Is AI Actually Worth the Money? The CFO View with Fullstory’s Chad Gold

In this episode of That Tech Pod, Laura and Kevin sit down with Chad Gold, CFO of Fullstory and former finance leader at G2 and Salesloft, for a candid conversation about what finance leadership actually looks like in today’s SaaS market.

Chad breaks down how the CFO role has evolved as the industry shifts away from growth-at-all-costs and toward profitability, operational discipline, and measurable efficiency. He shares what private equity ownership changes behind the scenes, including tighter reporting expectations, faster accountability cycles, and a sharper focus on margin performance. The conversation also cuts through the noise around AI spending. Chad gives a practical finance perspective on which AI investments are creating real operational leverage versus which ones are simply expensive experiments designed to satisfy boardroom pressure. Along the way, he explains the metrics that matter most now compared to five years ago, where companies risk overcorrecting on cost-cutting, and how SaaS leaders can balance innovation with long-term value creation.

If you want an honest look at how modern CFOs evaluate technology, efficiency, and growth in a tougher market, this episode delivers it.

Chad Gold is the Chief Financial Officer at Fullstory, where he leads finance and helps guide the company’s growth and operational strategy. He brings a strong track record from high-growth SaaS companies, having previously served as CFO at G2 and Salesloft, where he supported rapid scaling and value creation. Across these roles, he has developed a practical perspective on how finance leaders evaluate technology investments, particularly around AI, with a focus on driving efficiency, improving margins, and aligning cost discipline with customer experience.