startTime":388.72,"endTime":391.93,"body":"Facebook, being Facebook and"},{"speaker":"Matt Zahab","startTime":388.72,"endTime":391.93,"body":"Instagram. Crazy stat legit,"},{"speaker":"Matt Zahab","startTime":391.93,"endTime":395.56,"body":"like, imagine not being able to"},{"speaker":"Matt Zahab","startTime":391.93,"endTime":395.56,"body":"reach that upper echelon,"},{"speaker":"Matt Zahab","startTime":396.16,"endTime":400.06,"body":"without spending hundreds of"},{"speaker":"Matt Zahab","startTime":396.16,"endTime":400.06,"body":"1000s realistically, millions of"},{"speaker":"Matt Zahab","startTime":400.06,"endTime":403.54,"body":"dollars on Facebook and Insta"},{"speaker":"Matt Zahab","startTime":400.06,"endTime":403.54,"body":"ads. Going over to the crypto"},{"speaker":"Matt Zahab","startTime":403.54,"endTime":407.38,"body":"industry. A lot of companies"},{"speaker":"Matt Zahab","startTime":403.54,"endTime":407.38,"body":"cannot do that, because Facebook"},{"speaker":"Matt Zahab","startTime":407.38,"endTime":410.35,"body":"takes it down right away. So"},{"speaker":"Matt Zahab","startTime":407.38,"endTime":410.35,"body":"where do you sort of look for"},{"speaker":"Matt Zahab","startTime":410.35,"endTime":412.9,"body":"those paid channel acquisitions?"},{"speaker":"Matt Zahab","startTime":410.35,"endTime":412.9,"body":"What's the bread and butter? And"},{"speaker":"Matt Zahab","startTime":412.9,"endTime":413.95,"body":"what's the secret sauce there?"},{"speaker":"Ben Rogers","startTime":414.38,"endTime":417.56,"body":"With Travala I get"},{"speaker":"Ben Rogers","startTime":414.38,"endTime":417.56,"body":"to use them. Right? Like I'm"},{"speaker":"Ben Rogers","startTime":417.56,"endTime":421.49,"body":"basically saying can book"},{"speaker":"Ben Rogers","startTime":417.56,"endTime":421.49,"body":"travel? Oh, and we accept"},{"speaker":"Ben Rogers","startTime":421.49,"endTime":425.15,"body":"crypto, I'm not, I'm not selling"},{"speaker":"Ben Rogers","startTime":421.49,"endTime":425.15,"body":"financial investments or"},{"speaker":"Ben Rogers","startTime":426.17,"endTime":428.36,"body":"anything along those lines. So"},{"speaker":"Ben Rogers","startTime":426.17,"endTime":428.36,"body":"we can literally focus on the"},{"speaker":"Ben Rogers","startTime":428.36,"endTime":433.52,"body":"use case, we can use pictures of"},{"speaker":"Ben Rogers","startTime":428.36,"endTime":433.52,"body":"Bitcoin in our ads, and we can"},{"speaker":"Ben Rogers","startTime":433.52,"endTime":437.33,"body":"just mock it. So we can take out"},{"speaker":"Ben Rogers","startTime":433.52,"endTime":437.33,"body":"first party data overlay that"},{"speaker":"Ben Rogers","startTime":438.5,"endTime":443.03,"body":"with intent based information,"},{"speaker":"Ben Rogers","startTime":438.5,"endTime":443.03,"body":"or employment, information,"},{"speaker":"Ben Rogers","startTime":443.03,"endTime":445.55,"body":"whatever we want to take out of"},{"speaker":"Ben Rogers","startTime":443.03,"endTime":445.55,"body":"Facebook, these other tools,"},{"speaker":"Ben Rogers","startTime":445.64,"endTime":449.6,"body":"travel intenders, and put all"},{"speaker":"Ben Rogers","startTime":445.64,"endTime":449.6,"body":"that together to push forwards."},{"speaker":"Ben Rogers","startTime":451.01,"endTime":455.0,"body":"And on that were quite lucky is"},{"speaker":"Ben Rogers","startTime":451.01,"endTime":455.0,"body":"you know, where we're kind of a"},{"speaker":"Ben Rogers","startTime":455.3,"endTime":457.64,"body":"within the extra layer of the"},{"speaker":"Ben Rogers","startTime":455.3,"endTime":457.64,"body":"crypto and what we're trying to"},{"speaker":"Ben Rogers","startTime":457.64,"endTime":459.56,"body":"do that the other travel"},{"speaker":"Ben Rogers","startTime":457.64,"endTime":459.56,"body":"companies don't have that"},{"speaker":"Ben Rogers","startTime":459.56,"endTime":462.65,"body":"information or can't really"},{"speaker":"Ben Rogers","startTime":459.56,"endTime":462.65,"body":"provide it. So we have some"},{"speaker":"Ben Rogers","startTime":462.65,"endTime":466.4,"body":"incredibly competitive sort of"},{"speaker":"Ben Rogers","startTime":462.65,"endTime":466.4,"body":"cost per acquisitions that we're"},{"speaker":"Ben Rogers","startTime":466.4,"endTime":470.6,"body":"able to get with that extra data"},{"speaker":"Ben Rogers","startTime":466.4,"endTime":470.6,"body":"layer. But yeah, no we're in"},{"speaker":"Ben Rogers","startTime":470.6,"endTime":473.87,"body":"that. Similarly, we actually"},{"speaker":"Ben Rogers","startTime":470.6,"endTime":473.87,"body":"don't do too much Facebook ads"},{"speaker":"Ben Rogers","startTime":473.87,"endTime":477.8,"body":"with Travala.com. Reason being a"},{"speaker":"Ben Rogers","startTime":473.87,"endTime":477.8,"body":"lot of we get a lot of that"},{"speaker":"Ben Rogers","startTime":477.8,"endTime":483.41,"body":"through display and SEO has been"},{"speaker":"Ben Rogers","startTime":477.8,"endTime":483.41,"body":"more beneficial and just didn't"},{"speaker":"Ben Rogers","startTime":483.41,"endTime":486.32,"body":"really sort of stack up for us."},{"speaker":"Ben Rogers","startTime":483.41,"endTime":486.32,"body":"There is talk that we might do"},{"speaker":"Ben Rogers","startTime":486.32,"endTime":487.82,"body":"something with Facebook in"},{"speaker":"Ben Rogers","startTime":486.32,"endTime":487.82,"body":"future, they've actually"},{"speaker":"Ben Rogers","startTime":487.82,"endTime":490.19,"body":"approached us about doing"},{"speaker":"Ben Rogers","startTime":487.82,"endTime":490.19,"body":"something I don't think I'm"},{"speaker":"Ben Rogers","startTime":490.19,"endTime":494.03,"body":"spoiling anything that but yeah,"},{"speaker":"Ben Rogers","startTime":490.19,"endTime":494.03,"body":"we do a lot more Twitter"},{"speaker":"Ben Rogers","startTime":494.03,"endTime":496.58,"body":"advertising. And again, same"},{"speaker":"Ben Rogers","startTime":494.03,"endTime":496.58,"body":"principles can apply. And that's"},{"speaker":"Ben Rogers","startTime":496.58,"endTime":499.4,"body":"where sort of all the crypto"},{"speaker":"Ben Rogers","startTime":496.58,"endTime":499.4,"body":"community is. So I can show ads"},{"speaker":"Ben Rogers","startTime":499.43,"endTime":502.55,"body":"over the top of people who are"},{"speaker":"Ben Rogers","startTime":499.43,"endTime":502.55,"body":"looking at token information."},{"speaker":"Ben Rogers","startTime":503.21,"endTime":505.94,"body":"But saying, hey, come book us"},{"speaker":"Ben Rogers","startTime":503.21,"endTime":505.94,"body":"and think about us for travel,"},{"speaker":"Ben Rogers","startTime":506.63,"endTime":509.78,"body":"which is fantastic. More"},{"speaker":"Ben Rogers","startTime":506.63,"endTime":509.78,"body":"broadly, though, is what I've"},{"speaker":"Ben Rogers","startTime":509.78,"endTime":513.86,"body":"sort of worked on other crypto"},{"speaker":"Ben Rogers","startTime":509.78,"endTime":513.86,"body":"projects, you are right. If you"},{"speaker":"Ben Rogers","startTime":513.86,"endTime":517.01,"body":"are just a crypto project or"},{"speaker":"Ben Rogers","startTime":513.86,"endTime":517.01,"body":"DeFi farm or something like"},{"speaker":"Ben Rogers","startTime":517.01,"endTime":520.07,"body":"that, these channels and these"},{"speaker":"Ben Rogers","startTime":517.01,"endTime":520.07,"body":"doors are close to you. And it"},{"speaker":"Ben Rogers","startTime":520.07,"endTime":524.69,"body":"is quite hard to get out there."},{"speaker":"Ben Rogers","startTime":520.07,"endTime":524.69,"body":"You do have to rely on sort of"},{"speaker":"Ben Rogers","startTime":524.69,"endTime":528.92,"body":"word of mouth or organic pushes."},{"speaker":"Ben Rogers","startTime":524.69,"endTime":528.92,"body":"We see a lot of people who will"},{"speaker":"Ben Rogers","startTime":528.92,"endTime":532.46,"body":"do the you know, like and follow"},{"speaker":"Ben Rogers","startTime":528.92,"endTime":532.46,"body":"get some crypto, you know, so"},{"speaker":"Ben Rogers","startTime":532.46,"endTime":536.27,"body":"they kind of sort of back door"},{"speaker":"Ben Rogers","startTime":532.46,"endTime":536.27,"body":"to the ways to sort of gamify"},{"speaker":"Ben Rogers","startTime":536.27,"endTime":539.6,"body":"these platforms and that stuff"},{"speaker":"Ben Rogers","startTime":536.27,"endTime":539.6,"body":"works quite well. But when I say"},{"speaker":"Ben Rogers","startTime":539.6,"endTime":542.66,"body":"a lot of crypto platforms, and"},{"speaker":"Ben Rogers","startTime":539.6,"endTime":542.66,"body":"I've got one in particular with"},{"speaker":"Ben Rogers","startTime":542.66,"endTime":544.7,"body":"thinking I'm thinking about"},{"speaker":"Ben Rogers","startTime":542.66,"endTime":544.7,"body":"right now, actually two that I'm"},{"speaker":"Ben Rogers","startTime":544.7,"endTime":547.55,"body":"thinking about right now,"},{"speaker":"Ben Rogers","startTime":544.7,"endTime":547.55,"body":"they're fantastic use cases,"},{"speaker":"Ben Rogers","startTime":547.58,"endTime":551.93,"body":"they're fantastic use cases, and"},{"speaker":"Ben Rogers","startTime":547.58,"endTime":551.93,"body":"the crypto is really just a tiny"},{"speaker":"Ben Rogers","startTime":551.93,"endTime":555.17,"body":"part of it. So yes, their goals"},{"speaker":"Ben Rogers","startTime":551.93,"endTime":555.17,"body":"are to get people to buy more"},{"speaker":"Ben Rogers","startTime":555.17,"endTime":558.77,"body":"crypto, but we can promote that"},{"speaker":"Ben Rogers","startTime":555.17,"endTime":558.77,"body":"use case. And the same way we're"},{"speaker":"Ben Rogers","startTime":558.77,"endTime":563.0,"body":"promoting the travel use case we"},{"speaker":"Ben Rogers","startTime":558.77,"endTime":563.0,"body":"can use these paid channels and"},{"speaker":"Ben Rogers","startTime":563.0,"endTime":567.5,"body":"get it up and running be purely"},{"speaker":"Ben Rogers","startTime":563.0,"endTime":567.5,"body":"speculative assets. That one is"},{"speaker":"Ben Rogers","startTime":567.5,"endTime":570.23,"body":"really hard and you do have to"},{"speaker":"Ben Rogers","startTime":567.5,"endTime":570.23,"body":"think about how you can gamify"},{"speaker":"Ben Rogers","startTime":570.23,"endTime":572.99,"body":"your influence and sort of work"},{"speaker":"Ben Rogers","startTime":570.23,"endTime":572.99,"body":"within the rules of the platform"},{"speaker":"Ben Rogers","startTime":572.99,"endTime":574.19,"body":"to get some traction."},{"speaker":"Matt Zahab","startTime":574.22,"endTime":576.08,"body":"Definitely have to"},{"speaker":"Matt Zahab","startTime":574.22,"endTime":576.08,"body":"go outside the box. You brought"},{"speaker":"Matt Zahab","startTime":576.08,"endTime":579.59,"body":"up two things there. You brought"},{"speaker":"Matt Zahab","startTime":576.08,"endTime":579.59,"body":"up SEO and you brought up"},{"speaker":"Matt Zahab","startTime":579.62,"endTime":582.74,"body":"Twitter that is literally"},{"speaker":"Matt Zahab","startTime":579.62,"endTime":582.74,"body":"Twitter's the bread and butter"},{"speaker":"Matt Zahab","startTime":582.77,"endTime":585.68,"body":"of the crypto verse. If you're"},{"speaker":"Matt Zahab","startTime":582.77,"endTime":585.68,"body":"not on Twitter, and you're a fan"},{"speaker":"Matt Zahab","startTime":585.68,"endTime":588.83,"body":"of crypto you are 100 steps"},{"speaker":"Matt Zahab","startTime":585.68,"endTime":588.83,"body":"behind and it will be very"},{"speaker":"Matt Zahab","startTime":588.83,"endTime":591.86,"body":"difficult for you to get there."},{"speaker":"Matt Zahab","startTime":588.83,"endTime":591.86,"body":"We'll go to Twitter after, let's"},{"speaker":"Matt Zahab","startTime":591.86,"endTime":597.26,"body":"start with SEO. Travala probably"},{"speaker":"Matt Zahab","startTime":591.86,"endTime":597.26,"body":"has, not probably has some big"},{"speaker":"Matt Zahab","startTime":597.26,"endTime":601.88,"body":"big competitors, the Expedia's,"},{"speaker":"Matt Zahab","startTime":597.26,"endTime":601.88,"body":"the booking.coms. How can you"},{"speaker":"Matt Zahab","startTime":601.88,"endTime":606.59,"body":"ever beat those guys on anything"},{"speaker":"Matt Zahab","startTime":601.88,"endTime":606.59,"body":"SEO related on SEO? For those at"},{"speaker":"Matt Zahab","startTime":606.59,"endTime":609.5,"body":"home search engine optimization,"},{"speaker":"Matt Zahab","startTime":606.59,"endTime":609.5,"body":"most of the time refers to the"},{"speaker":"Matt Zahab","startTime":609.62,"endTime":611.69,"body":"first page of Google, how the"},{"speaker":"Matt Zahab","startTime":609.62,"endTime":611.69,"body":"heck are you going to get on"},{"speaker":"Matt Zahab","startTime":611.69,"endTime":614.48,"body":"that first page of Google? How"},{"speaker":"Matt Zahab","startTime":611.69,"endTime":614.48,"body":"are you gonna outbid those guys?"},{"speaker":"Matt Zahab","startTime":614.51,"endTime":617.66,"body":"If someone if I'm searching for"},{"speaker":"Matt Zahab","startTime":614.51,"endTime":617.66,"body":"flights to Dubai, I feel like"},{"speaker":"Matt Zahab","startTime":617.66,"endTime":620.48,"body":"there's no way Travala can get"},{"speaker":"Matt Zahab","startTime":617.66,"endTime":620.48,"body":"up there. But if I'm searching,"},{"speaker":"Matt Zahab","startTime":620.51,"endTime":624.56,"body":"maybe flight to Dubai, buying in"},{"speaker":"Matt Zahab","startTime":620.51,"endTime":624.56,"body":"Bitcoin? I'm sure you guys are"},{"speaker":"Matt Zahab","startTime":624.56,"endTime":627.17,"body":"number one. But is there any way"},{"speaker":"Matt Zahab","startTime":624.56,"endTime":627.17,"body":"to get there without the crypto"},{"speaker":"Matt Zahab","startTime":627.17,"endTime":627.5,"body":"part?"},{"speaker":"Ben Rogers","startTime":627.53,"endTime":631.22,"body":"Yeah, so that's a"},{"speaker":"Ben Rogers","startTime":627.53,"endTime":631.22,"body":"fascinating question. So I think"},{"speaker":"Ben Rogers","startTime":631.22,"endTime":634.88,"body":"and like, so I have a sort of"},{"speaker":"Ben Rogers","startTime":631.22,"endTime":634.88,"body":"experience in this. So Expedia,"},{"speaker":"Ben Rogers","startTime":634.88,"endTime":638.15,"body":"you know, pre COVID, let's go"},{"speaker":"Ben Rogers","startTime":634.88,"endTime":638.15,"body":"back to the good old days. In my"},{"speaker":"Ben Rogers","startTime":638.15,"endTime":641.33,"body":"city alone, they had 20 SEO"},{"speaker":"Ben Rogers","startTime":638.15,"endTime":641.33,"body":"experts. And then they had"},{"speaker":"Ben Rogers","startTime":641.33,"endTime":644.21,"body":"content writing teams, and then"},{"speaker":"Ben Rogers","startTime":641.33,"endTime":644.21,"body":"that was just a small city in"},{"speaker":"Ben Rogers","startTime":644.21,"endTime":645.08,"body":"Australia, Brisbane,"},{"speaker":"Matt Zahab","startTime":645.86,"endTime":646.76,"body":"In one city?"},{"speaker":"Ben Rogers","startTime":647.05,"endTime":649.66,"body":"That's in one city."},{"speaker":"Ben Rogers","startTime":647.05,"endTime":649.66,"body":"And so I'm not sure what area"},{"speaker":"Ben Rogers","startTime":649.66,"endTime":653.05,"body":"that they're searching for."},{"speaker":"Ben Rogers","startTime":649.66,"endTime":653.05,"body":"Right? So let's sort of expand"},{"speaker":"Ben Rogers","startTime":653.05,"endTime":655.3,"body":"that out across across the"},{"speaker":"Ben Rogers","startTime":653.05,"endTime":655.3,"body":"world. And one number I saw is"},{"speaker":"Ben Rogers","startTime":655.3,"endTime":657.97,"body":"that they spend a billion"},{"speaker":"Ben Rogers","startTime":655.3,"endTime":657.97,"body":"dollars in advertising and stuff"},{"speaker":"Ben Rogers","startTime":657.97,"endTime":661.66,"body":"like that a year. Now, let's"},{"speaker":"Ben Rogers","startTime":657.97,"endTime":661.66,"body":"just think about Google. So, you"},{"speaker":"Ben Rogers","startTime":661.66,"endTime":664.42,"body":"know, Google is a, you know,"},{"speaker":"Ben Rogers","startTime":661.66,"endTime":664.42,"body":"there are 10 positions on"},{"speaker":"Ben Rogers","startTime":664.42,"endTime":666.58,"body":"Google, right first page of"},{"speaker":"Ben Rogers","startTime":664.42,"endTime":666.58,"body":"Google. And you know that"},{"speaker":"Ben Rogers","startTime":666.58,"endTime":668.68,"body":"there's a great saying that, you"},{"speaker":"Ben Rogers","startTime":666.58,"endTime":668.68,"body":"know, the best place to hide a"},{"speaker":"Ben Rogers","startTime":668.68,"endTime":671.89,"body":"dead body is page two of Google."},{"speaker":"Ben Rogers","startTime":668.68,"endTime":671.89,"body":"Now Google is going to rank the"},{"speaker":"Ben Rogers","startTime":671.89,"endTime":674.83,"body":"people that deserve to be there"},{"speaker":"Ben Rogers","startTime":671.89,"endTime":674.83,"body":"in page one. Googles mission is"},{"speaker":"Ben Rogers","startTime":674.83,"endTime":676.57,"body":"to organize the world's"},{"speaker":"Ben Rogers","startTime":674.83,"endTime":676.57,"body":"information and give you the"},{"speaker":"Ben Rogers","startTime":676.57,"endTime":678.88,"body":"best information at the right"},{"speaker":"Ben Rogers","startTime":676.57,"endTime":678.88,"body":"time. Now, let me tell you,"},{"speaker":"Ben Rogers","startTime":680.59,"endTime":682.99,"body":"these big companies that have"},{"speaker":"Ben Rogers","startTime":680.59,"endTime":682.99,"body":"that sort of money to spend on"},{"speaker":"Ben Rogers","startTime":682.99,"endTime":686.47,"body":"it, and put together the content"},{"speaker":"Ben Rogers","startTime":682.99,"endTime":686.47,"body":"and build these fantastic big"},{"speaker":"Ben Rogers","startTime":686.47,"endTime":689.32,"body":"product interfaces. Yeah,"},{"speaker":"Ben Rogers","startTime":686.47,"endTime":689.32,"body":"they're gonna beat us and they"},{"speaker":"Ben Rogers","startTime":689.32,"endTime":692.38,"body":"deserve to beat us, right?"},{"speaker":"Ben Rogers","startTime":689.32,"endTime":692.38,"body":"Because they're spending the"},{"speaker":"Ben Rogers","startTime":692.38,"endTime":694.84,"body":"money on it. And that's"},{"speaker":"Ben Rogers","startTime":692.38,"endTime":694.84,"body":"something I come into a company"},{"speaker":"Ben Rogers","startTime":694.84,"endTime":698.05,"body":"into, when we with SEO, as I"},{"speaker":"Ben Rogers","startTime":694.84,"endTime":698.05,"body":"say, like, do you deserve to"},{"speaker":"Ben Rogers","startTime":698.05,"endTime":701.5,"body":"rank for this? And, you know,"},{"speaker":"Ben Rogers","startTime":698.05,"endTime":701.5,"body":"sometimes the answer is yes. And"},{"speaker":"Ben Rogers","startTime":701.5,"endTime":703.48,"body":"then there's some technical"},{"speaker":"Ben Rogers","startTime":701.5,"endTime":703.48,"body":"problems, you can fix up and get"},{"speaker":"Ben Rogers","startTime":703.48,"endTime":706.66,"body":"that. But in this case here,"},{"speaker":"Ben Rogers","startTime":703.48,"endTime":706.66,"body":"right? Do we deserve to rank for"},{"speaker":"Ben Rogers","startTime":706.66,"endTime":709.84,"body":"it with our current stuff right"},{"speaker":"Ben Rogers","startTime":706.66,"endTime":709.84,"body":"now? Probably not. I wish we"},{"speaker":"Ben Rogers","startTime":709.84,"endTime":712.84,"body":"did. But the cost to get that to"},{"speaker":"Ben Rogers","startTime":709.84,"endTime":712.84,"body":"be able to be that competitive"},{"speaker":"Ben Rogers","startTime":712.84,"endTime":717.73,"body":"and the time to take it in? it'd"},{"speaker":"Ben Rogers","startTime":712.84,"endTime":717.73,"body":"be ridiculous and the entire"},{"speaker":"Ben Rogers","startTime":717.73,"endTime":720.22,"body":"exercise, you know, talking"},{"speaker":"Ben Rogers","startTime":717.73,"endTime":720.22,"body":"about measuring what we're doing"},{"speaker":"Ben Rogers","startTime":720.22,"endTime":723.7,"body":"and having an ROI, it would"},{"speaker":"Ben Rogers","startTime":720.22,"endTime":723.7,"body":"basically turn into a hobby, you"},{"speaker":"Ben Rogers","startTime":723.7,"endTime":727.63,"body":"know, because where we would"},{"speaker":"Ben Rogers","startTime":723.7,"endTime":727.63,"body":"spend the funds? But where we do"},{"speaker":"Ben Rogers","startTime":727.63,"endTime":731.5,"body":"have the advantage that these"},{"speaker":"Ben Rogers","startTime":727.63,"endTime":731.5,"body":"guys dont is we can rank for use"},{"speaker":"Ben Rogers","startTime":731.5,"endTime":734.71,"body":"case terms for cryptocurrency,"},{"speaker":"Ben Rogers","startTime":731.5,"endTime":734.71,"body":"where and then you'll be"},{"speaker":"Ben Rogers","startTime":734.71,"endTime":736.87,"body":"surprised how many people out"},{"speaker":"Ben Rogers","startTime":734.71,"endTime":736.87,"body":"there are saying like, what"},{"speaker":"Ben Rogers","startTime":736.87,"endTime":740.53,"body":"hotels accept Bitcoin, what"},{"speaker":"Ben Rogers","startTime":736.87,"endTime":740.53,"body":"hotels accept crypto, what"},{"speaker":"Ben Rogers","startTime":740.53,"endTime":744.49,"body":"hotels in this city accept this."},{"speaker":"Ben Rogers","startTime":740.53,"endTime":744.49,"body":"We have all the partner tokens"},{"speaker":"Ben Rogers","startTime":744.49,"endTime":746.56,"body":"we have as well, too. And so a"},{"speaker":"Ben Rogers","startTime":744.49,"endTime":746.56,"body":"big project we're going through"},{"speaker":"Ben Rogers","startTime":746.56,"endTime":749.05,"body":"right now is where we're giving"},{"speaker":"Ben Rogers","startTime":746.56,"endTime":749.05,"body":"all these tokens what I call"},{"speaker":"Ben Rogers","startTime":749.05,"endTime":754.66,"body":"their travel homepage, which"},{"speaker":"Ben Rogers","startTime":749.05,"endTime":754.66,"body":"headline is like phantoms one is"},{"speaker":"Ben Rogers","startTime":754.66,"endTime":756.67,"body":"going fantastic. So I'll talk"},{"speaker":"Ben Rogers","startTime":754.66,"endTime":756.67,"body":"about Phantom for a minute. So"},{"speaker":"Ben Rogers","startTime":756.67,"endTime":760.09,"body":"it's like book hotels with"},{"speaker":"Ben Rogers","startTime":756.67,"endTime":760.09,"body":"Phantom FTM, book flights with"},{"speaker":"Ben Rogers","startTime":760.09,"endTime":763.6,"body":"Phantom, you know, FTM, book"},{"speaker":"Ben Rogers","startTime":760.09,"endTime":763.6,"body":"activities, etc. And then on"},{"speaker":"Ben Rogers","startTime":763.6,"endTime":766.75,"body":"that page, we build out all"},{"speaker":"Ben Rogers","startTime":763.6,"endTime":766.75,"body":"sorts of use case information"},{"speaker":"Ben Rogers","startTime":766.78,"endTime":769.93,"body":"about the token about"},{"speaker":"Ben Rogers","startTime":766.78,"endTime":769.93,"body":"decentralized, we don't talk"},{"speaker":"Ben Rogers","startTime":769.93,"endTime":773.08,"body":"about the team, but about what"},{"speaker":"Ben Rogers","startTime":769.93,"endTime":773.08,"body":"they've got going on and how"},{"speaker":"Ben Rogers","startTime":773.08,"endTime":777.13,"body":"they're growing. As we give this"},{"speaker":"Ben Rogers","startTime":773.08,"endTime":777.13,"body":"fantastic page that we do"},{"speaker":"Ben Rogers","startTime":777.13,"endTime":780.25,"body":"deserve to rank for times, like,"},{"speaker":"Ben Rogers","startTime":777.13,"endTime":780.25,"body":"what can I do with Phantom?"},{"speaker":"Ben Rogers","startTime":780.4,"endTime":784.06,"body":"Where can I spend my Phantom,"},{"speaker":"Ben Rogers","startTime":780.4,"endTime":784.06,"body":"can I travel with Phantom and so"},{"speaker":"Ben Rogers","startTime":784.06,"endTime":787.06,"body":"these kind of longtail terms, we"},{"speaker":"Ben Rogers","startTime":784.06,"endTime":787.06,"body":"do pick that up. And you can"},{"speaker":"Ben Rogers","startTime":787.93,"endTime":791.38,"body":"guess who's not working on those"},{"speaker":"Ben Rogers","startTime":787.93,"endTime":791.38,"body":"terms. It's not Expedia, it's"},{"speaker":"Ben Rogers","startTime":791.38,"endTime":795.7,"body":"not booking.com. It's not your"},{"speaker":"Ben Rogers","startTime":791.38,"endTime":795.7,"body":"big airlines out there. They're"},{"speaker":"Ben Rogers","startTime":795.7,"endTime":799.42,"body":"not focusing on that we are. And"},{"speaker":"Ben Rogers","startTime":795.7,"endTime":799.42,"body":"so we have this kind of way to"},{"speaker":"Ben Rogers","startTime":799.42,"endTime":803.53,"body":"sort of flank our opponents, I"},{"speaker":"Ben Rogers","startTime":799.42,"endTime":803.53,"body":"like to think about a lot of"},{"speaker":"Ben Rogers","startTime":803.53,"endTime":805.81,"body":"military terms with marketing"},{"speaker":"Ben Rogers","startTime":803.53,"endTime":805.81,"body":"that they're just not in that"},{"speaker":"Ben Rogers","startTime":805.81,"endTime":808.6,"body":"game. Now getting to how this"},{"speaker":"Ben Rogers","startTime":805.81,"endTime":808.6,"body":"can grow into a long term"},{"speaker":"Ben Rogers","startTime":808.6,"endTime":811.75,"body":"strategy is once you visit our"},{"speaker":"Ben Rogers","startTime":808.6,"endTime":811.75,"body":"site, you know, we, we have all"},{"speaker":"Ben Rogers","startTime":811.75,"endTime":814.42,"body":"the marketing stuff, I can know"},{"speaker":"Ben Rogers","startTime":811.75,"endTime":814.42,"body":"you're interested in crypto,"},{"speaker":"Ben Rogers","startTime":814.45,"endTime":817.81,"body":"because you've been to these"},{"speaker":"Ben Rogers","startTime":814.45,"endTime":817.81,"body":"pages per se, I can know that"},{"speaker":"Ben Rogers","startTime":817.81,"endTime":821.08,"body":"you're interested in, everyone"},{"speaker":"Ben Rogers","startTime":817.81,"endTime":821.08,"body":"sort of interested in travel,"},{"speaker":"Ben Rogers","startTime":821.56,"endTime":824.95,"body":"I'm going to show paid ads once"},{"speaker":"Ben Rogers","startTime":821.56,"endTime":824.95,"body":"you visited me organically,"},{"speaker":"Ben Rogers","startTime":825.13,"endTime":827.17,"body":"because I'm going to know this"},{"speaker":"Ben Rogers","startTime":825.13,"endTime":827.17,"body":"better than good chance that"},{"speaker":"Ben Rogers","startTime":827.17,"endTime":829.72,"body":"such and such when they're"},{"speaker":"Ben Rogers","startTime":827.17,"endTime":829.72,"body":"searching for, you know, flights"},{"speaker":"Ben Rogers","startTime":829.72,"endTime":833.11,"body":"from New York to Dubai, that"},{"speaker":"Ben Rogers","startTime":829.72,"endTime":833.11,"body":"that's one of my people. That's"},{"speaker":"Ben Rogers","startTime":833.11,"endTime":835.15,"body":"one of my people that I can get"},{"speaker":"Ben Rogers","startTime":833.11,"endTime":835.15,"body":"there. And that's when I share"},{"speaker":"Ben Rogers","startTime":835.15,"endTime":837.88,"body":"the ad and I bring it back. So"},{"speaker":"Ben Rogers","startTime":835.15,"endTime":837.88,"body":"we have an incredibly high"},{"speaker":"Ben Rogers","startTime":837.88,"endTime":841.09,"body":"conversion rate, with sem"},{"speaker":"Ben Rogers","startTime":837.88,"endTime":841.09,"body":"because we have that sort of"},{"speaker":"Ben Rogers","startTime":841.09,"endTime":845.08,"body":"strategy where it's it's"},{"speaker":"Ben Rogers","startTime":841.09,"endTime":845.08,"body":"literally our sales closer. Once"},{"speaker":"Ben Rogers","startTime":845.08,"endTime":847.69,"body":"we know who the interested"},{"speaker":"Ben Rogers","startTime":845.08,"endTime":847.69,"body":"parties are, we're not out there"},{"speaker":"Ben Rogers","startTime":847.69,"endTime":851.2,"body":"just sort of farming and trying"},{"speaker":"Ben Rogers","startTime":847.69,"endTime":851.2,"body":"to compete against these big big"},{"speaker":"Ben Rogers","startTime":851.2,"endTime":855.13,"body":"budgets. We put our numbers out"},{"speaker":"Ben Rogers","startTime":851.2,"endTime":855.13,"body":"there. So you can track in the"},{"speaker":"Ben Rogers","startTime":855.13,"endTime":858.76,"body":"monthly reports when we sort of"},{"speaker":"Ben Rogers","startTime":855.13,"endTime":858.76,"body":"started this strategy. And it"},{"speaker":"Ben Rogers","startTime":858.76,"endTime":862.84,"body":"really has just been trending up"},{"speaker":"Ben Rogers","startTime":858.76,"endTime":862.84,"body":"continuously. And the good thing"},{"speaker":"Ben Rogers","startTime":862.84,"endTime":866.56,"body":"about this is this is always on"},{"speaker":"Ben Rogers","startTime":862.84,"endTime":866.56,"body":"marketing. So it will keep"},{"speaker":"Ben Rogers","startTime":866.56,"endTime":869.92,"body":"scaling forwards. I hope I"},{"speaker":"Ben Rogers","startTime":866.56,"endTime":869.92,"body":"answered your questions that"},{"speaker":"Ben Rogers","startTime":869.92,"endTime":871.57,"body":"Matt and I went out a little"},{"speaker":"Ben Rogers","startTime":869.92,"endTime":871.57,"body":"bit."},{"speaker":"Ben Rogers","startTime":871.0,"endTime":878.14,"body":"So you've just found"},{"speaker":"Ben Rogers","startTime":871.0,"endTime":878.14,"body":"something that I'm going to do"},{"speaker":"Matt Zahab","startTime":871.56,"endTime":873.93,"body":"No, phenomenal"},{"speaker":"Matt Zahab","startTime":871.56,"endTime":873.93,"body":"answer. Another thing that I"},{"speaker":"Matt Zahab","startTime":873.93,"endTime":876.09,"body":"love, and I'm going to get to"},{"speaker":"Matt Zahab","startTime":873.93,"endTime":876.09,"body":"this in one second, remind me to"},{"speaker":"Matt Zahab","startTime":876.09,"endTime":878.28,"body":"ask you building in public"},{"speaker":"Matt Zahab","startTime":876.09,"endTime":878.28,"body":"because you guys are doing that"},{"speaker":"Matt Zahab","startTime":878.28,"endTime":881.19,"body":"on Twitter. I absolutely love"},{"speaker":"Matt Zahab","startTime":878.28,"endTime":881.19,"body":"that building in public is so"},{"speaker":"Matt Zahab","startTime":880.42,"endTime":901.78,"body":"here. So what we have here"},{"speaker":"Matt Zahab","startTime":880.42,"endTime":901.78,"body":"isn't... we don't, first of all,"},{"speaker":"Matt Zahab","startTime":881.19,"endTime":884.73,"body":"important. Last question about"},{"speaker":"Matt Zahab","startTime":881.19,"endTime":884.73,"body":"SEO. When you Google Travala,"},{"speaker":"Matt Zahab","startTime":885.21,"endTime":889.35,"body":"you are the number one paid ad"},{"speaker":"Matt Zahab","startTime":885.21,"endTime":889.35,"body":"Of course. And then Travala.com"},{"speaker":"Matt Zahab","startTime":889.35,"endTime":892.14,"body":"is right under that as well. Why"},{"speaker":"Matt Zahab","startTime":889.35,"endTime":892.14,"body":"does Google make every company"},{"speaker":"Matt Zahab","startTime":892.14,"endTime":894.45,"body":"do that? Or why does every"},{"speaker":"Matt Zahab","startTime":892.14,"endTime":894.45,"body":"company choose to do that?"},{"speaker":"Matt Zahab","startTime":901.78,"endTime":904.9,"body":"we don't bid on our brand terms."},{"speaker":"Matt Zahab","startTime":901.78,"endTime":904.9,"body":"So what you have is an affiliate"},{"speaker":"Matt Zahab","startTime":904.9,"endTime":907.57,"body":"scam. So somebody signed up to"},{"speaker":"Matt Zahab","startTime":904.9,"endTime":907.57,"body":"our affiliate program and it's"},{"speaker":"Matt Zahab","startTime":907.57,"endTime":910.99,"body":"doing the wrong thing who is"},{"speaker":"Matt Zahab","startTime":907.57,"endTime":910.99,"body":"running that ad? They've"},{"speaker":"Matt Zahab","startTime":910.99,"endTime":914.26,"body":"probably worked out that I'm in"},{"speaker":"Matt Zahab","startTime":910.99,"endTime":914.26,"body":"Australia and you're in Canada"},{"speaker":"Matt Zahab","startTime":914.26,"endTime":917.44,"body":"so that I'm not monitoring what"},{"speaker":"Matt Zahab","startTime":914.26,"endTime":917.44,"body":"goes on in Canada. So that is"},{"speaker":"Matt Zahab","startTime":917.44,"endTime":920.77,"body":"not us. That is someone who's"},{"speaker":"Matt Zahab","startTime":917.44,"endTime":920.77,"body":"paying to intercept our traffic."},{"speaker":"Matt Zahab","startTime":920.8,"endTime":923.77,"body":"So at the end of this, I might"},{"speaker":"Matt Zahab","startTime":920.8,"endTime":923.77,"body":"get you to click on that that ad"},{"speaker":"Matt Zahab","startTime":923.77,"endTime":926.62,"body":"for me and tell me who that is"},{"speaker":"Matt Zahab","startTime":923.77,"endTime":926.62,"body":"because they're about to get"},{"speaker":"Matt Zahab","startTime":926.62,"endTime":929.65,"body":"banned. So that is a good thing."},{"speaker":"Matt Zahab","startTime":926.62,"endTime":929.65,"body":"Like we don't actually pay for"},{"speaker":"Matt Zahab","startTime":929.65,"endTime":932.77,"body":"those ads. It is Yeah,"},{"speaker":"Matt Zahab","startTime":929.65,"endTime":932.77,"body":"affiliates who are doing the"},{"speaker":"Matt Zahab","startTime":932.77,"endTime":934.36,"body":"wrong thing and scamming us."},{"speaker":"Matt Zahab","startTime":934.45,"endTime":936.25,"body":"You got it. I'll"},{"speaker":"Matt Zahab","startTime":934.45,"endTime":936.25,"body":"send you my Bitcoin address, you"},{"speaker":"Matt Zahab","startTime":936.25,"endTime":939.22,"body":"can send me a little present"},{"speaker":"Matt Zahab","startTime":936.25,"endTime":939.22,"body":"after the show, it all evens out"},{"speaker":"Matt Zahab","startTime":939.22,"endTime":943.51,"body":"in the wash. Going back to"},{"speaker":"Matt Zahab","startTime":939.22,"endTime":943.51,"body":"building in public, you talked"},{"speaker":"Matt Zahab","startTime":943.51,"endTime":946.9,"body":"about showing your monthly stats"},{"speaker":"Matt Zahab","startTime":943.51,"endTime":946.9,"body":"online. That was one of my"},{"speaker":"Matt Zahab","startTime":946.9,"endTime":950.44,"body":"questions I was going to ask is"},{"speaker":"Matt Zahab","startTime":946.9,"endTime":950.44,"body":"your partnership program with"},{"speaker":"Matt Zahab","startTime":950.44,"endTime":953.62,"body":"the coins and how you want these"},{"speaker":"Matt Zahab","startTime":950.44,"endTime":953.62,"body":"coins to show the utility, the"},{"speaker":"Matt Zahab","startTime":953.62,"endTime":956.62,"body":"travel utility and how you are"},{"speaker":"Matt Zahab","startTime":953.62,"endTime":956.62,"body":"the creme de la creme of the"},{"speaker":"Matt Zahab","startTime":956.62,"endTime":959.59,"body":"travel utility, this all comes"},{"speaker":"Matt Zahab","startTime":956.62,"endTime":959.59,"body":"back to square one, which is"},{"speaker":"Matt Zahab","startTime":959.59,"endTime":962.92,"body":"building in public? And how"},{"speaker":"Matt Zahab","startTime":959.59,"endTime":962.92,"body":"important is that to any brand"},{"speaker":"Matt Zahab","startTime":962.92,"endTime":965.47,"body":"and more specifically, how"},{"speaker":"Matt Zahab","startTime":962.92,"endTime":965.47,"body":"important is building public to"},{"speaker":"Matt Zahab","startTime":965.47,"endTime":966.52,"body":"crypto brands today?"},{"speaker":"Ben Rogers","startTime":966.69,"endTime":970.8,"body":"Um, you know, there"},{"speaker":"Ben Rogers","startTime":966.69,"endTime":970.8,"body":"are positives and negatives to"},{"speaker":"Ben Rogers","startTime":970.8,"endTime":974.07,"body":"this, right? There are positives"},{"speaker":"Ben Rogers","startTime":970.8,"endTime":974.07,"body":"in that we've basically been"},{"speaker":"Ben Rogers","startTime":974.07,"endTime":976.98,"body":"lucky with shy of two months,"},{"speaker":"Ben Rogers","startTime":974.07,"endTime":976.98,"body":"during the early days of COVID,"},{"speaker":"Ben Rogers","startTime":976.98,"endTime":980.79,"body":"we've pretty much month a month,"},{"speaker":"Ben Rogers","startTime":976.98,"endTime":980.79,"body":"I think we have today beaten"},{"speaker":"Ben Rogers","startTime":980.79,"endTime":983.43,"body":"every single month before. So it"},{"speaker":"Ben Rogers","startTime":980.79,"endTime":983.43,"body":"does create some excitement in"},{"speaker":"Ben Rogers","startTime":983.43,"endTime":987.6,"body":"the communities and does get"},{"speaker":"Ben Rogers","startTime":983.43,"endTime":987.6,"body":"some things moving forwards. But"},{"speaker":"Ben Rogers","startTime":987.6,"endTime":991.32,"body":"it does create pressure on us as"},{"speaker":"Ben Rogers","startTime":987.6,"endTime":991.32,"body":"well. You know, like if we've"},{"speaker":"Ben Rogers","startTime":991.32,"endTime":993.39,"body":"sort of announced that we're"},{"speaker":"Ben Rogers","startTime":991.32,"endTime":993.39,"body":"planning to release something,"},{"speaker":"Ben Rogers","startTime":993.39,"endTime":995.49,"body":"we have a public facing roadmap,"},{"speaker":"Ben Rogers","startTime":993.39,"endTime":995.49,"body":"we're planning to release"},{"speaker":"Ben Rogers","startTime":995.49,"endTime":997.74,"body":"something and it's not quite"},{"speaker":"Ben Rogers","startTime":995.49,"endTime":997.74,"body":"ready, you know, there's the"},{"speaker":"Ben Rogers","startTime":997.74,"endTime":999.99,"body":"decision of whether we release"},{"speaker":"Ben Rogers","startTime":997.74,"endTime":999.99,"body":"something that's not quite ready"},{"speaker":"Ben Rogers","startTime":999.99,"endTime":1003.02,"body":"to keep the community happy, we"},{"speaker":"Ben Rogers","startTime":999.99,"endTime":1003.02,"body":"hold back and we've already"},{"speaker":"Ben Rogers","startTime":1003.02,"endTime":1006.44,"body":"announced it, and then they're"},{"speaker":"Ben Rogers","startTime":1003.02,"endTime":1006.44,"body":"really sort of gonna hold your"},{"speaker":"Ben Rogers","startTime":1006.44,"endTime":1012.05,"body":"toes to the fire. So there are"},{"speaker":"Ben Rogers","startTime":1006.44,"endTime":1012.05,"body":"positives and negatives to this."},{"speaker":"Ben Rogers","startTime":1012.65,"endTime":1015.5,"body":"My personal opinion is we"},{"speaker":"Ben Rogers","startTime":1012.65,"endTime":1015.5,"body":"actually do too much out in the"},{"speaker":"Ben Rogers","startTime":1015.5,"endTime":1019.13,"body":"open. And I think that there is"},{"speaker":"Ben Rogers","startTime":1015.5,"endTime":1019.13,"body":"actually an organizational"},{"speaker":"Ben Rogers","startTime":1019.13,"endTime":1023.0,"body":"factor, we're not getting things"},{"speaker":"Ben Rogers","startTime":1019.13,"endTime":1023.0,"body":"as up to the standard that I"},{"speaker":"Ben Rogers","startTime":1023.0,"endTime":1025.73,"body":"would like them to before we go"},{"speaker":"Ben Rogers","startTime":1023.0,"endTime":1025.73,"body":"out because there is that"},{"speaker":"Ben Rogers","startTime":1025.76,"endTime":1030.02,"body":"pressure from the community to"},{"speaker":"Ben Rogers","startTime":1025.76,"endTime":1030.02,"body":"sort of deliver the timelines"},{"speaker":"Ben Rogers","startTime":1030.02,"endTime":1034.61,"body":"that you said you would deliver."},{"speaker":"Ben Rogers","startTime":1030.02,"endTime":1034.61,"body":"I think people do work under"},{"speaker":"Ben Rogers","startTime":1034.61,"endTime":1037.25,"body":"pressure that is on the flip"},{"speaker":"Ben Rogers","startTime":1034.61,"endTime":1037.25,"body":"side of that knowing that this"},{"speaker":"Ben Rogers","startTime":1037.64,"endTime":1044.36,"body":"pressure is that to deliver I'm"},{"speaker":"Ben Rogers","startTime":1037.64,"endTime":1044.36,"body":"sure it does have some ops. The"},{"speaker":"Ben Rogers","startTime":1044.39,"endTime":1047.3,"body":"delivering out in the public"},{"speaker":"Ben Rogers","startTime":1044.39,"endTime":1047.3,"body":"there are fantastic things that"},{"speaker":"Ben Rogers","startTime":1047.3,"endTime":1050.66,"body":"it does have for our token"},{"speaker":"Ben Rogers","startTime":1047.3,"endTime":1050.66,"body":"projects as well. So we can see,"},{"speaker":"Ben Rogers","startTime":1050.66,"endTime":1053.0,"body":"you know, you join a token, and"},{"speaker":"Ben Rogers","startTime":1050.66,"endTime":1053.0,"body":"you can see that they're"},{"speaker":"Ben Rogers","startTime":1053.0,"endTime":1055.52,"body":"actually spending with the"},{"speaker":"Ben Rogers","startTime":1053.0,"endTime":1055.52,"body":"utility, as we mentioned them,"},{"speaker":"Ben Rogers","startTime":1055.52,"endTime":1058.04,"body":"you know, we have the top 10"},{"speaker":"Ben Rogers","startTime":1055.52,"endTime":1058.04,"body":"destinations each month as well,"},{"speaker":"Ben Rogers","startTime":1058.04,"endTime":1062.15,"body":"we have our monthly reports, and"},{"speaker":"Ben Rogers","startTime":1058.04,"endTime":1062.15,"body":"we will show what tokens are"},{"speaker":"Ben Rogers","startTime":1062.15,"endTime":1064.55,"body":"being regularly spent for"},{"speaker":"Ben Rogers","startTime":1062.15,"endTime":1064.55,"body":"traveling are actually sort of"},{"speaker":"Ben Rogers","startTime":1064.55,"endTime":1068.27,"body":"living on that use case, which"},{"speaker":"Ben Rogers","startTime":1064.55,"endTime":1068.27,"body":"for their projects is fantastic."},{"speaker":"Ben Rogers","startTime":1068.27,"endTime":1071.03,"body":"Because that's why they partner"},{"speaker":"Ben Rogers","startTime":1068.27,"endTime":1071.03,"body":"with us is to demonstrate that"},{"speaker":"Ben Rogers","startTime":1071.03,"endTime":1074.66,"body":"that use case and show to their"},{"speaker":"Ben Rogers","startTime":1071.03,"endTime":1074.66,"body":"communities and get that out"},{"speaker":"Ben Rogers","startTime":1074.66,"endTime":1080.33,"body":"there as well. So I don't have"},{"speaker":"Ben Rogers","startTime":1074.66,"endTime":1080.33,"body":"really a positive or a negative"},{"speaker":"Ben Rogers","startTime":1080.33,"endTime":1083.66,"body":"or even my opinion on this"},{"speaker":"Ben Rogers","startTime":1080.33,"endTime":1083.66,"body":"question you've asked me changes"},{"speaker":"Ben Rogers","startTime":1083.66,"endTime":1086.54,"body":"so much, and whether it's a good"},{"speaker":"Ben Rogers","startTime":1083.66,"endTime":1086.54,"body":"or a bad thing, or what's the"},{"speaker":"Ben Rogers","startTime":1086.54,"endTime":1090.35,"body":"importance of it? Yeah, there"},{"speaker":"Ben Rogers","startTime":1086.54,"endTime":1090.35,"body":"are there are times that I wish"},{"speaker":"Ben Rogers","startTime":1090.35,"endTime":1094.28,"body":"we did it. And there were times"},{"speaker":"Ben Rogers","startTime":1090.35,"endTime":1094.28,"body":"that I'm glad we did report this"},{"speaker":"Ben Rogers","startTime":1094.31,"endTime":1096.47,"body":"out into the community. And"},{"speaker":"Ben Rogers","startTime":1094.31,"endTime":1096.47,"body":"maybe that's the thing about the"},{"speaker":"Ben Rogers","startTime":1096.47,"endTime":1099.53,"body":"transparency that you sort of"},{"speaker":"Ben Rogers","startTime":1096.47,"endTime":1099.53,"body":"like look for in the honesty"},{"speaker":"Ben Rogers","startTime":1099.53,"endTime":1103.64,"body":"from accompanies, they all sort"},{"speaker":"Ben Rogers","startTime":1099.53,"endTime":1103.64,"body":"of direct and out there. And"},{"speaker":"Ben Rogers","startTime":1103.64,"endTime":1107.99,"body":"that definitely does have some"},{"speaker":"Ben Rogers","startTime":1103.64,"endTime":1107.99,"body":"big positives. But it does have"},{"speaker":"Ben Rogers","startTime":1108.35,"endTime":1111.14,"body":"a negative impact on say,"},{"speaker":"Ben Rogers","startTime":1108.35,"endTime":1111.14,"body":"traditional investors or"},{"speaker":"Ben Rogers","startTime":1111.14,"endTime":1115.31,"body":"traditional people like I mean,"},{"speaker":"Ben Rogers","startTime":1111.14,"endTime":1115.31,"body":"Expedia doesn't have a community"},{"speaker":"Ben Rogers","startTime":1115.31,"endTime":1117.98,"body":"or you look at our engagement on"},{"speaker":"Ben Rogers","startTime":1115.31,"endTime":1117.98,"body":"Twitter, compared to say"},{"speaker":"Ben Rogers","startTime":1118.01,"endTime":1121.22,"body":"booking.com, or Expedia or these"},{"speaker":"Ben Rogers","startTime":1118.01,"endTime":1121.22,"body":"other big travel companies. We"},{"speaker":"Ben Rogers","startTime":1121.22,"endTime":1126.5,"body":"have so much more engagement"},{"speaker":"Ben Rogers","startTime":1121.22,"endTime":1126.5,"body":"than they do them. But that's"},{"speaker":"Ben Rogers","startTime":1126.5,"endTime":1128.63,"body":"because those guys don't really"},{"speaker":"Ben Rogers","startTime":1126.5,"endTime":1128.63,"body":"report on what's going on"},{"speaker":"Ben Rogers","startTime":1128.63,"endTime":1131.09,"body":"internally. They wait till it's"},{"speaker":"Ben Rogers","startTime":1128.63,"endTime":1131.09,"body":"finished. And then they release"},{"speaker":"Ben Rogers","startTime":1131.09,"endTime":1134.18,"body":"it and they go out there, they"},{"speaker":"Ben Rogers","startTime":1131.09,"endTime":1134.18,"body":"have to report to the markets."},{"speaker":"Matt Zahab","startTime":1135.53,"endTime":1139.49,"body":"Ben, If I may jump"},{"speaker":"Matt Zahab","startTime":1135.53,"endTime":1139.49,"body":"in here, one of the things that"},{"speaker":"Matt Zahab","startTime":1139.49,"endTime":1143.57,"body":"I really admire about that is"},{"speaker":"Matt Zahab","startTime":1139.49,"endTime":1143.57,"body":"the trust aspect. When you see"},{"speaker":"Matt Zahab","startTime":1143.57,"endTime":1145.91,"body":"someone building in public, it's"},{"speaker":"Matt Zahab","startTime":1143.57,"endTime":1145.91,"body":"like, hey, these guys aren't"},{"speaker":"Matt Zahab","startTime":1146.18,"endTime":1148.82,"body":"just a couple of clowns who are"},{"speaker":"Matt Zahab","startTime":1146.18,"endTime":1148.82,"body":"trying to get rich and then do a"},{"speaker":"Matt Zahab","startTime":1148.82,"endTime":1151.43,"body":"big rug poll. You know, like"},{"speaker":"Matt Zahab","startTime":1148.82,"endTime":1151.43,"body":"when I see that building in"},{"speaker":"Matt Zahab","startTime":1151.43,"endTime":1154.37,"body":"public, I'm like, okay, I can"},{"speaker":"Matt Zahab","startTime":1151.43,"endTime":1154.37,"body":"get to know these guys, I've"},{"speaker":"Matt Zahab","startTime":1154.37,"endTime":1158.99,"body":"seen you inand your partners on"},{"speaker":"Matt Zahab","startTime":1154.37,"endTime":1158.99,"body":"different podcasts or on YouTube"},{"speaker":"Matt Zahab","startTime":1158.99,"endTime":1161.36,"body":"and I'm doing research for the"},{"speaker":"Matt Zahab","startTime":1158.99,"endTime":1161.36,"body":"show. Like I can put a face to"},{"speaker":"Matt Zahab","startTime":1161.36,"endTime":1164.69,"body":"the name and I can actually see"},{"speaker":"Matt Zahab","startTime":1161.36,"endTime":1164.69,"body":"envision how the company is"},{"speaker":"Matt Zahab","startTime":1164.69,"endTime":1166.91,"body":"growing. That means something"},{"speaker":"Matt Zahab","startTime":1164.69,"endTime":1166.91,"body":"for me and I know I'm not alone"},{"speaker":"Matt Zahab","startTime":1166.91,"endTime":1167.33,"body":"in that."},{"speaker":"Ben Rogers","startTime":1167.84,"endTime":1171.65,"body":"Yeah, and like 100%"},{"speaker":"Ben Rogers","startTime":1167.84,"endTime":1171.65,"body":"sort of agree with that and like"},{"speaker":"Ben Rogers","startTime":1171.65,"endTime":1173.9,"body":"you look at some of our more"},{"speaker":"Ben Rogers","startTime":1171.65,"endTime":1173.9,"body":"like customer community"},{"speaker":"Ben Rogers","startTime":1173.9,"endTime":1176.3,"body":"managers. There was a segment"},{"speaker":"Ben Rogers","startTime":1173.9,"endTime":1176.3,"body":"that loves that we put"},{"speaker":"Ben Rogers","startTime":1176.3,"endTime":1178.64,"body":"everything out there as a"},{"speaker":"Ben Rogers","startTime":1176.3,"endTime":1178.64,"body":"segment that even though my"},{"speaker":"Ben Rogers","startTime":1178.64,"endTime":1181.97,"body":"light was something or it isn't"},{"speaker":"Ben Rogers","startTime":1178.64,"endTime":1181.97,"body":"quite right, we've got to spend"},{"speaker":"Ben Rogers","startTime":1181.97,"endTime":1185.69,"body":"some time absolutely love it and"},{"speaker":"Ben Rogers","startTime":1181.97,"endTime":1185.69,"body":"understand it and get it and"},{"speaker":"Ben Rogers","startTime":1185.69,"endTime":1187.64,"body":"then I probably like you and me"},{"speaker":"Ben Rogers","startTime":1185.69,"endTime":1187.64,"body":"because it because I feel the"},{"speaker":"Ben Rogers","startTime":1187.64,"endTime":1192.23,"body":"same way but it does create some"},{"speaker":"Ben Rogers","startTime":1187.64,"endTime":1192.23,"body":"trolls as well."},{"speaker":"Matt Zahab","startTime":1192.26,"endTime":1195.59,"body":"Yes 100% I want to"},{"speaker":"Matt Zahab","startTime":1192.26,"endTime":1195.59,"body":"keep talking about some fun"},{"speaker":"Matt Zahab","startTime":1195.59,"endTime":1197.84,"body":"stuff here. I'm absolutely"},{"speaker":"Matt Zahab","startTime":1195.59,"endTime":1197.84,"body":"loving this marketing stuff and"},{"speaker":"Matt Zahab","startTime":1197.84,"endTime":1200.81,"body":"then we can get into the bread"},{"speaker":"Matt Zahab","startTime":1197.84,"endTime":1200.81,"body":"and butter of Travala. Social"},{"speaker":"Matt Zahab","startTime":1200.81,"endTime":1204.14,"body":"media. We just talked about"},{"speaker":"Matt Zahab","startTime":1200.81,"endTime":1204.14,"body":"Twitter, you guys are absolutely"},{"speaker":"Matt Zahab","startTime":1204.14,"endTime":1207.68,"body":"buzzing on social media, you"},{"speaker":"Matt Zahab","startTime":1204.14,"endTime":1207.68,"body":"have over 100,000 followers. As"},{"speaker":"Matt Zahab","startTime":1207.68,"endTime":1210.35,"body":"we discussed, Twitter's the"},{"speaker":"Matt Zahab","startTime":1207.68,"endTime":1210.35,"body":"bread and butter of the crypto"},{"speaker":"Matt Zahab","startTime":1210.35,"endTime":1212.9,"body":"verse. How the heck did you get"},{"speaker":"Matt Zahab","startTime":1210.35,"endTime":1212.9,"body":"to 100k? followers? What's the"},{"speaker":"Matt Zahab","startTime":1212.9,"endTime":1214.43,"body":"secret sauce, you got to give me"},{"speaker":"Matt Zahab","startTime":1212.9,"endTime":1214.43,"body":"some"},{"speaker":"Ben Rogers","startTime":1214.48,"endTime":1219.82,"body":"Yeah, rinse and"},{"speaker":"Ben Rogers","startTime":1214.48,"endTime":1219.82,"body":"repeat. So regular posts, we"},{"speaker":"Ben Rogers","startTime":1219.82,"endTime":1221.98,"body":"leveraged the communities and"},{"speaker":"Ben Rogers","startTime":1219.82,"endTime":1221.98,"body":"stuff we have. So the other"},{"speaker":"Ben Rogers","startTime":1221.98,"endTime":1224.38,"body":"partner tokens there as well, we"},{"speaker":"Ben Rogers","startTime":1221.98,"endTime":1224.38,"body":"leverage the product that we"},{"speaker":"Ben Rogers","startTime":1224.38,"endTime":1227.86,"body":"have. So you will see we"},{"speaker":"Ben Rogers","startTime":1224.38,"endTime":1227.86,"body":"regularly putting posts out for"},{"speaker":"Ben Rogers","startTime":1227.86,"endTime":1231.31,"body":"all, you know, we'll feature one"},{"speaker":"Ben Rogers","startTime":1227.86,"endTime":1231.31,"body":"token and one fantastic travel"},{"speaker":"Ben Rogers","startTime":1231.31,"endTime":1233.5,"body":"product that we have there as"},{"speaker":"Ben Rogers","startTime":1231.31,"endTime":1233.5,"body":"well too. And the communities"},{"speaker":"Ben Rogers","startTime":1233.5,"endTime":1238.48,"body":"love it, they get behind it, and"},{"speaker":"Ben Rogers","startTime":1233.5,"endTime":1238.48,"body":"they push it forwards. We have"},{"speaker":"Ben Rogers","startTime":1238.48,"endTime":1243.22,"body":"sort of giveaways that we do"},{"speaker":"Ben Rogers","startTime":1238.48,"endTime":1243.22,"body":"from time for getting involved"},{"speaker":"Ben Rogers","startTime":1243.22,"endTime":1246.46,"body":"with it. But we're not a"},{"speaker":"Ben Rogers","startTime":1243.22,"endTime":1246.46,"body":"giveaway channel in any means"},{"speaker":"Ben Rogers","startTime":1246.46,"endTime":1249.43,"body":"shape or form. So we have all"},{"speaker":"Ben Rogers","startTime":1246.46,"endTime":1249.43,"body":"that that quality content that"},{"speaker":"Ben Rogers","startTime":1249.43,"endTime":1254.89,"body":"we do. We treat all of our"},{"speaker":"Ben Rogers","startTime":1249.43,"endTime":1254.89,"body":"projects and partner projects in"},{"speaker":"Ben Rogers","startTime":1254.89,"endTime":1260.26,"body":"their communities equally,"},{"speaker":"Ben Rogers","startTime":1254.89,"endTime":1260.26,"body":"regardless of their size, or how"},{"speaker":"Ben Rogers","startTime":1260.26,"endTime":1262.99,"body":"high up you know the coin"},{"speaker":"Ben Rogers","startTime":1260.26,"endTime":1262.99,"body":"rankings they are as well with"},{"speaker":"Ben Rogers","startTime":1263.02,"endTime":1265.54,"body":"all the activities we do. And I"},{"speaker":"Ben Rogers","startTime":1263.02,"endTime":1265.54,"body":"think we get a lot of"},{"speaker":"Ben Rogers","startTime":1265.54,"endTime":1269.26,"body":"appreciation from that, that we"},{"speaker":"Ben Rogers","startTime":1265.54,"endTime":1269.26,"body":"are out there sort of walking"},{"speaker":"Ben Rogers","startTime":1269.26,"endTime":1272.59,"body":"the walk. And you're right, we"},{"speaker":"Ben Rogers","startTime":1269.26,"endTime":1272.59,"body":"hit 100,000. That was like two"},{"speaker":"Ben Rogers","startTime":1272.59,"endTime":1276.46,"body":"weeks ago. And I think we hit"},{"speaker":"Ben Rogers","startTime":1272.59,"endTime":1276.46,"body":"110 like like a week later. And"},{"speaker":"Ben Rogers","startTime":1276.46,"endTime":1280.45,"body":"my personal goal is that we take"},{"speaker":"Ben Rogers","startTime":1276.46,"endTime":1280.45,"body":"booking.com's number by the end"},{"speaker":"Ben Rogers","startTime":1280.45,"endTime":1282.94,"body":"of the year on Twitter. But"},{"speaker":"Ben Rogers","startTime":1280.45,"endTime":1282.94,"body":"look, it's just continuous small"},{"speaker":"Ben Rogers","startTime":1282.94,"endTime":1285.88,"body":"things. Going back to what we"},{"speaker":"Ben Rogers","startTime":1282.94,"endTime":1285.88,"body":"do, we measure stuff as well"},{"speaker":"Ben Rogers","startTime":1285.88,"endTime":1288.07,"body":"too. So if you will mind through"},{"speaker":"Ben Rogers","startTime":1285.88,"endTime":1288.07,"body":"our Twitter feeds, you might"},{"speaker":"Ben Rogers","startTime":1288.07,"endTime":1290.38,"body":"notice there was some things"},{"speaker":"Ben Rogers","startTime":1288.07,"endTime":1290.38,"body":"we're doing quite regularly. And"},{"speaker":"Ben Rogers","startTime":1290.38,"endTime":1292.45,"body":"in the beginning, they were"},{"speaker":"Ben Rogers","startTime":1290.38,"endTime":1292.45,"body":"working and then over the time,"},{"speaker":"Ben Rogers","startTime":1292.45,"endTime":1295.42,"body":"they kind of diminished and then"},{"speaker":"Ben Rogers","startTime":1292.45,"endTime":1295.42,"body":"they went away. We're evolving"},{"speaker":"Ben Rogers","startTime":1295.42,"endTime":1299.23,"body":"the channel as we go. We're"},{"speaker":"Ben Rogers","startTime":1295.42,"endTime":1299.23,"body":"looking for new big ideas to"},{"speaker":"Ben Rogers","startTime":1299.23,"endTime":1303.16,"body":"keep going on. We're well aware"},{"speaker":"Ben Rogers","startTime":1299.23,"endTime":1303.16,"body":"of what our costs are to acquire"},{"speaker":"Ben Rogers","startTime":1303.16,"endTime":1305.92,"body":"new followers as well. And so if"},{"speaker":"Ben Rogers","startTime":1303.16,"endTime":1305.92,"body":"we were doing any sort of paid"},{"speaker":"Ben Rogers","startTime":1305.92,"endTime":1308.95,"body":"or sponsored activities, like I"},{"speaker":"Ben Rogers","startTime":1305.92,"endTime":1308.95,"body":"know the number that you need to"},{"speaker":"Ben Rogers","startTime":1308.95,"endTime":1312.76,"body":"kind of promise me you're going"},{"speaker":"Ben Rogers","startTime":1308.95,"endTime":1312.76,"body":"to hit for me to say, you know,"},{"speaker":"Ben Rogers","startTime":1312.76,"endTime":1318.1,"body":"that's what I'm doing. Be a"},{"speaker":"Ben Rogers","startTime":1312.76,"endTime":1318.1,"body":"consistency, and quality,"},{"speaker":"Ben Rogers","startTime":1319.12,"endTime":1323.47,"body":"quality, like I don't like it"},{"speaker":"Ben Rogers","startTime":1319.12,"endTime":1323.47,"body":"when we put out tweets, and I"},{"speaker":"Ben Rogers","startTime":1323.47,"endTime":1326.14,"body":"hope there won't be too much in"},{"speaker":"Ben Rogers","startTime":1323.47,"endTime":1326.14,"body":"there. That isn't interesting,"},{"speaker":"Ben Rogers","startTime":1326.41,"endTime":1328.96,"body":"that doesn't have a nice picture"},{"speaker":"Ben Rogers","startTime":1326.41,"endTime":1328.96,"body":"that isn't gonna make you kind"},{"speaker":"Ben Rogers","startTime":1328.96,"endTime":1332.11,"body":"of stop for a second and take an"},{"speaker":"Ben Rogers","startTime":1328.96,"endTime":1332.11,"body":"extra look. And this probably"},{"speaker":"Ben Rogers","startTime":1332.11,"endTime":1335.35,"body":"goes into how I like to game"},{"speaker":"Ben Rogers","startTime":1332.11,"endTime":1335.35,"body":"Twitter's algorithm a little"},{"speaker":"Ben Rogers","startTime":1335.35,"endTime":1338.77,"body":"bit. So we talked about Google,"},{"speaker":"Ben Rogers","startTime":1335.35,"endTime":1338.77,"body":"you know, wanting to be the best"},{"speaker":"Ben Rogers","startTime":1338.77,"endTime":1341.62,"body":"information for the best people,"},{"speaker":"Ben Rogers","startTime":1338.77,"endTime":1341.62,"body":"Twitter, Facebook, these"},{"speaker":"Ben Rogers","startTime":1341.68,"endTime":1344.77,"body":"platforms, what they sell is"},{"speaker":"Ben Rogers","startTime":1341.68,"endTime":1344.77,"body":"people's engagement, and they"},{"speaker":"Ben Rogers","startTime":1344.77,"endTime":1347.32,"body":"sell them to advertisers. And so"},{"speaker":"Ben Rogers","startTime":1344.77,"endTime":1347.32,"body":"if you're putting posts out"},{"speaker":"Ben Rogers","startTime":1347.32,"endTime":1349.75,"body":"there that people aren't"},{"speaker":"Ben Rogers","startTime":1347.32,"endTime":1349.75,"body":"engaging with the people don't"},{"speaker":"Ben Rogers","startTime":1349.75,"endTime":1352.9,"body":"looking at that they're not"},{"speaker":"Ben Rogers","startTime":1349.75,"endTime":1352.9,"body":"stopping at Twitter's gonna show"},{"speaker":"Ben Rogers","startTime":1352.9,"endTime":1355.36,"body":"you stuff less and less and"},{"speaker":"Ben Rogers","startTime":1352.9,"endTime":1355.36,"body":"less, because they're taking"},{"speaker":"Ben Rogers","startTime":1355.36,"endTime":1357.58,"body":"care of that business model,"},{"speaker":"Ben Rogers","startTime":1355.36,"endTime":1357.58,"body":"which is getting eyeballs on"},{"speaker":"Ben Rogers","startTime":1357.58,"endTime":1360.52,"body":"that platform. So they can sell"},{"speaker":"Ben Rogers","startTime":1357.58,"endTime":1360.52,"body":"ad space, right? Fundamentally,"},{"speaker":"Ben Rogers","startTime":1360.52,"endTime":1364.81,"body":"that's it. So we have the"},{"speaker":"Ben Rogers","startTime":1360.52,"endTime":1364.81,"body":"travel. And we have these"},{"speaker":"Ben Rogers","startTime":1364.81,"endTime":1368.08,"body":"communities. So we kind of get"},{"speaker":"Ben Rogers","startTime":1364.81,"endTime":1368.08,"body":"to sort of micro zoom into all"},{"speaker":"Ben Rogers","startTime":1368.08,"endTime":1370.87,"body":"these little parts of Twitter's"},{"speaker":"Ben Rogers","startTime":1368.08,"endTime":1370.87,"body":"machine, that means we stay"},{"speaker":"Ben Rogers","startTime":1370.87,"endTime":1375.64,"body":"relevant and interesting. And as"},{"speaker":"Ben Rogers","startTime":1370.87,"endTime":1375.64,"body":"we get more tokens on board that"},{"speaker":"Ben Rogers","startTime":1375.64,"endTime":1379.69,"body":"scales up for us, as more people"},{"speaker":"Ben Rogers","startTime":1375.64,"endTime":1379.69,"body":"keep being engaged with these"},{"speaker":"Ben Rogers","startTime":1379.69,"endTime":1384.19,"body":"contents in their various little"},{"speaker":"Ben Rogers","startTime":1379.69,"endTime":1384.19,"body":"pools, that scales up for us as"},{"speaker":"Ben Rogers","startTime":1384.19,"endTime":1384.52,"body":"well."},{"speaker":"Matt Zahab","startTime":1384.55,"endTime":1387.76,"body":"And you also have"},{"speaker":"Matt Zahab","startTime":1384.55,"endTime":1387.76,"body":"the ultimate ultimate cheat"},{"speaker":"Matt Zahab","startTime":1387.76,"endTime":1390.37,"body":"code, which is being a travel"},{"speaker":"Matt Zahab","startTime":1387.76,"endTime":1390.37,"body":"company. So you get to post"},{"speaker":"Matt Zahab","startTime":1390.37,"endTime":1395.8,"body":"these beautiful luxurious photos"},{"speaker":"Matt Zahab","startTime":1390.37,"endTime":1395.8,"body":"of beaches and villas and just"},{"speaker":"Matt Zahab","startTime":1395.8,"endTime":1399.04,"body":"the craziest, the most"},{"speaker":"Matt Zahab","startTime":1395.8,"endTime":1399.04,"body":"incredible travel spots around"},{"speaker":"Matt Zahab","startTime":1399.04,"endTime":1400.84,"body":"the world. That's got to be a"},{"speaker":"Matt Zahab","startTime":1399.04,"endTime":1400.84,"body":"nice cherry on the cake."},{"speaker":"Ben Rogers","startTime":1400.93,"endTime":1404.38,"body":"Oh, yeah, that's"},{"speaker":"Ben Rogers","startTime":1400.93,"endTime":1404.38,"body":"fantastic. That's much better."},{"speaker":"Ben Rogers","startTime":1404.38,"endTime":1406.87,"body":"You know, like most crypto"},{"speaker":"Ben Rogers","startTime":1404.38,"endTime":1406.87,"body":"projects get to short candles,"},{"speaker":"Ben Rogers","startTime":1407.08,"endTime":1408.07,"body":"we can show a beach."},{"speaker":"Matt Zahab","startTime":1408.1,"endTime":1410.44,"body":"That is that's huge."},{"speaker":"Matt Zahab","startTime":1408.1,"endTime":1410.44,"body":"couple more questions about"},{"speaker":"Matt Zahab","startTime":1410.44,"endTime":1414.01,"body":"social here. Everyone is jumping"},{"speaker":"Matt Zahab","startTime":1410.44,"endTime":1414.01,"body":"on to tik tok train. I know Tik"},{"speaker":"Matt Zahab","startTime":1414.01,"endTime":1417.25,"body":"Tok has banned a lot of crypto"},{"speaker":"Matt Zahab","startTime":1414.01,"endTime":1417.25,"body":"folks as well. What's your take"},{"speaker":"Matt Zahab","startTime":1417.25,"endTime":1418.96,"body":"on Tik Tok? Do you think it's"},{"speaker":"Matt Zahab","startTime":1417.25,"endTime":1418.96,"body":"here for the long run?"},{"speaker":"Ben Rogers","startTime":1419.26,"endTime":1423.1,"body":"Yes, I think Tik Tok"},{"speaker":"Ben Rogers","startTime":1419.26,"endTime":1423.1,"body":"for the long run is one of our"},{"speaker":"Ben Rogers","startTime":1423.1,"endTime":1425.5,"body":"fastest growing channels. And"},{"speaker":"Ben Rogers","startTime":1423.1,"endTime":1425.5,"body":"we're doing nothing about it"},{"speaker":"Ben Rogers","startTime":1425.53,"endTime":1428.35,"body":"really, like we have a password"},{"speaker":"Ben Rogers","startTime":1425.53,"endTime":1428.35,"body":"and things but people are out"},{"speaker":"Ben Rogers","startTime":1428.35,"endTime":1431.71,"body":"there reviewing either our token"},{"speaker":"Ben Rogers","startTime":1428.35,"endTime":1431.71,"body":"or our project and the"},{"speaker":"Ben Rogers","startTime":1431.71,"endTime":1434.17,"body":"engagement there is insane. And"},{"speaker":"Ben Rogers","startTime":1431.71,"endTime":1434.17,"body":"then those videos are coming"},{"speaker":"Ben Rogers","startTime":1434.17,"endTime":1437.83,"body":"across to other platforms and"},{"speaker":"Ben Rogers","startTime":1434.17,"endTime":1437.83,"body":"engagement there is also insane."},{"speaker":"Ben Rogers","startTime":1439.57,"endTime":1441.61,"body":"I think it's Yeah, I mean, the"},{"speaker":"Ben Rogers","startTime":1439.57,"endTime":1441.61,"body":"only thing that would sort of"},{"speaker":"Ben Rogers","startTime":1441.61,"endTime":1443.65,"body":"stop it down as if you know,"},{"speaker":"Ben Rogers","startTime":1441.61,"endTime":1443.65,"body":"there was some kind of"},{"speaker":"Ben Rogers","startTime":1443.65,"endTime":1450.1,"body":"regulation that shut tik tok"},{"speaker":"Ben Rogers","startTime":1443.65,"endTime":1450.1,"body":"down but it's Yeah, I think"},{"speaker":"Ben Rogers","startTime":1450.28,"endTime":1455.05,"body":"Instagram scared. I mean,"},{"speaker":"Ben Rogers","startTime":1450.28,"endTime":1455.05,"body":"Facebook's even scared about it"},{"speaker":"Ben Rogers","startTime":1455.05,"endTime":1458.92,"body":"as well, too. They haven't been"},{"speaker":"Ben Rogers","startTime":1455.05,"endTime":1458.92,"body":"able to sort of evolve to match"},{"speaker":"Ben Rogers","startTime":1458.92,"endTime":1462.43,"body":"it. Yeah, it's part of the"},{"speaker":"Ben Rogers","startTime":1458.92,"endTime":1462.43,"body":"future. And it's part of the"},{"speaker":"Ben Rogers","startTime":1462.43,"endTime":1463.27,"body":"media mix now."},{"speaker":"Matt Zahab","startTime":1465.1,"endTime":1468.04,"body":"Any advice for"},{"speaker":"Matt Zahab","startTime":1465.1,"endTime":1468.04,"body":"kicking off that algo because,"},{"speaker":"Matt Zahab","startTime":1468.22,"endTime":1471.61,"body":"again, I don't know if this is"},{"speaker":"Matt Zahab","startTime":1468.22,"endTime":1471.61,"body":"true or not, but I've read some"},{"speaker":"Matt Zahab","startTime":1471.61,"endTime":1473.89,"body":"stuff. And I've heard some crazy"},{"speaker":"Matt Zahab","startTime":1471.61,"endTime":1473.89,"body":"stories that they're actually"},{"speaker":"Matt Zahab","startTime":1473.89,"endTime":1478.03,"body":"like, a couple, you know, 10 20"},{"speaker":"Matt Zahab","startTime":1473.89,"endTime":1478.03,"body":"30,000 employees, who when you"},{"speaker":"Matt Zahab","startTime":1478.03,"endTime":1480.94,"body":"get on to Tik Tok, they actually"},{"speaker":"Matt Zahab","startTime":1478.03,"endTime":1480.94,"body":"look at what you watch, and then"},{"speaker":"Matt Zahab","startTime":1481.12,"endTime":1484.3,"body":"you know, punch in some code or"},{"speaker":"Matt Zahab","startTime":1481.12,"endTime":1484.3,"body":"punch in a bunch of keywords"},{"speaker":"Matt Zahab","startTime":1484.3,"endTime":1487.18,"body":"themselves that then triggers"},{"speaker":"Matt Zahab","startTime":1484.3,"endTime":1487.18,"body":"the algo that's part of the"},{"speaker":"Matt Zahab","startTime":1487.18,"endTime":1489.22,"body":"reason why it's so popular"},{"speaker":"Matt Zahab","startTime":1487.18,"endTime":1489.22,"body":"again, that could be sly. I"},{"speaker":"Matt Zahab","startTime":1489.22,"endTime":1492.82,"body":"could be reading too much of the"},{"speaker":"Matt Zahab","startTime":1489.22,"endTime":1492.82,"body":"onion or whatever, some folks"},{"speaker":"Matt Zahab","startTime":1492.82,"endTime":1496.93,"body":"new site, but any tips or tricks"},{"speaker":"Matt Zahab","startTime":1492.82,"endTime":1496.93,"body":"to gamify that Tik Tok algo"},{"speaker":"Ben Rogers","startTime":1497.05,"endTime":1498.7,"body":"I'll be very honest"},{"speaker":"Ben Rogers","startTime":1497.05,"endTime":1498.7,"body":"with you I didn't know much"},{"speaker":"Ben Rogers","startTime":1498.7,"endTime":1504.34,"body":"about Tik Tok. No, I don't know"},{"speaker":"Ben Rogers","startTime":1498.7,"endTime":1504.34,"body":"much about how it works beyond"},{"speaker":"Ben Rogers","startTime":1504.34,"endTime":1506.71,"body":"what the platform does. I"},{"speaker":"Ben Rogers","startTime":1504.34,"endTime":1506.71,"body":"haven't done any sort of deep"},{"speaker":"Ben Rogers","startTime":1506.71,"endTime":1508.0,"body":"diving into that one yet."},{"speaker":"Matt Zahab","startTime":1508.66,"endTime":1510.79,"body":"So you're literally"},{"speaker":"Matt Zahab","startTime":1508.66,"endTime":1510.79,"body":"just throwing out content and it"},{"speaker":"Matt Zahab","startTime":1510.79,"endTime":1511.93,"body":"just catches like wildfire"},{"speaker":"Ben Rogers","startTime":1512.86,"endTime":1515.44,"body":"It's just people are"},{"speaker":"Ben Rogers","startTime":1512.86,"endTime":1515.44,"body":"creating content for us for free"},{"speaker":"Ben Rogers","startTime":1515.44,"endTime":1519.64,"body":"and it's catching like wildfire."},{"speaker":"Ben Rogers","startTime":1515.44,"endTime":1519.64,"body":"It is purely organic driven"},{"speaker":"Ben Rogers","startTime":1519.64,"endTime":1524.29,"body":"growth that we have on Tik Tok"},{"speaker":"Ben Rogers","startTime":1519.64,"endTime":1524.29,"body":"is insane. And so there's the"},{"speaker":"Ben Rogers","startTime":1524.29,"endTime":1526.24,"body":"part of me that's like, I don't"},{"speaker":"Ben Rogers","startTime":1524.29,"endTime":1526.24,"body":"want to stuff up something"},{"speaker":"Ben Rogers","startTime":1526.24,"endTime":1526.78,"body":"that's working."},{"speaker":"Matt Zahab","startTime":1526.87,"endTime":1530.29,"body":"Very interesting. I"},{"speaker":"Matt Zahab","startTime":1526.87,"endTime":1530.29,"body":"respect the angle. I feel like"},{"speaker":"Matt Zahab","startTime":1530.29,"endTime":1533.65,"body":"if my feet were in your shoes,"},{"speaker":"Matt Zahab","startTime":1530.29,"endTime":1533.65,"body":"I'd be triple and quadrupling"},{"speaker":"Matt Zahab","startTime":1533.65,"endTime":1536.86,"body":"down on that. hammering it away."},{"speaker":"Matt Zahab","startTime":1533.65,"endTime":1536.86,"body":"But hey, you seem to know what"},{"speaker":"Matt Zahab","startTime":1536.86,"endTime":1541.63,"body":"you're doing. Last  couple"},{"speaker":"Matt Zahab","startTime":1536.86,"endTime":1541.63,"body":"socials to talk about, discord,"},{"speaker":"Matt Zahab","startTime":1541.72,"endTime":1545.14,"body":"and telegram creating"},{"speaker":"Matt Zahab","startTime":1541.72,"endTime":1545.14,"body":"communities. Without a community"},{"speaker":"Matt Zahab","startTime":1545.14,"endTime":1549.01,"body":"in crypto, you're toast, you're"},{"speaker":"Matt Zahab","startTime":1545.14,"endTime":1549.01,"body":"burnt toast. What's the secret"},{"speaker":"Matt Zahab","startTime":1549.01,"endTime":1550.27,"body":"sauce for creating communities?"},{"speaker":"Ben Rogers","startTime":1551.47,"endTime":1557.05,"body":"Have a great"},{"speaker":"Ben Rogers","startTime":1551.47,"endTime":1557.05,"body":"product. You know, attract great"},{"speaker":"Ben Rogers","startTime":1557.05,"endTime":1561.22,"body":"people who really care about it,"},{"speaker":"Ben Rogers","startTime":1557.05,"endTime":1561.22,"body":"who really see where it's going"},{"speaker":"Ben Rogers","startTime":1561.31,"endTime":1565.45,"body":"and believe in it. Put the"},{"speaker":"Ben Rogers","startTime":1561.31,"endTime":1565.45,"body":"legwork in the beginning to you"},{"speaker":"Ben Rogers","startTime":1565.45,"endTime":1568.9,"body":"know, to keep growing these"},{"speaker":"Ben Rogers","startTime":1565.45,"endTime":1568.9,"body":"people keep bringing in some"},{"speaker":"Ben Rogers","startTime":1568.9,"endTime":1571.27,"body":"other things. They call them"},{"speaker":"Ben Rogers","startTime":1568.9,"endTime":1571.27,"body":"true fans, you know, keep"},{"speaker":"Ben Rogers","startTime":1571.27,"endTime":1575.23,"body":"growing these true fans. And"},{"speaker":"Ben Rogers","startTime":1571.27,"endTime":1575.23,"body":"then the community will take"},{"speaker":"Ben Rogers","startTime":1575.23,"endTime":1578.38,"body":"care of itself. I have another"},{"speaker":"Ben Rogers","startTime":1575.23,"endTime":1578.38,"body":"saying that's not there which is"},{"speaker":"Ben Rogers","startTime":1578.38,"endTime":1581.2,"body":"like I'd rather sell to one"},{"speaker":"Ben Rogers","startTime":1578.38,"endTime":1581.2,"body":"person and 10 people 10 people"},{"speaker":"Ben Rogers","startTime":1581.2,"endTime":1583.96,"body":"than 100 100 than 1000. Right?"},{"speaker":"Ben Rogers","startTime":1581.2,"endTime":1583.96,"body":"Yeah. Because at some point in"},{"speaker":"Ben Rogers","startTime":1583.96,"endTime":1586.87,"body":"time, you lose the ability to be"},{"speaker":"Ben Rogers","startTime":1583.96,"endTime":1586.87,"body":"able to personally go out, sit"},{"speaker":"Ben Rogers","startTime":1586.87,"endTime":1589.6,"body":"down with someone hear their"},{"speaker":"Ben Rogers","startTime":1586.87,"endTime":1589.6,"body":"pain points and explain how your"},{"speaker":"Ben Rogers","startTime":1589.6,"endTime":1592.75,"body":"product will fix the grant. In"},{"speaker":"Ben Rogers","startTime":1589.6,"endTime":1592.75,"body":"the early days, you've got to"},{"speaker":"Ben Rogers","startTime":1592.75,"endTime":1595.72,"body":"have those small conversations"},{"speaker":"Ben Rogers","startTime":1592.75,"endTime":1595.72,"body":"and create those advocates,"},{"speaker":"Ben Rogers","startTime":1595.9,"endTime":1600.16,"body":"because then that will scale"},{"speaker":"Ben Rogers","startTime":1595.9,"endTime":1600.16,"body":"forwards. And then I think which"},{"speaker":"Ben Rogers","startTime":1600.16,"endTime":1603.88,"body":"is fascinating with this too."},{"speaker":"Ben Rogers","startTime":1600.16,"endTime":1603.88,"body":"You'll even end up with people"},{"speaker":"Ben Rogers","startTime":1603.91,"endTime":1606.7,"body":"who if you've done a good job,"},{"speaker":"Ben Rogers","startTime":1603.91,"endTime":1606.7,"body":"and they really believe in what"},{"speaker":"Ben Rogers","startTime":1606.7,"endTime":1609.97,"body":"you're doing. They will be more"},{"speaker":"Ben Rogers","startTime":1606.7,"endTime":1609.97,"body":"passionate about your project"},{"speaker":"Ben Rogers","startTime":1609.97,"endTime":1610.87,"body":"and maybe you will."},{"speaker":"Matt Zahab","startTime":1610.96,"endTime":1613.21,"body":"It's very true. But"},{"speaker":"Matt Zahab","startTime":1610.96,"endTime":1613.21,"body":"there's I forget who this is."},{"speaker":"Matt Zahab","startTime":1613.21,"endTime":1615.46,"body":"And I'm shooting myself in the"},{"speaker":"Matt Zahab","startTime":1613.21,"endTime":1615.46,"body":"foot for this. I should know"},{"speaker":"Matt Zahab","startTime":1615.46,"endTime":1618.64,"body":"it's one of my favorite podcasts"},{"speaker":"Matt Zahab","startTime":1615.46,"endTime":1618.64,"body":"the Tim Ferriss show. I want to"},{"speaker":"Matt Zahab","startTime":1618.64,"endTime":1621.55,"body":"say what I'm not going to try"},{"speaker":"Matt Zahab","startTime":1618.64,"endTime":1621.55,"body":"but anyways, the 1000 true fan"},{"speaker":"Matt Zahab","startTime":1621.55,"endTime":1625.66,"body":"rule. It's in his book tools of"},{"speaker":"Matt Zahab","startTime":1621.55,"endTime":1625.66,"body":"Titans. If you have 1000 true"},{"speaker":"Matt Zahab","startTime":1625.66,"endTime":1630.4,"body":"fans and those fans will buy"},{"speaker":"Matt Zahab","startTime":1625.66,"endTime":1630.4,"body":"anything you put out, say listen"},{"speaker":"Matt Zahab","startTime":1630.4,"endTime":1633.43,"body":"to anything you say do what you"},{"speaker":"Matt Zahab","startTime":1630.4,"endTime":1633.43,"body":"do, you are set for life. Once"},{"speaker":"Matt Zahab","startTime":1633.43,"endTime":1636.34,"body":"you hit that 1000 true fan mark,"},{"speaker":"Matt Zahab","startTime":1633.43,"endTime":1636.34,"body":"you're off to the races. Imagine"},{"speaker":"Matt Zahab","startTime":1636.34,"endTime":1639.64,"body":"a crypto project and there are"},{"speaker":"Matt Zahab","startTime":1636.34,"endTime":1639.64,"body":"probably 1000s of them that have"},{"speaker":"Matt Zahab","startTime":1639.67,"endTime":1642.31,"body":"1000 true fans and then they"},{"speaker":"Matt Zahab","startTime":1639.67,"endTime":1642.31,"body":"tell another 10 and those 10"},{"speaker":"Matt Zahab","startTime":1642.31,"endTime":1645.07,"body":"tell another 10 it's off to the"},{"speaker":"Matt Zahab","startTime":1642.31,"endTime":1645.07,"body":"races and the rest takes care of"},{"speaker":"Matt Zahab","startTime":1645.07,"endTime":1649.69,"body":"itself. Speaking of going off to"},{"speaker":"Matt Zahab","startTime":1645.07,"endTime":1649.69,"body":"the races, if you are a betting"},{"speaker":"Matt Zahab","startTime":1649.69,"endTime":1653.65,"body":"fan or a poker player, you got"},{"speaker":"Matt Zahab","startTime":1649.69,"endTime":1653.65,"body":"to check out coin poker the"},{"speaker":"Matt Zahab","startTime":1653.65,"endTime":1658.09,"body":"world's premier revolutionary"},{"speaker":"Matt Zahab","startTime":1653.65,"endTime":1658.09,"body":"blockchain technology based app"},{"speaker":"Matt Zahab","startTime":1658.21,"endTime":1660.67,"body":"that was developed by an"},{"speaker":"Matt Zahab","startTime":1658.21,"endTime":1660.67,"body":"incredible team of poker lovers"},{"speaker":"Matt Zahab","startTime":1660.7,"endTime":1664.9,"body":"and sports gamblers. They use"},{"speaker":"Matt Zahab","startTime":1660.7,"endTime":1664.9,"body":"USDT as the main in game"},{"speaker":"Matt Zahab","startTime":1664.9,"endTime":1668.65,"body":"currency and $CHP is in game"},{"speaker":"Matt Zahab","startTime":1664.9,"endTime":1668.65,"body":"fuel. $CHP is pretty much like a"},{"speaker":"Matt Zahab","startTime":1668.65,"endTime":1671.8,"body":"stable coin during a little"},{"speaker":"Matt Zahab","startTime":1668.65,"endTime":1671.8,"body":"crash to three months ago, it"},{"speaker":"Matt Zahab","startTime":1671.8,"endTime":1675.04,"body":"stayed and held its course and"},{"speaker":"Matt Zahab","startTime":1671.8,"endTime":1675.04,"body":"it's still doing great. Coin"},{"speaker":"Matt Zahab","startTime":1675.04,"endTime":1679.51,"body":"poker also offers instant and"},{"speaker":"Matt Zahab","startTime":1675.04,"endTime":1679.51,"body":"secure transactions using tether"},{"speaker":"Matt Zahab","startTime":1679.51,"endTime":1683.41,"body":"Ethereum Bitcoin or $CHP tokens."},{"speaker":"Matt Zahab","startTime":1679.51,"endTime":1683.41,"body":"And one of the best parts if you"},{"speaker":"Matt Zahab","startTime":1683.41,"endTime":1686.47,"body":"want to fly under the radar,"},{"speaker":"Matt Zahab","startTime":1683.41,"endTime":1686.47,"body":"there is no KYC takes two"},{"speaker":"Matt Zahab","startTime":1686.47,"endTime":1689.71,"body":"minutes, throw your info in and"},{"speaker":"Matt Zahab","startTime":1686.47,"endTime":1689.71,"body":"you are dancing enrollments and"},{"speaker":"Matt Zahab","startTime":1689.71,"endTime":1692.68,"body":"you're off to the races. And my"},{"speaker":"Matt Zahab","startTime":1689.71,"endTime":1692.68,"body":"favorite part personally is"},{"speaker":"Matt Zahab","startTime":1692.68,"endTime":1695.32,"body":"probably the mobile app. When"},{"speaker":"Matt Zahab","startTime":1692.68,"endTime":1695.32,"body":"I'm on the go, I can whip up my"},{"speaker":"Matt Zahab","startTime":1695.32,"endTime":1698.02,"body":"phone, play a couple hands of"},{"speaker":"Matt Zahab","startTime":1695.32,"endTime":1698.02,"body":"Texas Hold'em or bet on sports,"},{"speaker":"Matt Zahab","startTime":1698.32,"endTime":1701.23,"body":"great spreads, razor thin"},{"speaker":"Matt Zahab","startTime":1698.32,"endTime":1701.23,"body":"spreads and the best part again"},{"speaker":"Matt Zahab","startTime":1701.26,"endTime":1705.46,"body":"instant secure transactions"},{"speaker":"Matt Zahab","startTime":1701.26,"endTime":1705.46,"body":"quick payouts and no KYC. Head"},{"speaker":"Matt Zahab","startTime":1705.46,"endTime":1708.85,"body":"on over to coin poker.com and do"},{"speaker":"Matt Zahab","startTime":1705.46,"endTime":1708.85,"body":"check them out. Ben, your poker"},{"speaker":"Matt Zahab","startTime":1708.85,"endTime":1711.76,"body":"guy at all? If you and I are"},{"speaker":"Matt Zahab","startTime":1708.85,"endTime":1711.76,"body":"playing Texas what two cards you"},{"speaker":"Matt Zahab","startTime":1711.76,"endTime":1712.27,"body":"want in the whole?"},{"speaker":"Ben Rogers","startTime":1712.48,"endTime":1713.53,"body":"Oh pocket aces,"},{"speaker":"Matt Zahab","startTime":1713.68,"endTime":1716.02,"body":"Pocket aces all day."},{"speaker":"Matt Zahab","startTime":1713.68,"endTime":1716.02,"body":"You're a math guy. I love that."},{"speaker":"Matt Zahab","startTime":1716.53,"endTime":1721.24,"body":"I am very excited to finally"},{"speaker":"Matt Zahab","startTime":1716.53,"endTime":1721.24,"body":"jump into Travala. Now before we"},{"speaker":"Matt Zahab","startTime":1721.24,"endTime":1725.02,"body":"get into it, this is probably an"},{"speaker":"Matt Zahab","startTime":1721.24,"endTime":1725.02,"body":"obvious question. But I do love"},{"speaker":"Matt Zahab","startTime":1725.02,"endTime":1728.05,"body":"the name it really rips and"},{"speaker":"Matt Zahab","startTime":1725.02,"endTime":1728.05,"body":"rolls off the tongue. Is there"},{"speaker":"Matt Zahab","startTime":1728.05,"endTime":1730.87,"body":"any meaning to the name? Travala"},{"speaker":"Matt Zahab","startTime":1728.05,"endTime":1730.87,"body":"besides the fact that it has"},{"speaker":"Matt Zahab","startTime":1730.87,"endTime":1733.06,"body":"travel, and it just sounds"},{"speaker":"Matt Zahab","startTime":1730.87,"endTime":1733.06,"body":"awesome."},{"speaker":"Ben Rogers","startTime":1733.42,"endTime":1735.67,"body":"I had exactly the"},{"speaker":"Ben Rogers","startTime":1733.42,"endTime":1735.67,"body":"same question when I joined the"},{"speaker":"Ben Rogers","startTime":1735.67,"endTime":1738.91,"body":"company for the CEO. And I'm"},{"speaker":"Ben Rogers","startTime":1735.67,"endTime":1738.91,"body":"going to give you the same"},{"speaker":"Ben Rogers","startTime":1738.91,"endTime":1742.06,"body":"answer he gave me. We just"},{"speaker":"Ben Rogers","startTime":1738.91,"endTime":1742.06,"body":"thought it sounded good."},{"speaker":"Matt Zahab","startTime":1745.09,"endTime":1748.66,"body":"I was thinking in my"},{"speaker":"Matt Zahab","startTime":1745.09,"endTime":1748.66,"body":"head I'm like, am I gonna get me"},{"speaker":"Matt Zahab","startTime":1748.66,"endTime":1750.82,"body":"something good here but"},{"speaker":"Matt Zahab","startTime":1748.66,"endTime":1750.82,"body":"honestly, yeah, that's it sounds"},{"speaker":"Matt Zahab","startTime":1750.82,"endTime":1755.08,"body":"great. It's comes up on SEO. It"},{"speaker":"Matt Zahab","startTime":1750.82,"endTime":1755.08,"body":"moves the needle. So that's all"},{"speaker":"Matt Zahab","startTime":1755.08,"endTime":1758.98,"body":"it is. We haven't really fully"},{"speaker":"Matt Zahab","startTime":1755.08,"endTime":1758.98,"body":"got into what Travala does,"},{"speaker":"Matt Zahab","startTime":1759.1,"endTime":1762.22,"body":"however, I'm sure I guess are"},{"speaker":"Matt Zahab","startTime":1759.1,"endTime":1762.22,"body":"fully aware of it by now. But"},{"speaker":"Matt Zahab","startTime":1762.22,"endTime":1764.95,"body":"just in case. Give me the"},{"speaker":"Matt Zahab","startTime":1762.22,"endTime":1764.95,"body":"lowdown, give me the 32nd"},{"speaker":"Matt Zahab","startTime":1764.95,"endTime":1767.32,"body":"elevator pitch on what exactly"},{"speaker":"Matt Zahab","startTime":1764.95,"endTime":1767.32,"body":"Travala does."},{"speaker":"Ben Rogers","startTime":1767.36,"endTime":1769.88,"body":"Yeah, we're an"},{"speaker":"Ben Rogers","startTime":1767.36,"endTime":1769.88,"body":"online travel agency for hotels,"},{"speaker":"Ben Rogers","startTime":1769.88,"endTime":1772.79,"body":"flights activities. I think we"},{"speaker":"Ben Rogers","startTime":1769.88,"endTime":1772.79,"body":"have millions and millions of"},{"speaker":"Ben Rogers","startTime":1772.79,"endTime":1777.14,"body":"products. We let you book with"},{"speaker":"Ben Rogers","startTime":1772.79,"endTime":1777.14,"body":"crypto as well as credit cards."},{"speaker":"Ben Rogers","startTime":1777.2,"endTime":1782.27,"body":"Our rewards program is powered"},{"speaker":"Ben Rogers","startTime":1777.2,"endTime":1782.27,"body":"by our in token $AVA., and yo"},{"speaker":"Ben Rogers","startTime":1784.43,"endTime":1788.51,"body":"get discounts as you go up th"},{"speaker":"Ben Rogers","startTime":1784.43,"endTime":1788.51,"body":"tiers on your travel purchases"},{"speaker":"Ben Rogers","startTime":1788.78,"endTime":1792.62,"body":"We also have a top tie"},{"speaker":"Ben Rogers","startTime":1788.78,"endTime":1792.62,"body":"concierge service, which is fo"},{"speaker":"Ben Rogers","startTime":1792.62,"endTime":1795.35,"body":"crypto whales looking fo"},{"speaker":"Ben Rogers","startTime":1792.62,"endTime":1795.35,"body":"private jets and service ove"},{"speaker":"Ben Rogers","startTime":1795.35,"endTime":1799.37,"body":"price those kind of drea"},{"speaker":"Ben Rogers","startTime":1795.35,"endTime":1799.37,"body":"vacations and we can provide yo"},{"speaker":"Ben Rogers","startTime":1799.4,"endTime":1803.06,"body":"with absolutely movie star typ"},{"speaker":"Ben Rogers","startTime":1799.4,"endTime":1803.06,"body":"trips. So yeah we're a trave"},{"speaker":"Ben Rogers","startTime":1803.06,"endTime":1804.11,"body":"platform for crypto"},{"speaker":"Matt Zahab","startTime":1804.5,"endTime":1809.66,"body":"So if I wanted to"},{"speaker":"Matt Zahab","startTime":1804.5,"endTime":1809.66,"body":"use my crypto and when I do some"},{"speaker":"Matt Zahab","startTime":1809.66,"endTime":1812.51,"body":"traveling, I will definitely use"},{"speaker":"Matt Zahab","startTime":1809.66,"endTime":1812.51,"body":"Travala. You won't be getting my"},{"speaker":"Matt Zahab","startTime":1812.51,"endTime":1816.11,"body":"Bitcoin or my Ethereum, but any"},{"speaker":"Matt Zahab","startTime":1812.51,"endTime":1816.11,"body":"other coins, I'm more than happy"},{"speaker":"Matt Zahab","startTime":1816.11,"endTime":1819.59,"body":"to send your way, hoddling most"},{"speaker":"Matt Zahab","startTime":1816.11,"endTime":1819.59,"body":"for life. So it is what it is."},{"speaker":"Matt Zahab","startTime":1820.37,"endTime":1824.03,"body":"But let's say I want to go to"},{"speaker":"Matt Zahab","startTime":1820.37,"endTime":1824.03,"body":"some, you know, nice hotel in"},{"speaker":"Matt Zahab","startTime":1824.03,"endTime":1827.6,"body":"Dubai, or in Paris or London"},{"speaker":"Matt Zahab","startTime":1824.03,"endTime":1827.6,"body":"wherever the case may be. Now,"},{"speaker":"Matt Zahab","startTime":1827.6,"endTime":1830.57,"body":"when I booked through your site,"},{"speaker":"Matt Zahab","startTime":1827.6,"endTime":1830.57,"body":"if I'm paying you and let's call"},{"speaker":"Matt Zahab","startTime":1830.57,"endTime":1835.22,"body":"it tether, is that hotel"},{"speaker":"Matt Zahab","startTime":1830.57,"endTime":1835.22,"body":"accepting the tether that I gave"},{"speaker":"Matt Zahab","startTime":1835.22,"endTime":1838.82,"body":"you? Or are you accepting my"},{"speaker":"Matt Zahab","startTime":1835.22,"endTime":1838.82,"body":"tether and then paying them and"},{"speaker":"Matt Zahab","startTime":1838.82,"endTime":1840.71,"body":"their local fiat currency? How"},{"speaker":"Matt Zahab","startTime":1838.82,"endTime":1840.71,"body":"does that work?"},{"speaker":"Ben Rogers","startTime":1840.0,"endTime":1842.52,"body":"That's exactly it."},{"speaker":"Ben Rogers","startTime":1840.0,"endTime":1842.52,"body":"We're accepting the tether and"},{"speaker":"Ben Rogers","startTime":1842.52,"endTime":1845.7,"body":"then we're paying them in fiat."},{"speaker":"Ben Rogers","startTime":1842.52,"endTime":1845.7,"body":"So they're able to accept the"},{"speaker":"Ben Rogers","startTime":1845.7,"endTime":1847.53,"body":"booking as if it came from"},{"speaker":"Ben Rogers","startTime":1845.7,"endTime":1847.53,"body":"anyone else"},{"speaker":"Matt Zahab","startTime":1847.56,"endTime":1852.06,"body":"Has any hotel or"},{"speaker":"Matt Zahab","startTime":1847.56,"endTime":1852.06,"body":"maybe, you know, lodge or group"},{"speaker":"Matt Zahab","startTime":1852.06,"endTime":1853.95,"body":"partnership, have any of them"},{"speaker":"Matt Zahab","startTime":1852.06,"endTime":1853.95,"body":"been like, just give me the"},{"speaker":"Matt Zahab","startTime":1853.95,"endTime":1855.03,"body":"crypto? I'll take it?"},{"speaker":"Ben Rogers","startTime":1855.87,"endTime":1858.18,"body":"Yeah, we're starting"},{"speaker":"Ben Rogers","startTime":1855.87,"endTime":1858.18,"body":"to get suppliers who are"},{"speaker":"Ben Rogers","startTime":1858.18,"endTime":1861.24,"body":"interested in taking the crypto"},{"speaker":"Ben Rogers","startTime":1858.18,"endTime":1861.24,"body":"depending on what it is like"},{"speaker":"Ben Rogers","startTime":1861.24,"endTime":1863.91,"body":"it's a really sort of early"},{"speaker":"Ben Rogers","startTime":1861.24,"endTime":1863.91,"body":"conversations we're starting to"},{"speaker":"Ben Rogers","startTime":1863.91,"endTime":1867.48,"body":"have with them. We sort of"},{"speaker":"Ben Rogers","startTime":1863.91,"endTime":1867.48,"body":"signed the supplier this week"},{"speaker":"Ben Rogers","startTime":1867.48,"endTime":1872.82,"body":"who actually was happy to take"},{"speaker":"Ben Rogers","startTime":1867.48,"endTime":1872.82,"body":"the crypto. But look, it's a new"},{"speaker":"Ben Rogers","startTime":1872.82,"endTime":1875.46,"body":"thing that's coming, it's a new"},{"speaker":"Ben Rogers","startTime":1872.82,"endTime":1875.46,"body":"thing that that's coming out."},{"speaker":"Ben Rogers","startTime":1876.12,"endTime":1878.52,"body":"Hotels still have to pay their"},{"speaker":"Ben Rogers","startTime":1876.12,"endTime":1878.52,"body":"staff, they still have to pay"},{"speaker":"Ben Rogers","startTime":1878.52,"endTime":1882.51,"body":"their bills, they still have to"},{"speaker":"Ben Rogers","startTime":1878.52,"endTime":1882.51,"body":"be able to put the money in and"},{"speaker":"Ben Rogers","startTime":1882.54,"endTime":1884.82,"body":"you know, be able to account for"},{"speaker":"Ben Rogers","startTime":1882.54,"endTime":1884.82,"body":"it for taxes. So for these"},{"speaker":"Ben Rogers","startTime":1884.82,"endTime":1888.09,"body":"businesses to accept crypto,"},{"speaker":"Ben Rogers","startTime":1884.82,"endTime":1888.09,"body":"there's a lot of sort of legwork"},{"speaker":"Ben Rogers","startTime":1888.09,"endTime":1892.86,"body":"behind the scenes that needs to"},{"speaker":"Ben Rogers","startTime":1888.09,"endTime":1892.86,"body":"go into place. But I believe as"},{"speaker":"Ben Rogers","startTime":1892.86,"endTime":1896.64,"body":"we go along, we will see more"},{"speaker":"Ben Rogers","startTime":1892.86,"endTime":1896.64,"body":"and more who will kind of say"},{"speaker":"Ben Rogers","startTime":1896.64,"endTime":1897.9,"body":"yeah, we're happy with the"},{"speaker":"Ben Rogers","startTime":1896.64,"endTime":1897.9,"body":"crypto"},{"speaker":"Matt Zahab","startTime":1897.96,"endTime":1899.91,"body":"How do you in the"},{"speaker":"Matt Zahab","startTime":1897.96,"endTime":1899.91,"body":"team deal with the volatility of"},{"speaker":"Matt Zahab","startTime":1899.91,"endTime":1902.55,"body":"crypto? Because that must be a"},{"speaker":"Matt Zahab","startTime":1899.91,"endTime":1902.55,"body":"little bit of a shit show."},{"speaker":"Ben Rogers","startTime":1903.51,"endTime":1905.28,"body":"So the type of"},{"speaker":"Ben Rogers","startTime":1903.51,"endTime":1905.28,"body":"transaction you've just spoken"},{"speaker":"Ben Rogers","startTime":1905.28,"endTime":1907.92,"body":"about there, the moment you sort"},{"speaker":"Ben Rogers","startTime":1905.28,"endTime":1907.92,"body":"of buy it, it's basically an"},{"speaker":"Ben Rogers","startTime":1907.92,"endTime":1910.8,"body":"exchange transaction. So we're"},{"speaker":"Ben Rogers","startTime":1907.92,"endTime":1910.8,"body":"swapping for, we're giving you"},{"speaker":"Ben Rogers","startTime":1910.8,"endTime":1914.19,"body":"the value that we can get on an"},{"speaker":"Ben Rogers","startTime":1910.8,"endTime":1914.19,"body":"exchange for the crypto and the"},{"speaker":"Ben Rogers","startTime":1914.19,"endTime":1915.69,"body":"transactions happening"},{"speaker":"Ben Rogers","startTime":1914.19,"endTime":1915.69,"body":"immediately."},{"speaker":"Matt Zahab","startTime":1915.69,"endTime":1917.31,"body":"So there's really no"},{"speaker":"Matt Zahab","startTime":1915.69,"endTime":1917.31,"body":"exposure on your end?"},{"speaker":"Ben Rogers","startTime":1917.79,"endTime":1920.4,"body":"There's no exposure"},{"speaker":"Ben Rogers","startTime":1917.79,"endTime":1920.4,"body":"on our end. We do hold some"},{"speaker":"Ben Rogers","startTime":1920.4,"endTime":1922.74,"body":"crypto ourselves too. We've put"},{"speaker":"Ben Rogers","startTime":1920.4,"endTime":1922.74,"body":"some of the the company's"},{"speaker":"Ben Rogers","startTime":1922.74,"endTime":1926.04,"body":"Treasury into bitcoin and stuff"},{"speaker":"Ben Rogers","startTime":1922.74,"endTime":1926.04,"body":"as well. And then that kind of"},{"speaker":"Ben Rogers","startTime":1926.52,"endTime":1929.97,"body":"has been less than a happy story"},{"speaker":"Ben Rogers","startTime":1926.52,"endTime":1929.97,"body":"in the last couple of months but"},{"speaker":"Ben Rogers","startTime":1929.97,"endTime":1932.64,"body":"we seem to be getting back to"},{"speaker":"Ben Rogers","startTime":1929.97,"endTime":1932.64,"body":"where we were but yeah, that's"},{"speaker":"Ben Rogers","startTime":1932.64,"endTime":1934.05,"body":"the only exposure we would have."},{"speaker":"Matt Zahab","startTime":1934.26,"endTime":1938.25,"body":"Nice that's a treat."},{"speaker":"Matt Zahab","startTime":1934.26,"endTime":1938.25,"body":"$AVA., when I looked at the char"},{"speaker":"Matt Zahab","startTime":1938.25,"endTime":1942.48,"body":"for that when this first came o"},{"speaker":"Matt Zahab","startTime":1938.25,"endTime":1942.48,"body":"my radar a couple months ago"},{"speaker":"Matt Zahab","startTime":1942.48,"endTime":1946.77,"body":"was shooting myself in the foo"},{"speaker":"Matt Zahab","startTime":1942.48,"endTime":1946.77,"body":"because you're all time low"},{"speaker":"Matt Zahab","startTime":1946.77,"endTime":1951.51,"body":"believe was I want to say nin"},{"speaker":"Matt Zahab","startTime":1946.77,"endTime":1951.51,"body":"cents and we are north of $2 no"},{"speaker":"Matt Zahab","startTime":1951.54,"endTime":1956.16,"body":"and why quick math, whateve"},{"speaker":"Matt Zahab","startTime":1951.54,"endTime":1956.16,"body":"that is a couple 1,000% of al"},{"speaker":"Matt Zahab","startTime":1956.16,"endTime":1960.36,"body":"time it's a tradable coin is"},{"speaker":"Matt Zahab","startTime":1956.16,"endTime":1960.36,"body":"great coin. Now at the top eigh"},{"speaker":"Matt Zahab","startTime":1960.36,"endTime":1963.69,"body":"use cases of $AVA. You have th"},{"speaker":"Matt Zahab","startTime":1960.36,"endTime":1963.69,"body":"smart program, payment, bookin"},{"speaker":"Matt Zahab","startTime":1963.72,"endTime":1967.5,"body":"repurchasing plan spend in shop"},{"speaker":"Matt Zahab","startTime":1963.72,"endTime":1967.5,"body":"you can pay your bills with $AV"},{"speaker":"Matt Zahab","startTime":1967.83,"endTime":1971.46,"body":". rewards program, sorry, t"},{"speaker":"Matt Zahab","startTime":1967.83,"endTime":1971.46,"body":"e review rewards which is comi"},{"speaker":"Matt Zahab","startTime":1971.46,"endTime":1975.84,"body":"g soon, And travel ads, which"},{"speaker":"Matt Zahab","startTime":1971.46,"endTime":1975.84,"body":"I love is also coming soon. If"},{"speaker":"Matt Zahab","startTime":1975.84,"endTime":1979.74,"body":"I am talking face to face wi"},{"speaker":"Matt Zahab","startTime":1975.84,"endTime":1979.74,"body":"h you, like I am right now telli"},{"speaker":"Matt Zahab","startTime":1979.74,"endTime":1980.52,"body":"g you I should buy some $AV"},{"speaker":"Ben Rogers","startTime":1981.0,"endTime":1981.9,"body":"Do you like"},{"speaker":"Ben Rogers","startTime":1981.0,"endTime":1981.9,"body":"traveling?"},{"speaker":"Matt Zahab","startTime":1982.05,"endTime":1982.98,"body":"Often. You got me."},{"speaker":"Ben Rogers","startTime":1983.01,"endTime":1986.67,"body":"Yeah. Do you want to"},{"speaker":"Ben Rogers","startTime":1983.01,"endTime":1986.67,"body":"pay less for the same hotels as"},{"speaker":"Ben Rogers","startTime":1986.67,"endTime":1987.93,"body":"he would pay on Expedia?"},{"speaker":"Matt Zahab","startTime":1988.17,"endTime":1988.68,"body":"Of course."},{"speaker":"Ben Rogers","startTime":1988.67,"endTime":1993.65,"body":"Then buy some $AVA"},{"speaker":"Ben Rogers","startTime":1988.67,"endTime":1993.65,"body":"lock it up. And you know if i"},{"speaker":"Ben Rogers","startTime":1993.65,"endTime":1996.08,"body":"we keep engaging and gettin"},{"speaker":"Ben Rogers","startTime":1993.65,"endTime":1996.08,"body":"more people in the world, I'"},{"speaker":"Ben Rogers","startTime":1996.08,"endTime":1999.26,"body":"not going to speculate on price"},{"speaker":"Ben Rogers","startTime":1996.08,"endTime":1999.26,"body":"but just take a look at ou"},{"speaker":"Ben Rogers","startTime":1999.26,"endTime":2002.2,"body":"growth for the last year. An"},{"speaker":"Ben Rogers","startTime":1999.26,"endTime":2002.2,"body":"imagine that continues 10 year"},{"speaker":"Ben Rogers","startTime":2002.2,"endTime":2005.05,"body":"time. You know, you coul"},{"speaker":"Ben Rogers","startTime":2002.2,"endTime":2005.05,"body":"unstake that and then think"},{"speaker":"Ben Rogers","startTime":2005.05,"endTime":2006.16,"body":"bout what that might be worth"},{"speaker":"Matt Zahab","startTime":2006.9,"endTime":2009.33,"body":"I think that's a"},{"speaker":"Matt Zahab","startTime":2006.9,"endTime":2009.33,"body":"video that needs to happen right"},{"speaker":"Matt Zahab","startTime":2009.33,"endTime":2012.6,"body":"there, little pitch for for the"},{"speaker":"Matt Zahab","startTime":2009.33,"endTime":2012.6,"body":"folks on the internet. Exactly"},{"speaker":"Matt Zahab","startTime":2012.6,"endTime":2015.06,"body":"what you did to me right there."},{"speaker":"Matt Zahab","startTime":2012.6,"endTime":2015.06,"body":"That's a great one, like, you"},{"speaker":"Matt Zahab","startTime":2015.06,"endTime":2018.18,"body":"know, you get a cartoon going,"},{"speaker":"Matt Zahab","startTime":2015.06,"endTime":2018.18,"body":"are you in someone else? Do you"},{"speaker":"Matt Zahab","startTime":2018.18,"endTime":2020.19,"body":"like traveling? Again? I've"},{"speaker":"Matt Zahab","startTime":2018.18,"endTime":2020.19,"body":"never met someone who doesn't"},{"speaker":"Matt Zahab","startTime":2020.19,"endTime":2022.71,"body":"like traveling. And do you want"},{"speaker":"Matt Zahab","startTime":2020.19,"endTime":2022.71,"body":"to spend less on travel? Yes,"},{"speaker":"Matt Zahab","startTime":2022.71,"endTime":2026.94,"body":"boom buy $AVA.. Well, that seal"},{"speaker":"Matt Zahab","startTime":2022.71,"endTime":2026.94,"body":"the deal right there. Tell m"},{"speaker":"Matt Zahab","startTime":2026.94,"endTime":2030.18,"body":"more about the review reward"},{"speaker":"Matt Zahab","startTime":2026.94,"endTime":2030.18,"body":"and travel ads, which are comin"},{"speaker":"Matt Zahab","startTime":2030.18,"endTime":2030.48,"body":"soon"},{"speaker":"Ben Rogers","startTime":2030.66,"endTime":2033.06,"body":"They're still a fair"},{"speaker":"Ben Rogers","startTime":2030.66,"endTime":2033.06,"body":"way down the pipeline, this was"},{"speaker":"Ben Rogers","startTime":2033.06,"endTime":2035.16,"body":"something that was sort of"},{"speaker":"Ben Rogers","startTime":2033.06,"endTime":2035.16,"body":"promised, in the very early"},{"speaker":"Ben Rogers","startTime":2035.16,"endTime":2040.29,"body":"days. The top level plan for the"},{"speaker":"Ben Rogers","startTime":2035.16,"endTime":2040.29,"body":"review rewards is that instead"},{"speaker":"Ben Rogers","startTime":2040.29,"endTime":2045.45,"body":"of using things like trustpilot"},{"speaker":"Ben Rogers","startTime":2040.29,"endTime":2045.45,"body":"that we do now, we would use"},{"speaker":"Ben Rogers","startTime":2045.78,"endTime":2048.72,"body":"sort of outline, and we would"},{"speaker":"Ben Rogers","startTime":2045.78,"endTime":2048.72,"body":"sort of like, you know,"},{"speaker":"Ben Rogers","startTime":2048.72,"endTime":2051.93,"body":"incentivize people to give an"},{"speaker":"Ben Rogers","startTime":2048.72,"endTime":2051.93,"body":"honest review, there's this talk"},{"speaker":"Ben Rogers","startTime":2051.96,"endTime":2054.24,"body":"that we could potentially be"},{"speaker":"Ben Rogers","startTime":2051.96,"endTime":2054.24,"body":"proving that people were at the"},{"speaker":"Ben Rogers","startTime":2054.24,"endTime":2059.76,"body":"hotel as well. And then yeah,"},{"speaker":"Ben Rogers","startTime":2054.24,"endTime":2059.76,"body":"you would be giving a review,"},{"speaker":"Ben Rogers","startTime":2059.76,"endTime":2062.52,"body":"you know, there would be some"},{"speaker":"Ben Rogers","startTime":2059.76,"endTime":2062.52,"body":"kind of reward there. That's the"},{"speaker":"Ben Rogers","startTime":2062.52,"endTime":2068.85,"body":"one as well. Travel ads one,"},{"speaker":"Ben Rogers","startTime":2062.52,"endTime":2068.85,"body":"again, sort of a top level pitch"},{"speaker":"Ben Rogers","startTime":2068.85,"endTime":2072.24,"body":"of where that would go that will"},{"speaker":"Ben Rogers","startTime":2068.85,"endTime":2072.24,"body":"allow sort of hotels to get"},{"speaker":"Ben Rogers","startTime":2072.24,"endTime":2075.48,"body":"themselves higher up our search"},{"speaker":"Ben Rogers","startTime":2072.24,"endTime":2075.48,"body":"results and sort of be able to"},{"speaker":"Ben Rogers","startTime":2075.48,"endTime":2079.83,"body":"power that with $AVA. and again"},{"speaker":"Ben Rogers","startTime":2075.48,"endTime":2079.83,"body":"top levels and no promises her"},{"speaker":"Ben Rogers","startTime":2079.83,"endTime":2082.17,"body":"with where that would go"},{"speaker":"Ben Rogers","startTime":2079.83,"endTime":2082.17,"body":"There's ideas being throw"},{"speaker":"Ben Rogers","startTime":2082.17,"endTime":2084.72,"body":"around. Potentially the hotel"},{"speaker":"Ben Rogers","startTime":2082.17,"endTime":2084.72,"body":"themselves would becom"},{"speaker":"Ben Rogers","startTime":2084.72,"endTime":2088.83,"body":"customers I would say of th"},{"speaker":"Ben Rogers","startTime":2084.72,"endTime":2088.83,"body":"token to sort of like buy thos"},{"speaker":"Ben Rogers","startTime":2088.83,"endTime":2090.12,"body":"ad units in places"},{"speaker":"Matt Zahab","startTime":2090.18,"endTime":2092.1,"body":"Wow, that's hockey"},{"speaker":"Matt Zahab","startTime":2090.18,"endTime":2092.1,"body":"stick growth right there."},{"speaker":"Ben Rogers","startTime":2092.28,"endTime":2095.67,"body":"Yeah, yeah. And then"},{"speaker":"Ben Rogers","startTime":2092.28,"endTime":2095.67,"body":"yeah, it's a long way down the"},{"speaker":"Ben Rogers","startTime":2095.67,"endTime":2098.49,"body":"line. It's still in the white"},{"speaker":"Ben Rogers","startTime":2095.67,"endTime":2098.49,"body":"paper was still talking about"},{"speaker":"Ben Rogers","startTime":2098.49,"endTime":2101.19,"body":"it, obviously. So it hasn't been"},{"speaker":"Ben Rogers","startTime":2098.49,"endTime":2101.19,"body":"something that's kind of been"},{"speaker":"Ben Rogers","startTime":2101.19,"endTime":2105.3,"body":"ruled out as too hard or no"},{"speaker":"Ben Rogers","startTime":2101.19,"endTime":2105.3,"body":"viable or there wasn't market"},{"speaker":"Ben Rogers","startTime":2105.3,"endTime":2110.49,"body":"demand for it, there is. Yeah,"},{"speaker":"Ben Rogers","startTime":2105.3,"endTime":2110.49,"body":"that will be joining us at some"},{"speaker":"Ben Rogers","startTime":2110.49,"endTime":2111.39,"body":"point in the future."},{"speaker":"Matt Zahab","startTime":2111.9,"endTime":2114.24,"body":"You are one of the"},{"speaker":"Matt Zahab","startTime":2111.9,"endTime":2114.24,"body":"few people who have a very deep"},{"speaker":"Matt Zahab","startTime":2114.24,"endTime":2117.24,"body":"understanding of crypto and"},{"speaker":"Matt Zahab","startTime":2114.24,"endTime":2117.24,"body":"marketing. And I'm very curious"},{"speaker":"Matt Zahab","startTime":2117.24,"endTime":2121.5,"body":"to ask, Where do you think money"},{"speaker":"Matt Zahab","startTime":2117.24,"endTime":2121.5,"body":"and time is being wasted in"},{"speaker":"Matt Zahab","startTime":2121.59,"endTime":2124.14,"body":"crypto projects. More"},{"speaker":"Matt Zahab","startTime":2121.59,"endTime":2124.14,"body":"specifically, how are people"},{"speaker":"Matt Zahab","startTime":2124.14,"endTime":2126.66,"body":"wasting their marketing budget"},{"speaker":"Matt Zahab","startTime":2124.14,"endTime":2126.66,"body":"and crypto projects?"},{"speaker":"Ben Rogers","startTime":2128.22,"endTime":2130.29,"body":"Influencer"},{"speaker":"Ben Rogers","startTime":2128.22,"endTime":2130.29,"body":"marketing, you know, like, if"},{"speaker":"Ben Rogers","startTime":2130.29,"endTime":2132.84,"body":"you have real influences to get"},{"speaker":"Ben Rogers","startTime":2130.29,"endTime":2132.84,"body":"out there and move the needle,"},{"speaker":"Ben Rogers","startTime":2132.84,"endTime":2135.72,"body":"it is fantastic. But it seems"},{"speaker":"Ben Rogers","startTime":2132.84,"endTime":2135.72,"body":"like every man and his dog can"},{"speaker":"Ben Rogers","startTime":2135.72,"endTime":2139.35,"body":"just be an influencer and claim"},{"speaker":"Ben Rogers","startTime":2135.72,"endTime":2139.35,"body":"stuff and claim to have a lot of"},{"speaker":"Ben Rogers","startTime":2139.35,"endTime":2143.97,"body":"followers and, you know,"},{"speaker":"Ben Rogers","startTime":2139.35,"endTime":2143.97,"body":"obviously measuring the benefits"},{"speaker":"Ben Rogers","startTime":2143.97,"endTime":2147.03,"body":"on what things do like going"},{"speaker":"Ben Rogers","startTime":2143.97,"endTime":2147.03,"body":"back to my things that are about"},{"speaker":"Ben Rogers","startTime":2147.03,"endTime":2152.37,"body":"if you can't measure it, you"},{"speaker":"Ben Rogers","startTime":2147.03,"endTime":2152.37,"body":"shouldn't do it. That's"},{"speaker":"Ben Rogers","startTime":2152.37,"endTime":2156.84,"body":"definitely a big waste there as"},{"speaker":"Ben Rogers","startTime":2152.37,"endTime":2156.84,"body":"well. I do think like, there is"},{"speaker":"Ben Rogers","startTime":2156.84,"endTime":2160.11,"body":"so many people who just think"},{"speaker":"Ben Rogers","startTime":2156.84,"endTime":2160.11,"body":"that to do marketing, you know,"},{"speaker":"Ben Rogers","startTime":2160.11,"endTime":2164.1,"body":"you got to do social media and"},{"speaker":"Ben Rogers","startTime":2160.11,"endTime":2164.1,"body":"the definition of that to them,"},{"speaker":"Ben Rogers","startTime":2164.25,"endTime":2166.62,"body":"is have a social media account"},{"speaker":"Ben Rogers","startTime":2164.25,"endTime":2166.62,"body":"and just share anything and"},{"speaker":"Ben Rogers","startTime":2166.62,"endTime":2170.37,"body":"everything. Like that, that to"},{"speaker":"Ben Rogers","startTime":2166.62,"endTime":2170.37,"body":"me, you're just damaging, you're"},{"speaker":"Ben Rogers","startTime":2170.49,"endTime":2172.92,"body":"spending money on it, whether"},{"speaker":"Ben Rogers","startTime":2170.49,"endTime":2172.92,"body":"it's your time or someone else's"},{"speaker":"Ben Rogers","startTime":2172.92,"endTime":2175.71,"body":"time you doing it, you're just"},{"speaker":"Ben Rogers","startTime":2172.92,"endTime":2175.71,"body":"damaging your rankings and your"},{"speaker":"Ben Rogers","startTime":2175.71,"endTime":2179.52,"body":"reputation in the algorithm on"},{"speaker":"Ben Rogers","startTime":2175.71,"endTime":2179.52,"body":"whatever channel it is, and"},{"speaker":"Ben Rogers","startTime":2179.52,"endTime":2182.73,"body":"reducing the chances that when"},{"speaker":"Ben Rogers","startTime":2179.52,"endTime":2182.73,"body":"you do have real news to put out"},{"speaker":"Ben Rogers","startTime":2182.73,"endTime":2187.32,"body":"there that it's going to be"},{"speaker":"Ben Rogers","startTime":2182.73,"endTime":2187.32,"body":"seen. They would be the the two"},{"speaker":"Ben Rogers","startTime":2187.32,"endTime":2192.18,"body":"biggest sort of wastes that I"},{"speaker":"Ben Rogers","startTime":2187.32,"endTime":2192.18,"body":"see are, the other one is"},{"speaker":"Ben Rogers","startTime":2192.18,"endTime":2194.55,"body":"probably more of a product"},{"speaker":"Ben Rogers","startTime":2192.18,"endTime":2194.55,"body":"waste. I see a lot of people out"},{"speaker":"Ben Rogers","startTime":2194.55,"endTime":2198.36,"body":"there who may be going into"},{"speaker":"Ben Rogers","startTime":2194.55,"endTime":2198.36,"body":"crypto early, have done quite"},{"speaker":"Ben Rogers","startTime":2198.36,"endTime":2200.52,"body":"well for themselves, and are now"},{"speaker":"Ben Rogers","startTime":2198.36,"endTime":2200.52,"body":"trying to start their own"},{"speaker":"Ben Rogers","startTime":2200.52,"endTime":2204.66,"body":"projects. But they don't know"},{"speaker":"Ben Rogers","startTime":2200.52,"endTime":2204.66,"body":"anything about product. They"},{"speaker":"Ben Rogers","startTime":2204.66,"endTime":2209.52,"body":"don't know anything about sort"},{"speaker":"Ben Rogers","startTime":2204.66,"endTime":2209.52,"body":"of UX user experience. They're"},{"speaker":"Ben Rogers","startTime":2209.52,"endTime":2214.38,"body":"not open to the fact of sort of"},{"speaker":"Ben Rogers","startTime":2209.52,"endTime":2214.38,"body":"listening to ideas that maybe"},{"speaker":"Ben Rogers","startTime":2214.38,"endTime":2218.97,"body":"they don't really agree with."},{"speaker":"Ben Rogers","startTime":2214.38,"endTime":2218.97,"body":"And so I see a lot of crappy"},{"speaker":"Ben Rogers","startTime":2218.97,"endTime":2224.28,"body":"products that are coming out"},{"speaker":"Ben Rogers","startTime":2218.97,"endTime":2224.28,"body":"from there, this misconnection"},{"speaker":"Ben Rogers","startTime":2224.28,"endTime":2228.24,"body":"between one sort of skill set"},{"speaker":"Ben Rogers","startTime":2224.28,"endTime":2228.24,"body":"and what can be delivered. So"},{"speaker":"Ben Rogers","startTime":2228.51,"endTime":2231.72,"body":"the summarizing that I think a"},{"speaker":"Ben Rogers","startTime":2228.51,"endTime":2231.72,"body":"lot of money is wasted on design"},{"speaker":"Ben Rogers","startTime":2231.72,"endTime":2235.68,"body":"and development that's not"},{"speaker":"Ben Rogers","startTime":2231.72,"endTime":2235.68,"body":"properly planned out. And while"},{"speaker":"Ben Rogers","startTime":2235.68,"endTime":2238.8,"body":"it, you know, might seem like"},{"speaker":"Ben Rogers","startTime":2235.68,"endTime":2238.8,"body":"not much money, that not much"},{"speaker":"Ben Rogers","startTime":2238.8,"endTime":2241.86,"body":"money does add up to a fair bit,"},{"speaker":"Ben Rogers","startTime":2238.8,"endTime":2241.86,"body":"and particularly if you have to"},{"speaker":"Ben Rogers","startTime":2241.86,"endTime":2245.49,"body":"go and get a rebuild on"},{"speaker":"Ben Rogers","startTime":2241.86,"endTime":2245.49,"body":"something, you've probably"},{"speaker":"Ben Rogers","startTime":2245.49,"endTime":2248.16,"body":"wasted a lot of cash, mistakes"},{"speaker":"Ben Rogers","startTime":2245.49,"endTime":2248.16,"body":"I've personally made as well, by"},{"speaker":"Ben Rogers","startTime":2248.16,"endTime":2249.87,"body":"the way. So on that last one."},{"speaker":"Matt Zahab","startTime":2250.35,"endTime":2254.34,"body":"That compounds in"},{"speaker":"Matt Zahab","startTime":2250.35,"endTime":2254.34,"body":"negative way. You have got the"},{"speaker":"Matt Zahab","startTime":2254.34,"endTime":2257.34,"body":"pleasure of working for Google,"},{"speaker":"Matt Zahab","startTime":2254.34,"endTime":2257.34,"body":"which is you know, top five"},{"speaker":"Matt Zahab","startTime":2257.34,"endTime":2260.49,"body":"company, arguably one of the"},{"speaker":"Matt Zahab","startTime":2257.34,"endTime":2260.49,"body":"best companies to ever exist."},{"speaker":"Matt Zahab","startTime":2260.82,"endTime":2262.74,"body":"What are some of the things that"},{"speaker":"Matt Zahab","startTime":2260.82,"endTime":2262.74,"body":"you learned at Google that you"},{"speaker":"Matt Zahab","startTime":2262.74,"endTime":2263.97,"body":"brought over to Travala?"},{"speaker":"Ben Rogers","startTime":2264.24,"endTime":2267.54,"body":"Really learn how to"},{"speaker":"Ben Rogers","startTime":2264.24,"endTime":2267.54,"body":"sell stuff. It's also sort of in"},{"speaker":"Ben Rogers","startTime":2267.54,"endTime":2272.97,"body":"a sales role back then. I like"},{"speaker":"Ben Rogers","startTime":2267.54,"endTime":2272.97,"body":"to sell stuff. Yeah, I was I"},{"speaker":"Ben Rogers","startTime":2272.97,"endTime":2276.78,"body":"learned how to... the difference"},{"speaker":"Ben Rogers","startTime":2272.97,"endTime":2276.78,"body":"between like influencing and"},{"speaker":"Ben Rogers","startTime":2276.78,"endTime":2281.4,"body":"selling and those things to try"},{"speaker":"Ben Rogers","startTime":2276.78,"endTime":2281.4,"body":"to get ideas of stuff that you"},{"speaker":"Ben Rogers","startTime":2281.4,"endTime":2284.97,"body":"wanted to do through or how do"},{"speaker":"Ben Rogers","startTime":2281.4,"endTime":2284.97,"body":"you get people who have"},{"speaker":"Ben Rogers","startTime":2284.97,"endTime":2289.95,"body":"conflicting priorities to you"},{"speaker":"Ben Rogers","startTime":2284.97,"endTime":2289.95,"body":"but you need them to do stuff to"},{"speaker":"Ben Rogers","startTime":2289.95,"endTime":2292.5,"body":"move the needle. So there's a"},{"speaker":"Ben Rogers","startTime":2289.95,"endTime":2292.5,"body":"lot of sort of business"},{"speaker":"Ben Rogers","startTime":2293.07,"endTime":2296.58,"body":"interpersonal skills, It's the"},{"speaker":"Ben Rogers","startTime":2293.07,"endTime":2296.58,"body":"right word, that I sort of"},{"speaker":"Ben Rogers","startTime":2296.61,"endTime":2302.25,"body":"picked up and learned from. I've"},{"speaker":"Ben Rogers","startTime":2296.61,"endTime":2302.25,"body":"been mainly a huge fan of G"},{"speaker":"Ben Rogers","startTime":2302.25,"endTime":2306.96,"body":"Suite, right. Like, I know, they"},{"speaker":"Ben Rogers","startTime":2302.25,"endTime":2306.96,"body":"still made office like Microsoft"},{"speaker":"Ben Rogers","startTime":2306.96,"endTime":2309.21,"body":"Office, I guess they do. Someone"},{"speaker":"Ben Rogers","startTime":2306.96,"endTime":2309.21,"body":"told me they did the other day,"},{"speaker":"Ben Rogers","startTime":2309.21,"endTime":2314.25,"body":"right? So I haven't used that"},{"speaker":"Ben Rogers","startTime":2309.21,"endTime":2314.25,"body":"for like, like 10 years. And no,"},{"speaker":"Ben Rogers","startTime":2314.28,"endTime":2318.39,"body":"It was fantastic. But now look"},{"speaker":"Ben Rogers","startTime":2314.28,"endTime":2318.39,"body":"at what it wasn't really sort of"},{"speaker":"Ben Rogers","startTime":2318.39,"endTime":2322.68,"body":"any technical skills that I"},{"speaker":"Ben Rogers","startTime":2318.39,"endTime":2322.68,"body":"learned it was a lot about more"},{"speaker":"Ben Rogers","startTime":2322.68,"endTime":2327.42,"body":"about how to conduct yourself in"},{"speaker":"Ben Rogers","startTime":2322.68,"endTime":2327.42,"body":"a workplace to get stuff done."},{"speaker":"Matt Zahab","startTime":2327.78,"endTime":2331.71,"body":"Interesting. That's,"},{"speaker":"Matt Zahab","startTime":2327.78,"endTime":2331.71,"body":"yeah, that's interesting and"},{"speaker":"Matt Zahab","startTime":2331.71,"endTime":2336.87,"body":"thought provoking and shout out"},{"speaker":"Matt Zahab","startTime":2331.71,"endTime":2336.87,"body":"G Suite. Man, like, I just think"},{"speaker":"Matt Zahab","startTime":2336.87,"endTime":2339.48,"body":"of my work day, like I'm looking"},{"speaker":"Matt Zahab","startTime":2336.87,"endTime":2339.48,"body":"at the tabs I have open right"},{"speaker":"Matt Zahab","startTime":2339.48,"endTime":2344.13,"body":"now. I have a sheets tab open. I"},{"speaker":"Matt Zahab","startTime":2339.48,"endTime":2344.13,"body":"have a docs tab open, I have"},{"speaker":"Matt Zahab","startTime":2344.16,"endTime":2347.91,"body":"three different inboxes and two"},{"speaker":"Matt Zahab","startTime":2344.16,"endTime":2347.91,"body":"different calendars. And that's"},{"speaker":"Matt Zahab","startTime":2347.91,"endTime":2351.93,"body":"just Google, like, the absolute"},{"speaker":"Matt Zahab","startTime":2347.91,"endTime":2351.93,"body":"best. That's man Oh, man, just"},{"speaker":"Matt Zahab","startTime":2352.41,"endTime":2354.96,"body":"one of the things that no one's"},{"speaker":"Matt Zahab","startTime":2352.41,"endTime":2354.96,"body":"really greateful for and it's"},{"speaker":"Matt Zahab","startTime":2354.96,"endTime":2357.81,"body":"free to, you know, I'm like,"},{"speaker":"Matt Zahab","startTime":2354.96,"endTime":2357.81,"body":"Yeah, come on. He doesn't get"},{"speaker":"Matt Zahab","startTime":2357.81,"endTime":2358.47,"body":"much better than that."},{"speaker":"Ben Rogers","startTime":2358.51,"endTime":2361.24,"body":"Its fantastic tool."},{"speaker":"Ben Rogers","startTime":2358.51,"endTime":2361.24,"body":"I mean we're on the paid"},{"speaker":"Ben Rogers","startTime":2361.24,"endTime":2365.11,"body":"versions and stuff now as well."},{"speaker":"Ben Rogers","startTime":2361.24,"endTime":2365.11,"body":"But like, Google has it set, you"},{"speaker":"Ben Rogers","startTime":2365.11,"endTime":2369.46,"body":"know, you get people using great"},{"speaker":"Ben Rogers","startTime":2365.11,"endTime":2369.46,"body":"products for free. And then when"},{"speaker":"Ben Rogers","startTime":2369.46,"endTime":2371.38,"body":"they're ready to buy them,"},{"speaker":"Ben Rogers","startTime":2369.46,"endTime":2371.38,"body":"you're still not taking a huge"},{"speaker":"Ben Rogers","startTime":2371.38,"endTime":2374.98,"body":"amount of money from them. It's"},{"speaker":"Ben Rogers","startTime":2371.38,"endTime":2374.98,"body":"all very reasonable. So I never"},{"speaker":"Ben Rogers","startTime":2375.25,"endTime":2378.82,"body":"feel like I've been ripped off"},{"speaker":"Ben Rogers","startTime":2375.25,"endTime":2378.82,"body":"by a product that I've bought"},{"speaker":"Ben Rogers","startTime":2378.82,"endTime":2379.45,"body":"from Google."},{"speaker":"Matt Zahab","startTime":2380.02,"endTime":2383.32,"body":"RT that. Couple more"},{"speaker":"Matt Zahab","startTime":2380.02,"endTime":2383.32,"body":"questions and and then we're"},{"speaker":"Matt Zahab","startTime":2383.32,"endTime":2387.07,"body":"done, Ben, but this has been a"},{"speaker":"Matt Zahab","startTime":2383.32,"endTime":2387.07,"body":"treat. Thank you. The future of"},{"speaker":"Matt Zahab","startTime":2387.1,"endTime":2391.42,"body":"crypto and travel. Of course,"},{"speaker":"Matt Zahab","startTime":2387.1,"endTime":2391.42,"body":"Travala has something to do with"},{"speaker":"Matt Zahab","startTime":2391.42,"endTime":2394.63,"body":"that. But Travala aside, maybe"},{"speaker":"Matt Zahab","startTime":2391.42,"endTime":2394.63,"body":"some of the fundamental aspects."},{"speaker":"Matt Zahab","startTime":2394.96,"endTime":2398.68,"body":"Maybe some of the qual and Quan."},{"speaker":"Matt Zahab","startTime":2394.96,"endTime":2398.68,"body":"Where's the future of those two"},{"speaker":"Matt Zahab","startTime":2398.68,"endTime":2399.73,"body":"intersections look like?"},{"speaker":"Ben Rogers","startTime":2399.76,"endTime":2405.88,"body":"The future of, so"},{"speaker":"Ben Rogers","startTime":2399.76,"endTime":2405.88,"body":"blockchain and travel and the"},{"speaker":"Ben Rogers","startTime":2405.88,"endTime":2408.85,"body":"technology that's going to come"},{"speaker":"Ben Rogers","startTime":2405.88,"endTime":2408.85,"body":"out I think there are loads of"},{"speaker":"Ben Rogers","startTime":2408.85,"endTime":2413.38,"body":"things. I think travel is a"},{"speaker":"Ben Rogers","startTime":2408.85,"endTime":2413.38,"body":"space that blockchain makes a"},{"speaker":"Ben Rogers","startTime":2413.38,"endTime":2417.88,"body":"lot of sense for. You know, I"},{"speaker":"Ben Rogers","startTime":2413.38,"endTime":2417.88,"body":"could see inventory management"},{"speaker":"Ben Rogers","startTime":2417.88,"endTime":2420.7,"body":"systems for hotels eventually"},{"speaker":"Ben Rogers","startTime":2417.88,"endTime":2420.7,"body":"being blockchain based when you"},{"speaker":"Ben Rogers","startTime":2420.7,"endTime":2424.96,"body":"have multiple places where you"},{"speaker":"Ben Rogers","startTime":2420.7,"endTime":2424.96,"body":"can buy particular rooms, I've"},{"speaker":"Ben Rogers","startTime":2424.96,"endTime":2427.15,"body":"been in the situation where I"},{"speaker":"Ben Rogers","startTime":2424.96,"endTime":2427.15,"body":"think I've bought a room at the"},{"speaker":"Ben Rogers","startTime":2427.15,"endTime":2429.55,"body":"same time someone has at the"},{"speaker":"Ben Rogers","startTime":2427.15,"endTime":2429.55,"body":"other side, there hasn't been a"},{"speaker":"Ben Rogers","startTime":2429.55,"endTime":2432.01,"body":"second one and the transaction"},{"speaker":"Ben Rogers","startTime":2429.55,"endTime":2432.01,"body":"went missing, you know,"},{"speaker":"Ben Rogers","startTime":2432.01,"endTime":2434.77,"body":"confirming that that room was"},{"speaker":"Ben Rogers","startTime":2432.01,"endTime":2434.77,"body":"booked, you know, there's a"},{"speaker":"Ben Rogers","startTime":2434.77,"endTime":2437.95,"body":"fantastic use case there. And"},{"speaker":"Ben Rogers","startTime":2434.77,"endTime":2437.95,"body":"then applies to sort of like"},{"speaker":"Ben Rogers","startTime":2437.95,"endTime":2441.97,"body":"flight seats. We're seeing and I"},{"speaker":"Ben Rogers","startTime":2437.95,"endTime":2441.97,"body":"know this there's two sides to"},{"speaker":"Ben Rogers","startTime":2441.97,"endTime":2444.61,"body":"this argument. But I'm seeing"},{"speaker":"Ben Rogers","startTime":2441.97,"endTime":2444.61,"body":"like blockchain used as a way to"},{"speaker":"Ben Rogers","startTime":2444.61,"endTime":2448.6,"body":"sort of have COVID passports as"},{"speaker":"Ben Rogers","startTime":2444.61,"endTime":2448.6,"body":"sort of people want to reopen"},{"speaker":"Ben Rogers","startTime":2448.6,"endTime":2451.06,"body":"the world and get there and"},{"speaker":"Ben Rogers","startTime":2448.6,"endTime":2451.06,"body":"prove they're vaccinated and and"},{"speaker":"Ben Rogers","startTime":2451.06,"endTime":2454.3,"body":"allow governments to reopen and"},{"speaker":"Ben Rogers","startTime":2451.06,"endTime":2454.3,"body":"tourism industries as well .I"},{"speaker":"Ben Rogers","startTime":2454.33,"endTime":2460.0,"body":"see that as sort of an immediate"},{"speaker":"Ben Rogers","startTime":2454.33,"endTime":2460.0,"body":"benefit for crypto as we go into"},{"speaker":"Ben Rogers","startTime":2460.0,"endTime":2463.75,"body":"the future crypto as well too,"},{"speaker":"Ben Rogers","startTime":2460.0,"endTime":2463.75,"body":"it's it's much easier to sort of"},{"speaker":"Ben Rogers","startTime":2463.75,"endTime":2466.99,"body":"cross borders with crypto in"},{"speaker":"Ben Rogers","startTime":2463.75,"endTime":2466.99,"body":"your wallet as well too, it's"},{"speaker":"Ben Rogers","startTime":2466.99,"endTime":2470.08,"body":"kind of in the cloud, then you"},{"speaker":"Ben Rogers","startTime":2466.99,"endTime":2470.08,"body":"want to use to have to pass you"},{"speaker":"Ben Rogers","startTime":2470.08,"endTime":2472.39,"body":"had to declare how much money"},{"speaker":"Ben Rogers","startTime":2470.08,"endTime":2472.39,"body":"you had access to in a bank"},{"speaker":"Ben Rogers","startTime":2472.39,"endTime":2474.76,"body":"account or how much cash you"},{"speaker":"Ben Rogers","startTime":2472.39,"endTime":2474.76,"body":"have as well to those sorts of"},{"speaker":"Ben Rogers","startTime":2474.76,"endTime":2478.06,"body":"questions and days are going to"},{"speaker":"Ben Rogers","startTime":2474.76,"endTime":2478.06,"body":"be gone when everyone's money is"},{"speaker":"Ben Rogers","startTime":2478.06,"endTime":2481.33,"body":"effectively in the cloud as"},{"speaker":"Ben Rogers","startTime":2478.06,"endTime":2481.33,"body":"well. So that's going to have"},{"speaker":"Ben Rogers","startTime":2481.33,"endTime":2485.65,"body":"some big changes to the way we"},{"speaker":"Ben Rogers","startTime":2481.33,"endTime":2485.65,"body":"move around the world. I think"},{"speaker":"Ben Rogers","startTime":2485.65,"endTime":2489.79,"body":"even passports in general"},{"speaker":"Ben Rogers","startTime":2485.65,"endTime":2489.79,"body":"there's a case for being able to"},{"speaker":"Ben Rogers","startTime":2489.79,"endTime":2493.54,"body":"prefer, you know, prove that a"},{"speaker":"Ben Rogers","startTime":2489.79,"endTime":2493.54,"body":"passport is genuine, when you"},{"speaker":"Ben Rogers","startTime":2493.54,"endTime":2496.09,"body":"sort of crossing border"},{"speaker":"Ben Rogers","startTime":2493.54,"endTime":2496.09,"body":"checkpoints and things as well"},{"speaker":"Ben Rogers","startTime":2496.09,"endTime":2500.74,"body":"which will have fantastically"},{"speaker":"Ben Rogers","startTime":2496.09,"endTime":2500.74,"body":"positive things for security of"},{"speaker":"Ben Rogers","startTime":2500.74,"endTime":2503.62,"body":"nations and stuff as well. And,"},{"speaker":"Ben Rogers","startTime":2500.74,"endTime":2503.62,"body":"you know, definitely will make"},{"speaker":"Ben Rogers","startTime":2503.62,"endTime":2507.73,"body":"espionage harder, you know, to"},{"speaker":"Ben Rogers","startTime":2503.62,"endTime":2507.73,"body":"sort of sneak into countries"},{"speaker":"Ben Rogers","startTime":2507.73,"endTime":2510.7,"body":"around the globe when you know"},{"speaker":"Ben Rogers","startTime":2507.73,"endTime":2510.7,"body":"they can just charm a border"},{"speaker":"Ben Rogers","startTime":2510.7,"endTime":2515.68,"body":"security guard that literally"},{"speaker":"Ben Rogers","startTime":2510.7,"endTime":2515.68,"body":"This is a new you know, so I"},{"speaker":"Ben Rogers","startTime":2515.68,"endTime":2518.08,"body":"think it's a space where we're"},{"speaker":"Ben Rogers","startTime":2515.68,"endTime":2518.08,"body":"gonna see lots of innovations"},{"speaker":"Ben Rogers","startTime":2518.08,"endTime":2523.69,"body":"coming out in the next 10 years."},{"speaker":"Ben Rogers","startTime":2518.08,"endTime":2523.69,"body":"I think air traffic control"},{"speaker":"Ben Rogers","startTime":2523.69,"endTime":2527.17,"body":"towers stuff like that as well"},{"speaker":"Ben Rogers","startTime":2523.69,"endTime":2527.17,"body":"like locations or planes you"},{"speaker":"Ben Rogers","startTime":2527.17,"endTime":2531.01,"body":"know, making you know maybe even"},{"speaker":"Ben Rogers","startTime":2527.17,"endTime":2531.01,"body":"making plane crashes impossible"},{"speaker":"Ben Rogers","startTime":2531.01,"endTime":2534.22,"body":"if someone works that out. But"},{"speaker":"Ben Rogers","startTime":2531.01,"endTime":2534.22,"body":"there's lots that can happen"},{"speaker":"Ben Rogers","startTime":2535.03,"endTime":2537.37,"body":"with blockchain and travel"},{"speaker":"Matt Zahab","startTime":2537.96,"endTime":2541.02,"body":"Ben, this has been"},{"speaker":"Matt Zahab","startTime":2537.96,"endTime":2541.02,"body":"an absolute treat. Before I let"},{"speaker":"Matt Zahab","startTime":2541.02,"endTime":2542.4,"body":"you go here any questions for"},{"speaker":"Matt Zahab","startTime":2541.02,"endTime":2542.4,"body":"me?"},{"speaker":"Ben Rogers","startTime":2542.97,"endTime":2543.99,"body":"When are we playing"},{"speaker":"Ben Rogers","startTime":2542.97,"endTime":2543.99,"body":"poker?"},{"speaker":"Matt Zahab","startTime":2544.05,"endTime":2550.05,"body":"Hey, we can get a"},{"speaker":"Matt Zahab","startTime":2544.05,"endTime":2550.05,"body":"little coin poker account going"},{"speaker":"Matt Zahab","startTime":2550.05,"endTime":2554.01,"body":"and I'll play any time. It has"},{"speaker":"Matt Zahab","startTime":2550.05,"endTime":2554.01,"body":"to be, we'd have to find a"},{"speaker":"Matt Zahab","startTime":2554.01,"endTime":2558.39,"body":"healthy median time because it's"},{"speaker":"Matt Zahab","startTime":2554.01,"endTime":2558.39,"body":"almost 9pm for me and I'd assume"},{"speaker":"Matt Zahab","startTime":2558.39,"endTime":2561.99,"body":"9am for you and that makes a"},{"speaker":"Matt Zahab","startTime":2558.39,"endTime":2561.99,"body":"little tough but I'd rather go"},{"speaker":"Matt Zahab","startTime":2561.99,"endTime":2565.44,"body":"meet you in Brisbane and see in"},{"speaker":"Matt Zahab","startTime":2561.99,"endTime":2565.44,"body":"person and play a couple games"},{"speaker":"Matt Zahab","startTime":2565.44,"endTime":2565.86,"body":"poker"},{"speaker":"Ben Rogers","startTime":2565.92,"endTime":2567.42,"body":"Well maybe we'll"},{"speaker":"Ben Rogers","startTime":2565.92,"endTime":2567.42,"body":"have to schedule that in the"},{"speaker":"Ben Rogers","startTime":2567.42,"endTime":2571.32,"body":"future we'll make a little pact"},{"speaker":"Ben Rogers","startTime":2567.42,"endTime":2571.32,"body":"here that next next five years"},{"speaker":"Ben Rogers","startTime":2571.32,"endTime":2572.73,"body":"we'll we'll play hand in person."},{"speaker":"Matt Zahab","startTime":2572.76,"endTime":2576.12,"body":"100%. Ben, absolute"},{"speaker":"Matt Zahab","startTime":2572.76,"endTime":2576.12,"body":"treat learned a ton, had a"},{"speaker":"Matt Zahab","startTime":2576.12,"endTime":2578.88,"body":"blast. Appreciate you coming on"},{"speaker":"Matt Zahab","startTime":2576.12,"endTime":2578.88,"body":"and round two in the near future"},{"speaker":"Matt Zahab","startTime":2578.88,"endTime":2579.66,"body":"is penciled in."},{"speaker":"Ben Rogers","startTime":2580.38,"endTime":2581.04,"body":"Thanks, Matt."},{"speaker":"Matt Zahab","startTime":2581.67,"endTime":2586.62,"body":"Folks, this was Ben"},{"speaker":"Matt Zahab","startTime":2581.67,"endTime":2586.62,"body":"from tovala.com. Hope you had a"},{"speaker":"Matt Zahab","startTime":2586.62,"endTime":2590.01,"body":"blast listening to this episode."},{"speaker":"Matt Zahab","startTime":2586.62,"endTime":2590.01,"body":"I certainly had a blast speaking"},{"speaker":"Matt Zahab","startTime":2590.01,"endTime":2593.88,"body":"with Ben learned a ton big"},{"speaker":"Matt Zahab","startTime":2590.01,"endTime":2593.88,"body":"marketing fan, tons of knowledge"},{"speaker":"Matt Zahab","startTime":2593.88,"endTime":2596.46,"body":"and tons of tidbits, actual"},{"speaker":"Matt Zahab","startTime":2593.88,"endTime":2596.46,"body":"tidbits that we can take away"},{"speaker":"Matt Zahab","startTime":2596.73,"endTime":2600.3,"body":"and use it this as always, we're"},{"speaker":"Matt Zahab","startTime":2596.73,"endTime":2600.3,"body":"dropping episodes on Mondays and"},{"speaker":"Matt Zahab","startTime":2600.3,"endTime":2602.67,"body":"Thursdays throughout the summer."},{"speaker":"Matt Zahab","startTime":2600.3,"endTime":2602.67,"body":"We'll be back to three episodes"},{"speaker":"Matt Zahab","startTime":2602.67,"endTime":2605.37,"body":"a week when September rolls"},{"speaker":"Matt Zahab","startTime":2602.67,"endTime":2605.37,"body":"around. Appreciate y'all love"},{"speaker":"Matt Zahab","startTime":2605.37,"endTime":2608.04,"body":"y'all hope you have a wonderful"},{"speaker":"Matt Zahab","startTime":2605.37,"endTime":2608.04,"body":"rest of the week. Great Day."},{"speaker":"Matt Zahab","startTime":2608.04,"endTime":2610.71,"body":"Great evening, great afternoon."},{"speaker":"Matt Zahab","startTime":2608.04,"endTime":2610.71,"body":"Wherever you are, love you stay"},{"speaker":"Matt Zahab","startTime":2610.71,"endTime":2612.66,"body":"safe and we'll keep in touch"},{"speaker":"Matt Zahab","startTime":2610.71,"endTime":2612.66,"body":"bye."}]}