The Dimond Download by Chase Dimond & Cardinal Mason

Getting Ghosted By Clients, Building Killer Products, and Mason’s Secret Project

• Chase Dimond

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Watch this on YouTube: https://youtu.be/zivim8b7Hqs

In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.

They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.

They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.

Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club.


"I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."

– Chase Dimond


WHAT YOU’LL LEARN ABOUT:

  • Business Recovery Stories – Hear about a few of the guys’ past failures and what lessons they continue to carry with them to avoid going through the same miserable experiences.

  • Getting Ghosted By Clients – Learn what steps to take to prevent getting ghosted by clients who accept your work, but intentionally (or unintentionally) avoid paying what you’re owed.

  • How To Build A Killer Product – Gain a better understanding of how customer feedback can help you shape your product into something that’s even more valuable than what you’d be able to come up with in isolation.

  • Community Building For Services – It may seem counterintuitive, but layering a community component on top of a service business can significantly improve client retention and provide better client outcomes with minimal additional effort.

  • Sustaining The “Beginner’s Mindset” – Learn about the value of putting yourself in uncomfortable situations, where you’re trying to learn a new skill from scratch, and how that can provide inspiration for other lines of work where you’re much more experienced.


KEY MOMENTS IN THIS EPISODE:

00:01:50 – Business Recovery/Bounceback/Survival Stories

00:09:00 – Getting Ghosted By Clients Who Won't Pay

00:12:30 – What You Give Out, You Get Back 10x Over

00:17:05 – How To Be A Better Course Seller/Online Coach

00:20:11 – Importance of Listening To Customers & Serving Their Needs

00:24:35 – Mason's Going Deep On Research For A New Project

00:29:11 – How Many Hours A Week Of Free Time?

00:31:36 – Dimond Download Book Club?

00:34:00 – Closing Thoughts


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

Keep up with Mason at…


SUPPORT THE PEOPLE WHO SUPPORT US


Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Mhm. Yeah.

Cardinal Mason:

Diamond download. Welcome back, Chase. I missed you dearly yet again, bro.

Chase Dimond:

Yeah, we got to stop skipping. I missed you too, brother. How are you?

Cardinal Mason:

We keep skipping. There's just so much going on in our lives. But this podcast is very important. I always try and make time for it. What are we doing here? You're back in Canada? Yeah, I'm back in Canada. It's very nice.

Chase Dimond:

Weather, family, what? Just in general?

Cardinal Mason:

Yeah, like, weather in Miami right now is like, it's hot, bro. It's hot, hot, hot. Here it's like super nice. I've been going for walks every day. I've been cooking for myself. I've been like sleeping, you know, at a reasonable hour. Like everything's good.

Chase Dimond:

Heck yeah. What happens with your Miami place when you're gone? It just collects dust up in the sky?

Cardinal Mason:

I'm only going to be gone for like three weeks. So it's not that bad.

Chase Dimond:

Nice. Nice. Well, dude, I'm excited. I feel like we've got a lot to talk about.

Cardinal Mason:

I know Jimmy Kim loves our, loves my little DGN Miami rat stories, but tell him I'm going to have to take a little hiatus from that before I get back. Sounds

Chase Dimond:

good. I think you just told him he's probably listening.

Cardinal Mason:

Jimmy, I'll be doing dumb shit in a couple of weeks, man. Chase, you've been good though?

Chase Dimond:

Yeah, dude, doing well. I'm starting to create some more video content. I'm getting the new lander going for the LinkedIn service. Making some progress. What about you?

Cardinal Mason:

Dude, I've been going crazy over here. And some of the topics I guess we'll talk about what I've been thinking about. But every week I have like maybe two or three things that I think about. Usually they end up as topics and so. This stuff is super cool. I want to talk more about it.

Chase Dimond:

All right. What's the first one?

Cardinal Mason:

So the first one, and I guess I, this is going to end up in Alex too, but we can talk about it more in depth here. I've been funnel hacking this company that is in Alex Ramosi's portfolio. You know how he has like a bunch of different companies. Okay. So this one company in particular, they are an info product. And When Alex Ramosi kind of brought them on they were doing two mil a year and now they're on track to do over 100 mil this year. They're doing like 10 mil a month.

Chase Dimond:

Wow. Is this the AI one?

Cardinal Mason:

It's yeah, it uses AI. So

Chase Dimond:

yeah,

Cardinal Mason:

it's publishing. com and I don't know if anybody funnel hacks. I don't know. Do you ever do that? No,

Chase Dimond:

I don't but I'm not as nerdy about some of this stuff.

Cardinal Mason:

So I'm sure others do. It's just cool to see. Okay. So like, I've always been a fan of like the greats, like it doesn't matter who you are or what you do. Like, if you're like in the top, like upper echelon of any category, I want to know what's going on. And like in the past, like it's been like, all right, what's Cole Gordon doing? What's Taylor Welsh doing? Like, what's Will Rivera doing? Like all these people that are kind of at the top now. It's it's these guys publishing. com and so like, what I've been saying is that like, it's not exactly like the most mind blowing funnel ever. Like I went to Facebook ad library. And I have their ads pulled up. It's like, I'm

Chase Dimond:

pulling up to right now

Cardinal Mason:

They have like still image ads that are like promoting that are sending traffic to the same lander. They have a video of a guy, this one kind of looks like it's done well. By the way, it's a good example of like a personal brand, like info product business, like turned. Faceless where it's like it's run by the Wilson twins, but like no one even really knows who those guys are like They're not in the ads. They're like kind of in some of the sales assets, but it doesn't really matter So all the ads are like social proof or still images With that looks kind of like a flyer or this one video that I think is doing really well when you click it It goes to a webby. Okay. This is like a regular webinar. It's like, Oh, it's not even letting me do it now because I already tried to enroll, but it's like a free masterclass kind of thing. And it's an on demand Webby. Do you know what those are?

Chase Dimond:

Like pre recorded.

Cardinal Mason:

Pre recorded, but it's like, it says that it's happening like as soon as you logged in, where it's like, Oh, you're just in time. Like this webinar is about to start now. Interesting. There's like a three minute, like prep video on the side where it's like, Hey, just so you know, like be in a distraction free environment. Anything you would say basically before a sales call.

Chase Dimond:

Okay. I

Cardinal Mason:

made a bunch of notes on this. On this webby. Let's see if I can find it.

Chase Dimond:

Yeah, this is interesting. Look at this too And are you going through this just with the mindset of your own business? Like you're trying to figure out how to get ads kicking or

Cardinal Mason:

yeah. Yeah And I honestly think this might be the way so hundred mil a year. These people are just ripping Off a webby, but the thing is the thing that's cool so it's all about the offer, right? Yeah, the offer is like, we'll teach you how to publish a book on Amazon. And it costs you nothing basically to actually do it.

Chase Dimond:

And

Cardinal Mason:

you're using AI for all of it. You don't have to even write the book. And once you upload it, it makes you passive income forever. And like they're targeting boomers and like boomers have always sort of been like the best like type of person to market this stuff because like they have the time to actually do it. And they don't want to do drop shipping. You know what I mean? They don't want to do like an agency or something where it's like, I can't even see myself like doing that kind of work. It's so easy. And I just thought it was so interesting, like the type of product that does really, really, really well. And it makes business feel a lot more simple because like, I think a lot of times, like we think about like, okay, we have to have like the perfect ads and the best media buyer to know how to like, actually structure these ads. We can be the most profitable, we need to have the best sales page. We need to have like a, a long form, direct response sales page VSL and then a Webby and then like, you know what I mean? Dude, they don't even have dialers. I didn't get hit. Like they didn't even send me an email. Hit up poor

Chase Dimond:

Mosey. Tell him you could help him make 200 million.

Cardinal Mason:

Exactly. I don't know why they're not doing it. I can't believe I haven't received anything. That's crazy.

Chase Dimond:

Crazy that they're doing that much. Like the market's that big.

Cardinal Mason:

Yeah. So like, bro, it's the same as like, did you ever used to see like make money stuff on like infomercials? Like they would run those like a TV ad. It's like the same sort of thing. It's because you're selling to the mass market. And it was making me think a lot about like, things that I need to do to be more mass market.

Chase Dimond:

Yep.

Cardinal Mason:

And so like in the email that I wrote, I put the value equation. Do you know like the Alex Ramosi value equation thing?

Chase Dimond:

Not specifically. What does he say?

Cardinal Mason:

Okay. So the way to basically craft like a perfect offer, which is exactly what these guys did.

Chase Dimond:

Okay.

Cardinal Mason:

Dream outcome. Okay. Multiplied by perceived likelihood of achievement divided by time delay and effort and sacrifice. Okay. So these people are getting what they want, which is basically passive income, perceived likelihood of achievement. They have a bunch of social proof littered throughout it, where it's like, doesn't matter if you're 18, 25, 35, 55, like you can do this. All these people have done it. And then you have the time delay where they say like, it literally takes you two hours and the effort and sacrifice is basically nothing because you're using AI. Yeah. I just nailed all of those. And I was like, I was thinking about like, what, like, what can I do? But like, let's take a look at your offer for a sec. So dream outcome, right? I'll make you famous on LinkedIn, perceived likelihood of achievement. I mean, dude, like your, your wife, like, she's not even a personal brand. She's not even an influencer. She's like getting millions of impressions on this. Yeah. She's got

Chase Dimond:

like 15, 000 followers now. And I've only really taken her account serious probably for an aggregate of like three to six months tops. She's doing like 300 to 500, 000 impressions a week.

Cardinal Mason:

That's insane. You know what I mean? Yeah. Perceive likelihood very, very high. And then yours, time delay, like the second you put your first post up, like it's immediate effort and sacrifice. Now that you have ghostwriting. I don't know if we want to say that right now, but now that you have ghostwriting, like there's basically none. And so it's just crazy how like the offer that you have now might actually be. A grand slam offer.

Chase Dimond:

Yep.

Cardinal Mason:

Like you have it set up where it's like, there's not, there's very few things that could go wrong. Honestly.

Chase Dimond:

Yeah. Yeah. It's interesting. That's super interesting. Yeah. I've always been fascinated by him. Does he talk about that company publicly or how'd you know it was his,

Cardinal Mason:

I've heard little birds and then he kind of alluded to it on a podcast that I listened to. And I was like, bruh, like there's only one company that does this. He's trying to not like endorse anybody. Cause he doesn't want it to be like, sort of like an unfair advantage. Except for school, obviously, but

Chase Dimond:

he drops just enough hints where he's not endorsing them, but everyone still finds pretty genius.

Cardinal Mason:

Yeah. Yeah. Well, like, I don't know. I'm, I'm kind of tapped in. Like I know the info space pretty well. There's a lot of people that are listening to that. They're like, they have no idea, but

Chase Dimond:

yeah, it's interesting. So like for you, like what's the tangible takeaway? Like you're kind of just trying to figure out like how you go more mass market. Like, is that going. low ticket with something or mid ticket with something first. Like what's, what's the solution you came up with?

Cardinal Mason:

Okay. So the solution, let me just look at the value equation again. So dream outcome, we already have that. I think the bottom half of the equation, like the division part is what I need to work on. So you can make five to 15 K a month of copywriting perceived likelihood of achievement very, very high dude, man. I, okay. Like I've never been more confident in the offer. Like I go, I go through the wins chat every day and there's every single day there's between two and eight new people that have just signed their first client or signed a big client or 10 K a month or something like that. There's always something going on in the wins channel. And I have a personal friend who I've been working with, like he's in inner circle, but I've kind of just been like helping him a little bit more. He's been doing it for like three weeks. He's like a musician. He has like a background in music. He's never done anything like this online before. Has no idea what make money online is. Landed his first client today, three weeks in. He's all lined up. Like he's going to be making like six, seven grand a month in like a month or two. It's insane. I have that. The time delay thing is what I need to work on. And I think the biggest thing is effort and sacrifice. Because like, compared to publishing a book on Amazon and just like kind of letting it rip, there's like, a lot you have to do. But it's worth it because it's a business you control. So like, if I was in front of someone and they were saying like, what's the difference between you and this offer? I would say like, well, obviously like, the Amazon thing, like you can't actually control how much money you make, like you basically just throw the book up and pray that people are going to buy it. With this, if you want to make more money, you can, like, you can just send more cold DMS or whatever, just like find new ways to pitch clients. It's way more easy to control. And I've seen a lot of bad reviews. I've seen a lot of like, I just, I typed in Mickelson twins scam. It's not looking good. I don't know if it's like actually legit, but come on, dude. Like you're fulfilling probably like hundreds of thousands of students to make hundreds of millions a year. Like there's going to be some people that aren't happy. Like that's going to happen. You know what I mean? Sure. There'll be people that are like, I hate Cardinal Mason, but yeah, just finding ways to increase people's confidence that they can actually do it themselves.

Chase Dimond:

Interesting. And then I know some of the things that you're doing in the background, right? Is like, you're trying to, you were literally bringing in clients from your network and your extended network for your students. So it's like that also not everyone's going to get a client, but you're also bringing in clients. So that way that also shortens it for people that are deserving, like they get good clients.

Cardinal Mason:

Exactly. Yeah. And we've thrown some mobs, dude. Thanks to some other people. Like, yeah we've gotten some great leads.

Chase Dimond:

Heck yeah. Sweet. So that's a good first one. What's the second topic?

Cardinal Mason:

Okay, so I want to do like a personal brand spotlight.

Chase Dimond:

Okay

Cardinal Mason:

or personal brand breakdown and This might be a little bit long because I use this for like a coaching call I did yesterday inside inner circle But I think it's cool and relevant to this stuff and I want to break it down here Do you know who Shelby Sapp is?

Chase Dimond:

Shelby Sapp. It sounds vaguely familiar. I don't know what platform is she on?

Cardinal Mason:

Oh, she's on Instagram, Shelby. Sapp, S A P P. I guarantee 90 percent of the people that are watching this are gonna know who that is. She is like a superstar on Instagram right now. She's grown from like 30k to like almost 300k. In like maybe eight months like just killing it and there's a lot of things that she does really well

Chase Dimond:

under. Okay Yeah, she's got yeah, okay

Cardinal Mason:

and I want to kind of talk about like what that stuff is like in case anyone is trying to build a personal brand This is more specifically for instagram. But there's like here. Wait, let me find my thing

Chase Dimond:

Yeah, i'm looking at her stuff right now

Cardinal Mason:

There's four things, four categories that she's got like a pluses like across the board. So I want to talk about it.

Chase Dimond:

Okay.

Cardinal Mason:

I'll try to make it quick. I'll try to make it not a 45 minute thing like it was yesterday. But

Chase Dimond:

yeah, I'm falling along. Like I'm gonna try to follow along on her account if there's anything you mentioned. So let's do it.

Cardinal Mason:

Okay. So the first thing is nailing fundamentals. So everyone knows what they have to do when they're building a personal brand, but not everyone does it. And this is like the baseline level stuff that everyone has to do. And then anything else on top is like, it's like a chair at the top, you know what I mean? She's consistently posting one or two posts a day. She maximizes every channel, like every resource is tapped. So no stone left unturned. She's doing stories lives. She's got a broadcast channel with like 12, 000 people, which most people don't know how many people that is. That's a lot for a broadcast channel. You have a broadcast channel too, right?

Chase Dimond:

Yeah. I 4k. So she's got a lot more.

Cardinal Mason:

You have three or 4k in the broadcast channel?

Chase Dimond:

Yeah. I mean, it only gets like 900 or a thousand views each time, but. Like it's small compared to hers.

Cardinal Mason:

No, that's really impressive actually because most people like they'll have like a following like shelby and have Like maybe a thousand people in

Chase Dimond:

there. Oh, okay,

Cardinal Mason:

cool She's she's got high energy in her videos like when she presents like on camera Like she's really like she hits it like remember when I was talking about daddy wellness like probably months ago now That one dude that I really liked just super high energy like that itself is like a hook And then she's a little bit divisive, which we'll talk a little bit in a sec. And she's also got halo frame where like, she's just, she's grown so fast and she's like done so much in business that like her audience basically thinks like this girl can do no wrong.

Chase Dimond:

Nice. Okay.

Cardinal Mason:

Like she's kind of like otherworldly to these people. Like if they met her, like she would be like a celebrity. So crazy. Okay. So that's the first one, nailing fundamentals. And I got, I'm going to fly through these. So niche borrowing is the second thing. And I kind of want to hear your opinion on this. So, a lot of people, myself kind of included, will sort of just hit like a layer one of like, if you're trying to do X, Y, Z, then I'm the person to follow. Mine's like, obviously if you're trying to learn copywriting, here's how you do it. But what she's done is she's infiltrated a niche online or an identity that already exists and then kind of just conjoins her thing that she's trying to sell into that identity. So she's, she was talking to like the girl boss entrepreneur people, or like the Pilates princess, like walk around in an aloe track suit, like Starbucks in hand, lifestyle type girl, and saying like, if you are this type of person do sales. I have a student, Who makes content about copywriting? And he kind of promotes copy nba a little bit his name's alex He does this very well too because alex is not like me. He's He's a like self admittedly a little bit nerdy. He loves video games and like his the whole reason he wanted to do And he sort of make money online thing was so he could like free up his time to like Play more video games. And so that's his hook where it's like, if you're a gamer, do this so that you can work, you know, three, four hours a day, make five, six K a month and be able to do whatever you want for the rest of the day, play video

Chase Dimond:

games.

Cardinal Mason:

Borrowing is super interesting. I learned, I think I told you this from Will Rivera, that people generally buy from who they look like, but they also buy from who they identify with. So if you're in this niche, like for you, maybe it's golf, right? If you're a golfer with a 10 handicap, then like, follow me to learn about LinkedIn. You know, you can kind of like tie that in. There's something like that. Do you have anything to say on that before I move on?

Chase Dimond:

No, I like that. I think it makes a lot of sense. I like that.

Cardinal Mason:

Niche borrowing. Third thing I guess is, um, common enemy. So this is like a common, Thing in copywriting where if you're trying to like unite an audience you have to unite them against something else Yeah, and obviously the thing she's uniting people against is men. So Oh interesting. Okay, she continues on with the identity of the person. She's trying to infiltrate. She's not like anti men, but what she is is anti Man who thinks that he's better than a woman because he makes more money And that's very common in like big cities like miami new york where all these girls are living We're like you meet a dude and he's like a finance, bro And he makes 150k a year and he thinks he's the shit and he thinks he's better than you And then if you're a girl and you can learn sales and you can work with shelby and like get to 20k a month You'll be making more money than him and then he's got him You know the roles flip and every girl wants that and so like women in general kind of hate this like cocky Guy who has nothing else to offer. So she creates an opportunity for those women in the audience to not just dislike them, but to actually do better than them financially. And she keeps her sales program women only, which I think is super interesting. Most people don't have the discipline to do that because interesting table, like she probably has like thousands of dudes in her DMS that want to learn sales training from her. She's saying, no, it's women only. You can't join.

Chase Dimond:

Wow. That's very interesting. I've never heard of that.

Cardinal Mason:

Huh. And I think it's cool because like, Now people look up to her because like there's not many female influencers that are putting together like a female only program And so like women are going in here not just so that they can learn sales But also because like they're gonna have a community of a bunch of people just kind of

Chase Dimond:

a safe space

Cardinal Mason:

Yeah. And yes, she's sacrificing money, but not by much. I mean, like, I, her numbers are crazy,

Chase Dimond:

bro. I got to imagine her conversion rate is probably way higher as a result that would sacrifice and kind of make up for anything that she's losing.

Cardinal Mason:

Yeah, exactly.

Chase Dimond:

Insane.

Cardinal Mason:

And then the last thing is premium everything. So this is something that we've been talking about. We used to have, she did a Webby recently and it was very well done. She actually, I think did it. With your boy, Mr. 4 to 8, our boy.

Chase Dimond:

They did a

Cardinal Mason:

joint one, but he like, he's helping her out. Because he's really good at Infoproducts. And they did a He kind of like helped her put on a webby and they just crushed. But it was like, They had like a studio that they rented out. They had like a crazy background with a bunch of screens on it. Like it was really cool. She was dressed up. It's, it's very professional. Dang. And that in itself is like inherent social proof where like, if someone doesn't really know you that well, but you have everything kind of like tied together and like, you have a cool environment that you're in, they're going to associate that with like, this person must know what they're talking about. Again, making it way easier to close like colder leads that might not know who you are, whether they're coming from ads or something like that. I feel like the days of like the Cardinal Mason Tik Tok, just screaming at a camera, just in your hand. I don't know if that's still a thing. It kind of still works for me, but I think even me, like, like I'm starting to like make everything a little more premium because we are going bold.

Chase Dimond:

Yeah. And dude, the place that you live in now in Miami, like you just bought yourself a set.

Cardinal Mason:

Yeah, exactly.

Chase Dimond:

That's sick. It's a two for one. That's super interesting. I'm gonna start checking out her content and her stuff and just seeing what she's doing. Is she primarily big on Instagram or is she doing the same on YouTube? TikTok just dominating everywhere. I'm just

Cardinal Mason:

on YouTube yet. She's on TikTok, but she's not as big. Okay.

Chase Dimond:

I think

Cardinal Mason:

most of her following is on Instagram, but she's just killing it.

Chase Dimond:

Does she have a newsletter? Is it straight to Webbys and then Webby to.

Cardinal Mason:

She definitely does email, but I don't think she has like a list where she'll just send out emails every day. It's more just for like

Chase Dimond:

a look. Interesting. Cool. Dude, that's a great one.

Cardinal Mason:

Yeah. All right. Cool, man. Last one is, where are we at? Oh, Roasting Mason's

Chase Dimond:

LinkedIn.

Cardinal Mason:

This is you, Chase. You take it away, man. We were talking the other day about my LinkedIn. And you were talking a little bit about the content, just how everything I post flops. But I think it might be cool. Like if you, you know, were me, what would you change about my content? So I wouldn't flop as much anymore.

Chase Dimond:

Yeah, I'm gonna pull up right now. And actually it might be easier if I just screen share, I've actually never done a screenshot. See presentation or screen. Let's see.

Cardinal Mason:

I have to pay James over time to figure out. Sorry, James, you got to hit screen. All

Chase Dimond:

right. Can you see my screen? Huh. Alright, so do you see how like this is cut off in the image?

Cardinal Mason:

Yeah, that's dumb as fuck. I didn't even upload that. So

Chase Dimond:

like, I don't think you guys understand how good of a copywriter Carl Mason is, right? So it's like, like cool, but like, unless you click into it, you can't really see what that means. And then like, who, who said this, right? Like, is it like, I mean, obviously you didn't, but like, people were thinking like did you say this about yourself? Like who, who said this, right? That's

Cardinal Mason:

actually my Twitter header. Oh, is it? I don't know. It's like it's you can see that it's been saying that and I've just had that because I don't really care about Twitter. So I've had that as my header for like three years. I'm not gonna lie. I haven't logged in my LinkedIn one.

Chase Dimond:

Yeah. So they pulled that. Yeah, I think this is probably fine. That's fine. Yeah, I think that's, I think that's cool. It's fine. I think I look handsome. Sorry, what was that? I

Cardinal Mason:

think I look handsome.

Chase Dimond:

Yeah, you look great. You look great. You look happy. You look approachable. That's, I like that. So Cardinal Mason, right? Like obviously that you found our copy MBA. Okay, cool. No problem there. Where does this take you often? Okay, cool. I think that's fine. A founder of copy MBA. Cool. I feel like this is enough insisting, but not being too long. I think the main stuff I was talking about the other day, I think for one, like, you know, when you click on this, this is like your featured post. Maybe it's a good post, but like, it just doesn't have a lot of social proof. Right. There was like 16 people that liked it. So I normally would probably have a post there that had like better social proof. And then two for the most part, the content I think is okay. But just like the engagement, like this one, I think did fairly well. We but everything else before that, like, you know, 17 likes, 41, 23.

Cardinal Mason:

I got 41 likes on posts.

Chase Dimond:

Yeah, but it's just like inconsistent 9, 22, 42 14. So I think the content is probably good and fine. It's just literally what we offer, the distribution stuff is the part that needs to improve. And we did engage with this one. So this is probably one of your better ones. Do you know the impressions on this one? See if you can pull that one out.

Cardinal Mason:

Okay. Impressions, impressions, 40, 4, 100.

Chase Dimond:

Okay. Yeah. So still not great. But, but yeah, like, I think that the main thing would be just like having your team send us posts when they go live, like, and they sent us that post that went live here, like hours after it went live, right. And then I know they didn't send anything before. So I think that was like my biggest complaint to you is like, You're on LinkedIn, but if no one's seeing your content, are you on LinkedIn? This led me to like a bigger thought of like, and it's kind of a tangent, but I think like every person that's doing ghostwriting or content should have some distribution on LinkedIn. Obviously it should be us on Twitter. It should be, you know, whatever on Instagram, it should be whatever. Like on threads, it should be like, whoever, like, I think like content alone, like it just isn't good enough these days to just go viral. Like you really need. So I'm excited that we're going to be working together on the growth side to, to get you more than, a thousand or 2000 or 4, 100 views. So I think that was my main thing to do is like,

Cardinal Mason:

bro,

Chase Dimond:

it's so sad to see how little engagement you're getting,

Cardinal Mason:

man. Okay. I'm sold. Send invoice.

Chase Dimond:

Yeah, yeah, yeah. But no, I mean,

Cardinal Mason:

you think, you think it's solid?

Chase Dimond:

Yeah. I think when I was like giving you a hard time, it was primarily, around the engagement. I need to study the content a little bit more later, but it was mainly just the fact that like getting like four likes and eight likes. I'm like, dude, you're a big shot. You got hundreds of thousands of followers elsewhere. And I think you could do things like you could promote your LinkedIn to your newsletter. You can promoted on other channels to grow it as well, which would really help.

Cardinal Mason:

Okay. Interesting. I am really trying to capture the W 2s.

Chase Dimond:

Yeah. Yeah. Then dude, if

Cardinal Mason:

you want to follow me on LinkedIn DMS are open.

Chase Dimond:

Yeah. I think what I would do if I was you is like, I would post a really good one on your LinkedIn that you write, maybe like one of your newsletters that you wanted to send via email, post it just on LinkedIn. And then in the email that you wanted to send about that normal content, just say, Hey, I wrote an article on, I don't know how to make six figures with copywriting, or I wrote some content on it. I normally send it here. But I'm actually posting it on LinkedIn today, you know, click this link. So I would take like your normal newsletter content that you share maybe make it a little bit more LinkedIn relevant, but maybe just leave it as is potentially to depending on what you're right. And then just send the thousands of people that click, there and just see what happens and see if you can get people to follow you and kind of start pushing you there.

Cardinal Mason:

All right, I like it. I'm gonna do that

Chase Dimond:

easy.

Cardinal Mason:

Dude. This is great.

Chase Dimond:

Hell. Yeah. Well, this is a good one I missed you, man. This was a good one.

Cardinal Mason:

I miss you, too. Let's definitely not skip next week. Sounds good Oh, it's first day of school, man

Chase Dimond:

My daughter started the last week. A lot of schools are starting some are coming up, too I think like every week of august through the beginning of september school starting for different places

Cardinal Mason:

I thought labor day Maybe this is how it is in Canada. Labor day is every like the Monday, right? And then school always starts the day after labor day,

Chase Dimond:

bro It's changed so much since like we were in school it used to be like kids would get out a little bit later and go back a little bit later But now it's like you get out early you go back early. It's changed a lot

Cardinal Mason:

weird Yeah, I don't know. I like september is a good time to start school. It's a good time to start anything That's my dad always says my dad and I were talking about this recently where it's like this season of September and fall and everything is like a better time to like make a change or start a new habit than New Year's.

Chase Dimond:

I agree. Yeah, I agree.

Cardinal Mason:

Every New Year's like I'm hungover until January 9th. So like I'm not starting anything. Like it makes way more sense for me to do it now in like this new season. And then by Halloween I can have whatever I want.

Chase Dimond:

Yeah. Yeah. I love that. Well, dude, this was a great one. Excited to get people's feedback.

Cardinal Mason:

Hell yeah. All right. Thanks Chase.