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The Voice Of The Underdog
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
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The Voice Of The Underdog
Episode 7: That's Encouraging
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At work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we're not always so great at giving it. In this episode, Mike and Michael visit with "Chief Encouragement Officer" James Brown whose Encourage X platform and website are transforming the way we think about and encourage our colleagues, family and friends.