The Dimond Download by Chase Dimond & Cardinal Mason

Networking Secrets, Nightmare Clients, and the Power of Consistency

• Chase Dimond

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In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.

It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.

Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.

Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!

“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”

– Chase Dimond


WHAT YOU’LL LEARN ABOUT:

  • Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached.

  • How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet.

  • Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements.

  • The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold!


KEY MOMENTS IN THIS EPISODE:

00:03:53 – How to connect with influential people

00:15:20 – The anatomy of a high quality client

00:21:09 – How to deal with nightmare clients

00:23:37 – Why persistence is key to audience growth

00:27:05 – Closing thoughts and resources

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Podcast production, show notes, and distribution is handled by James Sowers

Mhm. Yeah.

Cardinal Mason (Co-Host):

Case, this is the last time you're gonna see me with this weird setup I got going on here.

Chase Dimond (Co-Host):

Why? What, what's going on?

Cardinal Mason (Co-Host):

So I go to the package room today, right? And I forgot that I ordered a bunch of stuff. I knew I ordered the desk and a chair and all that stuff. But like, I didn't know if it ever came because like, no one ever told me. I went down there to pick up like a pack of like Greco gum. It's like this mastic gum that Ben uses all the time and bro, he comes out. I'm thinking it's gonna be like a little box like that. It's like on a cart, it's like stacked eight feet up to the ceiling. It's like all of my stuff that I like me and I was like, Oh, so my maid's husband is coming tomorrow. Who's technically, I guess my husband too. He's like the man of the house. He's going to build this stuff for me. Because I don't want to build it myself. And so by next episode, I will have my office set up. I will have a desk. I will have a chair. I will have a better mic. I actually got a better mic. Cause I went and I'm building out like a home studio for like music stuff, cause I kind of want to mess around with that again. So, so I have everything and it's going to be amazing. And I can't wait to show you. How you doing, Chase?

Chase Dimond (Co-Host):

Dude, can't wait. I'm great, man. Missed you. I'm excited to hear, what have you been up to? What were you doing this past weekend?

Cardinal Mason (Co-Host):

Actually, you tell me your stuff first, cause mine's a segue, so I wanna go second. But, what have you been up to last, I guess, two weekends?

Chase Dimond (Co-Host):

Last few weekends? I think both weekends I actually got to golf, which is rare. I typically average like, Once every four to six weeks at best and I got to play back to back weekends of golf. So I'm pretty pumped. You're blessed Yeah, it was a lot of fun. What about you? I'm dying to know I saw the video you uploaded today Oh, you saw that, huh? Yeah sick.

Cardinal Mason (Co-Host):

Oh, yes. I was at a New York Fashion Week Was not on the runway. I not tall enough to ride, but no, there's like a bunch of events that that me and my boys got invited to. And so we went up there from like Thursday to Sunday. So sick, bro. So, so cool. Like the Thursday, one of our friends is in like a movie. It wasn't like a real movie. It was like one of those independent films, but he was in it. I think his uncle's a producer or something because I don't, he's not known to be like an amazing actor and so like they did a screening, which we didn't actually see, but there was an after party with like the casting crew on this like rooftop bar. That is called civilian, so we were there for a little bit and then we went to this club after called little sister and there were some pretty cool people there. There was this other promoter guy with a friend of ours, who's like the spender and there was, you know, Travis Scott. Yeah, yeah, yeah. Travis Scott was there and this other guy who you definitely don't know, but if anyone's ever dated a Latina, you know, Raul Alejandro. He's like this, like. Puerto Rican singer. He's blowing up right now. And then Friday we went to this dinner and then club again. And then Leo was there 50 cent performed. Leo DiCaprio, by the way. I don't know. Not like we're on a first name basis or anything, but he was there. And then the next night we went back to that same spot, but it was like an underground, like sort of like private event thing with like all of the models that like we're walking in fashion week and stuff like that. And offset showed up. He was like two tables down from us. It was like a very weird experience where like, we were in the same places. As like the, some of the biggest celebrities, like in the world, like Leo's huge rouse, huge Travis, Scott's huge. I didn't see Drake there. I don't know if he caught this fashion week. Maybe I'll see him in the next one, but the first the first topic I want to cover is how to get around like big people and. Like the thing that made me think of this was obviously the more like celebrity kind of stuff that like we were around when we were in New York, but it's also like, how do you connect with people who are in our space, like money influencer guys, or like, think about someone like kind of like her mosey, like, do you have tips for like a regular person to be able to get in touch and like hang around these people and like potentially even like be in their like circle kind of like. Do you know any famous people and what did you do?

Chase Dimond (Co-Host):

I know a couple famous people. I know like a couple, I think like one or two. You know, a list type celebrities, but those are just through like, family friends, like they're close family friends. Yeah, I think there's a couple of things like, I'm not friends with her Mosey or any of those guys. I don't think I'm that cool, but I think like a couple of things that have worked on me and then a couple of things that I've heard actually right now I'm working on a new landing page for my LinkedIn thing. And I actually am working with this guy who sent me a cold email. So I think like cold emails, cold DMS. Can break the ice at done right? Most are just garbage and trash. But it's actually pretty cool. This guy sent me one. His name's Zach. And I'm gonna pull up the subject line. So the subject line was made from a fan and then I had a smiley face. I'm just like, what? Like, I opened it like what was made for a fan? And so he basically sent me this email. This was in July and he goes, Hey, came across a landing page of yours. Wanted to give you a few ideas to generate more sales for your course. And then he basically was like, by the way, these changes I've done, I've done two X for some of my clients, by the way. And then he sent me like this I guess like this screenshot of like this landing page that he built out for me. And like, he goes one by one, just like, here's your before, here's your after, here's what I did. He goes, no strings attached. If you want it, it's yours. And I'm like, Whoa, this is really cool and really interesting. So anyways, fast forward, we're kind of like working together. Now he sent me a cold email, just being helpful. Just gave me a couple of tips. And then the same thing with the guy that does the thumbnails for this podcast Steven, he had sent me basically like, Hey, I made a free thumbnail for you. Send me the next time you guys record, I'll send some nails. And he just kept sending me free thumbnails for our podcast. And now I hired him and I'm working with him. And so I think.

Cardinal Mason (Co-Host):

Awesome. Yeah, he's great. I, I, I told you that I've known him forever. Like we worked at a coffee shop together back in 2018. And he. I saw him just now on Twitter right before we started making like a same sort of thing a free edit for somebody who's kind of big on Twitter saying like you're killing it on YouTube. I just made this a short and the short was really good and he posted it and he has a bit of an audience. So people see it, which gives it more visibility to the influencer. He's so good, man. He's awesome.

Chase Dimond (Co-Host):

Yeah. I mean, if you have like the a know how and be the resources and three A little bit of an audience and people will kind of engage and do it. I saw he did one for jordan welsh I don't know a couple weeks ago. I don't know anything came from it. But like dude, it's a like Jordan might see it potentially might hire him. Jordan might see and potentially might refer him. Maybe Jordan doesn't see it, but other people have seen it or like, wow, this is sick. I need this. So I've posted, I think, three videos that he's done with me. Like I've hired him and I sent him one or two leads, like directly people ask for intros and a couple other people had commented on saying like, Hey, it's at it's sick. Like, who do you work with? So I don't know if he had followed up with him. I don't know what happened to it, but I think that's like a great one is like, find Hermosy, find whoever, insert the celebrity influencer is, find their blind spots, find their weaknesses. We all have them. Even the best people have them, right? Maybe for Hermosy or like, I think he made the switch recently to doing, you know, Less videos and more like specific towards probably like business and sales niches. I think he's going to be like less fitness and some other things. Maybe that came from a tip of someone that saw he had this blind spot, right? So I think that's kind of an interesting one is like find an entrepreneur, celebrity influencers, blind spot. And just reach out adding value. I think that's a great way to open the conversation through cold DMs, cold email. Another one that I kind of heard about is a guy in our LinkedIn growth service. He just signed up for, I think it was like 5, 000 one time and like a 500 a month kind of mastermind type thing. And it really is like a Slack community with. like 50 like the top newsletter operators in the world. And he had specifically joined because he's like, Oh, I want to get access to a, B and C person who are in there. And because it's a paid thing and because it's close knit and because we're all focused on the same goals, he joined just to get access to like specifically like four or five people that were in the community. So I think one is offering the free thing like I mentioned, and two is like, Trying to pay to be in the same room, you know, I don't know what it cost you guys I don't know what that looked like for, New York Fashion Week But I got to imagine right like maybe it was a little bit of pay to play and now you have access to all the people you just named is it was a pay to play or is it completely free?

Cardinal Mason (Co-Host):

It's not free.

Chase Dimond (Co-Host):

Okay. Yeah. Okay. So pay to play. Right. So it's like three is the route that it talks about pay to play is the route of joining the slack group, you know, going to New York to be in this and just rub elbows and shoulders with the who's who's like, I think it's that simple. And there's a lot of stuff obviously in between.

Cardinal Mason (Co-Host):

Yeah. That all makes the most sense. Right. Especially like for business stuff. I think if you're trying to work with somebody like all that advice really works I think I could probably offer more insight on I guess more of the networking side and from what I've seen. So, okay. This is a cool story that Jimmy tells about how he kind of got connected with Rob,

Chase Dimond (Co-Host):

the

Cardinal Mason (Co-Host):

bank. Rob's worth like 50 million. He's, young ish, like 31 year old dude, just absolutely killing it. Rob came to Jimmy because Jimmy has this like really unique skill or I guess had when he was doing this, like agency that nobody else seemed to have, he sort of was in this like blue ocean where he was training. Like UGC creators, like salespeople. And so the same way that you would go to like a recruiter to get a bunch of salespeople, Rob went to Jimmy to get. Like creators to help him promote his brand, which is like how they started doing, half a mil a month, like even back last year, now they're doing probably well over two mil a month, just crushing. And the thing that Jimmy had was something that no one else really had. And I think like a lot of our audience they're just kind of doing whatever, like they're copywriters, they're email marketers, they're doing websites and stuff. But just because you're doing that doesn't mean that you can't have some sort of supplementary skill that nobody else seems to have. Like back in the day, it was Ben. He he was kind of the only dude really pitching webinars. No one was really doing that before. And then he put like. Five to eight influencers onto webinars and then everyone else started doing it. And he kind of started that trend. I think that's a huge skill that you can have is like, if you can kind of identify one thing that nobody else is offering, because there's a lot of copywriters pitching stuff. There's a lot of email marketing agencies, pitching stuff for ads agencies. But if there's one thing you do better than everybody else that no one's even really heard of. You'll get picked up by like an Emon or Jordan Walsh or rob the bank or somebody like that who's gonna give you a shot and just broadcast it to everybody. So that's like the business stuff I was thinking of. In terms of like more personal, like social life networking stuff. I don't really know how to explain it, but like what it seems like most of these guys do. Tai Lopez actually did this. He would invite all these celebrities to his party and then he had a bunch of money and he had a cool house. And so like, it was going to be good. Like he was spending like, I think at one point, like 400 grand a month on these parties to like, keep this going. But like, he would just invite everyone like Jay Z, Beyonce, LeBron, like, all like basketball players, like famous artists, like All of these people will be at Tai Lopez's house because he said that everyone else is coming. So like he would tell LeBron, like, Hey, Drake's coming. And he would tell Drake, LeBron's coming. And then they'd be like, Oh, okay. And then hope that they both actually pull up. And then once they're there, he can like grease hands with everybody. And like he's got the fun event thing that he's throwing cool party with a rich guy in Beverly Hills. And then All these celebrities show up and they get to see each other at these parties. There's not that many opportunities for people at that level to do that. Like you have Michael Rubin's like white party thing that you see every year. You have like award shows, you have like Superbowl, I don't know, like whatever. Like there's like only a couple times a year that you get to do that. But Tai Lopez is doing this like every month and making it super cool. And you can do that on a smaller scale too. Like if you have something going on, like on 4th of July, like me and my friends, we got a yacht to take out so we could watch the fireworks from the water from Bayside. And we were able to get like All of the top info, guys. To come because we had a thing and we were like, Blake Roach is coming. We'll for Will Rivera is coming like glow. Jay's come, you know, all these guys that they want to meet, like we kind of just bring them all together to like one cool thing.

Chase Dimond (Co-Host):

Yeah. Do I love that? Just being like the connector, maybe you don't know everyone, but you know, That they know each other and you're kind of the glue and you're putting together like a sick experience, right? You're putting together something. I think Sam Parr kind of did something similar with like the hustle con I think he was kind of just like hitting people up and as soon as he got like one name or you know Kind of a partial commitment. You just use that name to leverage and get other speakers. So Yeah, just that social proof, right? And I think, like, one or two other interesting things, like, for example, like, with this A list celebrity that we're friendly with, I, like, whenever I see him, like, I just treat him as, like, a normal dude and a normal buddy, and I give him a hard time, and I mess with him, like, like, for example, like, the very first time I met him, we played pickle we played spike ball together, that's what it was, and we were on the same team, and we kicked ass, and then at his wedding, he played with, like, this marine. And I played with some of the random guy and we kicked their ass and we were just messing with him for weeks and months and I would just message him like, Hey, next time you want to lose again, hit me up. And like every three to six months, I'll just message him something funny. Like I know his favorite team. So I was watching the game the other night by chance, something crazy had happened. So I sent him a text. I was like, yo, I'm You know, so and so, whatever on this football team did that and I was just messing with him. Like, you know, sucks to suck. Right? Like, so I think just like having some personality, like when you meet these people, not trying too hard, but like just treating them like normal people and like finding ways to check in and sit top of mind. So whenever I see him, like, we're both equally excited to see each other because we've kind of kept the dialogue going. It's kind of like. When you have a really good friend that you haven't seen a long time, you pick back up where you left off to try to like establish that with all these other people. So this was a good one. What's the next topic?

Cardinal Mason (Co-Host):

Okay. We got we got the anatomy of a good client. I want to hear more from you, but obviously like you never really talk about the agency and I know it's cause like you have a lot of other things going on, but. I'm curious cause now, it's big enough and you guys work with, or have worked with like over a thousand clients probably, and you have some heavy hitters. You got some brands doing like nine plus figures a year. And you, but you, so I'm curious specifically just for the agency, like what makes someone a good client? Not necessarily the highest paying client, but like, What can, like, what do you look at when you're dealing with someone and like, how do you know, like they're solid?

Chase Dimond (Co-Host):

Yeah. Yeah. That's a good question. I think there's, I think there's two ways that we've got this. I think one is business fit and then two is culture fit or personality fit. Right. So business fit, right. Is, do they have the metrics that we see across brands that are successful? Do they have those metrics or are they on a similar trajectory? Right. So for us, typically. Like the business side on the email side, a business has to do a minimum a million dollars a year. Ideally, they're doing at least three to five. It's kind of like the new low end, but. Over a million dollars a year is the minimum threshold using kind of a platform that we're familiar with. So whether it's Sunlane, Klaviyo, et cetera, and then they need to have a list of at least 25 to 30, 000 active subscribers, and most of the time at that list size with the revenue, they're there. That's kind of like the bare minimum. So if they kind of meet those thresholds, they kind of passed the initial bar. And then the next bar, right, is trying to vet them for culture and personality and trying to understand like, well, how many agencies have they worked with in the past? You know, if they've worked with six agencies in the past 18 months, That's a red flag, right? And I mean, six email agencies, right? If they have six agencies, one does email one does paid one does SEO. That's okay. But if they've worked with multiple people that are your competitors in the space, so other email agencies and a short period of time that's a red flag, especially too, if they're always blaming all the other agencies for the problem, that's a red flag, right? Cause the reality is. There's a lot of bad agencies. There's a lot of bad clients, but there's also a lot of great clients and there's also a lot of great agencies. So I think if they're pointing the finger every time at all six agencies. That's a red flag. So I think, like, really trying to understand, like, how has the work done been done in the past? What are those relationships look like? You know, what does mutual success look like? Right? And really aligning on, like, what do we deem? And, you know, what are we going to kind of agree to? You know, if clients are seeming very needy in the kind of sales audit proposal phase, that's probably a red flag, right? They're, you know, Kind of messaging you every hour or two hours saying, Hey, what about this? What about that? It's like, well, we told you we're gonna get back to you in 24 to 48 hours. So give us a little bit of grace. So I think those types of things, I think if people are rude if they have done those other things I mentioned, so I think like business fit plus personality fit and obviously right willingness to pay and it doesn't have to be the highest bidder it's whoever's willing to pay the rate and we typically charge the same rate for everyone, depending on the number of emails, the more emails you send, the more that you get charged. Whether you're a seven, eight or nine figure brand.

Cardinal Mason (Co-Host):

Do you see a correlation between like people who are quote unquote, bad clients versus like how well they actually operate? And like, maybe not directly to revenue, because I feel like really big companies can be bloated and there's just so much bureaucracy and BS. But like, do you see like the good clients typically being just like a really like on their shit entrepreneur and everything's running well and everything else is good? Or do you see like sometimes a bad client, A client can be a bad client or a bad fit, but like everything else kind of works. I remember when I was at structured.

Chase Dimond (Co-Host):

Yeah.

Cardinal Mason (Co-Host):

There was, do you, I, it's been so long, you probably don't remember, but there's one brand that I worked on. They were awful to us. Like they were slave driving us constantly. And they were like,

Chase Dimond (Co-Host):

don't say the name, but what category food and beverage health and wellness.

Cardinal Mason (Co-Host):

It was like a health and wellness thing. Okay. But it was like accessories. I think, okay, well, we'll talk about it later. I

Chase Dimond (Co-Host):

think I know, but I was

Cardinal Mason (Co-Host):

saying like they were a terrible client and they were really rude and terrible to work with, but they did really well. And I was always confused as how that works. And I mean,

Chase Dimond (Co-Host):

yeah, dude, that's interesting. I do think there's a, I think there is a correlation, but I don't think that without the one they can have the other. But I think our favorite clients are ones that are like, they got their stuff together, they're respectful, their business is growing. Like I think at like a manageable pace, right? Like I think some of the problems is like when you get these clients that are like scaling too fast or, you know, scaling back too quickly in either direction, right? Like I think the people that are experiencing like rocket ship growth, like there's just no way that they can sustain. You know, being on top of it, organization, et cetera. I like the clients that are actually growing a little bit slower, but more like conservative and kind of more predictable. I, and I think those people have their stuff together. I think like when you're on a rocket ship for better or worse, it's really difficult. It's great. Cause you're growing like crazy. But there's just a lot of fires that burn and a lot of people that get burned in the process. So, I think, yeah, people have their stuff buttoned up. I think they can build good businesses that are growing. I don't know, 30, 60, 90 percent a year. Right. Like, but they don't need to be growing a thousand percent a year or 10, 000 percent a year. So I think you have, I think you definitely have a point.

Cardinal Mason (Co-Host):

Yeah. Okay. Interesting. Last question on this before we move to the next one. At what point did you become. We're at what point were you in a position where you could kind of like turn down otherwise good clients that would pay you, but we're going to be kind of a pain in the ass like when I had my agency brought. I was like the intake form might as well have just said, do you have 5, 000 coming in every month that might as well be the only, that was all I cared about. We dealt with some nightmare clients because I did not care. I was like, dude, we're going to reach this MRR goal that I have. What point were you comfortable turning away business when they weren't quote unquote, like culture fit?

Chase Dimond (Co-Host):

Yeah, I think we got stuck with like two bad apples at the same time. And that like felt like it was the end of the world. We were probably was I around? You probably weren't around for one of them potentially one of them you were around for One you weren't because I was like in the account doing a lot of the work I think it was like myself and Amelia were running this account. Like

Cardinal Mason (Co-Host):

I actually know who you're talking about though Mikaela told me the worst part. I know you're talking about. Yeah,

Chase Dimond (Co-Host):

you probably probably do But I think we had like two of those at the same time and I think I was either on one of them Maybe both. I was for sure on one and I think at that point I was like we were probably Like 18 to 24 months in, we were making good enough money that like, if we wanted to drop one or both, it would be a bummer because we'd be going the wrong way, but like replacing that would have been very easy. So we were probably 18 to 24 months in, and I'm just like, man, like, if this is driving myself and Amelia nuts, like imagine if we had teammates on one or either of these clients, it's just like, we either are going to lose the client or we're going to lose the team and you got to back your team all day long, you know, assuming the team is Someone that's decent and it's really not their fault, but yeah, I think like at that point forward It was just like there is no real grace You get maybe one chance maybe get a slap on the wrist if it's something's mild, but if something's major It's like, you know, it's one and done. Thanks, but no, thanks It's not really worth the money to have someone on your team or at this point five people on your team, right? Cuz there's five people per account all really hating their life

Cardinal Mason (Co-Host):

Yeah, totally, totally makes sense. Okay. Last one. This is the white pill of consistency. So, it's funny, I actually had to explain the whole pill system to someone yesterday. Black pill, for anyone wondering, means that like, no matter what you do, you can't change the situation. It's hopeless. You might as well just give up white pill means there is hope and it's a positive thing. So like with consistency, I've been of the false belief kind of on and off for the past couple of years where it's like, if something's not working in like a month or two, it's probably not going to work. And you might as well just like kind of give up. And like anybody who's like trying really hard or pushing really hard on like one medium, that's just like not working. It's like, dude, just stop. Like, it's not going to work. Like, because I have. In the past scene, success fairly quick on whatever I do, you know what I mean? Like, yeah, I had to be consistent before I started copywriting. It took me about a month and a bit to get my first client. But once I was there, I had no problem getting clients. You know what I mean? It was very easy for me. Same with cashflow syndicate, same with copy MBA, same with the agency, same with, any growth on social media. Like once I started tweeting properly. TikTok Instagram is a little bit different, but you know, I'll get there, but like, I've seen a lot of people who have been grinding out a channel or a business or something for a while. And it's just like flatline where it's like five to 15 K a month, like just barely getting by. And some people might roast me for saying 15 K a month is barely getting by, but I'm talking about revenue, you know what I mean? Maybe not taking all that and they're trying to get to like 500 K a month. And what I've seen is that like. You're kind of never down and out. I've seen a couple people recently hit that sort of consistency curve where they're just going like this for months and months and months until they go back. You know what I mean? And I'm curious if you have any experience with this personally, where it's like just something you've been like pounding away at forever. And then finally you get a big break and then you just kind of take over. I think I know what you're going to say, but I'll let you say it.

Chase Dimond (Co-Host):

Yeah. I mean, I'm thinking of a situation where I felt like I was grinding it out and it just never happened for me. That's been a YouTube. I think At one point in time, I might have done like a video every day for like weeks or a month. And I've been working on YouTube, I guess, a little bit actively, but primarily over the years passively. And I'm like stuck at, I don't even know, 15, 000 subs, like still less than like a million all time views. So for whatever reason, I, whether I try really hard or don't try at all, like YouTube just doesn't work for me. It just doesn't grow. You know, we'll see if that ever changes. But that's one that like. I want to work, I probably could be making a better, effort being more active in it. That was just one I couldn't figure out. I would say the one where I've had success I think that the obvious one would probably be LinkedIn, right? Like, you know, been on LinkedIn for a long time, kind of dabbled in it, never really saw success, committed to it, started growing, growing, then figured it out and then accelerated. So kind of was in that initial path of like, Kind of slowly going like this and then started figuring it out like this. And then once I really figured it out like that so I'd say like, YouTube's the one that I sucked LinkedIn, the ones I've done great at. And I think somewhere with like Twitter or email newsletter somewhere, probably in between where. Kind of took me a while to figure out the Twitter thing and then kind of started accelerating a bit, although it's kind of decelerating a little bit right now, like everyone else. But yeah, I'd say like newsletter and Twitter in the middle and then YouTube is the sucky one.

Cardinal Mason (Co-Host):

Gotcha.

Chase Dimond (Co-Host):

What about you?

Cardinal Mason (Co-Host):

I was more so thinking about just stories I've seen of other people. I think what's most important is the message you had told me that you were. Trying to build a personal brand on social media for like six years before you actually like came up before, like 20, 20, 20, 17,

Chase Dimond (Co-Host):

I started.

Cardinal Mason (Co-Host):

I then, yeah, I guess it would have been three years of just nothing. Yeah. And then on Twitter, right after Shay was born and just take off, you know, I mean, which I saw that happen. It's kind of cool. I started following you like around when you've like, I think maybe 10 K subscribers or something like that. And I just think that's cool to see. I think it's important for people to hear the message of. If you have spent two, three months doing something consistently and nothing's actually happening for you. Then like, that doesn't mean that it's actually dead. And I know it feels like it might be just like dead in the water, like zero signs of life, but I've seen too much evidence of people just like actually having a meteoric rise after, you Posting consistently or doing something consistently for what feels like forever. And then they finally get one. One I'm thinking of, I think in particular is this guy who's kind of in our space, Chase, his name's key. And yeah, he's a tick tock guy as well. He like, he, Does like UGC stuff. And he had been posting on Instagram for like a year and every video was getting like maybe a thousand plays. And then something happened where like he got recognized. He looks like this female celebrity. He's a handsome kid, but he looks like a male version of this female celebrity. And then everyone started going crazy and gushing over him. And now like his thing is like, yes, he does tick tock and people recognize him for that. But he's also like known as like, just someone randomly said that and then got put on a theme page that video blew up and now every video of his is like going crazy because half the comments are like, I really want to learn this skill. I want to learn from you. And then the other half are like, this guy looks like. I can't remember. It's not Halle Berry. It's like some other chick, but I was talking to him yesterday and he's just a homie and he's such a positive guy. He's like the type of person that would be consistent for a long time. And so it's no surprise that he's just like killing it now. And I think that's really cool to see people that like, you're kind of watching them for a while. Not key in particular, but like some people I'll watch and just be like, you just keep going, man. And then one day finally just something happens and they just blow up. I, it's cool to see that happen because there's not a ton of evidence of that. And I think more people need to see that.

Chase Dimond (Co-Host):

That's sick. I love that. Did you see the email that I forwarded you yesterday, by any chance, a guy named Tony to which email let's see. I tend to. Your cardinal agency when I guess I didn't even know which one but he said, chase last week. I witnessed your talk at the DDC X conference yesterday. I finished watching your free LinkedIn video. I'm attending the summit taking place that you're doing later this month. And I've been following you for years. You've been a blessing to me and so many others. Thank you for all the value you've been given for free. Because of you, I also bought Mason's operating course in early 2023. I've been able to level up my. Career in advance and managing social pages you know, your tips on algorithm, Mason system, copywriting, your tips on email, et cetera, have brought me to bring on my second and third clients this week. I'm finalizing launch my own official business. You're appreciated demand much love. So it seems like this guy has been like following me for years. He bought your course in early 2023. And it's just been learning and like slowly kind of progressing, right? Like, you know, you took your course in early 2023, we're almost late 2024 and he's just signing a second and third clients, but like he's doing it, he's putting in the work and it's like this time next year, this guy's probably gonna be on client 13 and 14, right? Maybe more. So it's again, not to the same degree that this person that you mentioned had, or maybe us, but it's cool to see someone reach out unprompted and just say like, Hey, I'm just Thank you. And I'm doing, and it's coming together finally.

Cardinal Mason (Co-Host):

Yeah, dude. That's awesome. I love that. Yeah. Shout out Tony Johnson.

Chase Dimond (Co-Host):

Yeah,

Cardinal Mason (Co-Host):

no I found it while you were reading it.

Chase Dimond (Co-Host):

Yeah. Yeah, I told you I forwarded it, but I just forwarded it last night. So it's cool.

Cardinal Mason (Co-Host):

Love it. All right, dude, I think this is a wholesome episode. I feel like I grazed my soul after fashion week. Heck yeah, bro. I appreciate you. Old bath, a soul shower

Chase Dimond (Co-Host):

or soul pot. I got you brother. I'll catch you next week.

Cardinal Mason (Co-Host):

Where can they find you, Chase?

Chase Dimond (Co-Host):

On the socials. They can find you at Cardinal Mason, right? Or Cardinal Mace or Cardinal Mason?

Cardinal Mason (Co-Host):

Cardinal Mace on Instagram. Cardinal Mason everywhere else. Go like my New York vlog video.

Chase Dimond (Co-Host):

I'll go like it again. All right, buddy. Cheers. Thanks, man. Bye. You