Influencer Marketing in the Frame
Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.
Influencer Marketing in the Frame
Scott Guthrie the UK Influencer Marketing Guru
In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory - growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.