Influencer Marketing in the Frame
Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.
Influencer Marketing in the Frame
Unravelling Digital Platforms Inquiry and Data Privacy
•
AiMCO
•
Episode 1
There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues.
The Australian Competition and Consumer Commission (ACCC) investigated these issues in the Digital Platforms Enquiry and have delivered a range of recommendations since 2019. The far-reaching effects will impact publishing, marketing, the advertising industry as well as influencers and creators. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO specialising in media and marketing, helps unravel some of the details.