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The Voice Of The Underdog
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
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The Voice Of The Underdog
Episode 1: A creator’s take on culture
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Episode 1: A creator’s take on culture,
The Voice of the Underdog™ podcast makes its debut with our first guest, author and creator-in-chief David Emerald. David is the author of The Power of TED* (*The Empowerment Dynamic)® and 3 Vital Questions® He shares his insights for laying the groundwork necessary for building a transcendent company culture.