Listen: we know that your crew's passion might not be to work in the service industry, or in whatever industry you're leading. This is why it's SO important to speak into your team's lives by getting to know what they're passionate about. Then, bridge this gap. Is your team member competitive by nature, eager to achieve his sports dream goals? Allow your team to see how their larger goals are served by the task at hand -- even if it's not the same area of business.