Apple's 1984 Super Bowl commercial launched their "Think Differently" campaign, never even showing a computer. Their capitalization on their own "why" is a prime example of why consumers are loyal to businesses and their goals rather than just their products. Today we dive into the specifics of which companies sell their "why" well; from the toothbrush company Quip to Supply Single Edge Razors, take a journey with us as we dissect our favorite business' missions and why they work.
Apple's 1984 Super Bowl commercial launched their "Think Differently" campaign, never even showing a computer. Their capitalization on their own "why" is a prime example of why consumers are loyal to businesses and their goals rather than just their products. Today we dive into the specifics of which companies sell their "why" well; from the toothbrush company Quip to Supply Single Edge Razors, take a journey with us as we dissect our favorite business' missions and why they work.